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Her Viral Formula Breaks 100 Million Views On YouTube Shorts (ft. Jenny Hoyos)

Episode 580: Shaan Puri talks to Jenny Hoyos, the 18-year-old who has mastered the recipe of viral shorts. They break down her step-by-step process for creating content that pulls in over a 100M views.

Shaan PurihostJenny Hoyosguest

May 3, 202444mWatch on YouTube

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EPISODE INFO

Released: May 3, 2024
Duration: 44m
Channel: My First Million
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

Get our business idea database here ➡️ https://clickhubspot.com/zyl Episode 580: Shaan Puri (https://twitter.com/ShaanVP) talks to Jenny Hoyos, the 18-year-old who has mastered the recipe of viral shorts. They break down her step-by-step process for creating content that pulls in over a 100M views. — Show Notes: (0:00) Intro (2:14) How to build charisma (6:35) The 4 criteria of a great idea (jumpcut) (8:48) Make it personal (15:20) Mastering the hook (18:04) Metrics (19:27) The first frame (21:44) Foreshadowing (23:12) Storytelling in one word is “change” (25:47) The But & Therefore Rule (27:56) Building the stakes (31:18) Craft the close (32:49) Steal like an artist (34:50) Figure out who's watching (37:21) Study the channel for outliers (40:03) Where is the puck going? — Links:
Jenny Hoyos YouTube - https://www.youtube.com/@JennyHoyosLOL
Charisma on Command - https://www.youtube.com/@Charismaoncommand
Miss Excel - https://www.miss-excel.com/
Infinite Ratatouille Glitch - https://www.youtube.com/watch?v=tskvmb0HPDU
Steal Like An Artist - https://austinkleon.com/steal/
— Check Out Shaan's Stuff:
Shaan's weekly email - https://www.shaanpuri.com
Visit https://www.somewhere.com/mfm to hire global talent (like Shaan does) and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than their US equivalents.
— Check Out Sam's Stuff:
Hampton - https://www.joinhampton.com/
Ideation Bootcamp - https://www.ideationbootcamp.co/
Copy That - https://copythat.com
Hampton Wealth Survey - https://joinhampton.com/wealth
💰 Pitch your startup for a shot at a $1M investment with Sam Parr as the MC https://clickhubspot.com/pitch My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

SPEAKERS

Shaan Puri
host
Co-host of the business podcast My First Million, known for interviewing founders and creators about growth and strategy.
Jenny Hoyos
guest
YouTuber known for viral YouTube Shorts and budget/cheapskate-themed content, sharing short-form video strategy and storytelling frameworks.

EPISODE SUMMARY

In this episode of My First Million, featuring Shaan Puri and Jenny Hoyos, Her Viral Formula Breaks 100 Million Views On YouTube Shorts (ft. Jenny Hoyos) explores Jenny Hoyos Explains How She Engineers Viral Shorts Hitting Millions of Views Jenny Hoyos, an 18-year-old YouTuber known as 'Mr. Least' for her low-budget content, explains how she consistently reaches millions of views, including a 100 million view Short.

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