Can X CEO Linda Yaccarino Recover?

ℹ️ EPISODE INFO

Released

December 8, 2023

Duration

21m

Channel

Pivot

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

Ad executives are encouraging X CEO Linda Yaccarino to resign. Kara Swisher and Scott Galloway talk to Lou Paskalis, Chief Strategy Officer of Ad Fontes Media, about Yaccarino’s career, and the future of ad revenue at X. #pivot #podcast #elonmusk #lindayaccarino

🎤 SPEAKERS

• Kara Swisher

  host

• Lou Paskalis

  guest

• Scott Galloway

  host

🧾 EPISODE SUMMARY

In this episode of Pivot, featuring Kara Swisher and Lou Paskalis, Can X CEO Linda Yaccarino Recover? explores ad Chief Explains Why Linda Yaccarino Can’t Save X’s Ad Business Kara Swisher and Scott Galloway interview ad strategist Lou Paskalis about X CEO Linda Yaccarino’s embattled position and the platform’s collapsing relationship with advertisers. Paskalis, a longtime supporter of both Twitter and Yaccarino, now believes X’s traditional ad model is effectively dead, largely due to Elon Musk’s behavior and explicit hostility to major brands. He argues that while Yaccarino’s personal reputation in advertising remains salvageable, she has little real power at X and is spending her hard-won credibility on a platform advertisers now see as a severe reputational risk. The conversation broadens into where ad dollars are actually flowing, the rise of TikTok and CTV, the problems with programmatic, and why marketers must re-invest in quality news to combat a “war on truth.”

🔗 RELATED EPISODES

Trump's Latest Crackdown on the Press Is Straight Out of "The Autocrat's Handbook"

Kash Patel Defends FBI's New Policy on Bestiality. Kara and Scott Have Questions.

Why is Everyone Freaking Out About AI Right Now? | Pivot

Trump's "Appalling" 9/11 Story is... Not Adding Up | Pivot

Melania Was MIA for a Month. Now That She's Back Does Anyone Care? | Pivot

What’s the Deal With Trump’s “Binky,” Natalie Harp? | Pivot