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What Happens When You Dedicate A Year To Optimising Your Life | Carl Cederstrom

Carl Cederstrom is an Associate Professor at Stockholm Business School, an author of several books and a writer for The Guardian, The New York Times and Harvard Business Review. Carl dedicated a full year of his life to immersing himself in the Human Optimisation Movement. This is the equivalent of going completely dick & balls on a 12 months of back to back Life Hacks episodes and Carl's experience is both hilarious and insightful. We also discuss his new book The Happiness Fantasy which analyses society's obsession with becoming happy and offers a fascinating alternative view to what we should be aiming for in our lives. Expect to learn why optimising masturbation is a difficult process, how you can write an entire book in a single month, what he found to be the single most effective optimisation strategy and why happiness might be a redundant word. Further Reading: Follow Carl on Twitter: https://twitter.com/cederstromcarl The Happiness Fantasy Book: https://www.amazon.co.uk/Happiness-Fantasy-Carl-Cederstr%C3%B6m/dp/1509523812/ Desperately Seeking Self Improvement: https://www.amazon.co.uk/Desperately-Seeking-Self-Improvement-Optimization-Movement/dp/1944869395 - Listen to all episodes online. Search "Modern Wisdom" on any Podcast App or click here: iTunes: https://itunes.apple.com/gb/podcast/modern-wisdom/id1347973549 Spotify: https://open.spotify.com/show/0XrOqvxlqQI6bmdYHuIVnr?si=iUpczE97SJqe1kNdYBipnw Stitcher: https://www.stitcher.com/podcast/modern-wisdom - I want to hear from you!! Get in touch in the comments below or head to... Twitter: https://www.twitter.com/chriswillx Instagram: https://www.instagram.com/chriswillx Email: modernwisdompodcast@gmail.com

Chris WilliamsonhostCarl Cederströmguest
Oct 10, 20181h 9mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 5:03

    Meet Carl Cederström & the 12-month human optimization experiment

    Chris introduces Carl Cederström and sets up the episode’s premise: a full year spent immersed in the human optimization movement. Carl explains the project structure—twelve life domains, one per month—designed to push self-improvement to its logical extreme.

    • Carl’s background as a business school professor and writer
    • The idea: optimize one area of life each month for a year
    • The project’s scope spans productivity, body/brain, relationships, spirituality, sex, money, creativity, morality, vanity
    • Framing optimization as both fascinating and potentially absurd
  2. 5:03 – 6:32

    Why two academics decided to ‘try it for real’ after criticizing wellness culture

    Carl recounts how he and Andre Spicer originally critiqued self-help and wellness culture in their earlier work, then faced the fair challenge: had they actually tried the practices they critiqued? That question became the impetus to leave theory behind and run a lived experiment.

    • Their earlier critical work: a ‘wellness society’ that pressures people to be well/happy/healthy
    • Criticism they received: ‘You haven’t actually tried any of this’
    • They admit being office-bound academics with little firsthand experience
    • Decision: immersion journalism approach—test optimization from the inside
  3. 6:32 – 9:16

    Designing the year: the 12 categories and what a month of optimization feels like

    Carl lays out the month-by-month categories and describes the psychological experience of living inside an experiment. He notes the odd comfort of rigid structure, while also realizing just how long (and exhausting) a month can feel when you’re forcing behavior change.

    • The 12 broad domains: productivity, body, brain, relationships, spirituality, sex, enjoyment, money, creativity, morality, vanity, and ‘implications’
    • Structure brings clarity: waking up knowing exactly what to do
    • One month is too short to ‘complete’ optimization, but long enough to feel intense
    • Doing it together added accountability and pressure
  4. 9:16 – 10:30

    The most uncomfortable month: optimizing sex (and the strange world of sex gurus)

    Carl identifies sex as the hardest domain to optimize, especially as a married man. He shares how the ‘optimization’ lens leads into bizarre subcultures, including techniques and metaphysical claims about orgasm and sexual mastery.

    • Sex optimization was the most difficult and awkward part
    • Constraints of marriage pushed them toward ‘alternative routes’
    • Carl attempted to ‘optimize masturbation’ and encountered a niche guru ecosystem
    • Ideas included sexual kung fu, multiple orgasms, and rejecting ejaculation as ‘lower’
  5. 10:30 – 11:52

    How the experiment affected relationships and family boundaries

    Chris probes how spouses responded to a year of self-experimentation. Carl explains the importance of defining non-negotiables—especially protecting family life—and trying to keep experiments contained to work hours, though spillover was inevitable.

    • Repeated social questioning about the spouse’s perspective became tiring
    • Carl tried to protect family life by limiting experiments to ‘office hours’
    • The need to choose what you will and won’t sacrifice in self-experiments
    • Acknowledgment that containment wasn’t always fully successful
  6. 11:52 – 13:07

    Biggest practical win: extreme productivity and writing a book in a month

    Carl describes the productivity month, where the goal was to finish most of an academic book on a tight deadline. He recounts working with a productivity coach and the intense pressure of producing a manuscript quickly—even facing initial publisher rejection.

    • Goal: complete ~80% of a book manuscript in 31 days
    • Using a productivity coach for structure and tactics
    • He submitted on deadline but the manuscript was initially rejected
    • The productivity month stood out as the clearest ‘success’
  7. 13:07 – 18:35

    The single best tool: Pomodoro technique (and why breaks must be ‘nothing’)

    Carl explains why Pomodoro became the enduring takeaway from the entire year. He emphasizes disciplined 25-minute focus intervals, strict breaks without stimulation, and how this builds stamina and preserves creative momentum over a full day.

    • 25 minutes focused work + 5 minutes break; repeat
    • Break rule: do nothing (no phone), just rest attention
    • Counterintuitive benefit: stopping mid-flow helps you restart with clarity
    • Tracking Pomodoros revealed consistent effort per chapter
  8. 18:35 – 25:02

    Why optimization is so compelling now: escape, commodification, and fear of death

    Carl offers three broad theories for modern optimization obsession: the desire to become someone else, market-driven self-commodification, and the impulse to outmaneuver mortality. He illustrates ‘escaping death’ through examples like plastic surgery and fitness-age testing.

    • Theory 1: a deeply human desire to escape who/where you are
    • Theory 2: individuals trained to treat themselves as marketable commodities
    • Theory 3: optimization as an attempt to escape death and aging
    • Examples: filler injections for a ‘better jawline,’ CrossFit as youth simulation
  9. 25:02 – 29:16

    Meaning, progress, and the gym: why physical training feels more ‘real’ than work

    The conversation turns to optimization as a substitute for meaning. Carl argues that gyms offer a rare, direct effort-to-reward relationship, unlike many careers where results are uncertain—making training a powerful arena for measurable progress and identity.

    • Modern life teaches us to expect continual progress
    • Work often has ambiguous feedback loops and political hurdles
    • Gyms provide clear causality: effort reliably yields improvement
    • Fitness becomes a meaningful scoreboard when other domains feel unstable
  10. 29:16 – 32:17

    Bullshit jobs and the dangerous fusion of job status with human value

    Carl and Chris discuss David Graeber’s concept of ‘bullshit jobs’ and why so many people experience work as meaningless. They explore how society equates identity and worth with occupation, even when socially valuable people may be economically undervalued (and vice versa).

    • Graeber’s definition: jobs perceived as pointless even socially/politically
    • Survey claim: a large share of workers see their jobs as ‘bullshit’
    • Cultural script: ‘you are your job’ despite widespread meaninglessness
    • Status and income become wrongly conflated with moral/social value
  11. 32:17 – 42:08

    Where optimization breaks: the un-optimizable parts of being human

    Chris asks whether optimization is a distorted version of business-style iteration and testing. Carl argues optimization works for instrumental domains (productivity/money), but collapses when applied to ethics, love, and deeper human questions—often leaving people with ‘saved time’ and no purpose.

    • Optimization has limits: practical domains respond; existential ones resist
    • Ethics, love, and human connection don’t behave like algorithms
    • The trap: saving time only to spend it optimizing more
    • Risk: losing sight of what life is for while perfecting tools
  12. 42:08 – 45:25

    The Happiness Fantasy: why ‘happiness’ is historically unstable and hard to measure

    Carl introduces his critique of happiness as a coherent, measurable target. He traces how happiness has meant radically different things across eras—virtue in Ancient Greece, afterlife fulfillment in the Middle Ages, and a modern obligation to achieve it—creating misery through expectation.

    • Happiness lacks a stable definition across history and cultures
    • Aristotle: happiness tied to virtue; fully attainable only by gods
    • Middle Ages: happiness deferred to heaven/afterlife
    • Enlightenment onward: happiness becomes an obligation—fueling guilt and failure
  13. 45:25 – 53:16

    Freud vs. Wilhelm Reich: how authenticity, pleasure, and liberation shaped modern happiness

    Carl contrasts Freud’s skepticism about human capacity for happiness with Reich’s belief that society represses our potential, especially sexually. Reich’s ideas—however eccentric—become influential through counterculture institutions like Esalen and help form today’s happiness template: authenticity, pleasure, and self-realization through work.

    • Freud: society restrains destructive impulses; happiness is fleeting
    • Reich: society represses; liberation and sexual freedom unlock happiness
    • Reich’s ‘orgone’ theories and counterculture influence
    • Modern happiness values: authenticity, pleasure/hedonism, and work-based self-actualization
  14. 53:16 – 56:09

    When happiness becomes exploitation: corporations, ‘authentic’ smiles, and regulating lives

    Carl argues that modern happiness rhetoric is routinely weaponized by markets and organizations to extract more labor and compliance. He uses examples like Pret A Manger’s demand for ‘authentic’ happiness at work and shows how ‘happiness’ can constrain women, queer people, and anyone pressured to fit a socially approved template.

    • Demand for happiness creates markets, charlatans, and monetized ‘solutions’
    • Workplaces can require not just smiling, but ‘authentic’ happiness
    • Feminist critique: the ‘happy housewife’ as a disciplinary ideal
    • Sara Ahmed’s point: ‘I just want you to be happy’ can mean ‘be normal/quiet’
  15. 56:09 – 1:09:58

    Beyond happiness: meaning, love, vulnerability—and the search for new life templates

    Carl suggests we could live well without centering happiness, favoring concepts like meaning, friendship, and love, and being open to spontaneous joy. He calls for future cultural templates that are less individualistic and competitive, and more communal—rooted in dependence, vulnerability, and care—while acknowledging social change is complex and unpredictable.

    • Beckett’s ‘now that we’re happy, what do we do?’ as a critique of happiness-as-goal
    • Replace ‘happiness’ with richer guides: meaning, love, friendship, joy
    • Current templates regulate behavior; alternative templates must broaden possibilities
    • Hope for more collective, less competitive models; change emerges from many actors

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