Skip to content
Modern WisdomModern Wisdom

What Happens When You Dedicate A Year To Optimising Your Life | Carl Cederstrom

Carl Cederstrom is an Associate Professor at Stockholm Business School, an author of several books and a writer for The Guardian, The New York Times and Harvard Business Review. Carl dedicated a full year of his life to immersing himself in the Human Optimisation Movement. This is the equivalent of going completely dick & balls on a 12 months of back to back Life Hacks episodes and Carl's experience is both hilarious and insightful. We also discuss his new book The Happiness Fantasy which analyses society's obsession with becoming happy and offers a fascinating alternative view to what we should be aiming for in our lives. Expect to learn why optimising masturbation is a difficult process, how you can write an entire book in a single month, what he found to be the single most effective optimisation strategy and why happiness might be a redundant word. Further Reading: Follow Carl on Twitter: https://twitter.com/cederstromcarl The Happiness Fantasy Book: https://www.amazon.co.uk/Happiness-Fantasy-Carl-Cederstr%C3%B6m/dp/1509523812/ Desperately Seeking Self Improvement: https://www.amazon.co.uk/Desperately-Seeking-Self-Improvement-Optimization-Movement/dp/1944869395 - Listen to all episodes online. Search "Modern Wisdom" on any Podcast App or click here: iTunes: https://itunes.apple.com/gb/podcast/modern-wisdom/id1347973549 Spotify: https://open.spotify.com/show/0XrOqvxlqQI6bmdYHuIVnr?si=iUpczE97SJqe1kNdYBipnw Stitcher: https://www.stitcher.com/podcast/modern-wisdom - I want to hear from you!! Get in touch in the comments below or head to... Twitter: https://www.twitter.com/chriswillx Instagram: https://www.instagram.com/chriswillx Email: modernwisdompodcast@gmail.com

Chris WilliamsonhostCarl Cederströmguest
Oct 10, 20181h 9mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 5:03

    Meet Carl Cederström & the 12-month human optimization experiment

    Chris introduces Carl Cederström and sets up the episode’s premise: a full year spent immersed in the human optimization movement. Carl explains the project structure—twelve life domains, one per month—designed to push self-improvement to its logical extreme.

  2. 5:03 – 6:32

    Why two academics decided to ‘try it for real’ after criticizing wellness culture

    Carl recounts how he and Andre Spicer originally critiqued self-help and wellness culture in their earlier work, then faced the fair challenge: had they actually tried the practices they critiqued? That question became the impetus to leave theory behind and run a lived experiment.

  3. 6:32 – 9:16

    Designing the year: the 12 categories and what a month of optimization feels like

    Carl lays out the month-by-month categories and describes the psychological experience of living inside an experiment. He notes the odd comfort of rigid structure, while also realizing just how long (and exhausting) a month can feel when you’re forcing behavior change.

  4. 9:16 – 10:30

    The most uncomfortable month: optimizing sex (and the strange world of sex gurus)

    Carl identifies sex as the hardest domain to optimize, especially as a married man. He shares how the ‘optimization’ lens leads into bizarre subcultures, including techniques and metaphysical claims about orgasm and sexual mastery.

  5. 10:30 – 11:52

    How the experiment affected relationships and family boundaries

    Chris probes how spouses responded to a year of self-experimentation. Carl explains the importance of defining non-negotiables—especially protecting family life—and trying to keep experiments contained to work hours, though spillover was inevitable.

  6. 11:52 – 13:07

    Biggest practical win: extreme productivity and writing a book in a month

    Carl describes the productivity month, where the goal was to finish most of an academic book on a tight deadline. He recounts working with a productivity coach and the intense pressure of producing a manuscript quickly—even facing initial publisher rejection.

  7. 13:07 – 18:35

    The single best tool: Pomodoro technique (and why breaks must be ‘nothing’)

    Carl explains why Pomodoro became the enduring takeaway from the entire year. He emphasizes disciplined 25-minute focus intervals, strict breaks without stimulation, and how this builds stamina and preserves creative momentum over a full day.

  8. 18:35 – 25:02

    Why optimization is so compelling now: escape, commodification, and fear of death

    Carl offers three broad theories for modern optimization obsession: the desire to become someone else, market-driven self-commodification, and the impulse to outmaneuver mortality. He illustrates ‘escaping death’ through examples like plastic surgery and fitness-age testing.

  9. 25:02 – 29:16

    Meaning, progress, and the gym: why physical training feels more ‘real’ than work

    The conversation turns to optimization as a substitute for meaning. Carl argues that gyms offer a rare, direct effort-to-reward relationship, unlike many careers where results are uncertain—making training a powerful arena for measurable progress and identity.

  10. 29:16 – 32:17

    Bullshit jobs and the dangerous fusion of job status with human value

    Carl and Chris discuss David Graeber’s concept of ‘bullshit jobs’ and why so many people experience work as meaningless. They explore how society equates identity and worth with occupation, even when socially valuable people may be economically undervalued (and vice versa).

  11. 32:17 – 42:08

    Where optimization breaks: the un-optimizable parts of being human

    Chris asks whether optimization is a distorted version of business-style iteration and testing. Carl argues optimization works for instrumental domains (productivity/money), but collapses when applied to ethics, love, and deeper human questions—often leaving people with ‘saved time’ and no purpose.

  12. 42:08 – 45:25

    The Happiness Fantasy: why ‘happiness’ is historically unstable and hard to measure

    Carl introduces his critique of happiness as a coherent, measurable target. He traces how happiness has meant radically different things across eras—virtue in Ancient Greece, afterlife fulfillment in the Middle Ages, and a modern obligation to achieve it—creating misery through expectation.

  13. 45:25 – 53:16

    Freud vs. Wilhelm Reich: how authenticity, pleasure, and liberation shaped modern happiness

    Carl contrasts Freud’s skepticism about human capacity for happiness with Reich’s belief that society represses our potential, especially sexually. Reich’s ideas—however eccentric—become influential through counterculture institutions like Esalen and help form today’s happiness template: authenticity, pleasure, and self-realization through work.

  14. 53:16 – 56:09

    When happiness becomes exploitation: corporations, ‘authentic’ smiles, and regulating lives

    Carl argues that modern happiness rhetoric is routinely weaponized by markets and organizations to extract more labor and compliance. He uses examples like Pret A Manger’s demand for ‘authentic’ happiness at work and shows how ‘happiness’ can constrain women, queer people, and anyone pressured to fit a socially approved template.

  15. 56:09 – 1:09:58

    Beyond happiness: meaning, love, vulnerability—and the search for new life templates

    Carl suggests we could live well without centering happiness, favoring concepts like meaning, friendship, and love, and being open to spontaneous joy. He calls for future cultural templates that are less individualistic and competitive, and more communal—rooted in dependence, vulnerability, and care—while acknowledging social change is complex and unpredictable.

Get more out of YouTube videos.

High quality summaries for YouTube videos. Accurate transcripts to search & find moments. Powered by ChatGPT & Claude AI.