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Peter Attia MDPeter Attia MD

#08 – Tom Bilyeu: nutrition, fasting, meditation, mindset, immortality, and fulfillment

Sign up to receive Peter's email newsletter: https://bit.ly/4c602k2 Original release date: 8/2/2018 Tom Bilyeu is the founder of Impact Theory and a co-founder of Quest Nutrition. In this episode, among the highlights, Tom provides powerful insight he’s gained through his pursuit of fulfillment which led to a billion dollar company in Quest Nutrition. Tom makes a compelling case that it starts with a growth mindset and he’s determined to impart this knowledge to as many people as possible. We discuss: -Tom’s history with dieting and his changing views on fat [4:00]; -Tom’s dream of immortality [10:00]; -Life leading to Quest Nutrition and how “mindset” made the difference [18:45]; -Why Tom started Quest Nutrition and what made it a success [27:00]; -Why Tom started Impact Theory [35:00]; -Money and motivation [44:00]; -What Tom learned interviewing every employee at Quest, and the one question everyone answers exactly the same [54:15]; -Tom’s secret formula of fulfillment and the ubiquity of suicide [1:00:00]; -Nutrition, fasting, sleep, meditation and other routines Tom uses to function at his best [1:13:15]; and More. Show notes page: https://peterattiamd.com/tombilyeu/ About: The Peter Attia Drive is a weekly, ultra-deep-dive podcast focusing on maximizing health, longevity, critical thinking…and a few other things. With over 10 million episodes downloaded, it features topics including fasting, ketosis, Alzheimer’s disease, cancer, mental health, and much more. Peter is the founder of Attia Medical, PC, a medical practice with offices in San Diego and New York City, focusing on the applied science of longevity. The practice applies nutritional biochemistry, exercise physiology, sleep physiology, techniques to increase distress tolerance, lipidology, pharmacology, and four-system endocrinology to increase lifespan (delaying the onset of chronic disease), while simultaneously improving healthspan (quality of life). Learn more: https://peterattiamd.com/ Subscribe to receive exclusive subscriber-only content: https://peterattiamd.com/subscribe/ Sign up to receive Peter's email newsletter: https://peterattiamd.com/newsletter/ Connect with Peter on: Facebook: http://bit.ly/PeterAttiaMDFB Twitter: http://bit.ly/PeterAttiaMDTW Instagram: http://bit.ly/PeterAttiaMDIG Subscribe to The Drive: Apple Podcast: http://bit.ly/TheDriveApplePodcasts Overcast: http://bit.ly/TheDriveOvercast Spotify: http://bit.ly/TheDriveSpotify Google Play: http://bit.ly/TheDriveGooglePlay

Peter AttiahostTom Bilyeuguest
Dec 22, 20191h 38mWatch on YouTube ↗

Summaries, chapters, transcripts, and FAQs on this page are made by uListen, not YouTube.

CHAPTERS

  1. 0:04 – 10:57

    Rabbit Starvation to Ketosis: How Fat Changed Tom's Diet

    Tom recalls the meeting with Peter and Dom D'Agostino that turned him from a fat-phobic, high-protein dieter into someone who eats high fat. He describes losing 60 pounds on a rabbit starvation diet, then a short stretch of therapeutic ketosis that relieved his chronic wrist pain.

    • •Tom was fat-phobic and already running a nutrition company when Ron came back from the meeting talking about fat
    • •He seeks out disconfirming evidence to learn how he is wrong
    • •Rabbit starvation diet: roughly 80% protein, 1,200-1,500 calories a day, 230 down to 170 pounds over two years
    • •Five days in therapeutic ketosis felt miserable but ended 15 years of chronic wrist pain
    • •His focus moved from strength to aesthetics to performance
  2. 10:57 – 19:01

    Would You Live Forever? Immortality, Legacy, and Kids

    Peter poses a thought experiment about being granted immortality. Tom says he would take it without question, and the two discuss legacy, deathbed regret, and Tom's choice not to have kids. Tom cites Einstein's Dreams to argue that urgency would not disappear.

    • •Peter is unsure immortality is achievable or desirable and takes a Jobs-like view that death creates urgency
    • •Tom argues against optimizing life for deathbed feelings and says to optimize for the moment you're in
    • •Tom wants kids but wants not having them slightly more, and prefers building fulfillment through his work
    • •Einstein's Dreams splits an immortal world into those who do nothing and those who master everything
    • •Tom says having financial freedom made him move faster, not slower
  3. 19:01 – 25:09

    Film School Failure and the Fixed Versus Growth Mindset

    Tom tells how he went from cheating through high school to earning a 4.0 and getting into USC film school. His senior thesis film flopped, and his fixed mindset led him into remedial jobs. Teaching filmmaking and reading about brain plasticity moved him toward a growth mindset, and he then joined a startup founded by two bodybuilders.

    • •He studied honestly in college and reached film school by earning grades instead of relying on SAT scores
    • •His failed thesis film exposed what he saw as a lack of talent and sent him into depression
    • •Believing talent was fixed led him to take jobs where he would feel smarter than the interviewer
    • •Teaching filmmaking and the brain plasticity debate pushed him to choose to believe he could change
    • •Awareness Technologies was a grueling startup where he fought his way into a role
  4. 25:09 – 35:30

    Leaving Awareness Technologies and Founding Quest

    Tom explains the data loss prevention business, his exit, and how the company drained him despite paper wealth. He quit, was asked back by his partners, and agreed on the condition of building something fundamentally different. That became Quest, a mission-driven food brand built on community and social media storytelling.

    • •Awareness Technologies made data loss prevention software and was built to be sold
    • •Tom felt unhappy despite a 10% stake in a company worth about $22 million
    • •He quit, and Ron and Mike asked him to stay, which reconnected him to something beyond money
    • •Quest's mission was to end metabolic disease, with thoughts of his obese mother and sister motivating him
    • •Early Facebook-driven social media, and the contrarian choices such as a distinctive blue, helped Quest explode
  5. 35:30 – 41:31

    Rashawn, Quest University, and the Birth of Impact Theory

    Tom tells the story of Rashawn, a child he tutored for eight and a half years, and how it shaped his wish to help others. He describes creating the 25 bullet points and Inside Quest for employees, then spinning the studio out as Impact Theory.

    • •Rashawn was an inner-city kid Tom tutored and later became guardian of the court for
    • •Roughly 1,000 of Quest's 1,400 employees came from hard backgrounds, which inspired Quest University
    • •The 25 bullet points captured what Tom changed in his own mind to rebuild his life
    • •The brand mismatch of a protein bar founder talking mindset led him to part ways and take the studio
    • •Impact Theory makes nonfiction interview content and fiction projects such as a comic book
  6. 41:31 – 44:25

    Storytelling, Metaphor, and Ritual

    Peter asks how film school shapes Tom's work today. Tom calls film school psychology applied to taking an audience on an emotional and ideological ride, and discusses Joseph Campbell on metaphor and ritual. He explains why he got a tattoo as a ritual before his wedding.

    • •Film school is psychology with camera placement for best results
    • •Tom wants to enrich audiences, not just entertain them
    • •Campbell's idea that changing the metaphor changes the world, and that rituals mark transitions
    • •Tom faced his fear of needles with a tattoo to become a different man at his wedding
  7. 44:25 – 51:38

    What Money Does and Doesn't Change

    Peter asks whether Tom felt different after his liquidity event. Tom says he felt exactly the same, and that money is inert but extends capabilities. He contrasts his younger bling-focused view of money with his current view, and names Elon Musk as a role model.

    • •Tom felt no different the day after money arrived, comparing it to losing his virginity
    • •Money extends capability and lets you aim talented people at problems you want solved
    • •As a young man he saw money only as what it could buy and how cool it would make him
    • •Elon Musk is Tom's role model for using wealth, though he wonders if he could spin that many plates
    • •Peter says he is more drawn to what is happening on Earth and in the ocean than to space
  8. 51:38 – 59:52

    Interviewing 1,500 Employees and the Million-Dollar Genie

    Tom explains his mission that no one fails to encounter an empowering mindset, and why he interviewed every Quest hire. He describes the magic genie question, where nearly everyone asked for a million dollars. This showed him that people only dream as big as what they see around them.

    • •He interviewed over 1,500 people, from executives to the production line, to understand what motivated them
    • •He wanted employees to gain skills and a next step from working at Quest, and admits the motive is selfish
    • •The magic genie question produced the same answer, a million dollars, from nearly everyone
    • •He concluded people only think as big as what they see, which drove his wish to codify his mindset
    • •He sees storytelling as a way to give people a bigger frame, as The Matrix did for him
  9. 59:52 – 1:04:38

    Tom's Formula for Fulfillment

    Peter says fulfillment may be harder to find than money. Tom offers his formula: fulfillment is a neurochemical state that comes from becoming someone you're proud of through hard skill-building that serves others. He illustrates with the soup kitchen example and Peter's open-water swims.

    • •Fulfillment is a neurochemical state that ebbs and flows, not a permanent state
    • •It comes from doing hard things and building skills that serve others
    • •Tom defines power as the ability to manifest the world you envision
    • •The Toyota worker who improved a soup kitchen's output shows the difference between pleasure and fulfillment
    • •Peter agrees that fulfillment usually involves being in service to someone else
  10. 1:04:38 – 1:13:49

    Suicide, the Microbiome, and Modern Isolation

    Peter raises questions about suicide and whether modern society contributes to it. Tom, who says he is not an expert, points to the microbiome and tells how his wife's gut was devastated by antibiotics and restrictive eating. They then discuss loneliness, camaraderie, and the loss of natural off switches and playfulness.

    • •Peter asks whether suicide has an evolutionary basis and whether it is rising or just noticed more
    • •Tom's wife lost most of her microbiome after repeated antibiotics and restrictive dieting and struggled emotionally
    • •Tom notes that much serotonin is stored in the gut and says Quest testing found poor microbiome diversity
    • •Peter wonders whether people feel more alone and recalls the camaraderie of residency
    • •Tom says constant phones and efficiency remove natural breaks, and that he and his wife work to keep playfulness
  11. 1:13:49 – 1:26:28

    Training, Diet, Fasting, and Sleep Routines

    Tom describes his optimization routines: working out five days a week despite hating the gym, a whole-food high-fat low-carb diet, and alternating protein and keto weeks. He also covers yearly five-day water fasts and strict sleep from a 9 PM bedtime. Peter shares his deadlift abort rule and cites a sleep restriction study showing worsened insulin sensitivity.

    • •Tom works out five days a week and dislikes the gym, while Peter enjoys it and aborts about one in five deadlift sessions to avoid injury
    • •Tom eats whole foods with eggs, olive oil, red meat, and vegetables, and rarely cheats
    • •He does a yearly five-day water-only fast and alternates weeks of keto and higher protein
    • •He is in bed by 9 PM and wakes without an alarm
    • •Peter cites a University of Chicago study in which two weeks of four-hour sleep cut glucose disposal by about 50%
  12. 1:26:28 – 1:31:05

    Meditation, Presence, and Pain

    Tom explains that meditation, introduced by Navy SEAL Mark Divine, changed his life by shifting him from sympathetic to parasympathetic states through diaphragm breathing. Peter adds that negative emotions are rooted in past or future and shares how focusing on the present moment changed his experience of pain.

    • •Tom resisted meditation as feminine until he saw it as mechanistic biology
    • •He uses all-breath meditation, including before going on stage, to counter anxiety
    • •Meditation clears what Tom calls background radiation, the residual stress
    • •Peter notes negatively valenced emotions point to the past or anticipated future
    • •Focusing on the present moment of pain with the breath reduced Peter's experience of it
  13. 1:31:05 – 1:38:21

    Mind Control, Leadership, and Where to Find Tom

    Peter recalls Tom once joking about mind control, and Tom says he now prefers sharing a vision and finding people drawn to it. They wrap up with Tom's praise for Peter, plans for Peter to appear on Impact Theory, and Tom's social handles and YouTube growth.

    • •Tom once believed he could get anyone to do anything given enough time but finds that approach uninteresting
    • •He prefers to share his vision, embody excitement, and see who steps forward
    • •He wants to create the environment and fight alongside the team, not play a rah-rah leader
    • •Tom can be found at @tombilyeu on Instagram and YouTube, with the channel nearing 400,000 subscribers

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