Catch Up 105 | Modern Wisdom Podcast 176

1. 0:00 – 15:00

   ... Spotify paid, what…

   1. CWChris Williamson0:00

      ... Spotify paid, what is rumored, he hasn't said it, Spotify paid around about 100 mil for Joe Rogan and increased their market cap by five billion.

   2. JOJonny0:09

      How do you listen to Spotify? On Apple device, so like, they don't care. It doesn't really matter what Spotify do. Like, if they get Joe Rogan, "Oh, brilliant."

   3. YUYusef0:16

      Cool.

   4. JOJonny0:16

      And when you're making 10 billion in AirPod sales-

   5. YUYusef0:19

      So you're listening to Joe Rogan on Spotify on your Apple iPhone-

   6. JOJonny0:22

      With AirPods.

   7. YUYusef0:22

      ... with your Apple AirPods so that-

   8. CWChris Williamson0:24

      (laughs)

   9. JOJonny0:24

      ... just thinking, "Fuck Apple. Apple have really missed a, missed an opportunity here." Like ... (laughs)

   10. CWChris Williamson0:28

       (laughs) Jonny and Youcef from propanefitness.com. What's happening?

   11. YUYusef0:38

       What is happening?

   12. CWChris Williamson0:40

       You well?

   13. YUYusef0:41

       Very good. We've had a, had an extended soundcheck.

   14. CWChris Williamson0:44

       (laughs) You, you, you guys-

   15. YUYusef0:46

       But we're crispy now.

   16. CWChris Williamson0:47

       You guys started shouting limericks at me down the, down the line. It was very interesting.

   17. YUYusef0:51

       It, it's just because. I am not the pheasant plucker, I am only his mate, and I'm standing in for the pheasant plucker because the pheasant plucker's late.

   18. CWChris Williamson0:58

       (laughs) That was so good. I had no idea that that was what you were gonna soundcheck. I just asked you to count to five. That's like getting a six-nugget chicken nugget meal and finding out that there's seven nuggets in it. That's exactly what that's like.

   19. YUYusef1:12

       That's always a ... Look, do, okay, how do you feel about, you know when you have like a pack of Monster Munch? This is a very like year five problem, um, and then at the bottom you've got a bowl of just pure seasoning?

   20. CWChris Williamson1:24

       I don't remember that. I don't think that happened.

   21. JOJonny1:25

       No, I don't know.

   22. YUYusef1:26

       That never happened to you? Sh- uh, surely ...

   23. JOJonny1:29

       Sometimes you get it with like a Cornetto or a Flake 99 at the bottom.

   24. CWChris Williamson1:32

       Oh, the chocolate, just pure chocolate.

   25. JOJonny1:34

       Yeah, when it's overfilled with chocolate, like ...

   26. CWChris Williamson1:37

       That's something, that's something else. Well, what's another good one is when you used to have Iced Gems and then at the bottom corner of the little Iced Gem packet, there would just be some gems, uh, sorry, some Iced. You know what I mean?

   27. JOJonny1:49

       Those, the little, little biscuit with the little swirly thing.

   28. CWChris Williamson1:51

       Iced Gems are legit.

   29. JOJonny1:53

       Do you ever think like what, why, why would you ever stop making that?

   30. CWChris Williamson1:56

       I don't think they have. I think they just stopped eating them.
2. 15:00 – 30:00

   Mm-hmm. …

   1. JOJonny15:00

      through as a playlist.

   2. CWChris Williamson15:00

      Mm-hmm.

   3. JOJonny15:01

      Brilliant.

   4. CWChris Williamson15:01

      Well, the problem is... Johnny, I need you to put more gain on, bro, if that's all right. Um, the problem is that at the moment as a advertiser or even as a podcaster, like I don't really know who listens to this show. I have an idea of who listens to this show based on the Instagram DMs, I can look at the YouTube demos 'cause they go quite in depth 'cause you gotta sign up with your full account, gender, blah, blah, blah, location. But really, uh, you're just like shooting blind and just hoping that the content lands with people. And from a targeting perspective, that's obviously quite a big deal. Um, so yeah, I just think... I was originally kind of like, "Oh, god, it's a big change." I don't listen to podcasts on Spotify, I prefer Apple Podcasts because it's native, because it's very, very smooth. Um, also losing YouTube and losing the YouTube comments on episodes, like I don't comment ever, but I enjoy looking at what goes on and I like to hear how it lands with other people. Um, but, you know, if, if Spotify see that and they're able to then create a platform which kind of reflects what's gone on there, I guess that could be quite fun.

   5. JOJonny16:12

      Yeah. I'd... The more I think about... I think the thing I was most sad about was the video, the loss of video. Is my mic okay now by the way?

   6. YUYusef16:20

      Lovely. Ooh, yeah.

   7. JOJonny16:21

      The, the loss of, like 'cause I, I quite like... So for example, like the latest Elon Musk, Joe Rogan podcast, I got, I watched the vid- I, well, I'm, I haven't watched the whole thing but I'm watching the video rather than listening to it-

   8. CWChris Williamson16:31

      Mm-hmm.

   9. JOJonny16:31

      ... it, and for some reason... Go on. Sorry.

   10. YUYusef16:33

       Does this mean that you can only watch the video on Spotify platform or that you have to pay a premium, uh, Joe Rogan subscription to see-

   11. CWChris Williamson16:41

       No. So you, you will-

   12. YUYusef16:42

       ... his videos?

   13. CWChris Williamson16:42

       ... you will, you will be able to watch or listen to Joe Rogan for free on Spotify whether you have Spotify Free or Premium. However, I think if you don't have Spotify Premium you will be hit with dynamic mid-roll ads.

   14. YUYusef16:54

       Sure. So I, I heard rumors that the whole podcast was gonna become a premium one, um, but I don't think that would be-

   15. CWChris Williamson17:01

       No.

   16. YUYusef17:01

       ... in his interests.

   17. CWChris Williamson17:02

       He says, in his, in his, uh, announcement about it he says, he stipulates that's not what's happening.

   18. YUYusef17:07

       Right. It's... Yeah. And it's, uh-

   19. JOJonny17:10

       So-

   20. YUYusef17:10

       I think from his perspective like he's getting 100 million, I don't think he's thought of this as a big like strategic move of the war between iTunes and Spotify and Netflix and it... I think he's just been like, "Yeah, 100 million. That's all."

   21. JOJonny17:22

       But it's like does, does that now exceed the value of what I would expect to gain from continuing? 'Cause like at the moment his revenue model is hinged on production whereas it sounds like with Spotify like as long as you are exclusive to us and continue just enjoying-

   22. CWChris Williamson17:35

       Mm-hmm.

   23. JOJonny17:35

       ... like doing what you probably enjoy doing most in your life, um, here's 100 million.

   24. CWChris Williamson17:40

       Well, regardless of what you listen on, I know y- Yusuf you've kind of moved through a few different podcasting apps, but me and Johnny use Apple Podcasts. No matter what it is that you listen on now you have to listen on Spotify. So it's quite a big signal from them to just say, "Look, this is the size of our penis. Our penis is so large we've taken the biggest podcaster on the planet," not only have we... 'cause he was, he wasn't even on Spotify. So if you go onto Spotify now-

   25. JOJonny18:04

       Mm-hmm.

   26. CWChris Williamson18:04

       ... and search Joe Rogan he hasn't got a single episode except for the new trailer which is like just a audio version of the announcement that he made on, on Instagram. And, um, like for them to say, "Not only are we-"

   27. YUYusef18:15

       So they've gone from zero to exclusive?

   28. CWChris Williamson18:17

       Yeah. 100%. Yeah. And that is a huge move. Now-... from my side, again, thinking about the fact that we're starting to slowly monetize this podcast and dealing with partners that I really love, like Joe's just told the world how much value is in podcasting and podcasters. Like every podcaster that's listening, whatever you're s- currently charging for your CPM, like treble it. Because Rogan's just wo- just said that he's worth 100 million and made Spotify five billion in two days?

   29. YUYusef18:48

       It's a very smart move from Spotify.

   30. CWChris Williamson18:50

       It's hu-
3. 30:00 – 45:00

   I mean, I, I,…

   1. YUYusef30:00

      copy of The Five Minute, Six-Minute Diary, and it's just been under my table still in the plastic.

   2. CWChris Williamson30:04

      I mean, I, I, in, in, in my defense, in my defense and your defense, I didn't buy you it. They're a sponsor of the podcast and I got it for free, so...

   3. YUYusef30:11

      Still, it was a heartfelt gift.

   4. JOJonny30:12

      And it was probably a task for you inside The Six-Minute Diary to give him, to give Yousef a copy of The Six-Minute Diary.

   5. CWChris Williamson30:17

      What he, he-

   6. YUYusef30:19

      Very clever, isn't it? It's like, uh-

   7. CWChris Williamson30:20

      ... started reading it and was like, "Oh, this is, this is actually really well researched."

   8. YUYusef30:24

      (laughs)

   9. CWChris Williamson30:24

      Obviously, you had like...... enough momentum to overcome 30 pages of inertia, but you don't start writing until page 60, and he hasn't got another amount of momentum to get him over- (laughs)

   10. YUYusef30:34

       That's precisely it.

   11. JOJonny30:35

       I can, I can imagine like the, he'll be sat there like...

   12. CWChris Williamson30:37

       (laughs)

   13. YUYusef30:40

       (laughs)

   14. JOJonny30:45

       (laughs) You know, like, you look at it and go like... (laughs)

   15. CWChris Williamson30:57

       (laughs)

   16. YUYusef30:57

       (laughs)

   17. CWChris Williamson30:57

       (laughs) Dean, zoom in, zoom in on his face, man.

   18. JOJonny31:00

       You've gotta be, you've gotta be caught in the, like, I think if you don't, it's, it's like someone who watches a magician do a trick, who just the entire time thinks, "It's fake."

   19. CWChris Williamson31:10

       Yeah.

   20. JOJonny31:10

       Do you know what I mean? Like, doesn't matter how good it is, like, "No, it was under, it was up your sleeve, it was under your shoe."

   21. CWChris Williamson31:16

       Yeah.

   22. JOJonny31:16

       And you just, I think you just look at it as, like, it is a physical book that I have to use in the morning to write down three things that I'm happy about.

   23. YUYusef31:23

       So I, thi- this may affect your explicit rating, and if so, I'm very sorry, but my flatmate, the other, like-

   24. CWChris Williamson31:31

       (laughs)

   25. YUYusef31:31

       ... couple of years ago was like, "Yusuf, you come across as such a kind, lovely, compassionate, nice guy, but deep down, you're just an intolerant cunt."

   26. CWChris Williamson31:40

       (laughs)

   27. YUYusef31:40

       I was like...

   28. CWChris Williamson31:41

       (laughs)

   29. YUYusef31:41

       "Yeah, I think that's, I can't really disagree with that."

   30. JOJonny31:45

       It's because it's, it connects to, well, it's the architecture of a Scobie problem, isn't it?
4. 45:00 – 1:00:00

   Fuck. …

   1. YUYusef45:00

      them straight into a nice cold river with very little prep. So, like, normally it's like three days of breath work-

   2. CWChris Williamson45:06

      Fuck.

   3. YUYusef45:06

      ... building up your cold exposure. So he's like, "This can be done with just the brain."

   4. CWChris Williamson45:09

      (laughs)

   5. YUYusef45:10

      And puts them straight into 10 minutes of an ice cold river in, like, the middle of Poland.

   6. CWChris Williamson45:14

      Oh, that's-

   7. YUYusef45:14

      One guy's clearly, like, right on the, right on the limit. He's like, sat, si- looking concerned and Wim's just going, "One minute." Oh, yeah. (laughs)

   8. CWChris Williamson45:25

      So, Wim's in with them, is he?

   9. YUYusef45:26

      Wim's in with them, just not fazed, and these guys who, like, find discomfort for a li- for a living-

   10. CWChris Williamson45:32

       Yeah.

   11. YUYusef45:32

       ... and document it, are struggling.

   12. CWChris Williamson45:34

       Jeez.

   13. YUYusef45:34

       You know, like- So mad. Have-

   14. CWChris Williamson45:36

       Fuck, man.

   15. YUYusef45:36

       ... have either of you guys heard of Conor Murphy? Conor Murphy?

   16. CWChris Williamson45:39

       Yes.

   17. YUYusef45:40

       So, he is a YouTuber that does a lot of quite vapid videos that are just him going round, a bit called like, shirtless prank or whatever. So he's in-

   18. CWChris Williamson45:49

       Yeah.

   19. YUYusef45:49

       Yep, yep.

   20. CWChris Williamson45:50

       Yeah.

   21. YUYusef45:50

       ... like a, a fleece with some padding and then he's like, he's wearing glasses and he's like, goes to these groups of girls and he's like, "Hey, so here, here is a picture of this guy. Like, would, would you pump or dump?" Like, and they're all like, "Oh, I would pump." And they're, and he's like, "Okay, well, he's actually here right now." And they're like, "What? No, he's not." And he's like, "Yeah, if you just, uh, close your..." and he takes off his glasses and he, like, he's topless. It, but it's just loads of that, but just repeated, so it's quite a, like-

   22. CWChris Williamson46:11

       Mm-hmm.

   23. YUYusef46:12

       ... um, silly YouTube channel. And he's been, he's been posting that stuff for ages, like prolific with it. And over the last three weeks, I fully recommend, if you haven't heard of this, go and check this out, 'cause it's, I mean, it, it's quite, it's quite heartbreaking really. But maybe three weeks ago, he's clearly had an, a psychotic break-

   24. CWChris Williamson46:32

       (laughs)

   25. YUYusef46:32

       ... um, maybe taken ayahuasca, based on some of the things that he said. And his videos have just changed entirely to, "Enlightening my friend, enlightening my manager, enlightening my parents."

   26. CWChris Williamson46:44

       (laughs)

   27. YUYusef46:44

       And it's just a Zoom call of him crying, talking absolute nonsense.

   28. CWChris Williamson46:49

       (laughs)

   29. YUYusef46:51

       (laughs) Um, and like-

   30. CWChris Williamson46:51

       (laughs)
5. 1:00:00 – 1:12:08

   Interesting. …

   1. CWChris Williamson1:00:00

      plus, uh, I've got- finally managed to find a good CBD brand, um, and the most recent stuff that I've got is 10,000 milligrams. So the- the concentration's insane. It's like the most viscous thing that you've ever seen. So that, plus the Mag SRT, plus this new Mag Soothe, um, is ju- I've just been fucking around, 'cause why not? You've got nothing else to do during lockdown. Um, that and then adrenal cocktail on a morning, also now doing NAD and NMN and resveratrol every day, um...

   2. JOJonny1:00:31

      Interesting.

   3. CWChris Williamson1:00:32

      Interesting impact on mood, interesting impact on training output and, um, other bits and pieces, but fuck knows what's going on, man, you know?

   4. JOJonny1:00:41

      (laughs)

   5. CWChris Williamson1:00:41

      Like, fuck knows. I don't know.

   6. JOJonny1:00:42

      Yusuf's just done a video about CBD.

   7. CWChris Williamson1:00:45

      Okay.

   8. YUYusef1:00:45

      I have actually. Uh, it was-

   9. CWChris Williamson1:00:46

      Hit us- tell us, what do you- what do you know about CBD?

   10. YUYusef1:00:48

       ... well- well received. Well, um, so the- the full- full breakdown's on our- on the website, but it just, basically-

   11. CWChris Williamson1:00:55

       Is it available- sorry, is it available on YouTube as well?

   12. YUYusef1:00:57

       ... on, sorry, on YouTube, yep. Um-

   13. CWChris Williamson1:00:59

       On the website.

   14. YUYusef1:01:00

       ... which is our web- (laughs)

   15. JOJonny1:01:00

       It's just like-

   16. YUYusef1:01:01

       The, you know, the, the-

   17. CWChris Williamson1:01:01

       The website. The video site.

   18. JOJonny1:01:03

       That's our web, yeah, the site, the site that we have.

   19. YUYusef1:01:05

       So the, the f- the framing of the question, and actually every time we're asked about CBD people are like, "Oh, can you talk to us about the benefits of CBD?" And you're like, well, even in the question, you've, you framed it as like you wanting it to be beneficial. And ultimately it's a neurotransmitter that is gonna be, that's gonna have a wide range of functions. So I just talk through the diff- the data on, um, mood, sleep, anxiety, like all these kind of, uh, the- these kind of effects. And it, the, the answer is really that it has some effect for certain problems, but it's new. We don't know a massive amount about it. And personally I, like I've thing I've not had any personal experience with it, so I can't talk anec- anecdotally. It's just, uh, some of the data on it. But to be honest, I recorded it over a year ago and just uploaded it because someone was asking me about it. So I think we'll, we'll all have to go back and watch the video to-

   20. JOJonny1:02:01

       (laughs)

   21. YUYusef1:02:01

       ... to check that it's still 1000% okay.

   22. CWChris Williamson1:02:02

       Well, let me, let me see, let me see if I can speak to the company that sent this out. It's basically each bottle is over a hundred, it's £110 a bottle of this stuff for like 20-

   23. YUYusef1:02:13

       Is this the CBD or the magnesium?

   24. CWChris Williamson1:02:15

       CBD. The MagSoothe, MagSoothe's much more, um, uh, more-

   25. JOJonny1:02:19

       What are you, what do, uh, do you get? Is it a relax- relaxation benefit from the CBD you're looking for?

   26. CWChris Williamson1:02:24

       Yeah, the, the problem is that because I received everything at the same time, Adrenal Cocktail, MagSRT, MagSoothe, and yeah, and that, like I, I have no way of identifying what's happening.

   27. YUYusef1:02:35

       That pre-workout you gave me, Chris, like I've not even touched it 'cause it, it's terrifying. Some of the-

   28. CWChris Williamson1:02:41

       Which one? Which one?

   29. YUYusef1:02:42

       (laughs)

   30. JOJonny1:02:42

       Is it the one from the party works?

Episode duration: 1:18:54