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Can X CEO Linda Yaccarino Recover?

Ad executives are encouraging X CEO Linda Yaccarino to resign. Kara Swisher and Scott Galloway talk to Lou Paskalis, Chief Strategy Officer of Ad Fontes Media, about Yaccarino’s career, and the future of ad revenue at X.

Kara SwisherhostLou PaskalisguestScott Gallowayhost

Dec 8, 202321mWatch on YouTube ↗

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EPISODE INFO

Released: December 8, 2023
Duration: 21m
Channel: Pivot
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

Ad executives are encouraging X CEO Linda Yaccarino to resign. Kara Swisher and Scott Galloway talk to Lou Paskalis, Chief Strategy Officer of Ad Fontes Media, about Yaccarino’s career, and the future of ad revenue at X. #pivot #podcast #elonmusk #lindayaccarino

SPEAKERS

Kara Swisher
host
Lou Paskalis
guest
Scott Galloway
host

EPISODE SUMMARY

In this episode of Pivot, featuring Kara Swisher and Lou Paskalis, Can X CEO Linda Yaccarino Recover? explores Ad Chief Explains Why Linda Yaccarino Can’t Save X’s Ad Business Kara Swisher and Scott Galloway interview ad strategist Lou Paskalis about X CEO Linda Yaccarino’s embattled position and the platform’s collapsing relationship with advertisers. Paskalis, a longtime supporter of both Twitter and Yaccarino, now believes X’s traditional ad model is effectively dead, largely due to Elon Musk’s behavior and explicit hostility to major brands. He argues that while Yaccarino’s personal reputation in advertising remains salvageable, she has little real power at X and is spending her hard-won credibility on a platform advertisers now see as a severe reputational risk. The conversation broadens into where ad dollars are actually flowing, the rise of TikTok and CTV, the problems with programmatic, and why marketers must re-invest in quality news to combat a “war on truth.”

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