$2B founder reveals the niches that can make you $$$ (ft. Allison Ellsworth, Poppi)

ℹ️ EPISODE INFO

Released

August 24, 2026

Duration

1h 14m

Channel

My First Million

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

*Sam's database on how long it takes to become a millionaire:* https://clickhubspot.com/rx72 Episode 855: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Allison Ellsworth, the founder of Poppi. — Show Notes: (0:00) Poppi, brand glow up of the century (2:25) failing into confidence (8:00) behind the scenes of Shark Tank (10:22) Investing $70M in branding (12:05) the genius of Rohan Oza (14:24) the economics of super bowl commercials (18:26) Brand Positioning Masterclass (25:09) hiring gen z (26:38) IDEA: Protein anything (31:19) IDEA: lymphatic massage (38:09) IDEA: Sleep health powder (43:20) What’s it like to be rich? (49:19) Inside selling to Pepsi (57:34) dealing with post-exit depression (1:08:37) $1M vacation — Links:

• Poppi - https://drinkpoppi.com/
• Josie Rushing - https://josiesrushing.com/
• Orion - https://orionsleep.com/
• Nello - https://drinknello.com/
• Preston Lane - https://www.onprestonlane.com/
• Blue Land - https://www.blueland.com/

— Check Out Sam's Stuff:

• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/

Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC

• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

🎤 SPEAKERS

• Allison Ellsworth

  guest

  Co-founder of Poppi (prebiotic soda brand) who scaled it from early markets to a reported ~$2B exit.

• Shaan Puri

  host

  Co-host of My First Million and entrepreneur focused on startups, internet business, and e-commerce.

• Sam Parr

  host

  Co-host of My First Million and entrepreneur known for founding and growing media and internet businesses.

🧾 EPISODE SUMMARY

In this episode of My First Million, featuring Allison Ellsworth and Shaan Puri, $2B founder reveals the niches that can make you $$$ (ft. Allison Ellsworth, Poppi) explores How Poppi grew fast: TikTok-first branding, bold spending, smart positioning Allison Ellsworth recounts building Poppi from a farmers-market apple cider vinegar drink (Mother Beverage) into a fast-scaling brand that rebranded and launched Poppi in March 2020.

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