Dirty Little Marketing Secrets That Always Work - Rory Sutherland (4K)

Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. Every moment of the day, you're being marketed to. From the instant you check your phone in the morning to the subtle strategies behind political campaigns. So how can you decode the world around you and master the art of marketing? Expect to learn how effective companies will be at getting their employees back in office, Rory’s thoughts on Jaguars rebrand, what Rory thinks of the current state of British culture at the moment, what causes Overton windows to shift, what the Myth of Collective Wisdom is, the assessment of Trumps successful marketing campaign for president, If people who pay more taxes should get special privileges, how to make a boring product interesting, what makes a brand cool and much more… - 00:00 Are We Seeing the Death of Remote Work? 13:49 We Are Too Impatient to Be Intelligent 27:45 Was the Jaguar Rebrand a Disaster? 39:43 Why Posh Hotels Still Have Doormen 46:56 Solving Problems Through Addition & Subtraction 52:48 The Current State of British Culture 1:06:27 How to Market the UK to Be More Attractive 1:16:18 Where the Democrat Campaign Went Wrong 1:27:13 Should Higher Taxpayers Be Rewarded More? 1:39:49 Are Companies Trying Too Hard to Be Cool? 1:46:42 Why Airports Are Becoming Wellness Spaces 1:52:38 The European Burden of Internet Cookies 2:07:44 Where to Find Rory - Get a Free Sample Pack of all LMNT Flavours with your first purchase at https://drinklmnt.com/modernwisdom Get a 20% discount on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get the best bloodwork analysis in America at https://functionhealth.com/modernwisdom Sign up for a one-dollar-per-month trial period from Shopify at https://shopify.com/modernwisdom - Get access to every episode 10 hours before YouTube by subscribing for free on Spotify - https://spoti.fi/2LSimPn or Apple Podcasts - https://apple.co/2MNqIgw Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/ Try my productivity energy drink Neutonic here - https://neutonic.com/modernwisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: https://chriswillx.com/contact/

Chris WilliamsonhostRory Sutherlandguest

Feb 17, 20252h 9mWatch on YouTube ↗

EPISODE INFO

Released: February 17, 2025
Duration: 2h 9m
Channel: Modern Wisdom
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. Every moment of the day, you're being marketed to. From the instant you check your phone in the morning to the subtle strategies behind political campaigns. So how can you decode the world around you and master the art of marketing? Expect to learn how effective companies will be at getting their employees back in office, Rory’s thoughts on Jaguars rebrand, what Rory thinks of the current state of British culture at the moment, what causes Overton windows to shift, what the Myth of Collective Wisdom is, the assessment of Trumps successful marketing campaign for president, If people who pay more taxes should get special privileges, how to make a boring product interesting, what makes a brand cool and much more… - 00:00 Are We Seeing the Death of Remote Work? 13:49 We Are Too Impatient to Be Intelligent 27:45 Was the Jaguar Rebrand a Disaster? 39:43 Why Posh Hotels Still Have Doormen 46:56 Solving Problems Through Addition & Subtraction 52:48 The Current State of British Culture 1:06:27 How to Market the UK to Be More Attractive 1:16:18 Where the Democrat Campaign Went Wrong 1:27:13 Should Higher Taxpayers Be Rewarded More? 1:39:49 Are Companies Trying Too Hard to Be Cool? 1:46:42 Why Airports Are Becoming Wellness Spaces 1:52:38 The European Burden of Internet Cookies 2:07:44 Where to Find Rory - Get a Free Sample Pack of all LMNT Flavours with your first purchase at https://drinklmnt.com/modernwisdom Get a 20% discount on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get the best bloodwork analysis in America at https://functionhealth.com/modernwisdom Sign up for a one-dollar-per-month trial period from Shopify at https://shopify.com/modernwisdom - Get access to every episode 10 hours before YouTube by subscribing for free on Spotify - https://spoti.fi/2LSimPn or Apple Podcasts - https://apple.co/2MNqIgw Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/ Try my productivity energy drink Neutonic here - https://neutonic.com/modernwisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: https://chriswillx.com/contact/

SPEAKERS

Chris Williamson
host
Rory Sutherland
guest

EPISODE SUMMARY

In this episode of Modern Wisdom, featuring Chris Williamson and Rory Sutherland, Dirty Little Marketing Secrets That Always Work - Rory Sutherland (4K) explores rory Sutherland Reveals Hidden Forces Shaping Work, Wealth, Decisions, Democracy Rory Sutherland and Chris Williamson explore how invisible psychological and structural forces shape modern life—from remote work and office design to consumer behavior, taxation, and politics.

RELATED EPISODES