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How To Go Hard, Even When You Don’t Want To - Sam Sulek

Sam Sulek is a professional bodybuilder and YouTuber. Expect to learn Sam’s thoughts on evidence-based exercises, how Sam is balancing married life with his career ambitions, how to lock in on your diet and exercise for the upcoming winter, why Sam chose to coach himself instead of hiring coaches, what to do if you’re feeling lost and not where you want to be in life, and much more… - Get 10% discount on all Gymshark products at https://gym.sh/modernwisdom (use code MODERNWISDOM10) Get 160+ lab tests for just $365 and save an extra $25 at https://functionhealth.com/modernwisdom Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get up to $50 off the RP Hypertrophy App at https://rpstrength.com/modernwisdom Get ChatGPT to explore ideas, solve problems, and learn faster at ⁠⁠https://chatgpt.com - 0:00 How Sam Keeps Raising the Bar 9:40 Why Mastering the Basics Beats Over-Optimisation 15:05 Is Boy Kibble Better Than It Looks? 20:04 The Art of Managing Your Exposure 23:07 How Has Married Life Changed Sam? 33:42 How to Boss Your Winter Arc 42:04 Why Changing Direction Is a Superpower 48:25 The Best Way to Enter 2027 With Momentum 52:40 How to Escape a Downward Spiral 57:31 The Trailblazers of Bodybuilding Culture 01:05:41 What Has Sam Learnt From Chris Bumstead? 01:16:27 The Benefits of Coaching Yourself 01:24:44 Whose Bodybuilding Advice Would Sam Trust? 01:26:36 Why Sam is Invested in Peptides 01:36:39 Would Sam Ever Try GLP-1s? 01:40:21 Where to Find Sam - Get access to every episode 10 hours before YouTube by subscribing for free on Spotify - https://spotify.modernwisdom.com or Apple Podcasts - https://apple.modernwisdom.com Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/ Try my productivity energy drink Neutonic here - https://neutonic.com/modernwisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: https://chriswillx.com/contact/

Chris WilliamsonhostSam Sulekguest
Oct 1, 20261h 41mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Sam Sulek on discipline: basics, hard work, and resilient momentum

  1. Sam Sulek explains how continually ‘raising the bar’ makes intense training feel normal, so even low-motivation days still produce progress.
  2. Sulek and Chris Williamson argue that most people would benefit more from training harder and nailing fundamentals than from over-optimizing routines or chasing novel exercise ‘hacks.’
  3. They use ‘boy kibble’ and anti-avocado-toast sentiment to highlight practical nutrition: hit protein and repeat reliable meals rather than prioritizing aesthetics or micro-counting low-quality protein sources.
  4. The conversation explores resilience as psychological spare capacity, contrasting upward and downward habit spirals and offering a future-self lens to stay consistent through winter slumps.
  5. They discuss modern bodybuilding culture, authenticity on social media, boundaries around personal disclosure, and why Sulek chose to self-coach and cautiously engage with peptides/GLP-1 discussions.

IDEAS WORTH REMEMBERING

5 ideas

Raise your personal baseline so your ‘C-game’ still moves you forward.

Sulek frames progress as continually setting a slightly higher standard, meeting it until it feels normal, then raising it again. Over time, “hard” becomes your default baseline, so even off-days still clear the minimum needed for progress.

Master basics and effort before chasing optimization.

He criticizes a “tutorial mindset” where people hunt for perfect steps, exotic exercises, or hyper-optimized hacks. The practical limiter is usually effort and consistency, not whether your curl angle is 7° more ‘optimal.’

Boring, repeatable meals beat performative ‘Instagram nutrition.’

‘Boy kibble’ (simple bowls of protein + carbs + sauce/veg) illustrates prioritizing effective, repeatable nutrition over aesthetic ‘food content.’ Sulek values foods that reliably hit macros and support training, not foods that photograph well.

Build principles that survive chaos, not routines that require perfection.

Both describe how rigid routines can make you fragile: if the routine breaks, you quit. Robust principles (sleep basics, train hard, hit protein, etc.) travel across messy real life and keep you consistent when conditions aren’t perfect.

Use future-you perspective to prevent “lost months” during funks.

Sulek’s ‘what would future me want me to do today?’ is a simple tool for winter slumps and low motivation. The goal isn’t 100% intensity every day—it’s avoiding the three-month ‘wake up’ where you realize you drifted further from your goals.

WORDS WORTH SAVING

5 quotes

All I'm really kind of proud of is like, man, I-- Or every time I see a picture of, like, younger me and I'm like, "I don't even know if you'd believe it," like where I'm at now. But it's like just gradually raising the bar for yourself, meeting it, but now you gotta raise it again, 'cause now you've met it and it's, like, normal.

— Sam Sulek

Like, they're, they're, they're close to equivalent values, but I'd rather train super hard than super smart is kinda how I would put it.

— Sam Sulek

So you're going as hard as you can, but you want that going as hard as you can to just be seamless.

— Sam Sulek

Wish I would've locked in.

— Sam Sulek

But it's like to just crumble into yourself and be, you know, "Oh, everything sucks. What's the point? Oh," you know? And then you just never get after it.

— Sam Sulek

Raising the bar and baseline performanceTraining hard vs training optimallyOver-optimization and ‘grind slop’Boy kibble / practical bodybuilding nutritionMotivation vs action; future-self framingUpward vs downward habit spiralsBodybuilding culture and personality eras (Platz, Ronnie/Jay, Kai/Phil, CBum)

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