The Downfall Of CrossFit & The Future Of Fitness - Will Ahmed

Will Ahmed is an entrepreneur, founder, and CEO of WHOOP. Wearable fitness tech has taken over in 2025, from sleep scores to stress tracking and everything in between. So how did WHOOP grow into a $3.6 billion giant? And how do you use the data to improve your life without letting it control you? Expect to learn why CrossFit is so unpopular now and what happened to its falloff, what the broad trends of fitness are across the globe, how to get past your self-doubt and stop being so hard on yourself, how to deal with rejection better, what it is like hanging with the world’s best athletes, how to avoid being a prisoner of your wearable fitness data, and much more… - 00:00 The Downfall of CrossFit 04:34 Recent Global Trends in the Fitness Industry 13:11 How Being an Only Child Influences You 17:31 Overcoming Self-Doubt 25:01 Balancing Ambition & Gratitude 34:44 Running a Company While Experiencing Grief 39:18 Finding Out What You Truly Want 43:18 The Journey of Pursuing What You Want 56:27 The Romanticisation of Failure 1:10:41 Learning From the World’s Best Athletes 1:19:31 Getting Trapped in Over-Optimisation 1:32:14 The Real Costs of the Outcomes You Desire 1:37:57 Will’s Perfect Morning Routine 1:43:54 Biggest Hacks for Overseas Travel 1:51:22 What’s Next for Will - Get a 20% discount on Nomatic’s amazing luggage at https://nomatic.com/modernwisdom⁠ Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get the best bloodwork analysis in America at https://functionhealth.com/modernwisdom Get a Free Sample Pack of LMNT’s most popular Flavours with your first purchase at https://drinklmnt.com/modernwisdom - Get access to every episode 10 hours before YouTube by subscribing for free on Spotify - https://spoti.fi/2LSimPn or Apple Podcasts - https://apple.co/2MNqIgw Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/ Try my productivity energy drink Neutonic here - https://neutonic.com/modernwisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: https://chriswillx.com/contact/

Chris WilliamsonhostWill Ahmedguest

May 19, 20251h 54mWatch on YouTube ↗

EPISODE INFO

Released: May 19, 2025
Duration: 1h 54m
Channel: Modern Wisdom
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

Will Ahmed is an entrepreneur, founder, and CEO of WHOOP. Wearable fitness tech has taken over in 2025, from sleep scores to stress tracking and everything in between. So how did WHOOP grow into a $3.6 billion giant? And how do you use the data to improve your life without letting it control you? Expect to learn why CrossFit is so unpopular now and what happened to its falloff, what the broad trends of fitness are across the globe, how to get past your self-doubt and stop being so hard on yourself, how to deal with rejection better, what it is like hanging with the world’s best athletes, how to avoid being a prisoner of your wearable fitness data, and much more… - 00:00 The Downfall of CrossFit 04:34 Recent Global Trends in the Fitness Industry 13:11 How Being an Only Child Influences You 17:31 Overcoming Self-Doubt 25:01 Balancing Ambition & Gratitude 34:44 Running a Company While Experiencing Grief 39:18 Finding Out What You Truly Want 43:18 The Journey of Pursuing What You Want 56:27 The Romanticisation of Failure 1:10:41 Learning From the World’s Best Athletes 1:19:31 Getting Trapped in Over-Optimisation 1:32:14 The Real Costs of the Outcomes You Desire 1:37:57 Will’s Perfect Morning Routine 1:43:54 Biggest Hacks for Overseas Travel 1:51:22 What’s Next for Will - Get a 20% discount on Nomatic’s amazing luggage at https://nomatic.com/modernwisdom⁠ Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get the best bloodwork analysis in America at https://functionhealth.com/modernwisdom Get a Free Sample Pack of LMNT’s most popular Flavours with your first purchase at https://drinklmnt.com/modernwisdom - Get access to every episode 10 hours before YouTube by subscribing for free on Spotify - https://spoti.fi/2LSimPn or Apple Podcasts - https://apple.co/2MNqIgw Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/ Try my productivity energy drink Neutonic here - https://neutonic.com/modernwisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: https://chriswillx.com/contact/

SPEAKERS

Chris Williamson
host
Will Ahmed
guest
Narrator
other

EPISODE SUMMARY

In this episode of Modern Wisdom, featuring Chris Williamson and Will Ahmed, The Downfall Of CrossFit & The Future Of Fitness - Will Ahmed explores crossFit’s Collapse, Fitness Trends, and Building a Life That Works Will Ahmed, founder of WHOOP, discusses CrossFit’s dramatic fall from grace, arguing that mismanagement, internal dysfunction, and a high-injury, intimidating training model created a vacuum now filled by Hyrox, boutique studios, and social fitness communities.

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