It’s The Most Taboo Business Model We’ve Ever Seen

Shaan Puri 0:01 Sam, you know what they say when you're on a boat and it's sinking?

Sam Parr 0:04 Get off?

Shaan Puri 0:06 Women and children first. [laughs]

Sam Parr 0:09 [laughs]

Shaan Puri 0:10 Um, and that's what we're doing with the podcast today. Women and children first. [upbeat music] I have a topic I wanna talk to you about. Have you seen this startup that's called Cofertility?

Sam Parr 0:28 How do you spell it?

Shaan Puri 0:29 C-O fertility. [laughs]

Sam Parr 0:31 Man, I don't know. It could've been Ko, like you spell it with a K, like in the Asian way.

Shaan Puri 0:35 [laughs]

Sam Parr 0:35 I don't know. Cofertility. All right. I get it. Yeah.

Shaan Puri 0:38 Yeah.

Sam Parr 0:38 I'm, I'm there.

Shaan Puri 0:40 So check this out. [smacks lips] Uh, you know a little bit about egg freezing, but, uh, I didn't know much. I've never done it. But I do know there's, like, a growing trend of this. I think basically people are having babies later in life, and, um, egg freezing tech has come along, and it's also become more normalized. I think some companies pay you or will, will pay for your egg freezing. Um, but, like, just look at this Google Trends chart. So the last five years, egg freezing has basically gone from, you know, roughly kinda 30, 40 on the Google Trends to, like, basically 80. And so it is, it is on the rise, and that's just in the past, I don't know, couple years. Two, three years. I think last year 20,000 women in the United States chose to freeze their eggs, so still a very small number.

Sam Parr 1:22 W- so for, like, the 18-year-old men who are listening-

Shaan Puri 1:25 [laughs]

Sam Parr 1:25 ... to this podcast.

Shaan Puri 1:26 For me six months ago.

Sam Parr 1:28 [laughs] Yeah.

Shaan Puri 1:28 What is egg freeze? What do you, what do you mean?

Sam Parr 1:30 So egg freezing. So I guess, uh, I guess I, I, I actually don't know the difference in terminology, but I know from experience there's two ways to do it. One, uh, a woman just freezes her eggs, and then when she's ready, uh, uh, I don't... Yeah, I guess you-

Shaan Puri 1:43 Why does it feel like we're having the talk?

Sam Parr 1:44 [laughs] Oh, yeah. It does.

Shaan Puri 1:44 It's like when a man and a woman love each other very much. [laughs]

Sam Parr 1:47 [laughs] Well-

Shaan Puri 1:48 The birds and the bees. [laughs]

Sam Parr 1:49 ... I was a pr- I, I was a participant in this, and so I guess you could, you could freeze just eggs, and then eventually when you, like, meet a husband or you meet someone who you wanna, like, mix it with, you mix it and they stick it upside the women, and then, like, nine months later, hopefully she has a kid.

Shaan Puri 2:01 [laughs]

Sam Parr 2:02 [laughs] The other way you do it is you freeze embryos, um, which is a process that I went through, which is, uh, awesome, but every, like... Leading up to doing it, I have to bring my sperm to the doctor, uh, like 30 minutes after getting the sperm out of my body.

Shaan Puri 2:20 [laughs]

Sam Parr 2:20 And you just have this ultimate look of shame.

Shaan Puri 2:23 Right.

Sam Parr 2:23 And I remember my wife and I have debated what is more embarrassing and shameful, like, when a woman has to go to a gynecologist or when a man has to, like, donate sperm.

Shaan Puri 2:32 [laughs]

Sam Parr 2:33 Uh, it's like [laughs] it's, like, the whole-

Shaan Puri 2:34 It's like when my son comes... Like, I haven't seen him in a little while, and he's like a three-year-old, and he just comes out of somewhere and he'll be like, "I did a bad thing."

Sam Parr 2:40 [laughs] Yeah.

Shaan Puri 2:41 That's, that's, that's you walking into the hospital holding a cup of sperm. [laughs]

Sam Parr 2:44 [laughs] It's a, it's a horrible experience. And so, uh, yes, I, I... So that's what egg freezing is.

Shaan Puri 2:50 Well, somehow we made this about the dude side of things. But I think for the women it's a little bit harder. They have to, like, literally-

Sam Parr 2:54 It is

Shaan Puri 2:55 ... take shots and, like, harvest the egg. It's like a very hard process on your body. Anyways, it's also very expensive. So I think traditional egg freezing, one cycle is something like $10,000. And so there's this startup, Cofertility, what they came out and said was, "Hey, free egg freezing." How is it free, right? And it says, um... By the way, they had, like, this billboard or this ad which was, it says, "The best time to freeze your eggs is often when you can least afford it. That's why we're making it free." And I don't know if you ever heard that phrase [laughs] if it's free, then you are the product. [laughs]

Sam Parr 3:29 Yes.

Shaan Puri 3:30 That's basically-

Sam Parr 3:30 Wow

Shaan Puri 3:31 ... the biggest version of this. So what it's doing, what they're doing is they're like, "We will freeze your eggs for f- for free, but we keep half." [laughs]

Sam Parr 3:38 [laughs]

Shaan Puri 3:39 We keep, we keep half the eggs. And this sounds a little crazy when you first hear about it, but I actually think this is pretty smart. What they've done is they've bundled together two things. They've bundled together egg freezing and egg donation. So some people do donate eggs. They get paid for it, and they're willing to do that. They go in eyes wide open, and they choose to do that, and that's great because other people need eggs. And so they bundled it together where now you can d- you can get free egg freezing if you bundle in and agree to donate half the eggs up front. And on the other side, they go and charge people who want eggs, and they charge them $13,000, uh, $13,700 to, as their matchmaking fee to get you your eggs. And so I think this is a pretty smart and disruptive, uh, model. What do you think of this idea?

Sam Parr 4:25 Uh, insane. I think this is insane. I, not in a bad way necessarily. I think it's a bad way for me. I don't wanna do that. But I think that the whole process of, that, that I went through, that my wife and I went through, I think it was, like, something like $60,000. Um, and her insurance paid for it, but if you can't afford it, you're screwed. This is pretty wild. Do you think this could actually work as a business?

Shaan Puri 4:50 I think this can totally work. I think there's a lot of people out there who, like you said, they don't have the extra tens of thousands of dollars to freeze their eggs. And so if y- if your options were don't ha- don't freeze it or this free option, but you're gonna donate your, you know, some of your unused eggs and you'll know that they're out there in the world, I think there's a lot of people who will take that. And I, uh, by the way, I think that because this is controversial, it's gonna get so much free press. Like, there is something, um, almost strategic in doing a, a sl- sort of controversial, taboo, almost a naughty idea. And you will get s- article after article, online argument after online argument, and all it really does is it pushes away the people who were never gonna be your customer, but it educates the people who actually might be your customer, 'cause it's gonna be so noisy.

Sam Parr 5:39 Dude, let me tell you a related story. So she said I could name her name, but you and I have a friend named Kat, and... Well, she's m- cl- I'm really close with her. I don't know if you're close with her. I think you've just met her once or twice. Um, her and her wife wanted to have a kid, and it was... And although she's successful, she's a, she's a frugal woman, and it was really expensive to do this. And we all have a mutual friend, David, who's this wonderful man. He's like a six-foot-tall, good-looking, nice, smart guy. And Kat and her wife Emily were like, "David, would you like to, uh... You know, could we get some of your sperm and have a baby?" And they looked into, like, some of this egg freezing stuff, and it was really expensive. And they were like, "Can we just kinda do it yourself on this one?"

Shaan Puri 6:26 [laughs]

Sam Parr 6:27 And so [laughs] uh, they didn't have sex. They didn't have sex, but he would come over in the morning, uh, like, when they were ovulating, and he would do the deed in the bathroom. They would get the sperm, and they would just kinda, uh... I, I guess they had, like, a do it yourself kit at home.

Shaan Puri 6:42 With a beaker? [laughs]

Sam Parr 6:43 Yeah, I don't know.

Shaan Puri 6:44 With some glass. An Erlenmeyer flask? [laughs]

Sam Parr 6:44 Like, a tur- an early Turkey baster. I don't know. Like... And, uh, they did that, and in the very first try Kat got pregnant. Now she's got a beautiful two-year-old, and-

Shaan Puri 6:53 Wow

Sam Parr 6:54 ... it worked. It worked

Shaan Puri 6:55 So what did he get? Like, a free lunch? What, what happened? What did David get out of this?

Sam Parr 6:58 Nothing. He just... He's, like, a...

Shaan Puri 7:00 [laughs]

Sam Parr 7:00 He's like... Dude, it's, like, on paper, this-

Shaan Puri 7:03 See, that's how-

Sam Parr 7:03 It's a-

Shaan Puri 7:03 ... she's a great marketer, dude.

Sam Parr 7:04 [laughs]

Shaan Puri 7:04 She is a great entrepreneur and a great marketer. She convinced this guy to do this for free. You, you know, she used her, uh, her marketing skills.

Sam Parr 7:11 Well, they have a beautiful kid, and he's, like, the uncle, and his parents sorta act like a, a mixture of grandparents and uncle and aunts, and it's, like, a wildly awesome relationship, and everyone's happy with the ordeal. And so this whole, like, cofertility thing, I think this is another interesting solution to the same problem. Similar problem.

Shaan Puri 7:32 What's the, what's the slogan for Austin?

Sam Parr 7:34 Uh, I don't know. What is it? Uh, keep Austin weird.

Shaan Puri 7:36 Keep, keep Austin weird. [laughs]

Sam Parr 7:37 It kept, [laughs] kept it weird.

Shaan Puri 7:38 You guys are doing your part out there. [laughs]

Sam Parr 7:40 They kept it weird. If I told you this solution, like, "Oh, it's this possible," you'd be like, "That's crazy." These three people, it's... I guess it's a throuple. I don't know what you call this. It's perfect.

Shaan Puri 7:50 [laughs]

Sam Parr 7:50 It's, like, the most harmonious relationship I've ever seen.

Shaan Puri 7:53 Yeah, sounds actually very healthy, to be honest. Um-

Sam Parr 7:55 It's very healthy. So I like cofertility. Did they raise money?

Shaan Puri 7:59 Um, I, I... You know how I think they raised money? They have the, like... You know when you see somebody who goes to the store and buys a new outfit and you're like, "You're looking great," but, like, you can't really put your finger on what's new about it? And then you see the tag on their jacket still, and you're like, "Oh, this is... You got a new jacket. That's what... You went shopping and got a new jacket." Their fonts are all the fonts of, like, a Red Antler brand, where you're like, "Oh, you launched, but you paid for fancy branding up front, and you got a font that I can't find on dafont.com in the free section [laughs] allen so I know that they got some money somehow to do this.

Sam Parr 8:32 All right, everyone. A quick break to tell you about HubSpot, and this one's really easy for me to talk about because I'm gonna show you a real-life example. So I've got this company called Hampton, joinhampton.com. It's a community for founders doing between 2 million all the way up to, like, $250 million a year in revenue. And one of the ways that we've grown is we've created these cool surveys. And so we have a lot of founders who have high net worths, and we'll ask them all types of questions that people typically are embarrassed to ask but provide a lot of value. So things like how much the founders pay themselves each month, how much money they're spending each month, what their payroll looks like, if they're optimistic about the next year in their business. All these questions that people are afraid to ask, but, well, we ask them anyway and they tell us in this anonymous survey. And so what we do is we've created a landing page using HubSpot's landing page tool, and it basically has a landing page that says, "Here's all the questions we asked. Give us your email if you wanna access it." And then I shared this page on Twitter, and we were able to get thousands of people who gave us their email and told us they want this survey. And I could see, did they come from social media? I can see, did they come from Twitter, from LinkedIn? Basically everywhere [laughs] else that they could possibly come from. I'm able to track all of that. And then I'm able to see, over the next handful of weeks, how many of those people actually signed up and became a member of Hampton. In other words, I can see how much revenue came from this survey, how much revenue came from each traffic source, things like that. But the best part is I can see how much revenue came from it, and a lot of times it, it takes a ton of work to make that happen. HubSpot made that super, super easy. If you're interested in doing this, you can check it out, hubspot.com. The link's in the description. And I'll also put the link to the survey that I did so you can actually see the landing page and how it worked and everything like that. [beep] I'm just gonna do that call to action, then. And it's free. [beep] Check it out in the description. All right. Now back to MFM.

Sam Parr 10:07 Uh, this is pretty cool. Would you do this?

Shaan Puri 10:11 Yeah, why not? Uh, [laughs] also it's hilarious that, like, on this huge life decision, I was like, "Why not?"

Sam Parr 10:16 [laughs]

Shaan Puri 10:16 And then for the first time in my life, my brain responded with several reasons why not. [laughs]

Sam Parr 10:21 [laughs]

Shaan Puri 10:21 Usually, why not is met with nothing. So they did some, uh... I, I was reading some study and it said that 83% of egg donors share that they would donate again, and only 2% regret their decision, which forget about s- you know, surveys I think are, are often prone to just, like, finding data that supports the point you want. But I do think it's an interesting q- uh, that's an interesting statistical thing, which is what percentage of people regret X decision? Like, I would love to see a list of life decisions and then the regret score. Um, you know, for example, Burning Man.

Sam Parr 10:54 Tattoos. [laughs]

Shaan Puri 10:55 Burning Man is this thing that I've been on the fence for for, like, 11 years, even though everybody I like and trust in my life who goes is like, "It's the best. What are you even talking about? What's the decision? Just go." And n- I don't know anybody that's regretted it personally in my life. I'm sure there are people, 'cause there's, like, a million people that go every year. But I, I just kinda wanna see for life decisions, the, the regret percentage for each thing. I think that would be very illuminating for, uh, somebody who's trying to make good decisions in life, don't you think?

Sam Parr 11:21 Wait, so why haven't you gone?

Shaan Puri 11:24 To Burning Man? I'm scared of drugs. [laughs]

Sam Parr 11:26 Yeah, same. But you just literally said no one that you've met has regretted it.

Shaan Puri 11:30 And when I tell them that, they're like, "So then don't do drugs." I'm like-

Sam Parr 11:33 [laughs]

Shaan Puri 11:33 ... "But I thought that's what you do there." And they're like, "No, that's just one of many things."

Sam Parr 11:36 [laughs]

Shaan Puri 11:36 "You don't have to do drugs."

Sam Parr 11:38 My f- [laughs]

Shaan Puri 11:39 Like, "What kind of dork-ass response was that?" And then I'm like, "Okay, I'll, I'll think about it this year."

Sam Parr 11:43 [laughs]

Shaan Puri 11:43 Then I go home and I'm like, "I'm still scared of drugs. I'm not doing this."

Sam Parr 11:46 My square friend, like, my... I'm straight edge, so my other straight edge friend and his girlfriend, they're like, "Hey, we went to Burning Man. At Burning Man it was awesome. Do you guys wanna see some pictures?"

Shaan Puri 11:55 [laughs]

Sam Parr 11:55 And we were... I was looking at pictures and swiping through their phone, and it, it looked a little bit normal, [laughs] a little bit normal. And he's, like, sitting over my shoulder, like, "Yeah, this is this cool guy we met. Like, here's this cool van that we saw."

Shaan Puri 12:06 [laughs]

Sam Parr 12:07 "Um, there's us just, like-" ... doing this. And then [laughs] there's a picture of him butt naked, like with a, a full frontal photo, hi- with his arm over her, who's also naked, and they're just, like, smiling. And then he's just like, "Yeah, there we were, like, celebrating this thing." [laughs]

Shaan Puri 12:23 [laughs] The weather was great that day.

Sam Parr 12:25 Yeah. And then just swipe, and I was like, "Okay." [laughs] And I saw that and I was like, "I don't know, man. Burning Man-"

Shaan Puri 12:31 Dude, those might be the scariest words in the English language. "Do you wanna see some pictures from my Burning Man trip?"

Sam Parr 12:35 [laughs]

Shaan Puri 12:36 It's like, you know, right before you go to Six Flags, and they put the, the, the, like, rollercoaster thing, and the thing comes down and clamps you in.

Sam Parr 12:42 [laughs]

Shaan Puri 12:43 That's, that's how I feel when somebody says, "You wanna see the pictures from Burning Man this year?"

Sam Parr 12:46 [laughs] Um, I wanna do another parenting one.

Shaan Puri 12:48 All right.

Sam Parr 12:48 Before I get to the parenting one, can

Sam Parr 12:50 I do a quick little thrill of the shill?

Shaan Puri 12:52 Thrill me, baby.

Sam Parr 12:53 This is something I'm, um, I'm proud of. So in Hampton we have access to, like, 1,000 founders, and we've been doing these really cool surveys where we survey-

Shaan Puri 13:01 What's Hampton, by the way?

Sam Parr 13:02 Hampton, it's my community, uh, for CEOs. Uh, average CEO's doing about $25 million in revenue. You guys can check it out and you apply. We interview everyone. Fun fact, my partner Joe and I watch 100% of the interviews, and we're the ones clicking the approve or deny button. Um, so-

Shaan Puri 13:18 You're like the Harvey Weinstein of the-

Sam Parr 13:20 [laughs]

Shaan Puri 13:20 ... of the process, would you say? [laughs]

Sam Parr 13:23 No. I would not say that. [laughs] I would not. So check it out, joinhampton.com. But here's what's kinda cool. We did this survey and I was like, "Let's do wealth," where we, like, ask all these people all these questions like, you know, how much money do you have, what's your monthly burn, all these questions that people are embarrassed to have. It was cool. But then we were like, "Let's actually do it by industry." And so we're doing it by software. Uh, we're doing it by all the different industries. So what other industries are there? Software, marketplaces, health stuff. Uh, we just did one on e-commerce, and if you go to joinhampton.com or just search... Just, actually, this is easier. Look in the YouTube description or just Google joinhampton and then blog, and you'll see our blog, and you'll see all of our reports. Dude, we did this thing with ecomm owners where we asked them all about their revenue per employee and, uh, their, uh, how much profit they're making, how much they're paying themselves, things like that. Did you see that thing we released?

Shaan Puri 14:11 What was the revenue per employee? I'm curious.

Sam Parr 14:13 Dude, it was pretty good. So let me read you off some of the-

Shaan Puri 14:17 Oh, wow, what a satisfying answer. Thanks. [laughs] Thanks, man.

Sam Parr 14:19 I'm gonna read it. I'm gonna r-

Shaan Puri 14:20 This, the chart just says pretty good. [laughs]

Sam Parr 14:23 Yeah, deces. It just says deces.

Shaan Puri 14:24 [laughs] It was deces.

Sam Parr 14:24 I'm gonna read... I'll, I'll, I'll read you, uh, off. So we had about 50 people reply. The average revenue of the responder was 25 million. Average revenue per employee, 1.35 million. The average founder paid themselves $385,000 a year. Net profit has grown consistently over the last couple years, and we break down each company's net profit. Um, and shockingly, I guess this isn't shocking to you or I, fucking Meta, dude. It's still the best platform for buying ads for ecomm.

Shaan Puri 14:52 Oh, yeah. Dude, uh, it is, except for there's a couple people just dominating on TikTok shops right now. But, um, let me ask you something. On 1.3 million of revenue per employee, so, right? So 1.3 million of revenue per employee, I would say that a good e-commerce brand is doing 20% profit margins on that before taxes, EBITDA, EBITDA margin. Um, and I would say the average might be between 10 and 15%. So let's just do a little math. So 1.3, and let's just use the 15% number. What is that? $195,000. And so I would guess the average wage might be 100 for these e-commerce, uh, stores, maybe 120. And so roughly 50 to 70K pr- of profit per employee.

Sam Parr 15:36 And so that's why the 30th and final slide of this presentation where we go through all the numbers, it just says-

Shaan Puri 15:41 It says e-commerce sucks. [laughs]

Sam Parr 15:42 It just says don't. [laughs]

Shaan Puri 15:44 Yeah.

Sam Parr 15:45 Don't. [laughs]

Shaan Puri 15:46 [laughs]

Sam Parr 15:47 But if you're listening and you are into e-commerce, check it out. Just look up, uh, you can go to joinhampton.com/blog or just search Hampton blog and you'll see all the reports there or in the YouTube description. Now,

Sam Parr 15:58 can we talk about something that it was your idea to cover this person-

Shaan Puri 16:02 Yep

Sam Parr 16:02 ... and I'm now obsessed with them?

Shaan Puri 16:04 Mm.

Sam Parr 16:04 Who's that person?

Shaan Puri 16:05 Dr. Becky. [laughs]

Sam Parr 16:06 Dr. Becky. I love Dr. Becky. I more so love the idea of her than maybe I actually love her.

Shaan Puri 16:12 Well, explain what you, who she is and why you love her.

Sam Parr 16:15 I'm gonna give you, like, the two-minute breakdown of who she is. So Dr. Becky, I believe her real name is Becky Prince, now her name's Becky Kennedy, grew up in Scarsdale, New York, which is, like, a really nice suburb in Long Island, on Long Island. It's, like, 45 minutes outside the city. She had a bunch of issues as a kid. So she had, like, emotional issues that she wasn't sure how to handle. Uh, eventually that developed into anorexia, and she starts going to therapy at age eight or nine, gets obsessed with therapy, goes to Duke and Columbia to study psychology. And then starting around the pandemic, so 2020, she just starts doing this content on Instagram. And it, I looked at her first post. It's feels, like, very impromptu. So it's, like, her just kinda, like, actually like this setting or like you- your setting, behi- next to a wall, just with her camera up and answering questions about parenting, of which she studied, uh, at Duke and Columbia, and it takes off. And one of the reasons it takes off is she's very charismatic. She's very cool looking. She's got the it factor. She looks like someone who you could trust, and she grabs your attention nicely, although it's sort of like Andrew Huberman, where he's not doing anything, like, thrilling, but there's something about their personality and the way they look where you're like, "I just wanna trust and listen."

Shaan Puri 17:24 I trust. You just trust this person.

Sam Parr 17:25 Yeah, I just wanna listen to you. Now, things kind of take off and she's like, "Let's turn this into a thing." So she creates this business called Good Inside, and it's a community where you pay $300 a year and you, uh, you get access to, like, this area where you can talk to other members, and you could ask questions, and they also have a bunch of, uh, she calls it Good Inside clinicians, but people who I guess who she's trained who are talking and answering different questions. And now it's a thriving community. Behind the community you also can see videos of her, things like that. And by the way, do you know who she partnered with to start this business?

Shaan Puri 18:00 I do. I just found that out right before this pod. I was like-

Sam Parr 18:02 You, did you catch that?

Shaan Puri 18:03 I was like, "Erica Belsky. Huh. Is that a common last name, or is this Scott Belsky's wife?" And it turns out it's Scott Belsky's wife. No way.

Sam Parr 18:10 It's Scott Belsky's wife.

Shaan Puri 18:12 End of the pod, Scott Belsky.

Sam Parr 18:14 Yes, Scott Belsky, who's now the chief product officer at, uh, Adobe. Uh, I don't know if he's actually been on the pod, but we both admire him. Just a wildly successful, cool dude, and that's her partner. And did you also know that they've recently raised $10 million for this business, Good Inside?

Shaan Puri 18:32 No way, I did not know that. And this is only, like, a few years old. I think it's, like, three or four years old, but y- you missed the headline. The headline of the story is, uh, the product, uh, this, or their product, Good Inside, has about 50,000 paying members. So their membership community is probably doing around 13, 14 million a year in revenue giving parents parenting tips, parenting advice from two clinical physicians and mothers, right? Uh, that's kind of amazing. And this is a-

Sam Parr 18:57 That's amazing

Shaan Puri 18:57 ... it's an interesting market. There's actually a bunch of these. So I don't know if you ever saw, uh, Taking Cara Babies. Do you, do you know who that is?

Sam Parr 19:03 No, what's that one?

Shaan Puri 19:05 So if you just get... Her, her, her name is Cara, and then her handle is Taking Cara Babies. We had bought her course, like, for 100-something bucks when I had my first kid, and she has basically, like, a sleep training course of, like-

Sam Parr 19:17 Oh, yeah, sci- yeah

Shaan Puri 19:17 ... train your baby to sleep without, without, uh, crying it out.

Sam Parr 19:21 I did this too.

Shaan Puri 19:21 And so I bought her, I bought her $100 course. I sat down, I did it, I looked at it, I watched it, and I was like, "Yeah, we're not gonna be able to do that." But either way, it was good material, and there were some good insights in it. And basically, the funnel for these is all the same. Free content on Instagram or YouTube, and then basically, like, they're just building trust on Instagram, really, where it's like, "Here's who I am. Here's what I do. I'm gonna put up stories and tips every single day." They build up trust, trust, trust, trust, trust, and then they have the free... or, sorry, they have the paid either membership or educational product underneath it, the info product. Taking Cara Babies was making somewhere between $10 and $15 million. This was not even, like, a company. This was just, like, her. Uh, $10 to $15 million a year in revenue with fat profit margins 'cause she was spending nothing on marketing and basically had no, you know, a small team or no team. And, uh, and then she got canceled [laughs] unfortunately. She got canceled because she donated to Trump, of all things. Like, a pretty crazy reason to cancel somebody, but, uh, the moms sort of en masse unsubscribed, and in all the mommy groups on Facebook, they were like, "We're not gonna support her if she's gonna support Trump." And so she kinda got knocked down a couple of pegs. I think she's still out there doing fine, but I know-

Sam Parr 20:27 But wouldn't, like, the Trump people be like, "Yeah, I'm in even harder"?

Shaan Puri 20:31 Well, I think there's probably some lean in the, like, who uses these products and who pays for these products, which is, like, maybe more coastal moms and whatnot. Like, it might be skewed in that way. Um, I'm not sure, but, but you're right. Yeah, it, it, it doesn't fully, doesn't fully make sense, but I remember reading that. There's other ones. Uh, Ben had bought this one called Big Little Feelings, I think. Uh, they sold 200,000 courses at an average of $100, so $20 million in revenue. Um, turns out mom influencer, great career. [laughs] Great career if you can pull it off, and it's a very simple career. Uh, not easy to do. Let me put that, put it that way, but very simple. Free content on Instagram lead to paid thing, but obviously, these people have expertise. Maybe they've been a, a doula for a long time, or they're a clinical physician, or they're, or a clinical psychologist, sorry. Um, they ha- they have to have some, you know, expertise or authority in the domain, but, you know, one of the things I really liked about Dr. Becky's content, by the way, is I think intentionally she makes it relatable. So she's not wearing a lot of makeup. She's not sitting in front of a very well-produced thing, which of course they could afford it at this point. But she'll be, like, on the go to pick up her kids from soccer practice, just take out her phone when she has the impulse about some topic and say it. And I think it makes her feel like the kinda relatable but aspirational m- mom who, like, just finds time, doesn't have time type of thing. And, um, I think there's something strategic about that that that's pretty cool.

Sam Parr 21:51 So that's what I wanted to bring up. So Dr. Becky is, I think, a very, very smart woman, and I think she runs with very smart people. Because I was looking into this woman a little bit, and this sounds like I'm hating. I don't mean for it to sound that way. I'm a big fan of this person, and I think they're the real deal. I think that this is far more put together than it appears to be. It tries to look like it's kind of thrown together, and, and it's this thing. But Dr. Becky lives on the Upper West Side of New York, where a 1,800 square foot apartment is typically 5 to, like, $7 million. And she also, like, uh, went to the best schools. She's from Scarsdale, which is a beautiful, uh, fancy community, uh, in New York. I think that she runs around with, you know, people like Erica Belsky, these people that are top-notch, top at their game, and they... I think that it was definitely, like, a we're gonna do this, and we're gonna do this, and we're gonna do this, not, oh, one thing just happened to turn to this, to this, to this. Like, she's executing this plan perfectly.

Shaan Puri 22:54 Right.

Sam Parr 22:54 And so this, again, this sounds like I'm being negative. I'm ac- I'm not. I, there's nothing wrong or unethical at all about any of this. Uh, but it, like, I think this is, like, a perfectly executed plan is what I think it is.

Shaan Puri 23:04 Yeah, I think for most content creators, it starts organically, right? 'Cause you don't sit there and think, "And now from scratch, I shall become an influencer with millions of followers." It's not really how most of us start.

Sam Parr 23:14 I think she did.

Shaan Puri 23:15 I don't think so, dude.

Sam Parr 23:15 I think she did.

Shaan Puri 23:16 I don't think so.

Sam Parr 23:17 Dude, if I could-

Shaan Puri 23:17 We can scroll back. Like, let's scroll all the way back to-

Sam Parr 23:20 No, they deleted old posts, all the old... I, I already found the old posts. They've been de-

Shaan Puri 23:23 [laughs]

Sam Parr 23:23 Like, I, I, I, or I looked on, on YouTube. Like, there, like, there aren't that many old posts. Um, and w- here's what I think. I think that had you met this woman 10 years ago, like, it would've been very... You could have just had a conversation with her and been like, "Yeah, I think you got the it factor." Like, this is, like, a type of person who I see her talk, and I'm like, dude, it's very obvious that you've got, like, whatever these popular influencers have.

Shaan Puri 23:45 Right.

Sam Parr 23:45 Let's just put a little bit of money behind this and try to just do our thing.

Shaan Puri 23:49 Well, I like that you've gone Coffeezilla on this one. You're like, "Hey, wait, pau- pause that frame. That's Oprah in the background. She's friends with Oprah." [laughs] You're like, if I try to find the thing. I think, my, my personal belief, I don't think it's plotted, but I do think it's strategic, meaning I think there's a lot of, uh... To make something look effortless, to make something look authentic and, and, and, and real, it actually takes some effort to make something look effortless, and it takes, um, some thinking to make something look off the cuff in a way, right? And, um- And, and often it's not that you're manipulating people, but it's you're intentionally saying no to certain things that would ruin that vibe, that would break that trust, that would break the fourth wall or whatever. And so I do think that they've done a, a, a great job of that. Like, uh, you know, uh, there... But there is the negative version. Like, I think... Re- remember those stories about Sam Bankman-Fried, where they were like, um, "Hey, uh, you know, you're gonna meet with whoever, this investor today," and they're in the boardroom, and they're like, "Sam, um, you look good." He's like, "Thanks." And they're like, "No. Like, you need to, you need to look like a f- like, you need to look like a dork." And they were like, "Get this man some jorts, and, [laughs] like, somebody ruffle up his hair, make him look like he hasn't slept in six weeks." And there was a, there was an article that basically was like, "We basically s- knew that people pattern match, and if we can look basically like Zuckerberg and a bunch of the other, like, kind of prodigies who are awkward, who dr- don't know how to dress, who, uh, they have these weird personality quirks. Okay, let's play up that he's vegan. Let's make him drive this car," right? Like, there was intentional choices along the way to either make him look more like that or prevent anybody from polishing up those rough edges. They're like, "No, no, no, the rough edges are key. Let's keep those, and actually let's put those front and center."

Sam Parr 25:31 Yeah.

Shaan Puri 25:31 And, um, there was s- there were stories that came out, and it's very rare for those stories to come out. 'Cause even the people that pull it off, they, they never have any incentive to come out and, like, acknowledge that. It's only when somebody has a complete downfall that his closest confidants come and betray and be like, "Yeah, that actually happened."

Sam Parr 25:46 By the way, I am not remotely implying-

Shaan Puri 25:50 Yeah

Sam Parr 25:50 ... that Sam Bankman-Fried [laughs] and this woman are even in the same... I'm not... All I'm say- I like this lady. I trust her advice. I think she's wonderful.

Shaan Puri 25:59 You are not getting an invite to her-

Sam Parr 26:00 [laughs]

Shaan Puri 26:00 ... Hampton's party this summer, all right?

Sam Parr 26:02 What I am saying is I think that she's just a shark when it comes to business, which is not something that would, you would necessarily want to portray when you're trying to be a, a mother expert. I'm on board with Becky. I think she's the best, so I, I'm on board. Um, what, uh... Are there any niches that you think are interesting other than parenting for this model? Because this model is the most basic, simple model.

Shaan Puri 26:26 Explain the model. What, what do you mean by that?

Sam Parr 26:28 So the model is, um... Well, f- I don't know why they raised money for this, because typically you don't need to with this model. But the model is, we'll use Andrew Huberman as an example. So, or we could use what I've done, whatever. But the model is you get popular on the internet and become a thought expert, and then you get popular oftentimes through having a blog, sometimes a podcast, sometimes on social media, and then you create a community. You create a community that is, uh, something like 2 or $300 a year, and you try to get as many people as possible. And then you also host events that cost money, and then you have courses that are between 1,000 and $2,000, something to upsell, because you want your pricing to be something cheap, a little bit more expensive, and a little bit more expensive. And then you just focus on getting more and more popular and creating this business all around a lifestyle and idea. For her, her idea is, um, uh, what's it called? Good Inside. I think that's, like, her... It's, like... That's, like, a thing she teaches called Good Inside. For other people, like, um, there's Mark Sisson, who did this with, um, uh, Good Apple, which is about, like, a, a health company. There's a lot of people who have done this in a variety of niches where it's thought leader, blog, book, course, community, and then, like, some type of higher tiered membership.

Shaan Puri 27:42 Yeah, definitely. Uh, like Miss Excel did this with just teaching people Excel. Excel expert, create free content, leads to courses, leads to info products, leads to membership. Uh, I think this playbook has been out for a while, and by that I just mean to say I don't think this is, um, I don't think you have to do the figuring out. All you have to do is the execution, which is nice in a way, but it also means it's kinda competitive. It's not as easy as it might have been if you were early in the figuring out phase. But you could definitely do it. We've done it in a way. Um, we just gave three examples in the parenting niche that have done it. Miss Excel has done it there. There's people who have done it in the, you know, the V Shred type of model, that have done it in the guys' bodybuilding.

Sam Parr 28:24 What's V Shred?

Shaan Puri 28:26 V Shred? You don't, you don't know what V Shred is?

Sam Parr 28:27 [laughs] No. What... Does that involve, like, the V of your abs?

Shaan Puri 28:31 Uh, yes, yes, the Dorito body, baby.

Sam Parr 28:33 [laughs]

Shaan Puri 28:34 You want your, you want your upper body to be shaped like an upside-down Dorito. Um, you don't know who V Shred is? That blows my mind, dude.

Sam Parr 28:40 What's V Shred?

Shaan Puri 28:41 It is the perfect intersection of dudes shirtless, successful businesses, and internet affiliate marketers. I can't believe you don't know who this guy is.

Sam Parr 28:50 [laughs]

Shaan Puri 28:50 That is your, that's your Venn diagram.

Sam Parr 28:52 Sign me up. [laughs]

Shaan Puri 28:55 You don't know who V Shred is? Oh my God. All right, so let me give you a little V Shred, uh, story. So you, you do know this guy. As soon as I, you see him, you're gonna know this guy.

Sam Parr 29:03 I, I'm on his website. I have, I, I don't, I've never seen this before in my life.

Shaan Puri 29:07 Basically, this guy was super jacked guy who then has, runs Facebook ads. You click the Facebook ad, and it takes you down a funnel, and his funnels are pretty, like, well-known in the internet, like, marketing niche. 'Cause it'd be, like, a V Shred Click Funnel. And it would be, uh, usually a quiz, and it would take you through a quiz of, like, uh, I'm a guy. It's like, "Do you wanna get jacked or get abs?" And you're like, "Oh, man." Or it's like, "Both." It's like, "Give me both."

Sam Parr 29:31 [laughs]

Shaan Puri 29:32 And then it'd be like, "What holds you back? Is it, you know, eating poorly?" You're like, "Yeah, it is eating poorly. How'd you know?" And then you just keep going down this funnel, and it's like, "I'm gonna give you a personalized thing," and then it gives you a personalized thing and you pay 99 bucks for it. And he basically ran this funnel, um, and made, like, I don't know how much money this guy made, but, uh, I'm pretty sure I read at one point this was, like, nine figures. But I think I might be mixing up Kinobody and V Shred now.

Sam Parr 29:52 No, you're right. I'm looking at V Shred, and some, like, there's some stories saying it's done $200 million in revenue.

Shaan Puri 29:58 Yeah, so how... Th- look at this blog post, how V Shred used a quiz funnel to drive 200 million in revenue. I don't know if this is, like, legit or not, but in 20- 2022 they had five million monthly visitors on their website.

Sam Parr 30:10 Wow.

Shaan Puri 30:10 And, uh, yeah, this guy just basically dominated with, uh, with Facebook ads for the, the health and fitness niche. Now, what he was doing was he was using ads. He was still an influencer, but he was like, "Cool, I'm gonna pump ads," and I have this, like, funnel that was basically the most simple Click Funnel in the world. Like, you go there. Literally, uh, we could show this on the screen. It's a progress bar- And then it just says, "Are you a man or a woman?" And there's, like, simple, like, A or B type of answers, and you click, you click, you click. And then you kinda wanna see what's the end here. And then they'll show you, like, at the end, it's like before he sells you the thing, he shows you, like, five transformations. Like, here's this nerd, now he's jacked. Here's this fat guy, now he's skinny.

Sam Parr 30:45 [laughs]

Shaan Puri 30:45 And it just shows you, like, five transformations. And then it's like, "Do you want that shit or not?" And then you buy it.

Sam Parr 30:49 [laughs] Dude, imagine th- them just describing it at their meeting like you did. "So we're gonna show a [laughs] show a, a nerd, a fat guy, and then we're just gonna say, 'Want this shit or not?'" [laughs]

Shaan Puri 31:02 It's like, "Where are we gonna get a nerd? Take your shirt off right now. Go and take a picture."

Sam Parr 31:05 [laughs]

Shaan Puri 31:05 "It's you. You're the guy." [laughs]

Sam Parr 31:09 Um, do you wanna talk about this guy Isaac?

Shaan Puri 31:12 Yeah, yeah. Tell the story. Okay, this is, like, a full

Shaan Puri 31:14 c- this is a full circle story. So have you, have you seen... Have you seen what the guy, that guy Isaac's doing? The guy who we talked about his Mini Katana brand.

Sam Parr 31:22 What's his last name?

Shaan Puri 31:24 Um, I have no idea what Isaac's last name is. Isaac Mini Katana guy, sword guy. And we talked about him before because he had taken a, a c- product that was super niche, literally katanas, like s- like, I don't know, Japanese sword or whatever it is.

Sam Parr 31:38 Swords. [laughs]

Shaan Puri 31:39 Yeah, swords.

Sam Parr 31:39 He sent me one.

Shaan Puri 31:40 Yeah, and they're called Mini Katanas. By the way, this thing is, like, six feet long.

Sam Parr 31:43 [laughs] Yeah, it's not mini.

Shaan Puri 31:44 It's so long. N- nothing mini about it.

Sam Parr 31:45 Oh, oh.

Shaan Puri 31:45 You know how pissed my wife was-

Sam Parr 31:46 [laughs]

Shaan Puri 31:47 ... that we got this, like, giant sword in the house now? And I'm like, "I don't know, it's supposed to be small. I, I don't know what happened."

Sam Parr 31:52 [laughs]

Shaan Puri 31:53 Um, and they couldn't run Facebook ads or Google ads 'cause you can't advertise weapons. And so what he did was really smart, was he basically got content creators to make cool vid- He, he turned his disadvantage to his advantage. His disadvantage was, "I can't run ads." His advantage was, "I sell a cool product, swords, and there's a lot of cool content you can make with swords." And he just used YouTube and TikTok to go viral many times, and he built it up to, like, 10 million or s- so a year. It basically, like, you know, uh, 10, 10 to 20 million a year in revenue on the Katana brand. But of course, surprise, surprise, there's not a lot of repeat purchase in the sword niche, right? [laughs] Like, you're not... Y- you know, there are some collectors, but for most people, most people don't want a sword. Of the people who want a sword, you might just want one. You might not wanna fill your house with swords. So it was not a great eCom product. But what's he doing now?

Sam Parr 32:36 Well, you're-

Shaan Puri 32:37 He switched it up.

Sam Parr 32:37 Hold on. Before you get to what he's doing now, you've missed a few points about Isaac. So Isaac, I listened to a podcast with him. He was like, uh... He did Postmates and, like, freelancing and things like that. And then he's like, "I'm gonna start a business." And so he was like, "Yeah, we can't..." Like you said, "We can't advertise." But you didn't say how big his channels got. So basically, he was like, "I'm going hard on content." And so he gets, uh, one billion views a month across his network of, of YouTube channels. And so his main channel on YouTube, which only launched in 2022, has 8.7 million subscribers and five, uh, oh, like, and billions of views. And this is, like, not their main product. Their main product is the swords, and they're just using this as marketing. But it's, they knocked it out the park.

Shaan Puri 33:22 It's, it's an incredible example of marketing. I've used this... Uh, I've, I've used... I've learned some things from Isaac and used them in my business, um, that have been very effective. And it's a just a different way of thinking about marketing. So b- what he was doing was he would say, "All right, how do you sell a Mini Katana?" You can either go to people who already are collectors. That's a really, really small market. You go to people who might be interested. Why? 'Cause they have interest in anime and, and different, like, interest overlaps. Where do they hang out? Okay, they hang out on TikTok and on YouTube. All right, cool. How do I actually get them to want my product? How do I build desire for my product? And what he did was, instead of saying, "Here's the sword, here's the features, here's how the handle looks, here's how sharp it is," whatever. He's like, "Do you think I can cut this bullet in half? If I shot a bullet at somebody, at this ninja, do you think the ninja could cut it in half with a sword?"

Sam Parr 34:08 [laughs]

Shaan Puri 34:10 That video has, like, I don't know, 10, 20 million views. It's, like, an insane video where a guy literally chops a bullet in half as it's flying at him using a sword. And, um, then he does another one where it's like he wa-

Sam Parr 34:21 Which is kinda like a weird... That's, like, a weird thing. That's like saying, like, if you punch me, me saying, like, "Told you my face could stop that." Like [laughs] like, the bullet aims at the sword.

Shaan Puri 34:32 Hurt your hand, huh?

Sam Parr 34:33 Yeah. [laughs]

Shaan Puri 34:34 As, as you bleed. Um, he also did one that was, like... Another marketing thing I really liked of his was: How do you not mention the product in a way that drives the comments crazy? So he started a video that was... or not he, but, like, one of his creators, started a video that was, like, they're, like, cooking a steak. So you think it's a cooking video, and it's about a steak, and then they put the steak on the, on the cutting board, and then they take a giant katana, and they cut it into slices. But they never mention the katana, and every comment was like, "Uh, are we gonna talk about him using a actual sword to cut the steak?"

Sam Parr 35:03 [laughs]

Shaan Puri 35:03 "What, what the hell was that?" And the comments drive the virality. And it was, if he had said, "Now watch me use this sword," people wouldn't care. It's when he didn't mention the sword that all the comments have to talk about, "Uh, bro, can we... What are you... What is this?"

Sam Parr 35:17 [laughs]

Shaan Puri 35:17 And it's that type of social engineering that I think was really, really smart. All he needed was a better product. I think he might have a better product now.

Sam Parr 35:25 And so he, he starts to sit down, and he's like, "All right, so my business got to, like, 10 or 20 million in revenue. That's not enough. I wanna go to one billion." And so he shared out, he goes, "In late 2022, I stepped back and I said, 'I need to hit a billion-dollar company,' or, 'I wanna make a billion-dollar company.' Here's my five requirements. Would the content playbook give us an, a severe unfair advantage? Does the, does it have a huge TAM," meaning could a 1% win be a massive outcome? "Is there some... Is this something that I'm personally passionate about? Does this have a moat?" Sorta like Mini Katana store already had, which is, like, making swords are really hard, so if I can figure that out, I have a moat. And then finally, "The product doesn't 100% rely on marketing because I want tailwinds. Uh, I want, I want to, like, catch a wave." And so he said, "What can I launch that fits that?" And so what did he launch?

Shaan Puri 36:15 He launched a freeze-dried candy brand called Kanpai Foods. And, um, it's basically a candy brand. And it's f- I, I don't... Have you ever had freeze-dried candy? I, I've never tried this.

Sam Parr 36:26 I, I don't think I've had this. Uh, I don't really know what it is.

Shaan Puri 36:31 All right, so here's what it says. "Freeze-dried process removes all moisture from the candy, leaving behind a perfectly crunchy treat." So I think it's candy that's crunchy like a chip, basically.

Sam Parr 36:39 And light. And so it's like a gummy bear, but-

Shaan Puri 36:41 It's like a puff

Sam Parr 36:41 ... light.

Shaan Puri 36:42 Yeah.

Sam Parr 36:42 Yeah.

Shaan Puri 36:42 Yeah, exactly. Um, it's like just the sugar. [laughs] And so he,

Shaan Puri 36:47 um... By the way, this is a great example of one of the most valuable insights that I ever had on the podcast. When Alex Hormozi came on the podcast, long time ago, I don't know when this was, he first came on like three years ago. And, you know, Hormozi puts out like, you know, a metric shit ton of content every month, and I don't consume all of it, but there's one thing he said to me three years ago on our podcast, has stuck with me and I've repeated it to myself and many others. I actually told Isaac this at a party once when I was talking about, "Dude, you are doing 10 out of 10 execution on a 2 out of 10 opportunity." This was the advice I needed to hear early in my career, because I started a restaurant, and I tried to do all the coolest shit in the world, and I tried my hardest, and I was trying to bring 10 out of 10 effort, and I thought I was a 10 out of 10 talent, but I was going after a 2 out of 10 opportunity. And that's what Hormozi said that he... That, that's the advice he got from Russell Brunson about his gym launch thing. They were like, "Uh, dude, you're, you're an amazing marketer, but you're just using your marketing to launch brick-and-mortar gym chains one at a time, a couple in a year maybe. What you need to do, that's you taking 10 out of 10 execution at a 2 out of 10 opportunity, brick-and-mortar small scale boutique gyms. Instead what you should do is take your marketing playbook and go sell it to every gym across the country. That's the 10 out of 10 opportunity." Similarly, um, you know, uh, just the last segment we talked about with, uh, Dr. Becky, taking her, her expertise in children, if all she did was saw five, five clients a day as a clinical child psychologist or whatever it is, um, that would be a smaller opportunity than what she decided to do, which was make a media product that's scaled to millions of people and then charge, you know, a membership fee and make 13 to 15 million a year on her membership fees, right? That's a same skill set, bigger opportunity, or same person, bigger opportunity. I think what Isaac's done is he's taken that 10 out of 10 content playbook that he really, like, mastered, and he switched from going to a, a one... I would actually give the sword thing, like, honestly, a one or two out of 10 opportunity, and now he's going for, like, you know, a sort of a five or six out of 10, somewhere six out of, six or seven out of 10 opportunity because he set it right. He might have had 100% of the Mini Katana market before, and it'll be smaller than him getting half a percent of the, uh, of the candy market or even the, like, alternative candy market in this case.

Sam Parr 39:10 What did you do with your Mini Katana?

Shaan Puri 39:12 It's sitting right over there on the wall in my office.

Sam Parr 39:14 [laughs]

Shaan Puri 39:15 In a case. Just in case. [laughs]

Sam Parr 39:19 Which is the problem with it, which is the exact problem with that business, is mine's doing the same thing. It's just sitting there and I showed it to three people one time.

Shaan Puri 39:26 What am I supposed to practice every day? What am I supposed to do with it? [laughs]

Sam Parr 39:30 [laughs] Uh, and so did he shut down Mini Katana?

Shaan Puri 39:34 I have no idea, but he should.

Sam Parr 39:35 [laughs] All right. Just light it on fire, throw it in the dumpster, and hope no one finds it

Sam Parr 39:40 with that whole business?

Shaan Puri 39:40 It's honestly an underrated, uh, an underrated thing, is the art of quitting. Um, like your whole life you're told not to quit, and you're told that perseverance is everything. Well, quitting, like everything, it, it wouldn't exist if it didn't have a function, and, uh, there is a function to quitting things. And, you know, it's easy to quit when everything's failing. The hard thing to quit is the slow burn of mediocrity, right? Like, the thing that's not taking up all your attention but is taking up some. The thing that's not totally working in achieving your goals, but is not totally failing. It's that middle zone is the danger zone. Um, the things that are obviously failing are easy to stop. We stop them no problem. The things that are working are easy to keep working. You just shouldn't stop them. It's the things in that middle zone that people are very, very bad at quitting. And if I had to give myself a little pat on the back, this is the one thing I'm good at, is being pretty ruthless about things in the middle zone. Like, I had a venture fund that I was doing. I r- I had a rolling fund. It paid me very well and I was deploying, I don't know, close to $10 million a year to invest in startups. It was, uh, s- it was good, but it was in the middle. I found better investment opportunities outside of that. Um, but it wasn't so bad that I needed to stop, and I could've just let it chug along and eat away at my focus, and instead just made a ruthless cut and said, "I'm stopping this." "And when are you stopping it?" "I'm stopping it yesterday. It's done. Now I'm, I'm just gonna stop it now."

Sam Parr 40:56 That was a good time to use a, a line that I, I think we should make our line, which is, "Not to toot my own horn, but beep beep." [laughs]

Shaan Puri 41:05 [laughs]

Sam Parr 41:07 You gotta say it like that.

Shaan Puri 41:10 Dude, that was so good. [laughs] Have you said that before? Where'd that come from? [laughs] Is that from something?

Sam Parr 41:16 That's an MFM special.

Shaan Puri 41:18 Dude, once in a while you just get me. Like-

Sam Parr 41:20 [laughs]

Shaan Puri 41:20 ... you make me laugh in a way that very few people can make me laugh, dude. It is so funny. That i- oh, my God. Wow.

Sam Parr 41:28 Just give yourself a little toot. [laughs]

Shaan Puri 41:31 [laughs] Not to toot my own horn, but beep beep. [laughs]

Sam Parr 41:35 [laughs]

Shaan Puri 41:36 Oh, that was good. I don't wanna do the podcast anymore. I wanna end it and laugh.

Sam Parr 41:40 That's an MFM special. Um, Isaac, I think you're awesome, man. Shaan, I think you're awesome for being a quitter. Beep beep. [laughs]

Shaan Puri 41:48 [laughs]

Sam Parr 41:50 Dr. Becky, even though I was, sounded like I was being rude, I think you're also awesome. Beep beep. Um, is that it? Is that the pod?

Shaan Puri 41:57 That's it. That's the pod. [outro music]