PivotWill Meta Pay the Price for 'Buy or Bury' Strategy at Antitrust Trial? | Pivot
At a glance
WHAT IT’S REALLY ABOUT
Meta Faces Antitrust Reckoning Amid Trump Tariff Chaos And Stunts
- Kara Swisher and Scott Galloway dissect Trump’s chaotic tariff policy, arguing it has created historic economic uncertainty, risks stagflation, and is crushing small and mid-sized importers while sparing powerful firms like Apple. They then examine the FTC’s antitrust case against Meta over its “buy or bury” acquisitions of Instagram and WhatsApp, debating both the legal difficulty of unwinding old mergers and the economic and social costs of tech monopolies. The conversation widens to U.S.–China trade, global realignment as other countries sign new deals without America, and the broader erosion of rule of law through immigration roundups and defiance of Supreme Court rulings. They close by skewering Blue Origin’s all-female celebrity spaceflight as faux feminism, discussing Trump’s charm offensive on Bill Maher, and trading cultural wins and fails from politics, media, and entertainment.
IDEAS WORTH REMEMBERING
5 ideasTariff volatility is creating unprecedented economic uncertainty and risk of stagflation.
Galloway argues that abrupt, poorly signaled tariffs force companies to scramble for unexpected cash (e.g., tens of millions to clear goods at ports), which slows investment and hiring even as interest rates spike—producing the toxic mix of slowing growth and rising costs.
Small and mid‑sized businesses bear the brunt of tariff shocks while giants get carve‑outs.
Case studies of a big catalog retailer and a $10–12M promotional-products firm show them halting China orders, scrambling to reprice goods, and facing potential collapse, while firms like Apple win last‑minute exemptions and even benefit in the markets.
China is diversifying away from U.S. dependence faster than the U.S. is from China.
China has cut the U.S. share of its exports from 24% to 17% while building trade with ASEAN and the EU, meaning Beijing has more options and could, if it chose, retaliate financially (e.g., selling Treasuries) but so far shows restraint the U.S. may be misreading.
The Meta antitrust case highlights the danger of allowing dominant platforms to ‘buy or bury’ rivals.
Email trails about ‘neutralizing’ Instagram and WhatsApp bolster the FTC’s argument that Meta bought emerging threats instead of competing; Swisher and Galloway contend regulators erred by approving these deals and should now adopt a much lower bar for blocking future mergers by dominant firms.
Breakups of dominant firms typically work and often increase shareholder value.
Galloway notes that historic breakups (e.g., AT&T, oil ‘Seven Sisters’) have generally benefited markets and consumers; spinning off Instagram, WhatsApp, or YouTube could both spur competition and unlock value, despite legal difficulty in unwinding old approvals.
WORDS WORTH SAVING
5 quotesBrand US has become toxic uncertainty.
— Scott Galloway
Countries don’t go out of business because they’re invaded, they go out of business because they go broke.
— Scott Galloway
They decided that competition was too hard and it'd be easier to buy out their rivals than compete with them.
— Daniel Matheson, FTC lead litigator (quoted by Kara Swisher)
This is self‑inflicted damage… an own goal.
— Kara Swisher
These companies have figured out a way to avoid all regulation. I don't see why this would be any different.
— Scott Galloway
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