Skip to content
Re:Thinking with Adam GrantRe:Thinking with Adam Grant

Jon Batiste and Suleika Jaouad on their creative process and finding love at band camp | ReThinking

Grammy-winning musician @jonbatistemusic and Emmy-winning writer Suleika Jaouad have a unique creative partnership, and it’s not just because they’re married. In this episode, Adam sits down with the dynamic duo at the World Economic Forum in Davos to discuss the lessons they’ve learned from watching each other live and work. Suleika gives advice on overcoming writer’s block, Jon reframes music as a restorative practice, and Adam challenges each of them to describe the other’s creative process. Join us in person at a TED conference: https://tedtalks.social/events Become a TED Member to support our mission: https://ted.com/membership Subscribe to a TED newsletter: https://ted.com/newsletters Follow our podcasts! Podcasts: https://www.ted.com/podcasts Fixable: https://www.ted.com/podcasts/fixable How to Be a Better Human: https://www.ted.com/podcasts/how-to-be-a-better-human ReThinking with Adam Grant: https://www.ted.com/podcasts/rethinking-with-adam-grant TED Talks Daily: https://www.ted.com/podcasts/ted-talks-daily TED Business: https://www.ted.com/podcasts/ted_business TED Health: https://www.ted.com/podcasts/ted-health TED Tech: https://www.ted.com/podcasts/ted-tech The TED Audio Collective is a collection of podcasts for the curious. The TED Audio Collective videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organiz...). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com.

Jon BatisteguestSuleika JaouadguestAdam Granthost
May 23, 202625mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Jon Batiste and Suleika Jaouad on creativity, healing, and love

  1. Batiste and Jaouad describe a cross-pollinating creative partnership where writing influences music decisions (like album sequencing) and musical thinking influences sentence-level rhythm and prose craft.
  2. They contrast creative feedback styles—Batiste as an expansive “workshopper” and Jaouad as protective of early drafts—while emphasizing the importance of choosing trusted first readers/listeners.
  3. The conversation frames art as healing: Batiste’s daily hospital lullabies and their “living room on tour” performance model music and storytelling as communal soul-cleansing rather than mere entertainment.
  4. They share practical tools for expression and connection, including journaling to bypass self-censorship and a shared letter-writing journal to enable deeper relationship communication.
  5. Batiste argues that culture can “save the world” by treating music as energy/frequency that carries intention, citing movement music (e.g., civil rights era) as a force that seeds ideas and collective action.

IDEAS WORTH REMEMBERING

5 ideas

Cross-disciplinary feedback can upgrade craft at the sentence and song level.

Jaouad helps Batiste think in narrative arcs (e.g., sequencing an album), while Batiste sharpens her attention to rhythm and “landing” of sentences, showing how medium-specific instincts transfer productively.

Protect early drafts, but expand your feedback circle intentionally.

Jaouad keeps first drafts private until she’s taken them as far as possible, whereas Batiste gathers many perspectives; both stress that the key is selecting first listeners wisely so the core signal isn’t diluted by noise.

Use other people’s opinions to discover what you actually believe.

Batiste workshops partly to test his own convictions—seeking “brutally honest and contrary” input—then decides what aligns with the work’s true intent rather than defaulting to consensus.

Creative integrity is a competitive advantage, not a constraint.

Batiste admires Jaouad’s refusal to forsake “true north” for money, trends, or accolades, arguing that deep humanity plus rigorous craft is rarer—and more enduring—than originality alone.

Small, private creative acts can be powerful healing technologies.

Batiste composing daily lullabies during Jaouad’s hospitalization reframes creativity as a survival tool and a form of care, even when it’s not public-facing or tied to a “project.”

WORDS WORTH SAVING

5 quotes

I love the idea of thinking about music as energy and as frequency.

Jon Batiste

It's always a joy to have an Emmy winner, a Grammy winner, and me on stage.

Adam Grant

It was immediately obvious to me, and likely everyone else in the room, that we were in the presence of rare genius. I also remember that you were incredibly awkward.

Suleika Jaouad

It's the most pure intention of anyone that I've ever seen create, and I'm talking about from legendary people who I've been in the room with in any genre of creativity.

Jon Batiste

I think our artists are often translators of history, translators of the moment, torchbearers often of the future, and they're able to synthesize the human experience, be it despair or heartbreak, um, or great joy and success into something that doesn't just make sense, but allows for meaning, uh, to be taken in and, and metabolized.

Suleika Jaouad

Meeting and falling in love at band campCross-disciplinary collaboration (music, writing, history)Feedback, critique, and creative accountabilityIntegrity vs. trends, fame, and external validationArt as healing and community ritualJournaling, letter-writing, and communication practicesCreative blocks and refilling the creative well

High quality AI-generated summary created from speaker-labeled transcript.

Get more out of YouTube videos.

High quality summaries for YouTube videos. Accurate transcripts to search & find moments. Powered by ChatGPT & Claude AI.