Skip to content
Modern WisdomModern Wisdom

The New Science Of Female Attraction - Psychology Roundtable

In this evolutionary psychology roundtable, we explore: - If 20% of the men actually get 80% of the attention. - The biggest red and green flags to look out for in the dating pool. - Why women's sexual desire fades faster than men's. - and much more… Guests: - Macken Murphy is an evolutionary biologist at the University of Melbourne, a writer and a podcaster. - Steve Stewart-Williams is an evolutionary psychologist, a professor, and an author. - Rob Henderson holds a PhD in psychology from the University of Cambridge and is a Senior Fellow at the Manhattan Institute. - Get a free bottle of D3K2, an AG1 Welcome Kit, and more when you first subscribe at https://ag1.info/modernwisdom Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get up to $350 off the Eight Sleep Pod 5 at https://eightsleep.com/modernwisdom Get a Free Sample Pack of LMNT’s most popular flavours with your first purchase at https://drinklmnt.com/modernwisdom Get ChatGPT to explore ideas, solve problems, and learn faster at ⁠⁠https://chatgpt.com - 0:00 Is This the Most Attractive Dance Move? 3:14 Does Looksmaxxing Give Women the Ick? 13:07 Why Do We Get the Ick? 16:52 Are Chads Stealing All the Women? 25:23 Is Marriage Affirmative Action for Men? 31:00 Are Humans Meant to Be Serial Monogamists? 34:52 How Rich Women Change Men’s Resourcefulness 44:18 Abundance vs Scarcity: What’s More Attractive? 55:34 Do High-Earning Women Have Higher Standards? 01:05:03 Can Surveys Accurately Measure Sex Differences? 01:10:36 Are Dating App Users Worse Partners? 01:16:53 What Matters More: Height or Looks? 01:20:46 Why Male Beautification is Exploding 01:31:27 Do Women Prefer Formidable Men? 01:35:22 The Rise of Female Teacher Sex Scandals 01:42:56 Is Being Desired What Women Want Most? 01:47:32 The Dangers of Minimising Sex Differences 01:50:46 The Latest Evidence on Mate Switching 01:52:20 Why Marriage Kills Women’s Sex Drive 01:56:40 How Do We Determine Human Nature? 02:03:34 What Do Lesbians Find Attractive? 02:05:57 Where to Find the Guys - Get access to every episode 10 hours before YouTube by subscribing for free on Spotify - https://spotify.modernwisdom.com or Apple Podcasts - https://apple.modernwisdom.com Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/ Try my productivity energy drink Neutonic here - https://neutonic.com/modernwisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: https://chriswillx.com/contact/

Rob HendersonguestMacken MurphyguestChris Williamsonhost
Aug 5, 20262h 6mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Science debates female attraction, mating markets, and modern dating myths

  1. The group argues that extreme male “looksmaxxing” can backfire by signaling vanity, deception, and short-term intent, even if appearance enhancement still yields some net attractiveness benefits when detected.
  2. They frame “the ick” as an evolved, often subconscious screening mechanism—more common in women—linked to disgust responses, competence cues, and higher perceived costs of choosing the wrong mate.
  3. They challenge the viral “Chad steals all the women” narrative using survey trends showing most men and women report 0–1 partners per year, with a smaller promiscuous minority on both sides pairing largely with each other.
  4. They debate whether monogamous marriage historically acted as “sexual redistribution” that constrained polygyny, while concluding humans show flexible strategies but a strong tendency toward pair-bonding and serial monogamy.
  5. Newer evidence discussed suggests mate preferences for resources are strategically calibrated to economic conditions (poverty/inequality), while beauty and age preferences appear more stable and less responsive to such manipulations.

IDEAS WORTH REMEMBERING

5 ideas

Extreme self-optimization can signal undesirable traits, not just improved looks.

They argue heavy-handed looksmaxxing (bone smashing, excessive procedures) may cue narcissism, insecurity, and short-term orientation—creating “ick”—unless fame reframes it as status rather than vanity.

Artificial enhancement often works, but disclosure changes how people judge you.

A cited makeup/plastic-surgery study suggests attractiveness increases, yet “datability” is attenuated when observers know the work was done—likely due to negative personality inferences or reduced trust in the signal.

The “ick” is treated as a fast elimination mechanism tied to risk management.

They describe women as more prone to the ick because the evolutionary cost of choosing poorly is higher; triggers include hygiene/disgust cues, moral cues, and modern competence cues (e.g., social awkwardness, driving mistakes).

Dating-app inequality in attention does not directly equal real-world sexual inequality.

Swipe distributions are highly skewed, but broader surveys show stability since ~2000: most people report 0–1 partner/year, while a smaller high-sociosexuality segment of men and women has multiple partners and mostly mates within that group.

Resource preferences appear strategically adjustable to economic ecology.

Murphy describes a 45-condition experiment manipulating income and local gender economic inequality: being poorer (or disadvantaged vs the opposite sex) increased preference for resources and hypergamy in both sexes; beauty and age didn’t shift in the experiment.

WORDS WORTH SAVING

5 quotes

Like, doing football chants as you walk down the street, I think is just the most, like, vaginally repulsive thing that you can do. Uh, but second only to shadow boxing.

Chris Williamson

I couldn't help but comment at how shocking is it that the guy who hits himself in the head with a hammer is in favor of reading.

Rob Henderson

The vast majority of men and the vast majority of women have relatively unexciting sexual lives. The most common response to the question of how many partners have you had in the past 12 months is one, followed by zero.

Rob Henderson

Monogamous marriage was a way to, um, you know, sort of pair men up with women one-on-one, and it was a form of, sometimes Tung and Chi call it sexual communism, sexual socialist-

Macken Murphy

They found that how formidable they were, uh, predicted how many sexual partners they had. Whereas how sexually attractive they were to these women, uh, had no relationship at all.

Rob Henderson

Attractive movement and dance cuesLooksmaxxing, cosmetic enhancement, and signalingThe “ick” and evolved disgust/competence detectionDating-app attention vs real-world sexual behaviorChad myth, sociosexuality, and availability biasMonogamy vs polygyny vs serial monogamyIncome/inequality effects on resource preferencesStated vs revealed preferences (speed dating, app data, matchmaking)Height vs facial attractiveness and filteringMale beautification, formidability, and intrasexual competitionTeacher sex scandals and “supernormal” sexual attentionRisks of minimizing vs overstating sex differences

High quality AI-generated summary created from speaker-labeled transcript.

Get more out of YouTube videos.

High quality summaries for YouTube videos. Accurate transcripts to search & find moments. Powered by ChatGPT & Claude AI.