Psychological Tricks I Used To Sell $1 Billion in Products Online - Craig Clemens

ℹ️ EPISODE INFO

Released

October 31, 2023

Duration

1h 9m

Channel

My First Million

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd - Episode 514: Shaan Puri (https://twitter.com/ShaanVP) invites Craig Clemens (https://twitter.com/craigclemens) to drop a knowledge bomb based on 15 years and a billion dollars worth of marketing insights. If you want to hear Craig’s story check out episode 95 ( https://tinyurl.com/jwbb88sd ). — Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire global talent (like Shaan does) and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than their US equivalents.

— Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth

💰 Pitch your startup for a shot at a $1M investment with Sam Parr as the MC https://clickhubspot.com/pitch — Show Notes: (0:00) Intro (4:00) The Illusion of Choice (7:00) Pepsodent: Make it about them (12:00) Otis: A Powerful Demonstration (24:00) Lucky Strike Cigarettes: Help them rebel (35:00) Great American Breakfast: Unquestionable proof (43:00) NIKE: Sell the dream (49:00) Social campaigns: Verbal Kill Shots (56:00) Probiotics: Creating a category (1:04:00) Recap: 7 Human Hijacks — Links:

• Golden Hippo - https://www.goldenhippo.com/
• Craig’s first MFM episode - https://tinyurl.com/jwbb88sd
• Pepsodent - https://www.pepsodent.com/
• Otis - https://www.otis.com/
• Lucky Strike - https://www.luckystrike.com/
• Vibram - https://www.vibram.com/

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🎤 SPEAKERS

• Shaan Puri

  host

  Co-host of My First Million and entrepreneur/investor focused on startups and internet business.

• Craig Clemens

  guest

  Direct-response marketer/copywriter who discusses building DTC campaigns and brands (e.g., Golden Hippo).

🧾 EPISODE SUMMARY

In this episode of My First Million, featuring Shaan Puri and Craig Clemens, Psychological Tricks I Used To Sell $1 Billion in Products Online - Craig Clemens explores craig Clemens Reveals Seven Human Hijacks Behind Billion-Dollar Marketing Campaigns Craig Clemens argues that marketers created much of everyday behavior, such as brushing teeth, riding elevators, wearing sneakers and eating bacon for breakfast, using repeatable psychological tactics.

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