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$13B Lovable Co-Founder: The Task You Repeat Every Day Is Your Next Business

📌 FREE 120+ Creative AI Use Cases from Silicon Valley Girl × HubSpot: https://clickhubspot.com/1da4a4 Anton Osika runs Lovable, one of the fastest-growing AI companies in the world, and he's done with the words "vibe coding." Vibes work for a demo, but people now run real businesses on Lovable. In this episode we go step by step: how to turn a tool you built for yourself into a real business, how to set up a backend without knowing how to code, and how to price your product. And as building gets easier every month, Anton names the one skill that matters most for an AI founder right now. *The website Anton improved for Marina:* https://marinamogilko.co/ *Timestamps:* 00:00 — Why he's done with "vibe coding" 01:51 — How to break a big problem into steps 02:51 — Who's best positioned to start a business now 04:10 — The business he'd start today 05:47 — The one thing every professional should build 06:34 — App or agent: how to choose 07:17 — Redesigning my website live 11:04 — Building an AI inbox for brand deals 13:15 — How an AI dog-portrait site became a business 15:40 — Talk to 10 people before you build 16:32 — Why your first product shouldn't be free 17:20 — Start small or think big? 18:00 — First look at the app we built 20:25 — One hub for your whole business 22:54 — What it actually costs 23:30 — When you still need a developer 25:09 — Do ideas matter more now? 25:52 — How to train your creativity 26:28 — How to pick the idea worth pursuing 28:10 — Competing with ChatGPT and Claude 29:20 — What business looks like in 10 years 30:07 — The check to run before you go live 31:36 — Step-by-step plan to launch *Links:* 📩 Follow my Newsletter: https://siliconvalleygirl.beehiiv.com/p/the-one-prompt-you-should-run-every-month-d907?utm_source=youtube&utm_medium=description&utm_campaign=futureproof-sub&utm_content=one-prompt&utm_term=anton-osika 🔗 My Instagram: https://www.instagram.com/siliconvalleygirl/ 📌 My Companies & Products: https://partnerships.marinamogilko.co

Marina MogilkohostAnton Osikaguest
Sep 22, 202633mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Build what you repeat daily: AI tools turn pain into businesses

  1. Anton Osika explains why “vibe coding” is outdated and why serious AI-built products must prioritize reliability, testing, security, and operational tooling.
  2. He outlines a practical approach to automation: do the task manually first, break it into small testable steps, and iterate toward a robust workflow rather than overbuilding upfront.
  3. He argues the next wave of entrepreneurs will be experienced professionals closest to day-to-day pain points, since no-code/AI tools let them build and ship without traditional engineering overhead.
  4. Through a live demo, they build an AI-powered lead-capture + inbox workflow that scores inbound requests, drafts replies, integrates email/notifications, and runs end-to-end QA plus security scans.
  5. He shares go-to startup heuristics: talk to 10 customers, get people to pay early (don’t start free), build a personal agent, and scale distribution by learning where customers are and what story makes them care.

IDEAS WORTH REMEMBERING

5 ideas

“Vibe coding” is fine for demos, not for running a company.

Osika argues that quick AI-built prototypes are no longer the point; real businesses need reliability, QA, security scanning, integrations, and operational workflows.

Start manual, then systematize in small steps.

He recommends doing a workflow manually first, then breaking it into testable pieces so you can iterate and identify where it fails instead of over-engineering upfront.

Experienced “doers” close to a problem are best positioned to start businesses now.

Lovable’s user base skews toward people with ~11+ years of experience—those closest to recurring pain points—because they can now build solutions without waiting on engineering cycles.

The best AI businesses combine product + service, not just a prompt.

A defensible opportunity often pairs software with a real-world component (service + product), like the dog-portrait business that isn’t just image generation—it fulfills a physical product and end-to-end customer journey.

Choose app vs. agent based on data + UI needs (and expect them to merge).

Osika’s rule of thumb: apps manage data and need interfaces; agents “oversee” or operate on that data—yet the two are converging via integrations so agents can act on app-backed systems.

WORDS WORTH SAVING

5 quotes

Vibe works for a demo, but we're way past that. You don't build your company on vibes.

— Anton Osika

The person who's closest to the problem, they can actually go out and solve that, that problem.

— Anton Osika

I think everyone should build an agent for themselves.

— Anton Osika

The ideas are becoming more, more important. I, I, I think the creativity is the biggest differentiator as the execution becomes easier.

— Anton Osika

The most reliable and, I think, fastest way to learn about your customers, which is key, is to get in front of ten customers or potential customers.

— Anton Osika

Why “vibe coding” is insufficientManual-first automation and iterative problem decompositionWho can start businesses now (experienced professionals)Service + product business modelsBuilding a personal agentApp vs. agent decision frameworkCustomer validation: talk to 10, get paid early

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