Her Viral Formula Breaks 100 Million Views On YouTube Shorts (ft. Jenny Hoyos)

1. 0:00 – 2:14

   Intro

   1. SPShaan Puri0:00

      All right. Today, we're gonna get smarter about short-form video. Short-form video is something I am mega, mega long on. Why? Well, I don't know. Have you ever seen TikTok, Instagram Reels? Have you seen YouTube Shorts? These things are taking over the world. So today's guest is Jenny Hoyos. She is a short-form video genius, to be honest. I mean, every single short she does gets, like, 10 million views, every single one. And it's not because she was famous before. It's not because she's doing crazy, crazy stuff. She has just figured out how to make viral short-form videos. So I wanted to ask her every question I could. This is an episode of me learning from her the tricks. So how does she come up with ideas? Like, how do you figure out a good idea versus a bad idea? How does she structure the video? How does she script it? How does she film it? What are the, uh, elements and the hooks that make the video more viral versus medium viral versus low viral? Like, what is that knob? So this interview is me talking to Jenny Hoyos, a 18-year-old short-form genius who is going super viral, and, uh, she's gonna teach us. So in the next hour, we're gonna get really smart about short-form. All right. Let's do it. [upbeat music] Let's jump in. What we're gonna do is in the next, I don't know, 45 minutes, you are going to tell us the specifics, the tactical, the breakdown of how you've cracked the viral code. You know how to go viral, TikTok, YouTube.

   2. JHJenny Hoyos1:25

      Yeah.

   3. SPShaan Puri1:25

      But you are 18 years old. [laughs] You live at home in your parents' house. It's only been two years since you started doing a lot of the content that you're doing. I went, scrolled all the way back, and it started off not, not so great, but then now you're getting, like, 10 million views per video. You've had 100 million view short. That's kind of incredible. What... Is that you? Is that what your, what your life is like? Give people a sense of who, who are you?

   4. JHJenny Hoyos1:50

      Yeah. You, I mean, you nailed it right on the head. Yeah. So, uh, I'm Jenny Hoyos. I'm a YouTuber who makes videos around the life of a cheapskate, I guess you can say.

   5. SPShaan Puri2:00

      [laughs]

   6. JHJenny Hoyos2:01

      I guess you can call me, like, you know, the anti-MrBeast. You know what people call me? Mr. Least.

   7. SPShaan Puri2:06

      Yes, uh, which is, which is amazing branding. Amazing. We've had MrBeast on here, and he's like, "I spend $3 million per video."

   8. JHJenny Hoyos2:12

      [laughs]

   9. SPShaan Puri2:13

      And

2. 2:14 – 6:35

   How to build charisma

   1. SPShaan Puri2:14

      I'm curious, also, when you record, uh, do you... Like, you know, we talk about Hollywood, if you ever see an actor in their van or their, their truck before they're gonna go do a scene, they'll kinda get themselves into character. They'll get themselves into a s- state of mind. Nobody can bother them. Nobody should go talk to them. Like, they are getting in the zone. I'm curious, do you do anything to kinda get yourself into a s- a certain state of mind? I remember there's a char- creator called Miss Excel that I... I love this story. I've told this many times, but she creates content of all things about Microsoft Excel, how to use it better. But, like, she's super high energy. She's, like, dancing and doing other stuff. It's like dancing plus Excel. It's a weird combo, but it works. And she said something like, "Before I go record, I'm not, like, you know, I'm not thinking about what I'm gonna say. I just get myself into a state where I..." She, she, she said, "I feel magnetic. Like, I just get my charisma, my, my energy up so high, and when I feel like I'm there, I run to my camera, I turn it on, and I start recording because I believe," she said, "I believe that all content is just energy transmission. It's me pushing my energy through the phone to you. The way I feel, I'm gonna push it through, and then you're gonna feel that way, too." I love the way she described that. That's very much how I do this podcast. I'm just curious, not everybody does things that way. Is that similar to what you do? Or how do you, how do you approach kinda getting in the right state of mind before you create a piece of content?

   2. JHJenny Hoyos3:28

      Oh my gosh. I love this question, 'cause I used to struggle with this so much as, like, honestly, an introvert. Most people wouldn't, like... [laughs] See me as one, but, like [laughs] yeah.

   3. SPShaan Puri3:36

      The introvert with a billion views. [laughs]

   4. JHJenny Hoyos3:38

      Yeah. [laughs] Like, I, I don't know. I used to do what Miss Excel, uh, did, basically what you said. I used to, like, try to pump up my energy so that when I film I have, like, the highest energy, but now I try to have, like, consistently high energy throughout my day every day. And I actually built that muscle by [laughs] doing this thing, uh, for, like, a month. I would set up my camera for an hour, and I would do a, uh, [laughs] a stand-up comedy show to myself. I, I'm, I'm, I f-

   5. SPShaan Puri4:05

      Like, improvised or-

   6. JHJenny Hoyos4:06

      Yeah, improvised. I've never, like-

   7. SPShaan Puri4:08

      [laughs]

   8. JHJenny Hoyos4:08

      I've never done stand-up comedy. I don't know comedy.

   9. SPShaan Puri4:10

      [laughs]

   10. JHJenny Hoyos4:10

       Like-

   11. SPShaan Puri4:11

       That's amazing

   12. JHJenny Hoyos4:11

       ... and I, I did that just to, like, learn to not be scared to, like, tell bad jokes and just, like, be myself and natural. Then after that, I would, like, record my entire day almost, and, like, it wouldn't even go online.

   13. SPShaan Puri4:25

       Like, that is fascinating. You actually did that. You would, you would, in the morning you would turn on the camera, and you would just do a stand-up routine just to get yourself to feel confident, to be okay in the awkwardness, and to get your kind of, like, charisma reps in.

   14. JHJenny Hoyos4:39

       Yes.

   15. SPShaan Puri4:39

       Is that what you were doing?

   16. JHJenny Hoyos4:40

       Yes.

   17. SPShaan Puri4:40

       Like people go to the gym, you were doing that?

   18. JHJenny Hoyos4:42

       Actually, okay, h- here's what I would actually do. This actually sounds cringe, 'cause I've never said it before. There's this YouTube channel called Charisma on Command. So in the morning I would watch that, right? [laughs]

   19. SPShaan Puri4:52

       Yeah.

   20. JHJenny Hoyos4:52

       And then, like, throughout the day, like, I would repeat, like, the, the things I learned in my head, and then at night I would do the stand-up comedy show. But, like, throughout the day I would try to record as well, just to, like, get my reps in. But that, that's essentially what I did. I tried to, like, build up my charisma and personality just by, like, recording videos that no one's gonna see.

   21. SPShaan Puri5:08

       I don't think that's cringe at all. I think that makes total sense. Um, whenever I see somebody who's good at something, I don't assume they're just good at it. I assume they've worked at this. And when you see somebody who's good on camera or somebody who's got a personality that's really, you know, charismatic, I assume it's because they practice being charismatic. Maybe they did it informally just in school all the time, cracking jokes at the lunch table and whatnot, and that's where they got their 10,000 reps. But if you don't have that or you're starting as a, as a introvert or somebody who's bad at it, there is a w- deliberate way to get better, just like any skill, just like building muscles, just like-

   22. JHJenny Hoyos5:42

       Yes

   23. SPShaan Puri5:43

       ... becoming good at, you know, tennis or whatever, whatever else it is. And I actually feel, I actually look for this. I look for things that are really valuable to have, but n- nobody wants to practice it. And even worse, um, people would find it cringe or lame if you said, "I'm practicing this."

   24. JHJenny Hoyos6:03

       Yeah. [laughs]

   25. SPShaan Puri6:04

       'Cause I'm like, that's a gold mine. That is... We agreed it's valuable Nobody really works on it, so if I, so I don't even have to work that hard to get great at it, um, to, to become better than most people at it, because most people are not practicing. And even worse, even if people wanted to practice, they'd feel so lame, or it's taboo, or it sounds cringe, or it sounds awkward to do it. That's a, that's a barrier to entry. Most people w- are not willing to do that. I hunt down those, those skills, and I develop them, and I... It's, it's really great to hear you at age 18 doing that same thing. That's, that's really amazing.

3. 6:35 – 8:48

   The 4 criteria of a great idea (jumpcut)

   1. SPShaan Puri6:35

      So you, you've said before there's four criteria for an idea: novelty, uncertainty-

   2. JHJenny Hoyos6:40

      Yes

   3. SPShaan Puri6:40

      ... knowledge gaps, and complexity.

   4. JHJenny Hoyos6:42

      Yes.

   5. SPShaan Puri6:42

      Can you explain what this means?

   6. JHJenny Hoyos6:44

      Knowledge gaps is basically telling the viewer, "I know something that you don't, which is why you have to watch." Or similar to we were talking about before, how it's like, "I did X, so you don't have to." Um, and then uncertainty is basically telling the viewer that you're doing something crazy that you don't know what the outcome could possibly be, such as, like, I recently made a video where I sold everything my family owns. There's so much uncertainty in how is her family going to react? We need to see the reaction to her selling everything.

   7. SPShaan Puri7:10

      You know, I'm not a, a, a, I'm not so much of a, a TikToker or a YouTuber just yet, will be soon, but when I write even a blog post or a Twitter thread or something like that, I will often put, like, the central curiosity gap, uh, which is basically what, what is the person curious about that I can put up front where they're gonna wanna read to the end to see the payoff?

   8. JHJenny Hoyos7:31

      Exactly.

   9. SPShaan Puri7:31

      MrBeast does this in his videos, too, right? Uh, he did a video recently which was like, "I have people age one to 100, uh, trapped in these rooms, and the last person out is gonna win." And the curiosity is, who's gonna win? Is it gonna be the old person? Is it gonna be the young kid?

   10. JHJenny Hoyos7:46

       It c- That actually is something that comes down to the video idea itself, 'cause when I'm brainstorming an idea, we want the idea itself to have so many questions that need answered, because at the end of the day, like, content creation on YouTube, what piques people's curiosity is a problem that needs to be resolved at the end of the video or a question that's gonna get answered at the end of the video, and that's what I try to do in all of my videos.

   11. SPShaan Puri8:10

       So let's look at one of them. So 23 million views, you have, "What Does $1 Get You at Starbucks?" Like, literally, the title is the question, the unresolved question.

   12. JHJenny Hoyos8:19

       Yes.

   13. SPShaan Puri8:19

       I don't know, what can you get? And I guess it's more like what's the most you can get for the bu- for the buck, right?

   14. JHJenny Hoyos8:24

       Yes.

   15. SPShaan Puri8:24

       Uh, how do you get the most bang for your buck? That's kinda brilliant. Okay. "Who Has the Best Dollar Menu?" 3.1 million views, also unresolved. Which, which place is it gonna be? And you can see literally the first frame is, like, you holding a dollar bill with Burger King behind you, and it's kinda like, you know, you can see what you're gonna do. You're about to test. Visually, you can see you're gonna test c- what can I buy with this dollar at this place? Um, so the unresolved question is kind of interesting.

4. 8:48 – 15:20

   Make it personal

   1. SPShaan Puri8:48

      The other thing I like that you do that, I don't know if you have any thoughts on this, but, like, it seems like you weave in your personal life or your personal stories. So it's not just like, "I'm gonna do this crazy thing." It's like, "It's my mom's birthday, and I wanna get her a gift." And then you do the crazy thing, but at least the video is more like, I don't know, I, I kinda connect with you more. I see your mom. I like that you're buying your mom a gift. You're kind of earnest about it. Is that a tactic that you think about, you know, kind of a personal story versus just a generic stunt?

   2. JHJenny Hoyos9:18

      Totally. I think that's what makes the videos. Like, quite frankly, there's so many people who can do the same idea, and it just doesn't go as viral because they're not telling a story, and that's why I try to weave in, like, my personal life, because it's more relatable. More people comments about it. That's how we get that returning viewership.

   3. SPShaan Puri9:34

      Hey, real quick, you know, one of the cool parts about what we're doing is that people have reached out and told me that they've built actual million-dollar businesses, made their first million off an idea they heard on the show. That is crazy. That's wild. That's why we wanna do the show, and we wanna see more of that. One of the questions we get asked over and over again is, is there some kind of idea database or spreadsheet where we list out all the different business ideas that we've talked about? Well, the answer is finally yes. The fine folks at HubSpot have dug through the archive and pulled out 50 plus business ideas and put them into a business idea database. It's totally free. You can click the link in the description below and get the database for you. All right, now back to the show. So what's an example of a video you did with a story that you could have done without?

   4. JHJenny Hoyos10:15

      Okay, the best example I have was I have a video where I made a garden on a budget.

   5. SPShaan Puri10:21

      Okay.

   6. JHJenny Hoyos10:21

      And, you know, and if you search up other people's videos making a garden, they were averaging, like, 20,000 views. Like, people who make gardening videos don't average high views.

   7. SPShaan Puri10:31

      So what was the difference? How did you get, if a normal garden video, 20,000 views, your garden video, 20 million views, what did you do to, to juice that video up?

   8. JHJenny Hoyos10:40

      I told the story of how ratatouille is my favorite food, but it's so expensive to buy it, but technically speaking, I could just make a garden to have infinite ratatouille for life, and it's my f- and it's my favorite food, so it just works out. And then also my mom and my grandma were helping me for a portion of the garden. It just interweaves so many things that the people can insert themselves into.

   9. SPShaan Puri11:01

      Right. So you took a normal thing with m- medium to low stakes, you added your why, why I care about this.

   10. JHJenny Hoyos11:08

       Yeah.

   11. SPShaan Puri11:08

       And the why doesn't have to be life or death. I think that's kind of important. I think, uh, you know-

   12. JHJenny Hoyos11:12

       Yeah

   13. SPShaan Puri11:12

       ... a lot of the YouTubers did it as life or death. It's like, "This is, you know, the craziest stunt you've ever seen," and I think Ryan Trahan and you, y- I think you guys are very, very likable because it's almost like low-stakes stakes.

   14. JHJenny Hoyos11:26

       Oh, 1000%, especially, like, now on YouTube, people are so used to, like, these high stakes. Like, seeing $10,000 in a title anymore, people don't even know what that even means, 'cause they're seeing people like MrBeast spend a million dollars. [laughs] So it's like-

   15. SPShaan Puri11:39

       Right

   16. JHJenny Hoyos11:39

       ... you know, people are just so numb to these numbers or these stakes, where almost these low stakes are high stakes.

   17. SPShaan Puri11:46

       Right. Okay, so let's take a, let's do an example. Here's an idea, and let's try to make it better using some of the, some of the techniques.

   18. JHJenny Hoyos11:53

       Ooh, I love this.

   19. SPShaan Puri11:53

       We'll just riff on this and see where, see where it goes. Live, live improv here. Okay, so, um, let's say I wanna make a video about me, um, me making dinner. So I'm cooking dinner. One out of 10, you know, video concept. It's not, not gonna be the most exciting. Let's use, show me how you would make it better. So let's use either novelty, complexity, knowledge gaps, or uncertainty. How would you kinda make that idea more interesting?

   20. JHJenny Hoyos12:15

       I love this. So for me- If I was to make that idea, making dinner, right? Intrinsically not intriguing at all. But what's relevant to me is how much of a struggle it is as someone who has, like, a health condition, right? So, like, that's one angle, right? Then there's also the angle of, like, you're doing it on a budget, which is what I usually do. So that, now that, that, that's even more of an intriguing angle, like, trying to make a healthy meal on a budget, 'cause healthy is supposed to be expensive.

   21. SPShaan Puri12:45

       Right. Or, or, like, it could be, um, it could be I'm trying to make a fancy dinner, but I don't know how to cook.

   22. JHJenny Hoyos12:52

       That too.

   23. SPShaan Puri12:53

       Right? Or, or I, I'm, I'm a total beginner, but I'm going for gourmet.

   24. JHJenny Hoyos12:57

       Yes, exactly. And then, like, there's so many different layers, and I also love to do juxtaposition where it's like, okay, I wanna make a gourmet dinner with leftovers from last night.

   25. SPShaan Puri13:08

       Right. Or, or like a Lunchable or something like that, right? [laughs]

   26. JHJenny Hoyos13:10

       Yes, exactly, turning a Lunchable into gourmet. Then, you know, all of these are great ideas, and then at the end of the day, it's like, which one makes you most excited?

   27. SPShaan Puri13:18

       Gotcha. Okay, cool. And then the personal story part would be, why am I making the dinner in the first place? Why does this matter to me? What are the stakes? So you, we made the idea more interesting by adding the contrast, the juxtaposition, the complexity, the novelty, but then the personal story might be, um, "I invited my mom over for dinner. She's cooked for me my whole life. I told her I was gonna cook her an amazing meal. Only problem is I've never... You know-

   28. JHJenny Hoyos13:41

       Yes

   29. SPShaan Puri13:41

       ... I'm an adult now. I moved out of the house, but I've never cooked dinner for anybody. I've never hosted guests. I gotta do it."

   30. JHJenny Hoyos13:46

       The story is even better now, 'cause there's even an angle where what if you, the video is something along the lines of, like, you're gonna turn a Lunchables into a Dinnerables, because Lunchables, they don't have-
5. 15:20 – 18:04

   Mastering the hook

   1. SPShaan Puri15:20

      excited for you to go make that video someday.

   2. JHJenny Hoyos15:21

      [laughs]

   3. SPShaan Puri15:21

      All right. So we got ideas in how to, how to basically brainstorm to turn any kinda mundane idea into a better idea using the, using those techniques. Now, actually pulling it off, so delivering on it. So what is the most important part? What's the first thing you do when you're, when you s- you have the idea, now first thing you gotta get right in order for a video to pop off?

   4. JHJenny Hoyos15:41

      The hook. And, and it, the hook is so important that sometimes I figure out the most viral hook isn't the most viral idea, so then I have to come back to the idea and change the idea based on the hook.

   5. SPShaan Puri15:53

      When you think about hooks, I guess, like, what is the, what is the big picture advice when it comes to hooks, and then what is the tactical process you take?

   6. JHJenny Hoyos16:02

      Power words should be the first thing that starts the video.

   7. SPShaan Puri16:06

      What's a power word? What do you mean?

   8. JHJenny Hoyos16:07

      Power words are things that will instantly hook people, that are very strong words, such as free, zero dollars, stole, or any, like, crazy word. Uh, 'cause we... And the reason I say that is because I see a lot of people, like, way too many people start their videos with, "This is," I'm out. "This is" is not telling me anything about the video.

   9. SPShaan Puri16:29

      [laughs]

   10. JHJenny Hoyos16:29

       Like, I'm, I, I actually scroll, 'cause it's, like, it, it's bad. As opposed to if someone says, "Free chicken sandwiches all weekend," I'm in. Where, where are these free chicken sandwiches?

   11. SPShaan Puri16:38

       [laughs]

   12. JHJenny Hoyos16:38

       I was in the moment you said free.

   13. SPShaan Puri16:41

       Right.

   14. JHJenny Hoyos16:41

       So that's the number one thing. You want your, your hooks to start with power words. The second thing is you want it to be progressing the video. The reason why "this is" is also bad is because it is just saying a statement. It is not doing anything. "This is blank" doesn't tell me what you're going to do. It's just telling me a statement, as opposed to, "Free chicken sandwiches this weekend," you're already telling me the whole story, or, "I'm building a secret room," you're already telling me the action. Even though the, even though the power words aren't until three words in, secret, it still works because it's starting with the action. I'm doing blank. I'm going to do blank. The story is progressing, as opposed to-

   15. SPShaan Puri17:17

       Right

   16. JHJenny Hoyos17:18

       ... a statement being stale. That's the second thing. And, uh, another thing that's very crucial for hooks, or in your general, like, introduction of your video, is to foreshadow the end. Your hook has to be so clear what the video's gonna be about, you're not only setting up the video, but you're also saying what the conflict is and what's gonna be at the end of the video all in one sentence, which is very hard, but that's what a really good hook has.

   17. SPShaan Puri17:44

       So I have an example here of one of yours. You have one that says, "Movie theaters are overpriced." And you said that's the hook, and then the foreshadow is, "So I'm gonna make a movie theater at home on a budget of only $5."

   18. JHJenny Hoyos17:57

       Exactly. Yep, exactly. You nailed it. You want your hooks to have the setup conflict and what the resolution is gonna

6. 18:04 – 19:27

   Metrics

   1. JHJenny Hoyos18:04

      be all in one.

   2. SPShaan Puri18:05

      What metrics in a video map to that? So, like, for example, um, you know, on YouTube, in a normal YouTube video, the thumbnail and the title matter, and you know that because you can see the, uh, click-through rate, how many people actually choose to try to watch your video. When it comes to short-form video, what metrics are the, you know, the top two that, that are related to idea and hook?

   3. JHJenny Hoyos18:26

      Yeah, so the idea/hook metric would be the view versus swipe away percentage

   4. SPShaan Puri18:31

      View versus swipe away. And what is, like, good, and then what's, like, amazing for that percentage, that, that number?

   5. JHJenny Hoyos18:37

      Yeah, so I've heard the average is 70, where pretty good for me is 80%-plus, and excellent would be 85%-plus. But for [laughs] for, for my channel, we average around 80-85%, which is not-

   6. SPShaan Puri18:54

      Okay

   7. JHJenny Hoyos18:54

      ... is very uncommon. Like, I think Beast's is, like, at 75%, so I've heard.

   8. SPShaan Puri18:59

      And then the second one is, like, the, the, uh, so you have the, the view versus swipe away, and then what's the next most important metric? Retention?

   9. JHJenny Hoyos19:04

      Retention overall. Yes. Retention, I'd say, 'cause that, it just shows how, uh, how much the viewer enjoyed the video.

   10. SPShaan Puri19:10

       What do you shoot for with retention?

   11. JHJenny Hoyos19:12

       It depends on the video length, but generally you wanna be at at least 90%. Uh, my team, we usually go for 95-plus.

   12. SPShaan Puri19:18

       Wow. And, uh, again, I [laughs] I think for most people it's, like, 15% or something crazy-

   13. JHJenny Hoyos19:25

       Oh, no [laughs]

   14. SPShaan Puri19:25

       ... uh, crazy low.

7. 19:27 – 21:44

   The first frame

   1. SPShaan Puri19:27

      Um, okay, so the hook and the first frame, uh, what about the visual? What works in the actual visual? 'Cause there's, with Short form, there's no thumbnail, and people aren't really reading the title, I don't think. So what's your, what's your philosophy on how, what to put on screen, what that first frame should look like?

   2. JHJenny Hoyos19:43

      Yeah, I try to keep it as simple as possible. It's very similar philosophy to, like, a title and thumbnail, same psychology in a way, where I try to keep it, like, little to no focus points, high brightness, high saturation, and we, like, we'll go through, we'll go through so many lengths, and measures, and after effects and VFX just to make it, like, pop out just that much more. Such as, like, sometimes we'll add artificial fire just to make it look crazier. Like, o- in, in one of our shorts, I went to Hell's Kitchen, but that, you don't really get that message across unless you actually add the restaurant on fire, you know?

   3. SPShaan Puri20:20

      Yeah, I can see-

   4. JHJenny Hoyos20:21

      And it's, like, something as little as that

   5. SPShaan Puri20:22

      ... you're pointing up at the logo of the restaurant, and it looks like there's a fire. Is that not real?

   6. JHJenny Hoyos20:25

      That's not real.

   7. SPShaan Puri20:25

      There's no fire there?

   8. JHJenny Hoyos20:26

      That's not real.

   9. SPShaan Puri20:27

      [laughs]

   10. JHJenny Hoyos20:28

       People think it's real.

   11. SPShaan Puri20:28

       That's amazing.

   12. JHJenny Hoyos20:29

       Yeah, so we try to, we try to make, like, things really stand out. Even with the secret room, when I first hit the wall, I just dented the wall. I didn't even break a hole, and we actually had to make a VFX where it would look like I made this giant hole, like I broke a giant hole, when reality, it wasn't a giant hole that broke. It was, like, a little teeny, tiny hole-

   13. SPShaan Puri20:45

       [laughs]

   14. JHJenny Hoyos20:45

       ... because I had, like-

   15. SPShaan Puri20:46

       Right

   16. JHJenny Hoyos20:46

       ... a, a little small hammer. So it's, like, little stuff like that we try to make... We try and enhance things to look even crazier in post.

   17. SPShaan Puri20:53

       Interesting. And so what, what was the first thing you said? N- no, little to no-

   18. JHJenny Hoyos20:56

       Yeah

   19. SPShaan Puri20:56

       ... focus points?

   20. JHJenny Hoyos20:57

       Oh, yeah, yeah.

   21. SPShaan Puri20:57

       What does that mean?

   22. JHJenny Hoyos20:58

       So what I mean by that is we don't want any busyness to go on. I think, you know what's a really good example? If you can show who has the best dollar menu, like, in the first frame, just pause it and notice that that is not a real environment. Like, we actually took myself, we rotoscoped myself, and then we found a image of McDonald's on Google that was so much cleaner, that had no cars. The logo was clean. There was no trees. Just so it could be perfectly, like, just look perfect for the viewer, if that makes sense. That's what we try to do. We want the environment to look as clean as possible, so there's no busy points.

   23. SPShaan Puri21:33

       Amazing. So, all right, so great. So we've done idea, uh, how to go from meh, to good, to great. We've done the hook, how to grab them by the throat, get that 80, 80-plus percent,

8. 21:44 – 23:12

   Foreshadowing

   1. SPShaan Puri21:44

      uh, view rate. Now you said foreshadowing is the next part. What is foreshadowing, and how do you do it? 'Cause I, uh, this is one that I've heard... Uh, obviously I've thought about the ideas. I've thought about hooks. Uh, this is not something I do in my process. What is foreshadowing?

   2. JHJenny Hoyos21:58

      Foreshadowing is when you give a viewer the expectation of the end of the video, and the way I've coined it is you basically wanna tell the viewer that there's an Amazon gift card at the end of the video, essentially. Like, they need to watch till the end. Sometimes you'll have to explicitly tell the viewer, "Oh, you'll get blank at the end of the video." Usually f- a lot of my foreshadowing is implied, so who has the best dollar menu? It's very implied that by the end of the video I'm gonna tell you who has the best dollar menu-

   3. SPShaan Puri22:23

      Right, right, right

   4. JHJenny Hoyos22:24

      ... essentially. And that's, that's usually the best foreshadowing, one that's, like, so obvious because it's within the hook, and it's implied, but an even better, even stronger foreshadowing hook is when you have a mechanism. So an example of that is what does $10 get you in Miami? Now, not only do you know by the end of the video what $10 gets you in Miami, but you also know what, how I spent the $10. Now, the mechanism is actually seeing the money being spent because in the first second you see, oh, she spent $2. We're at an $8 budget. And then a couple seconds later-

   5. SPShaan Puri22:55

      Right

   6. JHJenny Hoyos22:55

      ... oh, now she's at five, and we have a sense of progression, of where the video is going. 'Cause otherwise, if the viewer does not feel like the video is constantly progressing, then they are gonna leave because they don't feel like, even though you said that there's something at the end, they don't know where the end is. So it's also very important to make it c- clear.

9. 23:12 – 25:47

   Storytelling in one word is “change”

   1. SPShaan Puri23:12

      Let's talk about storytelling. Uh, you have a great quote. You said, "What is storytelling? Storytelling, in one word, is change."

   2. JHJenny Hoyos23:20

      Yes.

   3. SPShaan Puri23:21

      Unpack that. What does that mean?

   4. JHJenny Hoyos23:22

      I think the biggest thing is progression. I, I guess when I say change, I mean progression, so similar to what I was just saying. Like, the viewer wants to feel like they are constantly either learning, or laughing even more, or they are building towards something. They don't wanna feel like, you know, they're watching something stagnant, like they're just watching paint dry. The best storytelling is when there's character development, change in the actual character, where at the s- beginning of the video, the character started at one point and is now at a new point at the end. So I, I subtly did that in my short that hit 100 million views. So basically, I built a secret room with $0, and my goal was to have a secret spot to watch YouTube. And in the beginning of the video, my mom was yelling at me for destroying the house, and how there's nothing under there, like I'm crazy, what am I doing? And then at the end of the video, she ended up having the secret room and pretending like it was hers now. It was very subtle, but, like, change like that is what actually made the viewers not only watch till the end to see how that gets resolved, but also rewatch the video again knowing that.

   5. SPShaan Puri24:26

      Yeah, that's interesting. What, and rewatching, that's a, that's, like, a big part of your strategy, right?

   6. JHJenny Hoyos24:30

      Yes.

   7. SPShaan Puri24:30

      Is to get somebody to rewatch.

   8. JHJenny Hoyos24:31

      It's, it's number three. Number one is hook, and number two is overall retention, which is video progression, and number three is rewatchability.

   9. SPShaan Puri24:38

      What gets somebody to rewatch?

   10. JHJenny Hoyos24:40

       There's not that many things that get people to rewatch, so it's, it's probably the toughest thing to do. Uh, so there you could, you could do Easter eggs, which is essentially like hiding little things in the video that people are gonna comment about and potentially watch again to see, like, did, did that actually happen?

   11. SPShaan Puri24:56

       Yeah, I do that all the time. I like a video, I open the comments, then they reference something that I didn't see the first time, so I end up watching it again.

   12. JHJenny Hoyos25:02

       Yes.

   13. SPShaan Puri25:02

       And then I go back to the comments and I w- and it's still looping in the background, and I probably end up watching the video three times.

   14. JHJenny Hoyos25:07

       Exactly. So that's one way. Another very easy way to do it is just tutorial videos in itself are rewatchable, because people aren't ... And especially if it's on Shorts. People are not gonna watch a tutorial once and automatically know all the steps. So usually when you have specific steps or lists or l- listicles is what it's called, it makes it very easy to rewatch. And then my favorite method is actually having twists in your videos. Because when you have a twist, now the viewer is gonna wanna rewatch the video with that new knowledge, knowing what the twist is.

   15. SPShaan Puri25:39

       That's interesting. I like that. Um, what about, uh, storytelling mechanically? So, you know, what are some techniques? I know you've talked about this, uh,

10. 25:47 – 27:56

    The But & Therefore Rule

    1. SPShaan Puri25:47

       I think the, the but-therefore method, which I- I don't know, did you get that from the South Park guys?

    2. JHJenny Hoyos25:51

       Yes, I did. Yes, I did. [laughs]

    3. SPShaan Puri25:53

       [laughs] Uh, explain, explain what that is.

    4. JHJenny Hoyos25:55

       Yeah, so but-so storytelling is basically adding conflict throughout the video so that it makes it more intriguing as the video continues. So an easy example is if I made a video going on a walk, let's say. Very bad idea, but you know, I went on a walk, and then it started raining, and then I kept walking, and then I kept walking, and then ... Like, like there's nothing, there's nothing new that's like really happening, because it's just you just keep doing things. It's like, "And then this, and then that." Like, that's such a boring story. As opposed to constant conflict being created when you say, "But so." So for example, "I was walking, but then it started raining, so I had to find an umbrella, but I'm in the middle of nowhere and don't know where I am. So I went to pull out my phone, but, uh, my phone is dead. So I started running," and you see what I mean? Like, the story feels-

    5. SPShaan Puri26:50

       Right

    6. JHJenny Hoyos26:50

       ... more intriguing, 'cause you're instantly adding more conflict, and you're instantly finding that conflict much easier s- by simply saying, "But so."

    7. SPShaan Puri26:59

       Yeah, there's a great clip of the South Park guys doing this, where they have a story written on a whiteboard, and they just cross out all of the ands. They're like, "This is how toddlers tell stories when they're ... " You know, they came from, from school. It's like, "And then, and then this happened-

    8. JHJenny Hoyos27:10

       Yeah. [laughs]

    9. SPShaan Puri27:11

       ... and then this happened, and then, then, then Missus, she gave me this, and then this, and then I got candy, and then this." And he's like, "Just cross out all the ands, and just try to replace them with but and, you know, but so," right? So but this ha- I wanted this, or I was doing this, but then this happened. So then I was forced to do this, but then I encountered another obstacle, so then I tried this other technique. And all of a sudden, like, any story can become interesting just using that. Like, that's-

    10. JHJenny Hoyos27:35

        Exactly

    11. SPShaan Puri27:35

        ... probably one of the highest leverage techniques that just changes the interestingness of a story. Um, another one is stakes. Do you use stakes in your story? I know like, uh, you know, basically, what's on the line? Why does it matter that you do this? Um, I know a Short is so, so small in length, so you, you know, you can't build it up in the same way you can build up a movie or a documentary. But, uh, have you used that,

11. 27:56 – 31:18

    Building the stakes

    1. SPShaan Puri27:56

       or do you play with that idea?

    2. JHJenny Hoyos27:57

       Yeah, I love using stakes. And the way I see stakes is also, like, including a why, right?

    3. SPShaan Puri28:02

       Right.

    4. JHJenny Hoyos28:02

       And usually with stakes, it's either, like, artificial or just, like, a personal why. But for the most part, I usually try to make, like, real stakes. I kid you not, like, we always default to, like, what, what's actually happening in my real life that we can actually include as real stakes.

    5. SPShaan Puri28:17

       So for example, in that secret room video, it's like the initial why and the initial stakes are you wanna watch YouTube. Your mom's not, your mom's yelling at you saying you're watching too much YouTube, so you're trying to build a secret room.

    6. JHJenny Hoyos28:28

       Exactly.

    7. SPShaan Puri28:28

       But then by the time you take the sledgehammer to the wall, the stakes have actually elevated. It's like, oh, my God, she's breaking down her house.

    8. JHJenny Hoyos28:34

       Yeah. [laughs]

    9. SPShaan Puri28:34

       She better pull this off or else ... You know, now you thought YouTube was a problem. Breaking the wall is gonna make her mom even more mad, right?

    10. JHJenny Hoyos28:41

        Exactly.

    11. SPShaan Puri28:42

        So you, you, uh, you know, the best stories actually increase the stakes over time.

    12. JHJenny Hoyos28:45

        Yes, and we want the viewers to be at the edge of their seats, uh, all the time. Like, I know this conversation is, like, primarily on Shorts, but, like, even on, like, my recent long form, the stakes were incredibly high, where I sold everything my family owns. And, and the stakes were, were basically like, this is what kept the viewer at the edge of their seat, where it's I'm selling everything without my family knowing, and I'm gonna keep selling bigger and bigger items until they notice. But when they do, I'm gonna give them all the money I make to prove that, uh, cash is better than trash, essentially.

    13. SPShaan Puri29:16

        Right.

    14. JHJenny Hoyos29:16

        So now, like, it's like it's a crazy idea. Stakes are high, 'cause her pa- she can get in big trouble with her parents. And then it's like, you know, w- when is she gonna get caught? How far is she gonna get? And while I'm saying all this, I'm showing clips of, like, me taking the microwave and a bunch of decor and moving furniture out of the house. And like, it's like, oh, my gosh, this is legit. Like, this is crazy.

    15. SPShaan Puri29:36

        Right. Things are getting messy now, right?

    16. JHJenny Hoyos29:38

        Exactly.

    17. SPShaan Puri29:38

        Um, yeah, like the, you know, even great TV shows, Breaking Bad, for example. Ch- so what's the change? He's a high school teacher, kind of a pushover, um, pretty boring life. Then he gets diagnosed with cancer. He knows he's gonna die and that his family's gonna be left with no money. So big stakes all of a sudden. Okay, but he's a high school teacher, so where's he gonna get money? So he decides to s- you know, deal drugs, basically to sell drugs in order to get money. But he doesn't know anything about making drugs, so he goes and he meets his high school, you know, s- former high school student. But that guy's a druggie, so he doesn't know anything. So h- this guy takes over and actually creates a proper lab out of it. But the, the cops come after him, right? That's the story, and along the way, the stakes get bigger and bigger. At first, it was he needs a little bit of money. Then it's, oh, the, the, you know, the dealer that he's working with tries to, to rob them. Then it's the DEA's after him, but then the DEA is his brother-in-law, and it just goes on and on. And eventually, he's running this empire, and the stakes have gotten even bigger. Now it's life or death, and, um, you know, he's sitting on millions of dollars. And so the stakes escalated, which is why a lot of people consider Breaking Bad one of the greatest shows, 'cause it did that so well. Um-

    18. JHJenny Hoyos30:47

        Yeah

    19. SPShaan Puri30:47

        ... I wanna recap. We started off saying let's build the perfect Short. We did idea and how you, how you could tag the idea to make it, take a, a meh idea and make it more interesting. Then we have the hook, the first frame. How do you grab their attention and get, you know, 80% of people to actually watch versus just swipe away? You have foreshadowing, which is hinting at what's to come, the payoff, the promise of what might, might come at the end. And then you have the retention, the storytelling. What keeps you hooked? What keeps you engaged? That sense of progress as the video's going

12. 31:18 – 32:49

    Craft the close

    1. SPShaan Puri31:18

       on. Last thing is the ending. So how, what's the end of this perfect Short that we're creating? What, what do you, how do you think about an ending, and how do you, what do you do in your ending? 'Cause I noticed some of them are kind of, like, abrupt. I'm not sure if that's intentional or not.

    2. JHJenny Hoyos31:29

       Yeah. So a lot of people on short-form content will sometimes not even give a payoff because their retention will be, like, crazy high 'cause it would have no drop-offs. But at the end of the day, there is no viewer satisfaction if you just, like, don't give a proper payoff. So my intention with endings is to keep it as short as possible while giving some sort of payoff, even if we have some sort of retention drop because our goal is to ensure viewer satisfaction so then next time the viewer knows, "Oh, she's at least gonna complete the story [laughs] at the end of the video." So-

    3. SPShaan Puri32:01

       Right, not frustrating.

    4. JHJenny Hoyos32:02

       Exactly. So we want the payoff to feel so good, and the way it's called is peak end... There's, there's a theory called peak-end theory where essentially you dictate your emotions or feeling or opinion towards something based on the ending. So, like, just like you would watch a movie, you can be bored for the whole thing, and then, like, the last 30 minutes was really good, and those 30 minutes will dictate your feelings throughout the entire movie. You would say, "That was the best movie I've ever watched," even if the first half you hated it, right? Just 'cause the ending is the last thing that you remember. So that's why we want the endings to feel intense emotion. So just close it off with either a strong wholesomeness or, like, just a, the funniest moment in the entire-

    5. SPShaan Puri32:41

       Right

    6. JHJenny Hoyos32:41

       ... video. Um, s- and a lot of the times we like to do twists just because they'll have great rewatchability essentially.

    7. SPShaan Puri32:47

       Interesting. Interesting.

13. 32:49 – 34:50

    Steal like an artist

    1. SPShaan Puri32:49

       Um, so that's the, that's the perfect Short. Now let's talk about the process. So, you know, you've done some interesting things. I, I, I've heard you talk about getting ideas. You're like, "I got thousands of ideas for Shorts." You, you know, steal like an artist. What does it mean to steal like an artist, and, and what have you done to, to kinda steal like an artist to generate lots of, lots of great ideas?

    2. JHJenny Hoyos33:08

       Yeah. Stealing like an artist is essentially taking inspiration and rather than actually recreating video ideas. So for the most part, what I mean by that is, i- I, I usually steal from, like, topics or, like, different movie techniques as opposed to, like, taking actual ideas 'cause I don't know, I feel a little icky doing that.

    3. SPShaan Puri33:31

       Well, it's steal like an artist, not a steal like a thief-

    4. JHJenny Hoyos33:33

       Yeah, exactly

    5. SPShaan Puri33:34

       ... right? [laughs] So, like, steal like a thief is you take the exact idea from something directly in your lane, and you just copy it.

    6. JHJenny Hoyos33:40

       Yeah, exactly.

    7. SPShaan Puri33:41

       Right? You, you copy it word for word, frame for frame. There's people that are doing that. Steal like an artist, I think, is you find inspiration from things direct but also indirect, adjacent spaces, right? Um, and then you put your remix on it.

    8. JHJenny Hoyos33:53

       Exactly.

    9. SPShaan Puri33:53

       You have to find a way to add your twist, um, to that same base idea.

    10. JHJenny Hoyos33:57

        Yeah. I think, I think the, the [laughs] the easiest example where I stole like an artist is I'm very inspired by, like, what MrBeast does. Like, like, he genuinely is, like, changing people's lives. He's philanthropic. You know, he's making people happy, and it's like how could I do that with a Jenny Hoyos twist? And it's quite literally doing what he does but on a budget. I think that's, like, the best example. Just, like, I, whene- whenever, like, I want to take inspiration from someone, I try to find what's my unique perspective that I can add to it.

    11. SPShaan Puri34:27

        That's great. You've also, um, done, like, built some tools, I think. You, you, like, scrape i- you, you scrape, uh, data off these platforms so that you're able to analyze a bunch of videos, um, and you're looking for some kind of outlier, I would assume, or you're looking for something in that data. Can you describe what you did and, and what you look for?

    12. JHJenny Hoyos34:44

        So, [laughs] you know, like, like you said, uh, my team has built, uh, a bunch of tools, and

14. 34:50 – 37:21

    Figure out who's watching

    1. JHJenny Hoyos34:50

       the goal for that is to understand our viewer psychology. So recently, our number one goal is to increase subscriber conversions 'cause we have over a billion views, um, and, um, 2 million subscribers, uh, where the average person would have, like, 10 million subscribers. So-

    2. SPShaan Puri35:05

       Right

    3. JHJenny Hoyos35:05

       ... we're like, "Okay. Well, we, let's increase our subscriber conversions." [laughs] And essentially what we did was we created a tool where we took all my videos, and I manually labeled what I did in each of those videos. So some of them were labeled as had my family in it. Other videos were labeled as malicious content, so me pranking. Other were, others were labeled as, like, wholesome and et cetera. Like, I just labeled every video, every video with any possible thing the video could be about. And a bunch of different, like, things we did, for example, if I mention YouTube, or if I said subscribe, or literally anything that could've happened, I labeled them manually. And then we put them in a graph and a chart to see, uh, the subscriber conversions on that specific video to find how I can maximize subscriber conversions. And doing something like that, we found that I double my conversions when I have my family in the videos, and specifically when I'm making wholesome content where I surprise them, such as, like, you know, uh, giving my mom a birthday present, for example, would have twice the amount of subscriber conversions. But then-

    4. SPShaan Puri36:06

       Wow

    5. JHJenny Hoyos36:07

       ... because we have these tools, actually, what, what, what's interesting though is, you know, if you don't have this tool, the average person would see on my, it'd be, like, on my YouTube Studio, they could be like, "Oh, you got double the amount of subscribers, so you should do that." But that's not necessarily the case. Because what we found was I got double the subscriber conversion but 10X less the views when I do that. I actually get my regular conversions when I do malicious content, but 10X the views, which actually means I'm getting 5X more subscribers, which in theory means that's actually what's gonna get me more subscribers. It's basically the little things like this that we're building tools for to find how we can maximize, uh, views, retention, viewer satisfaction, and et cetera.

    6. SPShaan Puri36:49

       One of the other things that, uh, I really liked was when you, you describe you're studying the platform, and you're like, "I will go look at a channel, and I look at a Short. And, you know, if I see a Short that has-" 10 million views, that doesn't necessarily mean it's the best concept if the person on average gets 10 million views.

    7. JHJenny Hoyos37:06

       Exactly.

    8. SPShaan Puri37:06

       But if they on average get 10 and this video gets 30, it's an outlier concept for their baseline. And then you looked at all those outliers to figure out the differences between great ideas versus just normal ideas. Was that right?

    9. JHJenny Hoyos37:19

       Correct. Yeah, it's, it's

15. 37:21 – 40:03

    Study the channel for outliers

    1. JHJenny Hoyos37:21

       all relative.

    2. SPShaan Puri37:22

       How did you do that? What, what did you do? Is that manual? Did you just go channel by channel and just try to look at their view, their, their view counts? What did you do?

    3. JHJenny Hoyos37:28

       Yeah. Unfortunately, that was all manual. So usually, the way I find these outliers is by going to trending every single morning. Every morning, I will go onto the trending page, and I will watch every single trending Short.

    4. SPShaan Puri37:39

       That's like your, your morning routine?

    5. JHJenny Hoyos37:42

       Yeah. [laughs] And my nighttime routine.

    6. SPShaan Puri37:44

       That's amazing.

    7. JHJenny Hoyos37:44

       'Cause it- it's like-

    8. SPShaan Puri37:45

       [laughs]

    9. JHJenny Hoyos37:45

       ... they change it.

    10. SPShaan Puri37:46

        And my lunch routine. I'm always doing that.

    11. JHJenny Hoyos37:48

        Exactly.

    12. SPShaan Puri37:48

        That's crazy.

    13. JHJenny Hoyos37:49

        What's crazy is, too, once you get used to it, you actually don't have to, like, just rely on trending, 'cause now my Shorts feed is just a bunch of trending Shorts. Because I watch trending every morning and night, now when I go on the Shorts feed, I find trending, like, content as well. And, um, and then I have a swipe file, which is what I actually learned from the book Steal Like An Artist. And then I have a swipe-

    14. SPShaan Puri38:07

        Yeah

    15. JHJenny Hoyos38:07

        ... file that I'll put all these things in if I want to steal like an artist.

    16. SPShaan Puri38:11

        I want to ask you a couple more questions, tactical questions. One, um, audience. So do you, you know, there's, there's different theories in marketing. They're like, "You need to have a persona or a target au-

    17. JHJenny Hoyos38:21

        Yes

    18. SPShaan Puri38:21

        ... a target avatar." There's other people who say, "I'm just making for me." Um, there's other people who say, you know, "You should do a market analysis and find the, the biggest market possible, then a psychographic analysis, what they care about, blah, blah, blah." All right. That's, you know ... What do, what do you do? You're, you're actually winning. Wh- uh, what do you, what do you do when it comes to audience?

    19. JHJenny Hoyos38:38

        Yeah. So I used to have my younger self as my avatars. And you know what? I think you can go pretty far doing that, but I realized if I wanna get to 100 million subscribers, like, I need to have multiple avatars. And now at this point, like, I don't necessarily talk to one specific person. I'm just trying to cater to every audience, which is like, I guess long story short, I used to do all that market analysis, but now I don't. So-

    20. SPShaan Puri39:03

        [laughs]

    21. JHJenny Hoyos39:04

        Yeah.

    22. SPShaan Puri39:04

        So what do you use as the guiding principle now? Just like kind of what, what would anybo- what would everybody be interested in? Is that the, the different, a different question?

    23. JHJenny Hoyos39:10

        Yeah. The guiding principle is making content that's intriguing for kids, 'cause at the end of the day, like, that's the biggest audience on YouTube, while making it mature enough for adults to also watch. So, you know, there's a lotta kids content where people are screaming. It's like, how do I make kid-centered content that isn't screaming and is a little more-

    24. SPShaan Puri39:28

        Yeah

    25. JHJenny Hoyos39:28

        ... like, natural?

    26. SPShaan Puri39:29

        Yeah. Like, you know, Pixar did this, uh, amazingly, right?

    27. JHJenny Hoyos39:31

        Exactly.

    28. SPShaan Puri39:31

        Like, Pixar did it-

    29. JHJenny Hoyos39:32

        Yes

    30. SPShaan Puri39:32

        ... made movies that a eight-year-old and a 80-year-old can both go and enjoy, and maybe for different reasons. But it's one product. It's one piece of content that just appealed to such a, to totally different age groups.
16. 40:03 – 44:48

    Where is the puck going?

    1. SPShaan Puri40:04

       Give me your take on where you think this all is going. So, um, it's amazing that every platform is now short-form video. It's amazing that people are getting millions and millions. You can... You've gotten a video with 100 million views. That number is, is bananas. Um, but also, I think people are trying to figure out how to switch to long-form, and a lotta people are kind of m- using their Shorts to try to get to that, 'cause maybe they sense that the Shorts is not building as much loyalty or trust. You know, the algorithm picks what you see, not you going and seeing the people you've chosen to follow necessarily. So where do you think this all goes? Like, five years from now, what does this look like? Where do you think the puck is heading? Uh, or what are your kind of predictions for what you think, where you think the value is, or what you think are maybe some misconceptions other people have? Take any of that, of like, where do you think this all is going? I'm just curious to hear your takes.

    2. JHJenny Hoyos40:51

       I feel like, I feel like it's gonna be, like, the extremes that do well, in the sense of, like, I think either short-form content is gonna be continuing to grow, or really long-form content, 20 minutes-

    3. SPShaan Puri41:01

       Right

    4. JHJenny Hoyos41:01

       ... plus is gonna continue to grow.

    5. SPShaan Puri41:02

       Really deep or really quick value.

    6. JHJenny Hoyos41:05

       Yes. Really deep or really qui- quick value. Like-

    7. SPShaan Puri41:07

       You kinda don't wanna be in between.

    8. JHJenny Hoyos41:08

       Exactly. That, that's genuinely, like, where I think it's gonna go. Yeah. I, I think, I think social media is gonna kill Hollywood, honestly.

    9. SPShaan Puri41:18

       So let me ask you about you now. So you, uh, you're obsessed.

    10. JHJenny Hoyos41:21

        [laughs]

    11. SPShaan Puri41:22

        Is that fair to say?

    12. JHJenny Hoyos41:23

        Yes. I'm, I have a very obsessive personality. It's scary.

    13. SPShaan Puri41:27

        Do you get obsessed about other things? Is this the first thing you've become obsessive about, or did you, like, get obsessed with some video game before that?

    14. JHJenny Hoyos41:32

        I, I'm obsessed with, I get obsessed with everything. It's, it's a problem.

    15. SPShaan Puri41:35

        It's a problem or it's a benefit?

    16. JHJenny Hoyos41:36

        It's, it's, it's a both. It's both. Yeah.

    17. SPShaan Puri41:38

        And what is your, what's your goal with this? Like, I guess, uh, you know, I, uh... People ask me this all the time. They're like, "So when people get, like, a v- like, a m- million views or 10 million views, d- do they get money from that? Is that the... Is it, are you getting rich off this? Is that the goal with this?" Um, you're 18. What do you, what do you want out of this? What's your goal?

    18. JHJenny Hoyos41:55

        Yeah. So I'm basically living to fulfill my childhood dreams. So as funny as it sounds, like, I started my YouTube channel when I was eight years old. Like, I, I am literally living the dream, and, like, I just wanna keep, like, achieving my childhood goals, which is, like, just k- it's kinda cringe probably to say. But, like, quite frankly, like, that, that, that is the goal. And ideally, like, honestly, like, I really do wanna inspire people to understand the value of money and to not be so spoiled. Because, you know, when I was a kid, I didn't understand the value of money, and I would always ask my family for things. And, you know, like, my parents being nice, like, they would give me these things, and it's like it wasn't until I got older when I realized, like, oh, my gosh. Like, they're working so hard to make money, and I would be asking for these things. Like, that's not right. I don't know. Like, and I, and you wouldn't even need it. And I wanna inspire people to, to, like, live a happy, fun life without needing that much money, which is why, like, my content is centered around having fun on a low budget.

    19. SPShaan Puri42:48

        See, that's interesting, 'cause I thought you were saying, "I want to inspire people 'cause I'm gonna, I wanna be the biggest YouTuber, and I wanna inspire people who... You know, that you can make it as a YouTuber and blah, blah, blah." What you said was very different, though. You were like, your s- your thing that you do in these videos is about having great experiences, either, you know, giving a, a great gift or having a f- creating a fun project or eating your favorite food, but without having to spend a ton of money, being more resourceful-

    20. JHJenny Hoyos43:17

        Yes

    21. SPShaan Puri43:17

        ... being more-

    22. JHJenny Hoyos43:17

        Resourceful

    23. SPShaan Puri43:18

        ... handy, being, being more sort of self-reliant versus, you know, money reliant. And, um, that's kinda cool. I didn't realize that that was your goal. I'm, I'm glad you, I'm glad you told me that. That makes me kinda think about what you're doing in a different perspective, and I think it could be a lot bigger if that's the perspective versus, "I wanna be the biggest star I can be" this.

    24. JHJenny Hoyos43:36

        Totally. And it, it's kinda tough, though, because I, I'm gonna be completely transparent. Like, I genuinely want to be the next MrBeast. Like, I wanna be the female MrBeast, like, over 100 million subscribers. But I still wanna stay true to that message, which is gonna be kinda tough, 'cause it's like-

    25. SPShaan Puri43:51

        [laughs]

    26. JHJenny Hoyos43:52

        ... you know, MrBeast spends a lotta money to be where he is. Can I do that without? I don't know. [laughs]

    27. SPShaan Puri43:57

        Right. Well, that's the whole, that's your premise. That's your whole thing. So-

    28. JHJenny Hoyos44:00

        Yeah

    29. SPShaan Puri44:00

        ... um, all right. That's, that's kind of amazing. Jenny, thanks for doing this. Thanks for coming on. Uh, where should people find you, and what's the, what's the shout-out? What do you want e- what do you want people to do from here?

    30. JHJenny Hoyos44:10

        If you wanna work directly with me, feel free to email team@JennyHoyos.com. We can have a one-hour consultation call together, and I will review your, your videos, your business. You know, let's, let's blow up on social media.

Episode duration: 44:49