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How Adobe is leveraging AI (with CEO & Chair Shantanu Narayen) | Masters of Scale

Shantanu Narayen has weathered plenty of storms for Adobe, the iconic software company that earned more than $21 billion in revenue last year.

Shantanu NarayenguestReid Hoffmanhost
Feb 28, 202530mWatch on YouTube

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Episode Details

EPISODE INFO

Released
February 28, 2025
Duration
30m
Channel
Masters of Scale
Watch on YouTube
▶ Open ↗

EPISODE DESCRIPTION

Shantanu Narayen has weathered plenty of storms for Adobe, the iconic software company that earned more than $21 billion in revenue last year. The veteran tech leader talks with host Reid Hoffman about transforming Adobe’s creative tools like Photoshop to a cloud-based subscription, how that unlocked ways to innovate faster, and why those lessons are serving the company well in the new age of AI. Synthetic voiceover of Reid Hoffman used in this episode was produced by Respeecher with full consent and permission. Chapters: 00:00 Introducing Shantanu Narayen 01:56 The journey to becoming Adobe's CEO 04:26 The leadership lessons that Shantanu has learned as CEO 08:42 Adobe's big pivot to the cloud 10:45 Importance of being transparent with customers 12:58 Adobe's 'data-driven operating model' 14:12 How Adobe is approaching AI 16:55 Why experimentation is so important for Adobe 19:24 How will AI impact jobs? 20:53 Go to where your customers are 23:18 How AI is changing Hollywood 24:48 How AI has impacted the job of a CEO 27:11 Broadening creativity with AI 📫 THE MASTERS OF SCALE NEWSLETTER 35,000+ read our free weekly newsletter packed with insights from the world’s most iconic business leaders. Sign up: https://hubs.la/Q01RPQH-0 🎧 LISTEN TO THE PODCAST Apple Podcasts: https://mastersofscale.com/ApplePodcasts Spotify: https://mastersofscale.com/Spotify 💻 LEARN MORE Our website: https://mastersofscale.com 🚀 JOIN OUR COMMUNITY LinkedIn: https://linkedin.com/showcase/11096326 Facebook: https://facebook.com/mastersofscale Instagram: https://instagram.com/mastersofscale X/Twitter: https://twitter.com/mastersofscale TikTok: https://tiktok.com/@mastersofscale 💡ABOUT US On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators (from companies like Uber, Airbnb, Apple, and Disney) join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman — LinkedIn co-founder and Greylock partner. From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise. #mastersofscale #leadership #leadershiplessons #entrepreneurship #entrepreneur #tech #technology #ai #artificialintelligence #artificialintelligencetechnology #adobe #adobeceo #adobeai #reidhoffman #design #creative #futureofai #business #businesslessons #businessleadership

SPEAKERS

  • Shantanu Narayen

    guest

    CEO and Chair of Adobe, leading the company’s major transitions including Creative Cloud and its approach to generative AI.

  • Reid Hoffman

    host

    Host of Masters of Scale and Silicon Valley entrepreneur and investor (co-founder of LinkedIn).

EPISODE SUMMARY

In this episode of Masters of Scale, featuring Shantanu Narayen and Reid Hoffman, How Adobe is leveraging AI (with CEO & Chair Shantanu Narayen) | Masters of Scale explores Adobe’s playbook for cloud pivots and AI-driven creativity Shantanu Narayen recounted joining Adobe in 1998 to work on InDesign and described becoming CEO as an unexpected outcome shaped by flexibility, initiative, and timing.

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