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At a glance
WHAT IT’S REALLY ABOUT
Shaan Puri Shares Ten Specific AI Business Ideas, Ranked
- Shaan Puri says he wants specifics rather than vague AI hype, and he backs his credibility with his idea-lab history and roughly $2 million invested in about a dozen AI companies.
- His ideas range from simple opportunities for non-technical founders, such as AI phone sales agents, AI-for-X conferences and consulting, to bigger bets like warehouse robotics and AI therapy.
- Several ideas rest on deepfakes and voice AI: licensing celebrity likeness, monitoring and takedown services, signing media with private keys, and call center accent removal.
- He argues the real moat in celebrity deepfakes is rights ownership rather than technology, so founders should prioritize biz dev and lock up likeness rights early.
- His number one pick is the self-doing to-do list, which he frames as the key business of a fourth 'intelligence wave' after information, communication and value, in which users state a goal and AI agents plan and execute it.
IDEAS WORTH REMEMBERING
5 ideasRemoving waiting from sales funnels is an opportunity
Puri says a delay between expressing interest and booking a call kills conversion, so an AI agent that responds instantly and qualifies leads could outperform slower human processes, even at V1 quality.
The export framework generates business ideas
Puri suggests looking at what big companies built expensive in-house solutions for and productizing them, citing LaunchDarkly's feature flags from Facebook and Amazon's warehouse robotics, with only 2% of warehouses using robots today.
Celebrity deepfakes are a rights problem, not a tech problem
He says the defensible business is locking up digital likeness licenses with athletes and celebrities via agencies, since whoever signs them first wins and the technology can be bought or partnered.
Deepfake abuse creates demand for protection and verification
Citing fake MrBeast and Taylor Swift content, Puri says detection, takedown and monitoring services will become a no-brainer, and he describes a blockchain-based approach where creators sign real media with private keys.
Making existing services 100x cheaper opens huge markets
Puri compares AI therapy to Hims and Ro, arguing that cutting cost and increasing privacy, perhaps framed as life coaching rather than medicine, could expand access to people who cannot afford a therapist.
WORDS WORTH SAVING
5 quotesThese specific ideas don't matter. I know I'm hyping them up a little bit, but it's not the ideas that matter.
— Shaan Puri
This is not a tech problem really right now. It's actually a rights problem.
— Shaan Puri
the defensibility here is not the technology. It's the rights ownership.
— Shaan Puri
It's actually going to let you just say what you want. AI will then generate the list, and then it'll just do it.
— Shaan Puri
The intelligence wave is gonna do intelligent things. It's gonna use its brain for you, right?
— Shaan Puri
High quality AI-generated summary created from speaker-labeled transcript.
