He Turned A $300/Mo Gardening Side Hustle Into $45 Million/Year | Kevin Espiritu Interview

ℹ️ EPISODE INFO

Released

May 31, 2024

Duration

1h 6m

Channel

My First Million

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

[Steal This] Get our proven writing frameworks that have made us millions 👉 https://clickhubspot.com/nxv Episode 591: Sam Parr ( https://twitter.com/theSamParr ) talks to Kevin Espiritu ( https://x.com/KevinEspiritu ), AKA The Plant Daddy, about how he turned a side hustle into a $45M business in his backyard. — Show Notes: (0:00) Intro (3:41) $250k playing online poker (6:04) The influence of Pat Flynn (7:43) Cocoa butter cream review site (8:30) Printing on-demand shirts (12:26) From Scribe to $300/mo gardening blog (15:06) Inflection point: The metal raised bed (17:42) Billion-dollar blogs (19:20) Life-changing money (23:56) 5 Languages of the love of money (26:47) Lessons from Ramit Sethi (28:25) Path to $100M through acquisitions (29:19) Buying a seed tray business for less than $500K (33:22) Buying a competing gardening blog (37:00) Acquiring Botanical Interests (42:16) Red and green flags in acquisitions (46:12) The danger of being a celebrity on the internet (48:45) Idea: Branded hybrid plant species (52:38) Floyd Zaiger, the godfather of licenced plants (57:26) The lie behind Blue Zones (1:00:12) The Tesla of chicken coops (1:00:53) Beekeeping (1:04:46) Choosing your hobbies wisely — Links:

• Kevin on Youtube - https://www.youtube.com/@kevinmespiritu
• Epic Gardening on YouTube - https://www.youtube.com/@epicgardening
• The Chernin Group - https://tcg.co/
• The Billion Dollar Creator - https://nathanbarry.com/billion/

— Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth

— Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire global talent (like Shaan does) and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than their US equivalents.

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

🎤 SPEAKERS

• Sam Parr

  host

  Co-host of the My First Million podcast and entrepreneur/interviewer.

• Kevin Espiritu

  guest

  Founder of Epic Gardening, a gardening media-and-commerce company.

🧾 EPISODE SUMMARY

In this episode of My First Million, featuring Sam Parr and Kevin Espiritu, He Turned A $300/Mo Gardening Side Hustle Into $45 Million/Year | Kevin Espiritu Interview explores From hobby gardening blog to $45M revenue via media and acquisitions Kevin Espiritu explained how Epic Gardening grew from a hobby blog and YouTube channel into a business projecting roughly $40–$45M in annual revenue with around 90 people.

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