The Psychology Of Transport - Rory Sutherland

Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author. Transportation is getting quicker. As we reach close to terminal velocity for getting from A to B, behavioural scientists should be looking at how journeys can be made more enjoyable, not quicker. Yet Google Maps and public transport never takes this into account. Expect to learn why all Indian restaurants deserve a Michelin Star, why the crema on your coffee was a branding stunt, why Rory is in love with his new Ford Mustang Mach-E, how a glass-sided toaster can change your life, Rory's thoughts on Insulate Britain, how stepping on pavement cracks can increase bear attacks and much more... Sponsors: Join the Modern Wisdom Community to connect with me & other listeners - https://modernwisdom.locals.com/ Get a $5 discount on Magic Spoon’s amazing cereal at https://magicspoon.com/modernwisdom (use code MODERNWISDOM) Get over 37% discount on all products site-wide from MyProtein at https://bit.ly/proteinwisdom (use code: MODERNWISDOM) Extra Stuff: Buy Transport For Humans - https://amzn.to/3oCzzSl Follow Rory on Twitter - https://twitter.com/rorysutherland Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom #psychology #consumerbehaviour #behaviouralscience - 00:00 Intro 00:21 Behavioural Psychology in Transport 12:33 The Electric Vehicle Revolution 21:47 Why You Should Install Heat Pumps 26:05 How Google Maps Could Improve 33:31 Rory’s Thoughts on Insulate Britain 43:43 The Genius of Comedy Writing 50:36 Rory’s Technology Revelations 56:20 Spirit of the Law Vs Letter of the Law 1:01:34 Coronavirus & Vaccine Communications 1:11:39 Turning a Bug into a Feature 1:16:41 Will our Population Exceed 10 Billion? 1:27:27 Where to Find Rory - Join the Modern Wisdom Community on Locals - https://modernwisdom.locals.com/ Listen to all episodes on audio: Apple Podcasts: https://apple.co/2MNqIgw Spotify: https://spoti.fi/2LSimPn - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: https://chriswillx.com/contact/

Rory SutherlandguestChris Williamsonhost

Nov 22, 20211h 30mWatch on YouTube ↗

EPISODE INFO

Released: November 22, 2021
Duration: 1h 30m
Channel: Modern Wisdom
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author. Transportation is getting quicker. As we reach close to terminal velocity for getting from A to B, behavioural scientists should be looking at how journeys can be made more enjoyable, not quicker. Yet Google Maps and public transport never takes this into account. Expect to learn why all Indian restaurants deserve a Michelin Star, why the crema on your coffee was a branding stunt, why Rory is in love with his new Ford Mustang Mach-E, how a glass-sided toaster can change your life, Rory's thoughts on Insulate Britain, how stepping on pavement cracks can increase bear attacks and much more... Sponsors: Join the Modern Wisdom Community to connect with me & other listeners - https://modernwisdom.locals.com/ Get a $5 discount on Magic Spoon’s amazing cereal at https://magicspoon.com/modernwisdom (use code MODERNWISDOM) Get over 37% discount on all products site-wide from MyProtein at https://bit.ly/proteinwisdom (use code: MODERNWISDOM) Extra Stuff: Buy Transport For Humans - https://amzn.to/3oCzzSl Follow Rory on Twitter - https://twitter.com/rorysutherland Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom #psychology #consumerbehaviour #behaviouralscience - 00:00 Intro 00:21 Behavioural Psychology in Transport 12:33 The Electric Vehicle Revolution 21:47 Why You Should Install Heat Pumps 26:05 How Google Maps Could Improve 33:31 Rory’s Thoughts on Insulate Britain 43:43 The Genius of Comedy Writing 50:36 Rory’s Technology Revelations 56:20 Spirit of the Law Vs Letter of the Law 1:01:34 Coronavirus & Vaccine Communications 1:11:39 Turning a Bug into a Feature 1:16:41 Will our Population Exceed 10 Billion? 1:27:27 Where to Find Rory - Join the Modern Wisdom Community on Locals - https://modernwisdom.locals.com/ Listen to all episodes on audio: Apple Podcasts: https://apple.co/2MNqIgw Spotify: https://spoti.fi/2LSimPn - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: https://chriswillx.com/contact/

SPEAKERS

Rory Sutherland
guest
Chris Williamson
host
Narrator
other

EPISODE SUMMARY

In this episode of Modern Wisdom, featuring Rory Sutherland and Chris Williamson, The Psychology Of Transport - Rory Sutherland explores rory Sutherland Explains Why Transport Fails Real Human Psychology Rory Sutherland discusses ideas from his book *Transport for Humans*, arguing that transport systems are designed using reductionist metrics like speed, punctuality and capacity, while ignoring hard‑to‑measure human factors such as enjoyment, fairness, certainty and productivity.

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