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My First MillionFrom High School Dropout To $952 Million At 33 | Jess Mah Interview (#526)
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90 min read · 17,788 words- 0:00 – 7:00
Intro
- SPShaan Puri
All right, this is gonna be a special episode. I think that the best episodes we do are the ones where we highlight a business or a person who is amazing that you've never heard of. And that's what today's episode is. The person that we have on, Jess Mah, she has built herself, uh, I don't know, 10 companies that have combined, you know, they're worth $950 million. She, um... And not only th- just has she made a bunch of money or been successful with business, but she's just a force of nature. Uh, people that I respect think she's one of the best entrepreneurs in the world, and that's kind of amazing for somebody who you don't know her name, you've never really seen her do interviews. Uh, you know, Paul Graham, when, when he met her and she was at YC, put her on the very short list of a couple people with Sam Altman and a few others as the most impressive people. The people that he thought 30 years from now will have done, done the most and gone the furthest. Uh, I was at a dinner, that's how I met her, and a friend of mine pointed out, he goes, "That woman over there is the best entrepreneur I've ever met." And he's lived in Silicon Valley [chuckles] for 15 years, and to say that, that's high praise. Uh, so I had to have her on the podcast to talk about everything from her beginning, where she was basically, uh, a, a loser amongst loser [laughs] losers in school. She talks about, like, you know, not only was she not cool, even in the computer club she got bullied. [laughs] And didn't really fit into school, didn't get good grades. Really, like, was just kind of like school wasn't for her. She ended up dropping out of high school because school wasn't for her. She s- but she started a business. And it started off as a very... And, you know, when she was a teenager she ended up making hundreds of thousands of dollars on this little server business that she was creating just paying for her own video games. We talk about that all the way to where she is today building these biotech companies that are doing crazy stuff. Uh, and I asked her, I was like, "Were you, like, a science genius? Like, how did you know to go into this? How did you have the confidence to go into a space like that?" Like, I think we all, I think there's a part of all of us that wants to go do the big, bold, crazy change the world thing, but we're f- afraid. Like, who am I to go do that? At least that's a thought I've had. And, uh, it was kind of amazing to hear her talk about she felt the same way. Like, she's like, "I got a C- in biology, and now I have, like, a nine-figure, [laughs] you know, $100 million-plus bio company." Like, that's crazy to do that and, and how she approached that. How did she meet these scientists? How did she p- get the funding? How did she actually talk herself into doing that from rock bottom where she was completely depressed and didn't know what she wanted to do with her life to now, you know, living the kind of life she wants? The other thing that's in this episode that I think you're gonna like is she talks a lot about the lifestyle and financial stuff that come from people who are already really successful. So she, you know, like, I'm gonna give you a trigger warning now. Uh, she talks about, like, you know, "Yeah, I just, like, I hop on my jet. Like, you know, and I bought this jet. I bought it for this reason. Here's the tax write-off that I got." She's very open and very, um, clear about this stuff. And, and I think for some people who are at the very beginning, it's gonna feel unrelatable or it's gonna feel like, oh yeah, you know, the, the classic YouTube comment guy who's like, "Yeah, easy for you to say, you're already rich." But I think the important thing to figure out is she's successful because she always thinks this way. She, she talks about her mindset and that's why she was able to do this. And also, I love when people talk about money stuff. I love when they're o- open and honest. I hate the billionaire who downplays it and pretends like, you know, they're flying coach and, oh, you know, money's no big deal, and I, uh, oh, you know, I don't, I don't really do anything with my taxes. No, I like to hear what people actually do, how they use money to improve their life, how they architect their businesses. She does that. She's very open about it. So that's all in this episode. I think you're gonna enjoy it. Uh, this is an episode with Jessica Mah. [upbeat music] All right, it's good to see you. Good to see you again. Um, I wanna tell people the story of how we met, which is not, like, this extravagant story, but it is one that, um, I don't know. It's like, it, it's this thing that happens that is... I, like, I would have bet anything that you're an interesting person just on the way that this meeting went. So we got a dinner together, so that's like signal one. Uh, you know, uh, a friend hosts a dinner, and it's, like, only friends inviting friends to this thing that's gonna be, like, a, you know, some sort of founder, investor type of dinner. So already you got filter number one. Filter number two is I'm sitting at one end of the table, you're sitting at the far end, uh, other side of the table, but our mutual friend Sieva tells me, he's like, uh... I was like, "Oh, what's her name?" And he's like, "Oh, yeah, that's Jess Mah." He says, uh, he's like, "Yeah, she is, um, the most impressive entrepreneur I've ever met." And I was like, "Okay." I didn't even ask. And he just says that, and he's, he's... He gave, basically gives me this extreme compliment. And I was like, "That's extreme." And he's like, "Yeah, she's extreme." [laughs] And I was like, "Okay, I gotta know more." So already I got a signal. Next thing I noticed that you had your dog in the restaurant. And I was like, okay, that's awesome. Love dogs. Dog's here. And later I was like, "Is this, like, a service animal? 'Cause this is kinda like a nice restaurant." And you were like, [laughs] "Yeah, uh, Amazon. You could buy this for $10, this vest, and, like, look." And you flashed me, like, an FBI badge that was, like, a, um, service dog thing. And I was like, "Did you buy that?" And you were like, "Yeah. This is great." [laughs] And I was like, wow, this person is just r- you know, so there's all these little signals. Somebody who rolls by their own little rules. My friend telling me that you're, you know, one of the most badass people that he's ever met, literally, in the game of entrepreneurship. And, uh, and then when you did your intro you said something. You go, "Uh, yeah, I'm working on, like, I started this thing, Indinero," which I've heard of. And you were like, uh, you know, "I started that and now I, I sit on the board of, like, you know, whatever, 10 companies. And, uh, we do, like, bold science bets." And you didn't even explain it, and I was like, okay, well, you have my interest. What's a bold science bet? And you were like, "You know, like, curing cancer, but not, like, the typical way. Like, this other path to curing cancer." [laughs] You, like, you, like, kinda nonchalantly gave me some answer as to what a bold science bet would be. And I was like, okay, say no more. I need to meet this person. I need to get to know this person. And I've gotten to know you a little bit now and, uh, yeah, you are just that impressive. So this is my buildup Um, that is my perception. And tell me what that feels like to hear, because that's... People never tell you their actual perception, first impressions as they remember it, uh, you know, in their own head.
- JMJess Mah
That's amazing. It was super fun to have that dinner and meet you that night. I just had a good feeling that we were gonna have a fun time, and normally I don't go out. I'm kinda like a loner. I like to be at home and, you know, just take it easy after work. And, uh, you know, it's a lot to deal with, with 10 companies. We're gonna add more companies this next year, and I'm trying to figure out, like, where do I wanna spend my time as an entrepreneur, and that's an ongoing question. I'm sure we'll talk about that. But I've heard about you. Um, you know, I've, I've seen your podcast, and you're famous, so it's kind of an honor to get to-
- SPShaan Puri
[laughs]
- JMJess Mah
... be friends with you, too, so...
- SPSpeaker
[upbeat music] Our software is the worst. Have
- 7:00 – 11:00
Jess's non-small boy holdco
- SPSpeaker
you heard of HubSpot? See, most CRMs are a cobbled-together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Our software is the best. HubSpot. Grow better.
- SPShaan Puri
Well-
- JMJess Mah
[laughs]
- SPShaan Puri
... the other thing that's cool is you have a holdco and, like, you know, uh, uh, if I was gonna say what are some of the themes of, like, tr- on, almost like entrepreneurship trends. Like, there's fashion trends, but now there's entrepreneurship trends. One of the entrepreneurship trends is this hold, personal holdco model, but what most people are doing with the personal holdco, I would say, is kinda like small boy stuff. It's like we acquire this little SaaS app or, like, you know, I'm gonna, I, I'm gonna buy this, this plumbing business, and I'm doing this holdco to roll these up. Um, and you kind of have a holdco, but you also have the big venture change the world kinda thing inside of it, which I find really fascinating. So you're like, "Yes, I'm doing a holdco, but the holdco's gonna be all sorta game changers type of, like, go big or go home type of bets." I find that really interesting. I also think that another entrepreneurship trend is doing hard stuff. So I think Elon really popul- you know, popularized, like, yeah, you can create the next kinda app, and that's cute, but I'm gonna make rockets and electric cars, and then, you know, then you have AI and Sam Altman, and that's like, you know, the kind of cutting edge science do hard stuff movement, and I think you're a part of that, too. And so I really like that you're here because y- you represent, you know, some intersection of these trends, and there's very few people that really play that game. And, uh, that's what I wanted to, to learn from you today is, is why do you play that game and how do you do it? But let's give people, like, I guess the quick background, um, of you. So can you give me kind of like your... W- how do you introduce yourself when you're trying to brag a little bit, um, about, you know, why anybody should pay attention to what you have to say?
- JMJess Mah
I'll, I'll be honest, I'm really shy, and it's hard for me to talk about these things 'cause everyone I meet is so impressive. So no matter what, I feel like the dumbest person in the room and the least successful person in the room. And, um, and so that's really hard for me to talk about still. But, um, just to catch everyone up, I'm an entrepreneur. I've started so many companies now. My first company was called Indinero, and Indinero's a financial SaaS company. We do accounting, tax, bill pay management software, and services for businesses. And our customers were companies like Slack, Stripe, Pinterest, DoorDash, Instacart, Coinbase. And I started that straight after college. I studied computer science at UC Berkeley. And when I was a senior at Berkeley, I was running the computer science club and, uh, I brought in these speakers, and, uh, one of the speakers I brought in was this kid named Sam Altman. He was building a company called Loopt. And I'm like, "Hey, Sam, what should I do after college?" And he said, "Oh, you should do YC," and he helped review my application and, uh, and then the rest is history. So I did that for 10 years, grew that to a few hundred people, um, valuation in the hundreds of millions of dollars. But the way I built that business was I didn't raise, uh, traditional venture funding. So I didn't bring in VC capital. I, I only brought in some angel investors. I was able to retain most of, uh, the ownership in the company. And, uh, and it's a cash flowing, you know, profitable business to this day. So, so that was kinda my first, uh, foray into business and, uh, lots of ups and downs and, like, you know, being weeks away from insolvency multiple times over, and I think it's because we were under-capitalized, and I always ran things a little too close to the edge there. And, um, and I was pretty public about that. I mean, if you Google search me, you'll see that I've survived a bunch of near-death experiences with that business. And eventually, I, I realized I didn't want to be a CEO anymore. I grew up with this mindset of you have to be the operator, and if you're not the CEO and make a company a unicorn,
- 11:00 – 16:00
Building without fear of failure
- JMJess Mah
you are a failure. And I just didn't... That didn't land well with me. I, I Google searched, you know, the world's billionaires, and I'm like, "How did these people become billionaires?" And most of them built companies. A lot of them were diversified holding companies, and they held onto these companies for decades. And a lot of them, they weren't the CEO or the operator. They were more like investment manager. And, um, y- I mean, Warren Buffett's a great ex- example of this, um, but there are many, many more like that. And so that kinda got me thinking, "Hmm, am I doing this wrong? Am I just listening to Silicon Valley rhetoric that's pointing me in the wrong direction?" And, um, and then a few years ago, I went through a really tough experience where, um, my boyfriend, who I, I was living with, uh, died very unexpectedly. And I was going through a really dark period after that where I was not able to work. I just couldn't... I woke up in the morning, and I'd be super depressed, and I didn't want to do anything. And I thought, "What would I do if- If, um, I was gonna die this year, if this was my last year here because I'm so depressed and I have to make myself happy, what would I do? And running a company was not on the list. So I immediately hired a CEO for Nanero. I had another company that I had started that I brought in a friend to run. It's a litigation fintech company, and, um, that company originates and funds lawsuits. So, you know, like the personal injury, uh, billboards you see on the side of the road, we do that in a very sophisticated way. Um, a lot of details I, I really would wish I could talk more about, but, uh, you know, I don't wanna invite competition there.
- SPShaan Puri
[laughs]
- JMJess Mah
And then I've started a bunch of other interesting businesses like that, which also, if you go look at my website, mahway.com, I don't go into much detail. Or actually, I don't mention any of the detail on these businesses for the same reason. Um, I'd rather build quietly and come up with these really interesting ideas, find someone to go build those businesses, and a good chunk of them are businesses that would just print cash, but a lot of them are more bold, and that's why I got interested in the biotech stuff. I just thought, "What would I do if I wasn't scared of failure?" And after my boyfriend died, I thought a lot more about that. I thought, like, "I shouldn't be scared of trying and failing because I've seen rock bottom. I can't... My life can't get any worse than it is today."
- SPShaan Puri
[laughs]
- JMJess Mah
"So I might as well try something." You know? And, uh, so that's, that's where I landed with that.
- SPShaan Puri
That's an amazing story, and, uh, that question of like, what would I do if I wasn't afraid of failing, is, like, up there in the pantheon of great questions. I asked myself that same question and it cha- I wouldn't be doing this podcast if it wasn't, 'cause I had three paths that I had written out. I remember I made a Figma file, and I was, like, drawing like a flow chart of my life, and I was like, "I could start a company, and maybe it'll be this, maybe it'll be this." And that was, like you said, the Silicon Valley rhetoric. 'Cause what gets written about is the visionary CEO founder who creates the next big thing, and that's the movies are about H- Social Network, and, uh, you know, the, the TechCrunch articles are about that. The VCs want you to be that, 'cause they're like, "Yeah, sweet. I get to write a check and chill," and like, "You go do the, like... You go win the lottery and do all the hard work at the same time. Like, do the low odds, hardest thing you can do, you know, o- over there." So I was like, "I could go start a company. I could invest and just kind of like be on the other side of that. That's... I don't know if that would be the most fun thing that I would do." And then I was like... And I literally wrote, "Or I could be Tim Ferriss." And I was like, "I think I wanna be Tim Ferriss." I was like, "Well, why don't I just do that?"
- JMJess Mah
[laughs]
- SPShaan Puri
I've been thinking about this for, like, seven years in the back of my mind. And I was like, "Well, because what if I'm not... What if it doesn't work? Then I'm just a guy with a podcast." It's cool to be Tim Ferriss. It's not cool to be the guy with a podcast. Like, a podcast, just normal podcaster with 100 views or listens per episode or something. And I was like, "All right. So am I just gonna not do it because I'm afraid that I might fail at it? Like, what's the worst that could happen?" I kinda had this whole talk with myself. You know, the most important talks are not with mentors, they're the talks with yourself, and it sounds like you had one of those too-
- JMJess Mah
That's fact
- SPShaan Puri
... where you were like, "What would I do if I, if I wasn't afraid to fail?" Can you just talk a little bit more about that talk with yourself? 'Cause I think everybody should have that, some version of that talk with themselves.
- JMJess Mah
Yeah. I, I think just to expand on that, a big question I asked myself was also, um, how will I deal with the insecurity of feeling like a beginner and terrible at something, despite the fact that for the past 10 years I got pretty good at being a CEO and running a business. I'm sure you felt the same way, right? Where you're a great entrepreneur, and then now you're getting into, you know, building content and interviewing great folks, and that's the new skill set that you had to become good at. But for a while, it's
- 16:00 – 20:00
Overcoming negative the self talk
- JMJess Mah
awkward and, like, the... Your, I'm sure your first videos were not nearly as good as the ones that you posted over the past few months, right? And so that's a lot of the self-talk. It's like, "Oh, my God. I didn't do a good job. I still don't know what I'm doing. People don't take me seriously. Do I even take myself seriously?" And meditating on that and thinking, "You know what? It doesn't matter, 'cause I'm having a great time. I'm learning a lot."
- SPShaan Puri
Right.
- JMJess Mah
"And the outcome will work itself out." That's how I deal with it, but how about for you? Like, what's, what are your other best practices?
- SPShaan Puri
Yeah. So being a beginner, uh, and being okay, like that mental prep for yourself of, "I'm gonna be a beginner at this," I think is also a very important part of that conversation. I'm glad you said that, 'cause it's one thing to just say, um, "What would I do if I wasn't afraid?" But then, like, the fear's still gonna be there. It's not just gonna disappear when you ask that question. And the fear is what? The fear of being wrong, being, failing, looking dumb, all those things. And so that beginner conversation is important, which is, "Cool. If I go into this, I'm gonna start as a complete beginner. I'm gonna get better at o- over time because I'm good at learning, and I'll try. And, um, you know, if I don't need to become the world expert at this, but I need to become competent at, at this, and that might take me six months to a year, that's, like, a reasonable expectation if I really put my mind to this." Um, it reminds me of this story I've told on the pod before of Moiz Ali, who created Native Deodorant. And deodorant's not curing cancer or whatever, but it is, uh, you know, uh, still it's a totally different space. And so when he told his friends, he's like, "I think I'm gonna create a deodorant brand." And they were like, "Cool. Uh, random. You know, do you, do you even wear deodorant? Like, do you know anything about deodorant?" And he's like, "Today I know nothing about deodorant, but in six months I'll know everything I need to know about deodorant." And that idea of, like, writing yourself a blank check I think is really important to, uh, to starting anything. And you told me this when I was like, "Dude, you're, like, working on crazy science stuff. I like that idea and I wish I could do that, but it feels above my intellectual pay grade. Uh, h- are you just a science genius?" And you were like, "No, I got, like..." You were like, "I got, like, a C in biology in school." And then, like, you know, you're like, "I hired a tutor to, like, w- as an adult, to, like, learn about this, and I watched TED Talks and podcasts and, and then I flew out and I met the scientists and talked to them." You just did all of the, like- Normal blocking and tackling, I feel with like just like, uh, i- is that how you would describe it? Like, 'cause that, that was totally different for me. I just put you on a pedestal. I was like, "Oh, maybe she's doing it 'cause she's just smarter than all of us, and that's why she can do this and nobody else can."
- JMJess Mah
No, I still have major insecurities about, about this. In fact, last night I dreamt again, this is a recurring nightmare, where I am getting-
- SPShaan Puri
[laughs]
- JMJess Mah
... Cs in school and I am very close to flunking and having to repeat a grade. And I got Cs in bi- in also in biology when I was in high school, so I thought I could do a lot of things with my life, but anything related to biology is not one of those things. And then when I was, um... So I was on the cover of Inc. Magazine, um, a bunch of years ago, and, uh, there was a woman who, who was on the cover a month before me. Her name's Elizabeth Holmes. [laughs] And-
- SPShaan Puri
[laughs]
- JMJess Mah
... you know, obviously y'all know what happened. And so when she got, uh, you know, when Theranos went under and the whole thing happened, I thought, "Wow, bio is really hard," and I would be so paranoid and scared of doing anything in biotech 'cause I don't wanna go to prison. Now obviously, you know, there's more to the story there, and I don't think I'm gonna go to prison, but, like, the thought crossed my mind. Like, should I even risk my life and my career if everything's okay? Like, why do something hard and where the last woman who tried to do something here, you know, got, you know, totally destroyed by the media and is now in prison? Like, that's not really
- 20:00 – 26:00
What would Shaan do if he was a billionaire?
- JMJess Mah
good inspiration for me to be- try to be the next Elizabeth Holmes, but who didn't fuck up as bad, you know? That's... So that went through my head, and I had to overcome that, and then eventually I decided, you know what? Fuck it. I wanna give it a try. I wanna, you know, just learn, and so I hired a biology tutor. I, like, digest- digested all the information, and I brought in people who've been running biotech companies and who had been part of, uh, big bio. So that's, that's really how I operate. It's just bringing other people smarter than I am. Another question I would wanna ask you, and it's something I ask a lot of my best friends, is what would you do if you were a billionaire? Um, and if you had, like, a billion in hard cash in the bank account, and, uh, you are not allowed to do what you're doing today, how would you go about your life? And it's so fascinating to hear the answers that, that I, I get from my friends, and I'd say occasionally it's, "I, I'm doing what I'm doing today. I would just keep on doing that." I, I hear that from my more successful friends, but from people who hadn't made it per se, it's very thought-provoking.
- SPShaan Puri
That is a great question. I can tell a quick story, and then I'm gonna answer that question. So the quick story version is when we got acquired by Twitch, I grabbed... I was like, first day, what do I wanna do? I was like, "Let me go find my people," 'cause I went into this c- all of a sudden I'm in a company of 2,000 people who, you know, each are doing their little function in this company, and I was like, "Where are my entrepreneurs at?" Like, where are the people who like to like, you know, make shit happen? And so there was a company that had gotten acquired a few years earlier, and, uh, three years earlier, and they got bought for like, I don't know, I wanna say like $100 million. And the founder was s- one of the founders was still working there, and so I- we go out to lunch, and I was like, "Hey, can we meet?" He's like, "Yeah, let's go to the cafeteria." I was like, "No, no, I just need to leave this building. I'm having, like, big company pho- claustrophobia. I need to get out of this building." So we go to a lunch and I say, um, "Why are you still here?" And he's like, "Oh, what do you mean? Like, it's going great. We're working on stuff." I'm like, "Yeah, but like, uh, you know, is this what you wanna do? Like, you're here, you're three years in," and I'm looking in the mirror thinking, uh, you know, "Do I wanna be here in three years? There's no way I wanna be here three, four years from now. You're going on to year four, and, uh, you're drinking this company Kool-Aid. What, what happened to you? Where, wh- why are you still here?" And he was like, you know, slightly offended, but he was like, uh, "No, it's great. I'm having fun. I'm learning a bunch." I go, "Let me ask you the question differently. It sound, uh, sounds like what you're saying is you don't wanna be doing anything else, right?" And he goes, "Yeah." And I go, "So let's say that I had put $100 million in your bank account. Tomorrow, would you show up to work?" And he's like, "Well, no. Like, I'd be-" I'm like, "Okay, so you're doing it for the money. Let's, let's, okay, w- now we've established that because if I- all I did was I changed the money part of the equation, and now your answer is very different." He's like, "Well, I would buy a ranch, and I would, you know, I have four kids, and we'd be outside all day, but then on the side I'd be building this type of project." I was like, "Okay, so that's what you really wanna do. I'm not saying you have to go do that, but, uh, let's at least be honest. I didn't like the part where you were telling me this is exactly what I wanna be doing with my life." And I can say today there's things, there's a part of my life, like this podcast part of my life, that is exactly what I would be doing regardless of what the number is in the bank account. Um, and there's a part of my life where, like, we spin up companies, but, like, we spin up companies like, for example, we just spun up a, a company that is, I would say it is opportunistic. It's not the most fun, sexy company in the world. I don't wanna operate it forever. I'm like, "Oh, this business will work. It'll be successful. It'll have a great exit. It'll provide a great return. It'll, you know, uh, it, it, it'll put, you know, millions of dollars in people's bank accounts in the next three to five years," and that is good. But if I was totally post-economic, there's no way I would spend an ounce of my energy doing that company. Like, just the reality of the situation. So I'm like, you know, partially following that, that philosophy, but not all the way yet, and I'm kind of honest with my- at least I'm honest with myself of like, yes and no. But the, my answer to the question, if I was totally post-economic, you know, I have more money than I'll ever be able to spend, uh, the thing that I would do is I would teach and I would either just teach in the way that I do today, like podcast, write a book, uh, pod- You know, just basically be curious, go learn something, and then explain what I learned to people who don't have the 12 hours to go down the bioelectricity rabbit hole. Um, you know, uh, you know, but that's what I would do, or I would extend that if I wanted to be a little more ambitious, and I would actually create a campus and a school for people like me and be like, "Cool, let me create the ideal school that I wish I had when I was younger," and do that. Um, I just don't know how much... I, I don't know how much that would be fun v- like, the kind of reward versus extra effort that that takes versus creating content online and doing the same thing, but not having any of the, like, students and physical campus and stuff that I need to deal with.
- JMJess Mah
You know, we should talk about that sometime because I've thought about that as well. I wish there was a better school for me and for people like us who are, you know, we're creative, entrepreneurial, quirky, and the traditional school system does not, like, satisfy our needs. Um, and what's cool about it is, you know, if let's say we came up with an, a concept for how we would do this, like, I would just put my whole team behind it, and then we'll find a way to find the money, and then it will just manifest. Like, these things don't have-
- SPShaan Puri
[laughs]
- JMJess Mah
... to wait until you have a billion dollars in cash, is the point. And but I-
- SPShaan Puri
Right
- JMJess Mah
... asked you the question because I, I found that bio was on my list. Like, oh, I would do more bio stuff if I just fund it, and I'm like, what, but I know people who could fund it, so I could just call them and have them fund it, and I, I don't need to fully fund it, and it'll manifest.
- SPShaan Puri
Right.
- JMJess Mah
Um, and I think, I think a lot of us, um, have so many of these things that we wanna create in the world, and it's dangerous to wait because life
- 26:00 – 32:00
The danger of waiting
- JMJess Mah
priorities change. And I think that I see this with many of my friends who go on to get married, have kids. They get comfortable. They're building their ridiculous house, and then life goes by, and they never go through this list, and it always stays a dream or an aspiration. And I, I just couldn't allow that to happen to myself, and I'm so glad that you're, you know, doing most of the things on your list.
- SPShaan Puri
That's a, a great phrase. It's dangerous to wait, um, 'cause I think most people feel like it'd, it'd be risky to go do it, and I think they vastly underestimate the risk of allowing yourself to just wait on the things you really wanna do in life. 'Cause actually what happens is you accrue this, like, um... It's not like by waiting you get closer to the goal. By waiting, you actually get further away from the goal because you add all this space that gets filled up with other activities, other responsibilities, thoughts. You know, uh, you train yourself to not take action on the shit you actually want and to, like, go down this, like, long winding path. I remember when I was, um, back to when I was working at Twitch, there's a guy, Dan, uh, who's now the CEO. At the time, he came in as, like, I don't know, chief product officer or something. He was... He became my boss. So we go into this, like, one-on-one, and, um, he's like, "So, like, what are your, like, career, you know, what's your, like, goals for yourself here, you know, at the company?" And I was like, "Um, well, I have two options here." I'm either gonna lie to this guy and say, "Oh, I can't wait to get promoted from L7 to L8 to L10," like, you know, like, the, the, that's like the ladder. Literally, it's a ladder, and you... That's your goal.
- JMJess Mah
Ladder climbing goals. Uh-huh.
- SPShaan Puri
And I was like, I'm either gonna lie about this to him 'cause he's o- you know, he's my manager and I guess that's what I'm supposed to say, or I'll tell the truth. And so I told him the truth, and I was like, "Uh, yeah, I can't wait to go build another thing or just go on my own, and, like, I don't see myself being here and, uh, long term."
- JMJess Mah
[laughs]
- SPShaan Puri
And he was like, "Okay. Well, that's..." Uh, but he di- he didn't get... I thought, like, that's gonna put him in an awkward position, but he was like... You know, he's an experienced guy. He totally, you know, rolled with it. He's like, "Okay, great. Uh, now that I know that." And I was like, "You know what? I don't want you to totally write me off because I said that. Like, I do think I'll be here to earn out this part of the deal. I think I can do good work while I'm here. Like, you know, I think you'll, you, you'll get value from somebody with my talents being here. Um, so I hope you don't just like, you know, say, 'Oh, this guy's not here for the long haul,' and, like, write me off, but that's the truth." And he was like, "Done. I appreciate that. Now let's talk about the thing you really wanna do. What is it that you really wanna do?" And I was like, "Oh, I wanna do this, this, and this, but, you know, before I do that, I need to kinda, like, you know, I'm trying to get, you know, uh, save up, you know, enough capital 'cause I'm gonna... That's gonna require a lot of capital, and I'm gonna, uh, learn some things, and I'm gonna build my network, and..." And he's like, "Yeah, I'm not really a fan of the, like, I wanna do X, so I'm gonna go do A, B, and C before I do X." He's like, "You're better off usually just going ahead and trying to do X." And I was like, "All right. You're right. That's true. I don't need... Like, I, you don't even need to say any more. You're right. I was bullshitting myself a little bit. Um, thank you for saying that. That's actually a really valuable piece of wisdom." And, um, it reminded me of, um, there's this Tony Robbins TED Talk. Have you ever seen the, the one time Tony Robbins went to TED?
- JMJess Mah
Yeah.
- SPShaan Puri
He's, like, on stage and he's like, um, "What stops..." You know, I've been s- I spent my whole life basically studying, like, what stops people from having what they want in life, and he's like, you know, um, "What do you think it is? What holds you back?" And people are like, "Oh," like, you know, for whatever it is you want. You want a better relationship. You want a better career. You want more money. You want better health. Whatever, whatever it is. And people are like, "Oh, I don't, I don't have the time." And other people are like, "I don't have the, the knowledge, the skills. I don't..." And the people in the crowd are saying it, and Al Gore is there. And, uh, this was, like, right after Al Gore had lost, uh, the presidential race to Bush. I think there was, like, a runoff. Like, they had to recount the votes in Florida or something, and, like, they, it went to the Supreme Court, and the Supreme Court ruled that, whatever, Bush won. And so he hears this voice that says, "I didn't have enough Supreme Court justices." And he's like, "What the hell? What do you mean?"
- JMJess Mah
[laughs]
- SPShaan Puri
Like, who's... Oh, Al Gore's here.
- JMJess Mah
[laughs]
- SPShaan Puri
And Tony Robbins gives this, like, one-minute thing that, like, actually kinda, like, bitch-slapped all their answers. He's like, uh, "You know, everything you guys just said is a resource. You lacked money, time, capital, Supreme Court justices. That's a, a thing you lacked."
- JMJess Mah
Supreme Court justices.
- SPShaan Puri
But-
- JMJess Mah
Yeah, that's-
- SPShaan Puri
Yeah, and-
- JMJess Mah
... the most hilarious example
- SPShaan Puri
... he's like, he's like, "The only thing you actually need is resourcefulness." He's like, "That is the master skill, the ability to go get the resources you need when you need them for the thing you're trying to manifest." And he's like, "If y- is it not true that if you are motivated enough, charismatic enough, playful enough, convincing enough, um, you know, like, determined enough, and, a- and charming enough, can you not get everything that you want? Like, is it, like, is there really anything that is outside of you if you really- Put your all into acquiring that resource. Could you not have gotten the time, the money, the, the networks, all of those things? Like, Al Gore, if you were not more passionate when you were on that stage in that debate, would it ever, ever even come down to the Supreme Court justices? No, right? Like, you would've just won in a landslide, uh, i- if you had acquired the things that you actually needed to get there. And that's kind of what you're saying of your little manifestation studio type of concept.
- JMJess Mah
Yeah.
- SPShaan Puri
I love that because it's like you are completely striking out from the thought process of an entrepreneur, the like, do I have what it takes either personally or financially or, uh, you know, n- knowledge and skill wise. You're like, "Well, if I wanna start a bio company, I'll go recruit the best bio people, and then I'll go raise the funding."
- JMJess Mah
Exactly.
- SPShaan Puri
So that'll be that, right?
- JMJess Mah
We say, like we don't have enough time or money. Those are always the excuses. But you create the time by hiring other people to do the work who are better experts at whatever that thing is, and you manufacture the money by raising the money. And in my case, I've got a multi-person investor relations team. They have connections to tons of billionaires and family offices, and we're trying to, like, place these deals with our family office connections. And that's gonna be, you know, within the next year, that's gonna be a four-person team and a capability
- 32:00 – 36:30
Realistic breakthroughs in the future
- JMJess Mah
I have. So instead of creating a holdco, let's create manifestationcos.
- SPShaan Puri
That's what I'm talking about. [laughs]
- JMJess Mah
Because these are not always gonna be... Right? I, I mean, I... You coined it.
- SPShaan Puri
Right.
- JMJess Mah
It's the manifestationco. And, uh, 'cause now if it can be a profitable endeavor, great. Sometimes it won't be. And but the point is all of us have that thing we wanna create in our, our life, and we wanna have the ability to do that in a way that's painless, fun, and exciting for, uh, us as the ideator.
- SPShaan Puri
What about, like, um, you know, crazy science dreams you have? You said you have ideas or you're talking to scientists all the time. What are some things that are, you know, in the future that you're excited about that is not just a pipe dream, like there might actually be a pathway to do it? Like, you know, I don't know if the, the grow test tube baby in a vat type of thing, like, I don't know if that's, like, just a dream or there's actually people working on the, that that might be scientifically pr- possible or practical. Can you tell me about some parts of the future that I should be excited about or my kids might get to experience?
- JMJess Mah
I actually think that is very viable, the test tube babies. Um, I know of... I've talked to several scientists who are doing the portion to, like, for example, let's say you wanted to be the mother of a child, not the father, and we could take your genetic material and create an egg out of that. I think that we're gonna see that within the next five years. And then the converting, you know, having a artificial embryo generated avatar style, that's a little harder to do. I, I've met scientists who've been able to, um, get to maybe six weeks before the whole thing falls apart, and that will get better and better over time. Um, but the implications there are huge. Like, for women, imagine not having to deal with this and, uh, not having to do egg extraction, um, if you're, you know, if you're having trouble conceiving. And then what's also realistic, I think, is extending our lives by 30%. I think we need to be prepared to live till we're 120 or longer. And right now, the upper limit in our head is, "Oh, I'll probably die when I'm 90." We're not thinking about the exponential rate of change here, and I am talking to a lot of longevity scientists. I'm seeing the data. It's compelling. I think we're gonna live longer, and we need a plan for that future.
- SPShaan Puri
What's the short version of how we get that extra 30%? Is it drugs? Is it, uh, diet, lifestyle changes? Is it reversing aging? Is it, you know, uh, getting blood from young, uh, you know, baby seals? What, what are we gonna do to, to make that happen?
- JMJess Mah
[laughs] It's probably gonna be a combination of multiple factors.
- SPShaan Puri
And you... All these projects fall under what you call bold science. Could you define bold science? What does that mean?
- JMJess Mah
Yeah. There are just so many, uh, companies working on very incremental, uh, you know, companies where it might extend your lifespan by three months or six months. That's not a great outcome. Like, you're gonna be going to the hospital and taking chemo drugs for another six months before you're dead. What do you do? That's, like, I'd rather go to h- go to hospice than prolong my suffering. But if you could, instead of patching the problem, like putting a Band-Aid on a gunshot wound is the analogy, um, what if you could get to the root cause and reverse cancer, for example? So right now, everything we do within cancer is about, um, trying to kill the cancer cells through chemo, radiation, surgery. CAR T therapies are super hot and trendy, but that just basically involves using your immune system to target and kill your own cancer cells. But what if killing cancer is the wrong approach? And actually, cancer happens because your cells are trying to protect themselves in some way, and if you could train them and coach your cells, instead of killing them, let's rehabilitate them, get them to integrate back in with their surroundings, then you could fix cancer. And so we're working on a company around that. Um, that's what I mean by bold science. That's-
- SPShaan Puri
That's, uh, that's great. So it's basically non- non-incremental, a big leap in function or a leap in quality of life, so like, you know, a s- a step, complete step change, and usually that's gonna come from taking a different approach than, like, you know,
- 36:30 – 41:00
Meeting belly-to-belly in business
- SPShaan Puri
uh, or taking a different, uh, point of view on the problem, looking at it through a different lens. And, um, you've, you, what you do is you partner with scientists to make that happen. One of the things you said that I liked, uh, when we were talking before was you're like, "I get on the plane."
- JMJess Mah
I get on the plane every time. Yeah.
- SPShaan Puri
And, um, I don't know e- exactly what you mean by that, but talk about that because I think that's just an entrepreneurial As part of the Manifestation Studio is you gotta just get on the plane sometimes. What do, what do you mean by that?
- JMJess Mah
I have a real example. I have, uh, there's this successful entrepreneur who I'm sure you've heard of, um, maybe you've even interviewed him. He lives in Vegas, I live in LA, and I just said, "Hey, tell me a time and place on Sunday and Monday, and I will fly to Vegas and I will meet you." I will literally take my plane and fly there just for the meeting, and then fly home afterwards. And then Tuesday, same thing. I have, um, Patrick Collison from Stripe ask me to hang out with him and have dinner, and it's like, "All right, cool." So I'll just get on my jet and go see him and then fly back and be back in my bed after dinner, you know?
- SPShaan Puri
[laughs] And does, does that only work if you have a jet?
- JMJess Mah
No. J- buy a Southwest ticket. I mean-
- SPShaan Puri
[laughs]
- JMJess Mah
... just get creative about it. I do it so often, though, that it r- it is really nice to have my own airplane, but, like, I think that, um, it doesn't matter. Like, if I have to fly to London and see someone, I will, I'd gladly, you know, book a ticket and do that. And, uh, I think that it really... You know, I had a billionaire do this for me, where he literally flew in from South America and he went straight from the airport to dinner with me, and that was the first time I had a one-on-one meeting with this person, and it really made an impression on me. I'm like, "Wow, this guy went out of his way. He was planning to go to some other city. Instead, he came to LA to meet me just for dinner." And, and he's more important than I am by, by a million miles. He's so much more important than I am. That made me wanna be friends with this person. And, um, you know, I have another billionaire who I hit it off with. We hung out for drinks. Um, we were part of a bigger group, and we had two hours where we just talked about the meaning of life, all of his regrets, all the things he'd do different. He's like this 70-something-year-old dude, and he's like, "Yeah, everyone wants me for my money, but no one just asks me these questions that you're asking me about life advice." And I'm like, "You know what? We should continue this. Where do you live? I'll visit you." He says, "I live in The Bahamas." I'm like, "Great, I'm visiting you," and we book the time. I'm seeing him for dinner in three weeks, and I wanna literally go there just to see him.
- SPShaan Puri
[laughs]
- JMJess Mah
And he's so happy about it. And I wanna get four hours of downloading this man's wisdom, and, uh, it's, it's super cool.
- SPShaan Puri
I think it's massively underrated. Uh, w- uh, my uncle calls it meeting belly to belly. He's like, "You gotta meet belly to belly in business." And, uh, he's in the real estate game. It's a totally different game, but I loved it. I was like, "Not face to face. We're going belly to belly." And, uh, I just think that that was like s- created such a good visual in my head. If you were gonna score it, let's say if I gave you one point of, like, trust, productivity, relationship building for a Zoom call versus, um, meeting belly to belly, w- if one is the, if a one is the, is the call, how much is the in person?
- JMJess Mah
Well, I mean, I would think about it the other way. I mean, it's, it's, it's just, it... they're totally opposite ends of the spectrum. Like, a belly to belly, like flying out to see them is the ultimate 10 out of 10 way to engage with someone. There's no better-
- SPShaan Puri
Right
- JMJess Mah
... way than to say, "I'm flying five hours out of my way to see you and to spend, you know, dinner with you." And a call is definitely a one, and a Zoom call is maybe a two. It's like that's how wide the delta is.
- SPShaan Puri
[laughs] Right.
- JMJess Mah
And, uh, oh, the other thing I wanna mention is that you didn't... I think a lot of people think, "Oh, but Jess, like, you- you've already, like, made it a bit, so of course people wanna hang out with you."
- SPShaan Puri
Yeah.
- JMJess Mah
Well, I was getting meetings like this when I was 16, and I knew nothing. I cold emailed the Reddit guys. I cold emailed Justin and Emmett from Twitch. I guess it was Justin.tv back then. And I said, "Hey, I'm this idiot 16-year-old. I think you just put it on the table. Like, I'm an idiot-
- SPShaan Puri
[laughs]
- JMJess Mah
... and I think you are brilliant, and I'm willing to fly to you, and I just wanna be a, um, a fly on your shoulder and see you do your work
- 41:00 – 47:00
Pulling it off with no reputation
- JMJess Mah
and just, like, you know, just follow you around for a day." And so if you pull up the Justin.tv archives, you will see me driving him around San Francisco-
- SPShaan Puri
[laughs]
- JMJess Mah
... and going to a poker game with him, and, like, all this random stuff just because I was wanting to do that. Mark Benioff replied to me also. Again, I'm an idiot 16-year-old.
- SPShaan Puri
That's amazing. This is when you're a teenager. You also told me, 'cause I asked you, 'cause, um, I think one of the valuable things in life is to study, like, to become a good evaluator of people. Like, if let's say you're an NBA general manager, you need to be able to spot talent. Um, I think any business person or investor needs to be able to spot talent, and ideally spot the difference between good and great, great and the best in the world. And, um, when I met you, I really felt like, "Oh, this might be somebody who's one of those, like, elite, best in the world at what they do, and they're gonna just do special things that are beyond even what really great, smart, you know, intelligent people are gonna do, just because they seem to be operating differently." But I need to understand them a little more. So I asked you a question when I was getting to know you, and I was like, I was like, "If I met you when you were younger, like 13 years old, what would I have seen, and would I, would there b- have been any signals for, uh, for this?" And I, I said, you know, and I will say f- um, on my side, I was a totally unimpressive 13-year-old, you know? Um, y- you know, uh, there was no signals that I was gonna do anything out of the ordinary. Um, you know, forget, like, being great at something, just, like, out of the ordinary, beyond average. And, um, so I wasn't that way, but I've met a lot of people who were. You know, they were, like, teenagers and they were flipping things, like, you know, on eBay, or they were building a product of some kind or, you know, whatever. You have an amazing kind of backstory. Uh, can you tell it? What were you doing? What was, like, your first, you know, interesting little business you were doing when you were, you were a teenager?
- JMJess Mah
When I was 13, I started a dedicated server and colocation business Because that's what I thought you did in high school. That's just... I don't know why, but I thought it was kinda normal. And I grew that, so about a few hundred grand-
- SPShaan Puri
Oh, well-
- JMJess Mah
... in revenue
- SPShaan Puri
Did you know somebody else doing it? Why would you think that's normal?
- JMJess Mah
I don't know. I always thought-
- SPShaan Puri
That's totally not normal
- JMJess Mah
... like the internet forums, you know, there are lots of people who do this. So I thought, "Okay-
- SPShaan Puri
Right
- JMJess Mah
... this is like a commodity business," but I could probably figure out how to do it and make a few bucks and offset my gaming server expenses. That was the goal. I just wanted to make like $10,000 a year to offset my own costs and buy some clothes and not have to like go work at the shopping mall or like rake leaves or shovel snow.
- SPShaan Puri
So you're like, "I'm playing video games. I wanna scratch my own itch, be able to play my own video games, and n- and like, you know, pay the- pay off that, buy some clothes." Were you cool in school? Were you like a-
- JMJess Mah
No
- SPShaan Puri
... smart, popular kid, or what, who, who were you?
- JMJess Mah
Total geek loser. I was so lame. I... So I had no friends. I went to the computer club at my high school, um, which is all the nerds who also had no other friends, so you have to be friends with each other.
- SPShaan Puri
[laughs]
- JMJess Mah
They were making fun of me, and they were bullying me. I was literally on the bottom-
- SPShaan Puri
[laughs]
- JMJess Mah
... of the bottom totem pole.
- SPShaan Puri
[laughs]
- JMJess Mah
Like, that's how I knew it was really bad.
- SPShaan Puri
[laughs]
- JMJess Mah
I'm like, "Okay, I have to get out of here as soon as possible." So I ended up dropping out of high school, uh, halfway through my sophomore year, but I got into this really cool college program called Simon's Rock. College f- you know, Simon's Rock and going to college early, it really saved me because I was bored in high school. I wasn't doing well. I was, I was getting terrible grades because I was uninterested and because I had no friends, and I felt like I couldn't relate to anyone. All other girls, um, and guys just like were interested in things that I had no interest in. So when you said, "Hey, I would love to create this school for people like us," I just thought, "Holy cow, I wanna create that school too. We can make this happen. Let's do it. Let's brainstorm it. Let's set aside some time another day, or let's just go meet up for dinner. I'll come wherever you want, any day you want. I will, I will fly to you," [laughs] and we will-
- SPShaan Puri
[laughs]
- JMJess Mah
... put together, you know, a game plan for what this would look like and how we would manifest-
- SPShaan Puri
Right
- JMJess Mah
... this without having to wait till we're, you know, sitting on a billion in cash.
- SPShaan Puri
Yeah. Okay, done. Uh, love it. Belly to belly, booked.
- 47:00 – 52:00
Billionaire tax secrets
- JMJess Mah
um, when you're meeting these people that I focus on.
- SPShaan Puri
Yeah. Yeah. And you, you also told me you had met these other people, like when I was like, "Oh, what's um..." Uh, I forgot what... I was like, I think I was asking you like what you do with your money and you were like, "Yeah, I, uh..." You said one interesting thing. You were like, you were like, "You know, uh, taxes, um, people..." We w- I think I was asking you something about taxes, and you were like, "People don't spend enough time on taxes." So can you tell me, um, we'll put this in the bucket of billionaire secrets. Uh, you, you said you've met a bunch of successful super rich people, and the way they think is a little bit different than the way everybody else thinks, and I'm interested in that gap. What's different about the way that the most successful, the richest people that you know think? What is it that they're thinking about differently? Um, one of the things was taxes, but you had a few more. Can you tell me the taxes point and anything else you kinda remember on that?
- JMJess Mah
Yeah. Top- tax optimization's a really big deal because if you think about it, if you're spending, if, if half your money is going to Uncle Sam, it's really going to impact your compounding. Like do a, you know, compound interest, uh, calculator, and you'll see the delta is very wide if you're starting at age, say, 30. And these billionaires employ the best tax strategists in the world. So eventually I said, "Hey, could you introduce me to your tax person?" And that person, of course, works with like 30 other billionaires and has saved them, you know, collectively $100 billion in taxes. And then I, I've gotten enough of these tax professional intros where now I have a whole collection of them I call, and I compile the advice from multiple tax professionals and merge it all together, and I think that's the next level. Most people just pick one person and they say, "Oh, I've been working with Betty as my tax accountant for the past 10 years." Well, Betty doesn't work with billionaires. It's time for a new tax accountant. I literally had this conver- conversation with someone over lunch last week, and he texted me right before we got on this call saying, "Oh my God," like, "this is going to make me millions of dollars more over the next few years."
- SPShaan Puri
Like, well, th- this is so true. Uh, I feel when I, uh... Like, I have, like, a lawyer and a tax person, and if I feel like I ta- if I talk to another tax person or a lawyer, I'm, like, kinda cheating on them. And it's like that's so silly. That's so dumb of a way to think about it. Like, first of all, it's your job to get the best opinion possible-
- JMJess Mah
It is
- SPShaan Puri
... to get the best answer. The best answer is not gonna come necessarily from the one person you know who you picked one time five years ago without vetting anybody else. Um, they may also not specialize in other stuff you're doing. Oh, now you're doing real estate deals? Well, they don't know anything about real estate deals. Or you're doing, uh, you have an exit in M&A? They don't know anything about M&A. So, you know, you should be talking to people who really understand that stuff. Um, a team, though, multiple opinions is better than one. Uh, specialties matter. Um, also when you said that, it reminded me, I was like, oh yeah, the person who I have doing tax strategy stuff, they stopped giving me strategy after year one. Like, we, you know, like, the bulk, if I, if I had a pie chart of 90% of the, like, strategy conversa- convos we had were at the very beginning, and then, like, now I'm just, like, the client that they, you know, stamp the, the thing on, like, e- every year, right? Like, that happens naturally. Same thing with legal, legal stuff. And so you kinda need to keep dating in order to have, like, fresh ideas or advice coming in, uh, from that perspective.
- JMJess Mah
Exactly.
- SPShaan Puri
And you also said, like, there's a certain amount of time you think people should spend on, or like, you know, maybe not should, but, like, the math tells you you should be spending a certain amount of time on taxes, and actually the, what people actually do is maybe less than 1% of their time.
- JMJess Mah
Yeah, exactly.
- SPShaan Puri
Or, you know, 2% of their time.
- JMJess Mah
Less than 1%. Way less than even .1%. 'Cause if taxes impact half your income potentially, if you invest just even 5 or 10% of your time this year to finding five amazing tax strategists, get all their advice and figure out how to apply it, 10% of your time is the up, upper bound here. And you're making, like, way more money as a result. It pays for itself like a hundredfold. It's the highest IRR investment you can make, and it's way better than-
- SPShaan Puri
[laughs]
- JMJess Mah
... like, investing in the stock market with the money you're paying these tax people.
- SPShaan Puri
No, that's so true, 'cause your tax is always your biggest expense. Uh, and if you're a business person, you have your, you know, your business tax, then you have your personal tax, you have, like, investment tax, capital gains tax. You have all kinds of taxes every single year. [laughs] You know, the same dollar gets taxed a bunch of times. Um, so you're right. Basically, it's the biggest, it's the bus- biggest expense. Even 10% sounds absurd, 'cause I'm like, oh, that's 36 days out of the year.
- JMJess Mah
It's overkill. You don't need that much time. I mean, even five days in the year to do this gets you a lot of progress.
- SPShaan Puri
No, but you're right on the math. Like, you would be justified spending 36 days out of the year. You would be justified spending 10% of your time and intellectual mind share on so- on your biggest expense that's gonna compound every year for the rest of your life. [laughs] Like, of course that would make sense. So that is a kind of like aha moment for me.
- JMJess Mah
Right.
- SPShaan Puri
What about, like, um,
- 52:00 – 58:30
80/20-ing the Bryan Johnson Blueprint
- SPShaan Puri
coaching or, uh, you know, some sort of, like, what is your... Like, basically if the studio or the manifestation kind of, like, vehicle here is an extension of you and your brain and your d- dreams and your desires, and then, like, getting the brain to be, like, functioning well seems important. Do you do anything, whether it's therapy, nutrition, morning routine, like, do you do anything like that to, like, make sure you're, the psychology, the, you know, the, the, the, the little voice in your head is saying the right stuff?
- JMJess Mah
Yeah, for sure. I have, um, I have two different coaches I talk with each month, and I think of it as, like, going to the gym or taking a shower. Even if I think I'm happy or in a good mindset, I need to still go see them to make sure that my head is screwed on properly. And yeah, costs me a ton of money, but it pays for itself right away. I also have my CEO group I visit once a month. It's kinda like Alcohol Synon- Alcoholics Anonymous for CEOs. I'm in YPO, Young Presidents Organization, but there's also Entrepreneur Organization and Vistage. The list goes on and on. And there, yeah, you think, oh, I don't have time for it, but I actually think you don't have time not to do that.
- SPShaan Puri
Hmm. That's a good way of putting it. Um, what about-
- JMJess Mah
Also health stuff
- SPShaan Puri
... uh-
- JMJess Mah
We don't think about that. What if you could optimize through better nutrition and nootropics and through IVs your, not only your longevity, but your mental acuity? So I work with five concierge doctors to come up with my own custom plan, and I'm actually gonna put something together that I could share with all my friends so anyone I love can get on the same program. Um, and it includes the supplements, custom compounding my own supplements into, you know, just two pills, um, so it's a little-
- SPShaan Puri
Wow
- JMJess Mah
... easier. Um, and then doing the exosome IVs once a quarter, which I'm a, I'm a huge fan of. And-
- SPShaan Puri
I don't even... What, what is that? What is that word you just said? What are, what are you doing?
- JMJess Mah
Exosome IVs. And, uh-
- SPShaan Puri
What is that?
- JMJess Mah
Yeah, I mean, so it's still, the science on it's still a little, um, you know, up in the air. So I just wanna be, you know, good on the-
- SPShaan Puri
Sure
- JMJess Mah
... disclosure there. Um, so it's not necessarily the fountain of youth, but there's the belief that, you know, if you're, if you're doing, if you're bringing in stem cells, you know, through an IV, um, it will help you, uh, lower your biological age, give you more energy, and help you with, um, with your autophagy. So basically your body's ability to get rid of, uh, old and dying cells. And if you do that, then the thought is you're gonna have more energy. More energy means more brain power. More brain power means more ability to manifest and create great things in the world. And so this is a-
- SPShaan Puri
Okay
- JMJess Mah
... another area where let's say you were able to improve your mental function and your energy by 25%. By the way, if you do all these things, like, you could probably do, like, better than 25%. Is that worth $15,000 a year? Which is roughly how much I spend on this. Maybe I spend 20 or 25 grand on it. It's not a lot of money. You don't need to pull a Bryan Johnson where you're spending a million dollars a year to get 80% of the results. This is the 80/20 rule-
- SPShaan Puri
Right [laughs]
- JMJess Mah
... of Bryan Johnson.
- SPShaan Puri
[laughs] Uh, yeah, that's what I need. Uh, good. I, I, I'm gonna hit you up for-
- JMJess Mah
I'll send you some-
- SPShaan Puri
[laughs] For some recommendations on that
- JMJess Mah
... I'll send you some referrals. And, um, and then yeah, I- I'll, I'll eventually coalesce all this feedback to make it so that we could share it publicly and for free so you guys don't necessarily need to pay for your own concierge doctor to do this for you. I think it's ridiculous that, like, all the work I'm doing here, I'm spending this money on it, like, this should be, like, a public service that's offered.
- SPShaan Puri
Yeah, 'cause it's not so personalized to you, basically, you're saying?
- JMJess Mah
No, it's not that personalized. 90% of what I'm doing, like, anyone else should just be able to do on their own. It's just not... This whole longevity optimization arena is so new, and in order for other folks to monetize on it, it has to feel bespoke and unique to you when-
- SPShaan Puri
So, uh, g- g- uh, give me the quick rundown. So you s- spend this money, you have this, this program that you're doing. You said you do this exosome IVs. Uh, okay, great. What are, like... If you were gonna go from, like, most impactful to, like, you know, whatever fringe, you know, stuff, what's the... what's the most impactful stuff you're doing?
- JMJess Mah
Again, I'll be super honest, it's hard to know where the impact is. Um-
- SPShaan Puri
Of course, yeah
- JMJess Mah
... like, on what-
- SPShaan Puri
Or just what you, what you kinda believe in or what you would recommend to your cousin or your, your, your friend who you, you know, who you're like, "Look, we all... we get all the disclaimers. You're not a doctor. This is not the... You're... This is not, you know, bulletproof science." Cool. Okay. Amongst friends, you know-
- JMJess Mah
Amongst friends
- 58:30 – 1:07:00
Buying yachts, private jets, and other luxury assets
- JMJess Mah
just to see how you're doing before, middle, and after. And, um, yeah, so that's another. So taxes, health, um, coaching and mindset. What are the other categories for, you know, billionaire secrets we haven't covered?
- SPShaan Puri
Um, I think those are the big ones. The, I mean, the other one is what you talked about, which is, um, n- being non-operational, so-
- JMJess Mah
Non-operational, yep
- SPShaan Puri
... create a vehicle that's gonna create all your other vehicles, um, and, and be able to recruit talent that's gonna be able to put the pieces together. The way I look at it is, like, every project needs kinda like a vision, it needs capital, it needs an operator, it needs... You know what, you know, what are, what does it need? Okay, I'm gonna c- be able to create those packages. And so that's wh- I think that's what a lot of them do, is they, they get out of, "I'm gonna go every day and work on this one business and toil away, like, turning the crank myself," and, you know, that's the, the, the higher leverage way that they, they operate is, is like that.
- JMJess Mah
Yeah, exactly. Yeah, I think that's great. And, um, I think also billionaires have a different mindset when it comes to buying expensive things. So you think, "Oh, they have so much money that why would they waste that on the boat or the plane or the exotic cars?" And the truth is, um, on a lot of that it's taxes. So I have a friend-
- SPShaan Puri
Yeah
- JMJess Mah
... who's buying a $30 million yacht right now, and he found a way for it to give him a $30 million write-off. He's gonna charter it out for a bit, but, like, he saves more money on taxes than what he's spending on the yacht, and his bank will finance 80% of the yacht. He's only putting 20% down, so it's-
- SPShaan Puri
Right
- JMJess Mah
... net, net cash flow positive for him to buy the yacht, ironically. And the operational-
- SPShaan Puri
Right
- JMJess Mah
... costs are offset largely by the charter. And you don't think that, but it pays for all his costs. And, um, people do this with airplanes too. I did this with my airplane. I mean, I had a bigger write-off from buying the airplane than what I put down in cash to buy the airplane. So-
- SPShaan Puri
Can you give the quick math on, uh... It doesn't have to be your specific-
- JMJess Mah
Sure
- SPShaan Puri
... plane, but just, like, j- just the general math so people will know, like, how does the buy a plane work from a tax perspective?
- JMJess Mah
Yeah. Well, it, the rules are changing, but I, I closed on mine about a year ago. And, um, let's say you buy a plane that's 5 million bucks, and your bank's willing to finance most of it, so you put a million dollars down. Um, but you get a $5 million write-off on the plane.
- SPShaan Puri
And it's a year one write-off, right?
- JMJess Mah
That, that was a accelerated bonus depreciation year one. Um, but now the problem is this year it's only 80% you could deduct up front. Next year it's 60%, and then-
- SPShaan Puri
Right, it goes down, yeah
- JMJess Mah
... 40 and then 20. Um, yes, it's getting worse and worse, but- Um, but the point is, you do get a tax benefit for buying these assets. They are financed. And then also, if it enables you to do more what you want, then there's that, like, incalculable benefit that you receive.
- SPShaan Puri
Right.
- JMJess Mah
Um, same with exotic cars. A lot of people I know who have exotic cars, their exotic cars are worth more than what they pay for them. So they buy the car, they drive it for a year, and then they sell the car at the same cost or a higher cost than what they paid for it, because other people can't... They wanna have access to that car, but they don't have a relationship with the manufacturer, and they weren't willing to wait four years on the waiting list to get that car.
- SPShaan Puri
Yeah, I was surprised to learn that, that the, um, there's just a whole class of really expensive cars that you basically get to drive for free. It's like putting a deposit down. So you go buy this car. Uh, I don't even know if this would classify, but, like, our fr- our friend had a McLaren, and he's like, "Yeah, it's great. I've driven it, you know, for a few years, and I'm gonna sell it for exactly what I bought it for. It doesn't depreciate, or it's up, you know, I'll, I'll make 10, 20 grand on this thing for the privilege of driving this around." And, uh, there's a whole bunch of these, like, rich get richer, uh, style setups, like, you know, where if you, if you, once you start to play... It, it's like a snowball. It's like you use the money to buy something that's gonna make you more efficient and have more fun or, uh, you know, do better business and then that also is gonna save you money on taxes today, and then it also gonna hold value because it's a rare asset and so you're gonna, you know, if you ever sell it you didn't lose anything just for holding this. So, you know, you get all these, like, gains and then they start to accumulate once you start to get there, and I think that's a, um, a real advantage. And, you know, some people, uh, who I think are on the other side of that hate that and they feel like that's so unfair and unjust. Uh, you know, I don't really give a moral opinion either way, it's just that is what it is and, uh, you know, you could choose to either, um, benefit from that, you could choose to ignore it, or you could choose to be upset about it. You have many choices on how you're gonna react to, uh, you know, a bunch of these things that, that come with, you know, the s- the snowball of w- of, of, you know, wealth.
- JMJess Mah
Yeah. I think, I think it's easy to hate on it, but what's cool is that people could learn about mindset and how to get there, and that's what you're doing with your pod. Like, you're very specific about, like, how to do these things, I've noticed, and this was not available to people five years ago. So-
- SPShaan Puri
Yeah
- JMJess Mah
... um-
- SPShaan Puri
Well, well it's funny 'cause, like, money is this, uh, this taboo thing. It's like we're all supposed to not share anything we know about money, how much we make, what we, how we invest, what the returns are, what taxes, what do you do with your taxes. Like, everybody plays, you know, close guarded on that, and, uh, that's a real shame 'cause it means it's very hard to learn, uh, until that gets cracked open and somebody starts sharing and then more people start sharing, then you start to learn faster. And, uh, there's this great Conor McGregor quote where he talks about, like, Conor McGregor went from plumber to highest paid athlete in the world in a span of five years. And along the way he was higher paid than any UFC guy ever was, faster than anybody was, and there was a lot of guys who had been paying their dues for 15 years fighting for, you know, going out there and, like, fighting in a cage match for $20,000 and then they have to pay for their flights, their hotels, the medical bills, and they're left with two grand at the end of it, and they were very bitter. And, uh, someone asked him in an interview, they go, "Conor, you know, do you ever think about kinda toning it down because, uh, you know, there's so many people that are, you know, get upset when you talk about... You call your shots, you say how much you're making, you wear the nice watch, you wear the nice clothes." And he goes, um, "No, that says something about them, not me." He goes, "Some people see this and they take inspiration, and that's who I was. I saw people doing things and I took inspiration. And other people see things and they get bitterness, and they will end up bitter. It is not my job to figure out, you know, they get to decide if they're gonna go on, on the bitterness path or the inspiration path. Um, you know, the right people will get inspired." And, uh, that actually kind of freed me up in this podcast to do things that I think, you know... Ask questions or talk about things that I think are, you're supposed to downplay everything, you're supposed to not talk about, you know, certain stuff. Um, but fuck that, you know? That doesn't seem like-
- JMJess Mah
Fuck that fuck that
- SPShaan Puri
... like, you know, I-
- JMJess Mah
Yeah
- SPShaan Puri
... I, when I was growing up, I couldn't wait to get a little more information or in- inspiration or hear, you know, that somebody, "Oh, this guy has a private chef. Damn, that'd be awesome." I don't feel bad that I don't have one now. I now have a new thing that I've decided that would be really awesome, fun to work for and a, and a great, like, an i- a way to improve quality of life that I had never even thought about. And, um, thank you for putting it on my radar. Thank you for putting it in my, in my, uh, you know, in, in front of me that I now wanted to go, go do that.
- 1:07:00 – 1:12:00
Takeaways from a 1-on-1 with Paul Graham
- JMJess Mah
you." Just feeling like all of them were approachable and accessible I think made it easier for me to focus on the education instead of the envy.
- SPShaan Puri
Right. That's a, that's a great way of putting it. Can I ask you one thing before we go? 'Cause I know I took too much of your time.
- JMJess Mah
Sure.
- SPShaan Puri
Uh, Sam Altman is now, like, this extremely interesting public ... character. Um, very few people actually know him. Sounds like you've had interactions with him in the past. Uh, can you give me your impressions or any story you remember of Sam Altman? Um, because I remember reading Paul Graham's essays like 10 years ago, where he's like, "Of the five most impressive people I've met, like Bill Gates or whatever, you know, Larry and Sergey, and Sam Altman," you know? And, and it's like, at that's when he was doing Loopt and nobody, you know, there was no, there was no tracker. Could he, he sort of was, was like, it was just very apparent in meeting him at that time that this guy's gonna go on to do great things. Did you get that sense or, um, I don't know how much interaction you had with him.
- JMJess Mah
Yeah, I actually... I mean, this was probably 13 years ago now, but I, I had a one-on-one with Paul Graham, and I asked him to share like, "Who do you think the most, um, you know, successful people you've ever met? Like who will, who will that end up being 30 years from now if we have another one-on-one like this?" And Sam was on the list. I'm not gonna share who the others were on that list, um, but they're all also doing extremely well. And, um-
- SPShaan Puri
What a question by you, by the way. Fantastic question.
- JMJess Mah
Yeah. And I asked Paul, what are the things in common with these people? What, what did... By the way, he put me on the list. I'm the worst one by far, so I'm embarrassed-
- SPShaan Puri
[laughs]
- JMJess Mah
... and I felt like I disappointed him. But we'll save that for another day. Um, and I asked him for like, "What are personality traits you find in these people? Like how, you know, what do you see?" And for him, it, it was less about the intelligence actually. It was not about the... It, it goes back to this common theme we've had throughout the past hour and a half here on like grit and being willing to be unconventional and to try different approaches and to, you know, to collect ideas from multiple species and merge them together to come up with something even better than what a domain expert in any one field would be able to come up with on their own. Um-
- SPShaan Puri
Mm-hmm
- JMJess Mah
... and just like how they show up and what they're willing to do to meet the right people was a big part of, um, what made-
- SPShaan Puri
Hmm
- JMJess Mah
... so that's wh- That also reinforced my wanting to have this policy of just get on the plane, because that's a trait that successful people perceive will lead to, you know, you being destined for greatness, so to speak. So all right, well, I don't think I'm destined for greatness, but what if I could manufacture making other people think I'm destined for greatness? Then maybe I'll actually [laughs]
- SPShaan Puri
[laughs]
- JMJess Mah
Maybe I'll create that reality somehow.
- SPShaan Puri
Yeah, eventually, you know, it walks like a duck, it talks like a duck. Hey, it became a duck, you know, by the end of it actually.
- JMJess Mah
Yeah.
- SPShaan Puri
So, so those traits you said just now, sorry to recap, was-
- JMJess Mah
Sure
- SPShaan Puri
... um, grit or resourcefulness.
- JMJess Mah
The know.
- SPShaan Puri
Like, you know, the, the, the willingness to make things happen. You said, um, uh, w- going into mul- being, being able to collect ideas from multiple spaces and s- and synthesize it so that you actually might create something more than any domain, than the, than the individual domain experts had been able to reach. You get to a new, a new ceiling, um, from that. That was like the second thing you said. Third was, uh, wanting to meet the right people, ask the right questions, and being willing g- to go to certain lengths to, to kinda meet them, right? That was, that was the third one. Did I miss one that you said?
- JMJess Mah
Yeah, just to build on that third one is that how can you make yourself interesting enough at a dinner party so that they would want to invite you back to spend more time with them? How do you-
- SPShaan Puri
[laughs]
- JMJess Mah
... broaden your field of knowledge to be able to be an advisor, uh, you know, the, someone that, you know, a king or president would want to call upon for feedback? And, you know, you know Paul Graham's house or this was years ago before you left for the UK. He has a huge library of books, and he's read most of these books. And, and he's just fascinated by so many topics, and that also left an impression on me. Like, okay, like we should just learn about random things that have nothing to do with our day-to-day business because they'll help us with category number three on that list.
- SPShaan Puri
Right. Right. Yeah, that's such a good call. I went to a farming conference last year, like, like two years ago, like for, just like for farmers.
- JMJess Mah
That's super random. I love it.
- SPShaan Puri
And it was the best conference I had been to in like five years because I'd only been going to tech conferences. And, you know, I'm not learning anything at these tech conferences. They're, you know, like I'm adding the same incremental knowledge, and it's the same thoughts and philosophies and same types of people in that bubble, and there's nothing wrong with that, but like there's definitely like you want that 20% like total change-up
- 1:12:00 – 1:25:04
Bold bets on science
- SPShaan Puri
that is, um, completely out of left field that's like, wow, these guys talk about different things, think about different things, have a different perspective, live in a dif... I was in Kansas City, right? Like it was like, uh, you know, you go to a different place, and you have a totally different perspective, and I literally started a company while I was there because I was like piecing together like two ideas, one from the tech world and one from this like farmer that we had met, and like it, you know, that was, uh, you know, when we created The Milk Road, and we even the name Milk Road was like... 'cause we're at a freaking farming conference, and there's like a dairy farmer next to us. Uh, you know, like it all kinda played in to, to, to having that. If, you know, we hadn't stirred the pot in that exact way, you know, maybe you would've come up with a different answer.
- JMJess Mah
Yeah. That's super cool that you did that, and I, I'm curious to download from you what is also on your list of like the next areas you would wanna learn about. And, um, I think it's actually a good exercise for me too to think about 'cause for me it's been bio lately, but I, I would like to broaden it even more.
- SPShaan Puri
So give an example of one of the bio companies that you founded. What it, you know, the, give us the high level of like the problem, the solution you guys are trying to do and like, you know, the, the rough stage where it's at.
- JMJess Mah
Yeah, the high level is I set up a holding company, uh, for biotech, uh, venture creation centered around a scientist named Mike Levin. If you search Mike Levin, he has a TED Talk He has a three-and-a-half hour interview with Lex Fridman that I highly recommend you watch, and you will get sucked in because he's a scientist who studied, he got, he got his PhD in genetics at Harvard, and then now he's devoted his entire career to basically proving the fact that genetics are actually not that relevant in the whole scheme of things, and that it's this other thing, bioelectricity, that dictates how long we live, um, whether or not we get cancer, um, how our limbs and body shape forms. It's actually not as much genetics as you think, and genetics is like the hardware level of biology, whereas he says bioelectricity is like the software.
- SPShaan Puri
So you, you told me this. You s- you were like, uh, "We have one company, it's, uh, Astonishing Labs. It's about bioelectricity." And I was like, "What is... I've never even heard this word." And you said it in a, in a really interesting way. You go, um, "You know, people think that it's like genetics is kind of like what your genes say or your DNA says, is kind of like what ends up manifesting." And you're like, "Turns out it's not that at all," which already I was like, "Oh, that's a kind of narrative violation. What is, what do you mean? I, that's all I've ever heard, so what is the answer?" Um, and you were like, "Yeah, there's this idea of bioelectricity," and I went and I watched his TED Talk, and he talks about like, you know, they're able to like, you know, grow a arm on something s- on an animal's back. They're able [laughs] like to grow a third eye, right? They're able to do all these like, show all these amazing like phenotype outputs without any genetic modification. And, um-
- JMJess Mah
None. Yeah
- SPShaan Puri
... so can you just like e- explain that a little bit more about like, you know, the kind of the layman's version of it?
- JMJess Mah
Yeah. Well, I, I'll be honest, I don't even fully understand the science of it, but that's, everything you said is correct. Like if it, if you manipulate the bioelectricity on an animal, um, you can create weird outputs like this. So when they saw that a tadpole was growing an eyeball, the bioelectric signature of the cells in that area changed. And so the question was, oh, what if you created that same bioelectric signature but on another part of the body? What will happen? Will it grow an eyeball? Not only does it grow an eyeball there, but it grows connection to the spinal cord. Um, and so you don't have to micromanage biology. If you try to change that through modifying the genome, how would you do that? There'd be no way to do that is the answer. And so if you just think about it logically, genetics are therefore not the end-all be-all. So anyway, I heard of this, it blew my mind, and I said, "This, this is brilliant. Like is he, does he have a commercialization partner? What's the status of it?" And the answer is it's still in the lab and there was no one commercializing this yet. And Paul Allen was funding the whole lab, and then Paul Allen tragically passed away, and then the funding dried up. So he needed money. He needed people to help him make it a real biotech co- company. So I come in and I say, "I know nothing about biotech. I know a lot of rich people who would love to fund crazy stuff like this." Um-
- SPShaan Puri
And, and wait, wait, wait. When you say, "I came in," that means like I cold emailed him, I, I called him, I f- I met him? What, what did you actually do?
- JMJess Mah
I met him through a friend. So I had a friend who was telling me about Mike over lunch, and I thought, "This is brilliant. This is amazing. Could we fly out and meet Mike like next week? Like I'll literally clear my calendar and I'll spend a few days, and I will get to know him and figure out what we could do with this." And so I met Mike, spent some time with him, and realized that this is really compelling and we could do something cool out of it. So, um, so I hired this guy named Tom. Tom had taken a drug called Olssonris from lab all the way through FDA approval, full approval, for $16 million, which is absolutely crazy in the drug world. Like normally it takes hundreds of millions of dollars to get something approved by the FDA. But his drug actually worked. It was putting patients in full remission. The first eight out of nine patients, normally they would be dead within months. With this drug, they were, they were going into remission. So I brought him in to go do d- uh, due diligence on all Mike Levin's science and figure out a strategy for turning these into real biotech companies. And so my contribution was I have a team, I have 12 people who work with me at my holding company or whatever you wanna call it. For me, I don't really think of it as a holdco or a venture studio. For me, it's just an extension of me, where if there's something I wanna manifest in the world, I have a team of brilliant people who will figure out how to help me make that happen.
- SPShaan Puri
That's amazing. And so, um, so you do that. What is the like, uh, you know, what's the product or what are you guys actually building?
- JMJess Mah
We are building, uh, several companies under this holdco. So the first company we created, um, is called CellJabu, and it's essentially a company that will help overcome drug resistance. And, um, how do I make this more concrete? If you're taking, uh, drugs for your leukemia, or you're taking chemo drugs, it might be effective and work for a while. We have lots of drugs that are effective and work, but then one day they stop working. And when they stop working, um, unfortunately there are sometimes no other viable options for the patient, which means they're gonna then die. But a month lat- a month earlier, the drugs were working and they were fine, right? So that's one company.
- SPShaan Puri
Right.
- JMJess Mah
There's another company that's developing, um, programmable human biobots, and in fact, this got, you know, there's an article about this in Nature as of today, and that company is called Anthrobots.
- SPShaan Puri
Wow.
- JMJess Mah
So I'll send you more info on that if you're curious. Um, that is really cool. I think CNN's gonna post their interview with Mike today about that as well.
- SPShaan Puri
And so is all your s- all your bio stuff under the, the, this lab with Michael Levin, or is there, are there other bio bets too? 'Cause, like, you've talked to me about, uh, you know, at that dinner we were talking about, um, I don't know, like pregnancy or something like that, and you said something kind of in passing. You're like, "Yeah, like, in the next, I don't know, 10 years, uh, you know, y- [laughs] you know, you'll be... Women may not need to birth a baby. Like, it, you know, you'll be able to-
- JMJess Mah
Yeah
- SPShaan Puri
... just essentially grow a baby." [laughs] And I was like, "What?" Um, so like-
- JMJess Mah
Like Avatar
- SPShaan Puri
... talk about that
- JMJess Mah
... how, how cool would it be if you could see, like, a baby growing in, like, a fish tank, and-
- SPShaan Puri
[laughs]
- JMJess Mah
... all you'd have to do is I could swab your mouth and swab my mouth, put it in the machine, and then a baby will start to grow out of it, you know? There's no-
- SPShaan Puri
But just get the genetic material, no sperm and egg.
- JMJess Mah
No sperm, no egg, just raw genetic material. And, uh, you know, I think that will eventually be in the future. I don't think that's gonna be the next 10 years, probably not even the next 20 years. But I, I have random ideas like that, this, and I think how cool would it be to find who's doing that research? And, and if, if I find people who are, then I might support their work and fund it. If not, then I'll have... I'll put together my own team and go try it ourselves, and it's likely going to lose money and fail and not work, but, like, this is fun. Like-
- SPShaan Puri
[laughs]
- JMJess Mah
... not everything has to be for the profit. I know your, your whole pod is all about making money.
- SPShaan Puri
Yeah.
- JMJess Mah
And all the-
Episode duration: 1:25:04
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Transcript of episode x1akceqpIVE