It’s The Most Taboo Business Model We’ve Ever Seen

Shaan explains that Cofertility bundles egg freezing with egg donation by offering “free egg freezing” in exchange for keeping half the eggs, then charging people who want eggs a separate matchmaking fee.

Shaan argues the model is likely to spark controversy and that the controversy itself can function as marketing: it repels non-customers while educating and attracting potential customers through “noisy” debate and press.

Sam shares a personal story about friends who bypassed expensive clinical routes by coordinating a direct sperm donation arrangement at home, which resulted in a pregnancy on the first try and an ongoing, healthy family dynamic.

Sam and Shaan describe Dr. Becky’s business “Good Inside” as a scaled parenting advice community that grew from social content into a paid membership model; Shaan highlights its reported member count and implied revenue scale from the membership price.

They discuss how the content is intentionally styled as relatable and off-the-cuff, while also debating whether the overall operation appears more strategically engineered than it looks; Shaan frames this as making “effortless” content taking real effort.