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My First MillionSuper niche businesses making millions in 2026
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At a glance
WHAT IT’S REALLY ABOUT
Three founders pitch: home cooking robots, viral snack bars, dental AI billing
- The episode introduces “Shoot Your Shot,” a format where founders get 15 minutes to pitch Shaan Puri and Sam Parr with a “one big number,” product demo, and specific asks.
- Posha’s founder pitches a home cooking robot, citing 1,000 deployments, $1,500 pricing, strong retention versus food delivery/meal kits, and a growth loop powered by word-of-mouth and highly shareable social content.
- The hosts challenge Posha on scope (one-pot meals, not steaks/burgers) and steer the conversation toward community-building mechanics—user-generated recipes, choosing the right platform, and creating “lore” and shared rituals rather than talking in metrics.
- Mid-Day Squares’ founder shares a growth story from hyper-local, hand-delivered early distribution and heavy content creation to $40M in sales over 12 months, alongside margin pressure from cocoa price spikes.
- DayDream’s founder describes rapidly growing ARR by using AI and services to automate dental insurance administration, with distribution built through dentist communities, conferences, podcasts, and attention-grabbing direct mail while the team works to productize a service-heavy operation.
IDEAS WORTH REMEMBERING
5 ideasPosha is positioning home robotics as a time-saving, fresh-food appliance—already deployed at meaningful scale.
Raghav Gupta said Posha has shipped 1,000 home cooking robots and is already being used frequently (he cited customers using it about three times a week). He framed the product as an alternative to takeout and long home-cook times by reducing hands-on time from about 60 minutes to about 10 minutes for certain meals.
Posha’s core wedge is “ship-first” culinary data collection to compound product intelligence.
Raghav Gupta explained Posha uses a camera to monitor color/texture/consistency and improve results, and he said early training came from chefs but now customers effectively train the system through usage. He compared this to Tesla’s approach of shipping something useful, collecting data, and improving over time.
For hardware robots, demand may be easier than fulfillment; scaling operations is the constraint.
Raghav Gupta said the primary bottlenecks are manufacturing and operations—especially the need to handhold early hardware customers and build service/support infrastructure. He described a long pre-order waitlist and the work required to scale supply chain, logistics, reliability, and the recipe library.
Mid-Day Squares combined scrappy distribution and storytelling with real operational headwinds from commodity volatility.
Nick Saltarelli said Mid-Day Squares sold $40M worth of bars over the last 12 months and grew via content-first, do-things-that-don’t-scale tactics (including hand-delivering early orders and creating highly shareable customer moments). He also described a cost shock from cocoa price increases that pressured gross margins.
Retail expansion can hinge on high-conviction bets and founder-led in-store execution that doubles as live market research.
Nick Saltarelli described a multi-year negotiation with Costco over pricing and said the company proved demand via a road show, ultimately breaking a sales record and earning their target price. He emphasized founders personally running the road show and using “keywords” shouted on the floor to drive sampling and to learn what packaging/messages resonated.
WORDS WORTH SAVING
5 quotesWe are putting a private chef in every home, and we're doing that- by building cooking robots for homes.
— Raghav Gupta
So 10 years from now, nobody's going to be cooking because they have to. They'd only be going to cook because they want to, same way nobody's going to be driving because they have to.
— Raghav Gupta
We basically sold $40 million worth of $2.49 cent chocolate bars. That equates to about, let's just call it roughly 60 bars per minute have to be consumed every minute in 365 days a year for you to hit that number.
— Nick Saltarelli
We put in 60 grand. So we created a constraint. We couldn't use Facebook ads. We had to get to a million dollars of revenue, and we couldn't use Facebook ads.
— Nick Saltarelli
I go from, like, 100 to suddenly being the most overqualified dental office manager in America.
— Shreyas Parab
SPEAKERS
Shaan Puri
hostCo-host of My First Million and entrepreneur/investor.
Sam Parr
hostCo-host of My First Million and founder of Hampton.
Raghav Gupta
guestFounder of Posha, a home cooking-robot company.
Nick Saltarelli
guestCo-founder of Mid-Day Squares, a refrigerated chocolate/snack brand.
Shreyas Parab
guestCEO of DayDream, an AI-enabled dental revenue-cycle/back-office automation company.
High quality AI-generated summary created from speaker-labeled transcript.
