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My First Million3 low competition businesses minting MILLIONS right now
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At a glance
WHAT IT’S REALLY ABOUT
Three founders reveal overlooked, cash-flowing businesses and how they scale
- The hosts run a “Shoot Your Shot” format where founders pitch their businesses and ask questions, featuring three very different models: industrial generator service, a trash-compacting franchise, and a consumer hardware wellness device.
- Nick Haschka says his California backup generator business is doing about $12M in ARR through an acquisition strategy and competes against large incumbents mainly by being faster, including using AI to generate onsite quoting and support technicians.
- Nick Haschka emphasizes the core scaling constraint is recruiting and validating capable field technicians, and describes building internal training workflows that turn field reports into reusable training material.
- Kevin Moyer describes building and selling a five-territory Smash My Trash franchise after leaving tech, using a split-the-savings pricing model and aggressive in-person prospecting to win industrial customers.
- Noam Aizenberg explains he bootstrapped a TMJ-focused heated jaw massager business to about $430K/month, built early versions with 3D printing and self-assembly, and is now moving manufacturing toward a factory process while thinking about what would make the business more sellable in 2–3 years.
IDEAS WORTH REMEMBERING
5 ideasOnPoint Generators targets mission-critical customers where uptime is non-negotiable.
Nick Haschka says the company sells and services backup generators for high-end estates and regulated facilities like telecom towers, nursing homes, police/fire stations, and data centers, and that service revenue can vary widely by customer type.
OnPoint competes primarily on speed, using AI to compress slow, knowledge-heavy workflows.
Nick Haschka says large incumbents are “slow,” and that OnPoint’s strategy is to use AI to speed up processes like quoting by ingesting company documents into a retrieval-augmented system so technicians can produce answers while onsite.
In generator service, talent supply—not demand—is the bottleneck.
Nick Haschka says the primary constraint is technician capacity—finding and verifying skilled field technicians is difficult, and training is “impossible” at scale without building internal training capabilities.
A “split-the-savings” offer can make B2B selling feel like a no-brainer ROI pitch.
Kevin Moyer explains Smash My Trash reduces dumpster pickups by compacting waste with a truck-mounted device and splits the customer’s savings, framing the sale as a clear ROI proposition.
Old-school outbound and on-site hustle can launch a cash-flowing service business quickly.
Kevin Moyer describes early customer acquisition as highly scrappy and direct—mapping dumpsters via satellite pins and physically approaching warehouse staff near the dumpsters, then moving to decision-makers with gathered account details.
WORDS WORTH SAVING
5 quotesI'd say it's more than a pain in the ass. It's impossible.
— Nick Haschka
It's pure, uh, it's purely an execution game at this point.
— Nick Haschka
I paid somebody overseas to, like, zoom in on Google Satellite view and put pins on every dumpster.
— Kevin Moyer
Bootstrapping. Bootstrapping.
— Kevin Moyer
I am that guy. I am that guy on Instagram. I am the TMJ guy.
— Unattributed
SPEAKERS
Shaan Puri
hostCo-host of the My First Million podcast and entrepreneur/investor who interviews founders and breaks down business ideas.
Sam Parr
hostCo-host of the My First Million podcast and entrepreneur known for interviewing operators and analyzing practical business opportunities.
Nick Haschka
guestEntrepreneur-through-acquisition operator running a California backup generator business and discussing scaling via acquisitions and technician hiring.
Kevin Moyer
guestOperator who bought, scaled, and sold a Smash My Trash franchise and shares lessons on franchising, financing, and operations.
High quality AI-generated summary created from speaker-labeled transcript.