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Overcoming Low Self-Esteem In Business & Life | Elena Seranova | Modern Wisdom Podcast 186

Elena Seranova is a business coach, entrepreneur & PhD student. Many of us could do achieve far more if only we had the confidence to go after what we want. Getting out of your own way therefore becomes a goal in itself. Expect to learn how to use confidence to gain a competitive advantage, the common stumbling blocks Elena sees when working with clients on confidence, a selection of embarrassing stories from our history in academia & business and much more... Sponsor: Shop Eleiko’s full range at https://www.shop.eleiko.com (enter code MW15 for 15% off everything) Extra Stuff: Get my free Ultimate Life Hacks List to 10x your daily productivity → https://chriswillx.com/lifehacks/ Check out Elena's Website: https://guildofgrowth.com/ Grow Your Confidence Mentorship: https://guildofgrowth.com/collections/mentorships/products/self-sabotage-elimination-and-confidence-growth-bootcamp Follow Elena on Twitter: https://twitter.com/ESeranova #selfesteem #confidence #entrepreneurship - Listen to all episodes online. Search "Modern Wisdom" on any Podcast App or click here: iTunes: https://apple.co/2MNqIgw Spotify: https://spoti.fi/2LSimPn Stitcher: https://www.stitcher.com/podcast/modern-wisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: modernwisdompodcast@gmail.com

Elena SeranovaguestChris Williamsonhost
Jun 20, 202054mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 1:06

    Low self-esteem as the root cause: breaking the complaint–inaction loop

    Elena frames low self-esteem as a driver of subconscious blocks that stop people from taking action. She argues that many clients default to complaining and blaming circumstances, which reinforces stagnation and worsens outcomes.

    • Low self-esteem creates subconscious resistance to starting
    • Complaining/blaming becomes a self-protective pattern
    • Self-worth is tied to believing you deserve positive change
    • Nothing changes without action—this should be motivating
  2. 1:06 – 2:04

    Elena’s background: psychology, neuroscience, biotech, and entrepreneurial mentorship

    Chris asks what Elena does, and she outlines an unusually interdisciplinary path spanning consulting, neuroscience/genetics, a biotech startup, and a PhD. She connects this to her current mentorship business focused on strategy, mindset, and confidence.

    • Started in psychology; built a consulting/wellness business
    • Master’s in neuroscience/genetics; co-founded a biotech startup
    • PhD in stem cell biology (final year)
    • Launched The Guild of Growth: 1:1 mentorship for entrepreneurs
  3. 2:04 – 6:49

    The bar is low: competence without action doesn’t compound

    They discuss how many highly capable people still stall because they don’t act. Elena emphasizes that resources are abundant online, but most never start; Chris echoes that agency matters beyond entrepreneurship.

    • Many people do the bare minimum—competition is lower than assumed
    • Online resources make self-improvement and income building accessible
    • Competence multiplied by inaction equals zero results
    • Agency applies to fitness, finances, career, and personal growth
  4. 6:49 – 9:20

    Why people don’t know what’s possible: internet shift, schooling, and blind spots

    Elena and Chris explore generational change driven by the internet and why many people lack a framework for online opportunity. They point to missing financial literacy education and the reality that people can’t pursue options they don’t know exist.

    • Academics can be insulated from ‘real world’ opportunity structures
    • Parents/schools often lack models for online income and independence
    • Financial literacy gaps limit ambition and planning
    • You can’t act on opportunities you can’t see
  5. 9:20 – 11:37

    The future of work: side hustles, gig economy, and antifragile income streams

    Chris and Elena connect the shift to remote work with decentralization and multi-income resilience. They discuss how online businesses and diversified income can outperform during disruption and accelerate independence.

    • Internet enables decentralized careers and ‘everyone as their own boss’
    • Side hustles and multiple income streams increase robustness
    • Screen time increases can boost online businesses during crises
    • Remote work forces self-management skills many haven’t built yet
  6. 11:37 – 14:08

    A practical framework to start: plan, validate, build, distribute

    Elena lays out a step-by-step approach: recognize current inputs aren’t working, then define a plan and use online resources to execute. For business, she highlights understanding customer demand, validating ideas, creating an offer, and building distribution.

    • Step 1: admit current actions won’t produce desired results
    • Step 2: create a clear plan—most info is ‘Google-able’
    • Business fundamentals: market desire → validated offer → distribution
    • Use social media for fast validation and feedback
  7. 14:08 – 17:14

    Mindset shifts that unlock action: acceptance, resource focus, self-accountability

    Elena returns to confidence and self-esteem, arguing that acceptance and focusing on controllable resources is essential. She stresses becoming your own accountability partner rather than needing external supervision.

    • Accept reality without resignation; stop outsourcing blame
    • Focus on existing skills/resources you can leverage now
    • Action is the only path out of unlucky circumstances
    • Build discipline without needing a boss or structure
  8. 17:14 – 21:05

    Blame, responsibility, and learned helplessness

    Chris introduces learned helplessness to explain why repeated failure can condition people to stop trying. Elena agrees and reframes hope as reclaiming control over perspective and actions, while warning against the ‘overnight success’ myth.

    • Repeated setbacks can condition passivity and surrender
    • Regaining agency starts with recognizing you control your actions
    • Changing perspective is often the first accessible change
    • Overnight success is usually years of iteration and persistence
  9. 21:05 – 23:51

    Elena’s personal story: rejections, risk, and ‘quitting wasn’t an option’

    Elena shares hardships: funding her studies, taking unpaid startup roles for experience, and enduring many PhD rejections. She illustrates persistence, selective risk-taking, and how passion and long-term commitment can overcome initial mismatch.

    • Self-funded transition from Greece to the UK; ran out of savings
    • Joined a biotech startup without salary for learning and leverage
    • Received ~20 PhD rejections; kept going until finding a supportive mentor
    • Progress came from persistence, not linear advantage
  10. 23:51 – 26:46

    Fear-setting and time management: reduce the cost of starting

    Elena argues the worst-case outcomes are often exaggerated and encourages fear rating (Tim Ferriss-style). She links progress to reallocating time away from low-return habits (e.g., binge-watching) toward compounding skills and projects.

    • Ask ‘what’s the worst that can happen?’ and quantify it
    • Starting a business can be cheap and fast in today’s environment
    • Side projects can begin alongside a 9–5 with better time allocation
    • Habits reveal priorities; trajectories follow repeated behaviors
  11. 26:46 – 32:19

    Keeping promises to yourself: trust, confidence loops, and lead vs lag measures

    Chris explains how repeatedly breaking self-promises erodes self-trust like an unreliable friend would. They discuss how early efforts feel unrewarded (lead measures) until results arrive later (lag measures), and how small wins create dopamine-driven momentum.

    • Self-trust grows when you keep commitments to yourself
    • Confidence compounds in both directions (positive/negative loops)
    • Early stages feel hard because effort precedes visible results
    • Break big goals into small goals to generate momentum
  12. 32:19 – 39:30

    Failure as data: iteration, product–market fit, and separating self-worth from outcomes

    They emphasize reframing failure as information rather than identity. Elena highlights experimentation and iteration as the path to eventual fit; Chris adds that social media ‘highlight reels’ distort expectations about success paths.

    • Failures eliminate false assumptions and guide the next experiment
    • Iteration is the entrepreneur’s edge; keep testing what ‘sticks’
    • Detach self-worth from outcomes; context matters (timing, chaos)
    • Highlight reels hide the normal messiness of progress
  13. 39:30 – 52:03

    Upgrade your environment: role models, online communities, and friend selection

    Elena recommends biographies, interviews, and podcasts to feed the mind with examples of sustained action. Both stress the power of environment—online and offline—and Elena argues that ‘bad friends’ can be worse than none, advocating strict time valuation.

    • Use biographies/podcasts to normalize long timelines and persistence
    • Seek communities that match the mindset you’re building
    • Avoid social circles that penalize growth or reinforce stereotypes
    • Value time highly; choose relationships that support accountability
  14. 52:03 – 54:53

    Closing advice: ‘be the best version of yourself’ + identity and self-development

    Elena’s final message reframes ‘be yourself’ as ‘be your best self’ through continuous improvement. Chris ends with a philosophical question about identity—how change (like self-development) relates to the ‘real you’—then they share where to find Elena online.

    • Self-improvement beats fixation on external circumstances
    • Comfort zones limit outcomes; growth requires deliberate discomfort
    • Identity is malleable—behavior change as ‘internal plastic surgery’
    • Where to find Elena and The Guild of Growth

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