Skip to content
Modern WisdomModern Wisdom

Can Women Have A Career And A Family? - Kristina Durante

Kristina Durante is a professor of marketing at Rutgers Business School and a social psychologist who studies the biology of decision-making and evolution of female psychology. For the first time in history, many women have the opportunity to pursue a career as their primary life path. But does this prohibit them from also having a family? Do women actually want to be mothers or was it their only option? Do women actually want careers or is it just a shiny new opportunity? Expect to learn if women have an impulse to actually have children or just to have sex, whether careers make women happy, whether the marriages of career women are more or less successful, whether women's ovulatory cycles change their preferences for badboy mates, what buying expensive bags and shoes signals and much more... Sponsors: Get 15% discount on all VERSO’s products at https://ver.so/modernwisdom (use code: MW15) Get over 37% discount on all products site-wide from MyProtein at https://bit.ly/proteinwisdom (use code: MODERNWISDOM) Get 15% discount on Craftd London’s jewellery at https://bit.ly/cdwisdom (use code MW15) Extra Stuff: Check out Kristina's website - https://kristinadurante.com/ Follow Kristina on Twitter - https://twitter.com/KristinaDurante Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom #dating #motherhood #evolutionarypsychology - 00:00 Intro 00:24 Serena Williams’ Vogue Article 09:05 Women Deny Being the Breadwinner 18:16 Is There a Female Impulse to Have a Child 23:44 Behavioural Change during Ovulation Cycles 31:57 How Careers Disturb Partnerships 39:26 Why Women Chase Bad Boys 51:23 Female Consumer Behaviour 1:01:12 How Genetics Impact Womanhood 1:07:38 Capitalism’s Effects on Female Priorities 1:18:27 Taking the EvPsych Red Pill 1:23:20 Where to Find Kristina - Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/ Listen to all episodes on audio: Apple Podcasts: https://apple.co/2MNqIgw Spotify: https://spoti.fi/2LSimPn - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: https://chriswillx.com/contact/

Kristina DuranteguestChris Williamsonhost
Sep 19, 20221h 23mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 0:21

    Status, success, and marriage: why higher-earning women see more relationship strain

    Kristina lays out research showing that as women gain income and status, marital satisfaction tends to decrease for both partners—and divorce risk rises for women in ways it doesn’t for men. The conversation frames this as an evolved/structural mismatch between modern career trajectories and older relationship expectations.

    • Women’s rising earnings/status correlates with lower marital satisfaction
    • Women who climb corporate ladders (or win political office) show higher divorce likelihood; men don’t show the same pattern
    • Status changes can create new sources of resentment and conflict inside marriages
  2. 0:21 – 2:20

    Serena Williams’ ‘choice’ dilemma: elite performance vs fertility timing

    Chris brings up Serena Williams’ Vogue article about stepping away from tennis to prioritize having another child. They use it to explore the reality that pregnancy and postpartum constraints create a career-family trade-off that men rarely face in the same way.

    • Serena’s framing: it feels unfair because male athletes can continue competing while partners bear pregnancy
    • Women face a limited fertility window and higher physical costs of reproduction
    • Even wealthy women feel guilt about outsourcing childcare or stepping back from motherhood
  3. 2:20 – 5:03

    The ‘second shift’: unpaid labor, guilt, and modern intensive parenting

    Kristina argues that women’s entry into the workforce didn’t remove household demands; instead, working women often report doing even more housework. They connect this to guilt, rising expectations for parental involvement, and the scheduling burden of modern child-rearing.

    • Unpaid household labor persists even when women work full-time
    • Working women may do more housework than stay-at-home moms (self-report time-use patterns)
    • ‘Intensive parenting’ increases coordination load: activities, volunteering, playdates, logistics
    • Housework division often splits into ‘male-typed’ tasks vs daily repetitive chores
  4. 5:03 – 9:05

    A historically novel mating landscape: delayed families and extended dating

    They compare modern Western timelines (more women childless at 30) with global patterns (many women married by 18). Kristina describes adolescence as a formative period for ‘mating market’ calibration, and how modern extended dating creates a mismatch with ancestral patterns.

    • WEIRD societies show delayed marriage/childbearing compared to global averages
    • Puberty/teen years may shape long-lasting self-perception and mating-market expectations
    • Modern environments extend mate search and delay reproduction
    • Career gains don’t automatically bring partners who compensate with more home-front labor
  5. 9:05 – 13:03

    Why breadwinner women often underreport it: norms vs ‘revealed’ reality

    Kristina discusses survey findings where many couples deny the woman is the primary breadwinner even when researchers know she is. They interpret this as lingering traditional norms and a mismatch between public empowerment messaging and private preferences/identity signaling.

    • In samples where women are known breadwinners, 60%+ report otherwise or say ‘equal’
    • Social desirability bias collides with persistent traditional expectations
    • Many women still prefer partners who earn as much or more (status parity/hypergamy pressures)
    • Deep evolved systems can conflict with top-down cultural narratives
  6. 13:03 – 18:14

    Do careers make women happy? Burnout, wellbeing, and biological constraints

    They explore when careers increase wellbeing (autonomy, passion, self-development) and when they increase stress (burnout plus family load). Chris and Kristina emphasize that pregnancy/early childcare create real asymmetries, not merely cultural artifacts.

    • Career satisfaction depends on job type and autonomy
    • Women often experience stronger career–family conflict than men
    • Early childcare can be biologically asymmetric (pregnancy, breastfeeding, bonding)
    • Outsourcing (nannies, surrogacy) is possible for the wealthy but doesn’t remove maternal drives or guilt
  7. 18:14 – 23:43

    Is there a female impulse to have children? Hormones, culture, and the ‘maternal cascade’

    Chris asks whether women have an intrinsic desire for children before pregnancy, or whether it’s mostly a byproduct of sex plus social norms. Kristina explains cycle-dependent shifts and argues that pregnancy activates a powerful hormonal and motivational transition toward nurturing.

    • Women’s motivations can oscillate across the cycle: mating/sex vs nurturing/parenting orientations
    • During ovulation: higher sexual desire; parenting interest can dip
    • After ovulation: progesterone-linked nurturing inclinations can rise as the body ‘prepares’
    • Social expectations (marriage → kids) also shape reported desire for children
  8. 23:43 – 31:54

    Ovulatory-cycle behavior debate: measurement problems, stereotypes, and political backlash

    Kristina addresses criticism of ovulatory-cycle research—especially flexible fertility estimation—and explains why better hormone measurement matters. She recounts the controversy around findings that single vs partnered women showed different political shifts around ovulation, and why this topic triggers public pushback.

    • Major critique: inconsistent methods for estimating fertility across studies
    • Gold standard: direct day-by-day hormonal measurement rather than inferred cycle timing
    • Stereotypes about ‘hormonal women’ make this research socially sensitive
    • Her findings: single women shifted more liberal at ovulation; partnered women shifted more conservative (in that dataset)
  9. 31:54 – 39:24

    When women’s status rises, partnerships strain: mate preferences, norms, and coordination problems

    They return to how women’s wealth and status can destabilize marriages, with data on divorce risk and sexual dissatisfaction when women out-earn men. Kristina argues wealth brings freedom but also introduces coordination issues—especially for dual-career couples—and that norms may need to shift (e.g., high-status men modeling domestic labor).

    • Higher female earnings/status can reduce satisfaction for both partners
    • Dual-career couples face time scarcity and ‘whose career comes first’ conflict
    • Many women still prefer high-status partners even as their own status rises
    • Proposed norm shift: high-status men visibly participating in childcare/housework to reset prestige cues
  10. 39:24 – 45:28

    Why women chase ‘bad boys’: dominance as a cue, and the ovulation ‘rose-colored glasses’ effect

    They unpack the evolutionary logic of attraction to socially dominant, charismatic risk-takers—traits that historically correlated with protection, status, and genetic benefits. Kristina describes an experiment using one actor as two ‘twins’ (bad boy vs nerd) showing that women—especially when ovulating—perceived the bad boy as a better partner/father and displayed measurable flirtation differences.

    • ‘Bad boy’ traits map to social dominance, charisma, risk-taking—historically valuable signals
    • Concept of indirect genetic benefits: attraction to ‘top dog’ traits without explicit reasoning
    • Trade-off: these men may be attractive but not ideal long-term partners
    • Study design: same actor plays two personas; women behaved and reported differently, especially at high fertility
  11. 45:28 – 51:23

    Mating markets shape women’s ambition: sex ratios, Plan A/Plan B, and career vs family priorities

    Kristina explains research showing that local sex ratios influence women’s preferences for career versus family. When women perceive fewer men available, they report greater ambition and preference for high-status careers; when men seem abundant, family preferences rise—framed as adaptive ‘Plan A/Plan B’ strategies.

    • Sex ratio disruptions intensify competition and alter long-term planning
    • Perceived scarcity of men → higher career ambition and leadership-oriented goals
    • Perceived abundance of men → stronger preference for family formation
    • Demographic patterns echo experimental findings (more women in high-paying roles where men are scarce)
  12. 51:23 – 1:07:38

    Female consumer behavior through an ev-psych lens: beauty, luxury, and intrasexual signaling

    They shift into Kristina’s marketing and consumer-behavior research, including cycle-linked changes in clothing/makeup choices. Luxury purchases are discussed as signals primarily aimed at other women—status, threat displays, or partner-investment cues—more than direct male attraction.

    • Ovulation-linked shifts: women prefer ‘sexier’ clothing and often wear more makeup
    • Products as ‘tools’ that serve fundamental motives (mating, status, disease avoidance, parenting)
    • Luxury consumption may function as intrasexual competition/status signaling rather than for men
    • Possible interpretation: expensive items can signal partner investment (‘he spent a lot on me’)
  13. 1:07:38 – 1:18:27

    Capitalism vs evolved motives: how much is marketing shaping women’s priorities?

    Chris asks whether beauty pressure and dieting culture should be blamed on capitalism. Kristina argues marketing certainly exploits preferences, but brands also adapt to social change (e.g., inclusivity pressures), and the underlying motives predate modern markets.

    • Marketing can manipulate by creating illusions to drive purchasing
    • Cultural norms are shifting (beauty inclusivity; brands punished for not adapting)
    • Evolutionary motives (status, attraction) likely interact with market incentives
    • Consumers can become more aware of persuasion tactics without denying underlying drives
  14. 1:18:27 – 1:23:19

    Taking the ‘ev-psych red pill’ without losing agency: understanding motives to transcend them

    Chris raises a concern that learning evolutionary psychology can make people feel like automatons with no agency. Kristina argues humans retain executive control via the prefrontal cortex, and that understanding ‘the rigging’ can improve wellbeing by enabling better workarounds and self-insight.

    • Ev-psych can reduce naive moralizing by revealing hidden incentives and conflicts
    • Humans aren’t pure automatons; executive function enables reflection and override
    • Understanding drivers (jealousy, competition, desire) can improve emotional regulation
    • Knowledge-building should include uncomfortable truths, not only ‘feel-good’ findings
  15. 1:23:19 – 1:23:57

    Where to find Kristina Durante online

    Kristina shares where listeners can follow her work and writing. Chris closes out the episode with thanks and end-of-show prompts.

    • Twitter: @kristinaduranti
    • Instagram: @kristina_duranti
    • Website: kristinaduranti.com

Get more out of YouTube videos.

High quality summaries for YouTube videos. Accurate transcripts to search & find moments. Powered by ChatGPT & Claude AI.