Skip to content
Silicon Valley GirlSilicon Valley Girl

$13B Lovable Co-Founder: The Task You Repeat Every Day Is Your Next Business

📌 FREE 120+ Creative AI Use Cases from Silicon Valley Girl × HubSpot: https://clickhubspot.com/1da4a4 Anton Osika runs Lovable, one of the fastest-growing AI companies in the world, and he's done with the words "vibe coding." Vibes work for a demo, but people now run real businesses on Lovable. In this episode we go step by step: how to turn a tool you built for yourself into a real business, how to set up a backend without knowing how to code, and how to price your product. And as building gets easier every month, Anton names the one skill that matters most for an AI founder right now. *The website Anton improved for Marina:* https://marinamogilko.co/ *Timestamps:* 00:00 — Why he's done with "vibe coding" 01:51 — How to break a big problem into steps 02:51 — Who's best positioned to start a business now 04:10 — The business he'd start today 05:47 — The one thing every professional should build 06:34 — App or agent: how to choose 07:17 — Redesigning my website live 11:04 — Building an AI inbox for brand deals 13:15 — How an AI dog-portrait site became a business 15:40 — Talk to 10 people before you build 16:32 — Why your first product shouldn't be free 17:20 — Start small or think big? 18:00 — First look at the app we built 20:25 — One hub for your whole business 22:54 — What it actually costs 23:30 — When you still need a developer 25:09 — Do ideas matter more now? 25:52 — How to train your creativity 26:28 — How to pick the idea worth pursuing 28:10 — Competing with ChatGPT and Claude 29:20 — What business looks like in 10 years 30:07 — The check to run before you go live 31:36 — Step-by-step plan to launch *Links:* 📩 Follow my Newsletter: https://siliconvalleygirl.beehiiv.com/p/the-one-prompt-you-should-run-every-month-d907?utm_source=youtube&utm_medium=description&utm_campaign=futureproof-sub&utm_content=one-prompt&utm_term=anton-osika 🔗 My Instagram: https://www.instagram.com/siliconvalleygirl/ 📌 My Companies & Products: https://partnerships.marinamogilko.co

Marina MogilkohostAnton Osikaguest
Sep 22, 202633mWatch on YouTube ↗

EVERY SPOKEN WORD

  1. 0:00 – 1:51

    Why he's done with "vibe coding"

    1. MM

      We're abandoning the word vibe coding

    2. AO

      Yeah. Vibe works for a demo, but we're way past that. You don't build your company on vibes

    3. MM

      This is Anton Osika. He launched Lovable, where anyone can build an app without code. Less than two years later, the company is worth $13 billion. Together, apps built on Lovable now get nearly a billion visits every month, and more than a third of the people building businesses on the platform are already making money. Like, I've seen those dogs built on Lovable. $300,000 a month?

    4. AO

      Yes.

    5. MM

      Why? How is that [laughs] a business idea?

    6. AO

      I think the creativity is the biggest differentiator as the execution becomes easier

    7. MM

      What everyone in the knowledge worker space should be building for yourself to make their lives easier

    8. AO

      Everyone should build an agent for themselves. Is it okay if I do the prompt here?

    9. MM

      Please. Yeah.

    10. AO

      Okay.

    11. MM

      I wanna see your prompt. Thanks to HubSpot for Startups for sponsoring this video. When I tried vibe coding, there were so many errors even a year ago.

    12. AO

      Mm.

    13. MM

      Like, this QA was all manual, you would run into bugs. Now you said y- you're- you're abandoning the word vibe coding.

    14. AO

      Yeah. Vibe works for a demo, but we're way past that. You don't build your company on vibes.

    15. MM

      Mm-hmm.

    16. AO

      And people are running their businesses o- on our platform. Um, I have these amazing founders. Sabrine, she's building a startup called Plink, and she, she wanted to solve a real problem that she saw in, in the world, which is that, can I trust this person I'm dating? And she's been able to reach tens of thousands of dollars in revenue on something that's just, um, for, for social good.

    17. MM

      Mm.

    18. AO

      And, and, and the beautiful thing that I think it comes back to is that it used to be so hard to build the software, and it used to be a lot of overhead to run your business, and you can now simplify a lot of those things, and that's not something you do on vibes, it's something you do on a serious platform

  2. 1:51 – 2:51

    How to break a big problem into steps

    1. MM

      And when you think about a problem that you're solving, do you have a framework in your head? How do you solve a problem that seems kinda big? Do you separate it into tasks? 'Cause, okay, like, I want to build this content machine, for example, I don't know. Uh, when you have a problem that you wanna automate, what is your thinking process of how to do it step by step, and whether some of the problems are worth automating and some not?

    2. AO

      I think it's usually good to just do things manually, and then be systematic about, okay, um, how can I break this down into pieces that I can test and see if I can get value from if something's broken, um, that replicates the thing I used to do manually. If you're, you know, over-engineering or, um, you're overly ambitious from the get-go, then you might end up being very close, but there's some small part somewhere that doesn't work in the way that you thought it would work or your, your, your solution wasn't the r- the right one. Uh, and you want to avoid that. You want to iterate towards perfection.

    3. MM

      So do you think... Because

  3. 2:51 – 4:10

    Who's best positioned to start a business now

    1. MM

      doers are becoming entrepreneurs, do you think people who are day-to-day working on some boring tasks are becoming the best positioned for the next three years to become entrepreneurs?

    2. AO

      We're seeing in, from our customer data that, um, most people on our platform, they have e- more than 11 years of, of professional experience, and they, they've been, from that, they've been, come very close to a problem, that they've been frustrated that they can't solve with, with skills that they ha- had b- uh, at the time. And now they, the person who's closest to the problem, they can actually go out and solve that, that problem.

    3. MM

      Mm.

    4. AO

      And, and that's what the, is one of the biggest unlocks of the, these new technologies

    5. MM

      Do you see that group of people generating the most money with Lovable?

    6. AO

      For most of our customers, uh, it's people who are building and they are already generating revenue themselves or, or they're tracking towards and they're building a business towards generating revenue. Most of them are experienced. There's also a lot of young people who are building companies, as you might know, i- in this day and age. And that, that also often is, uh, connected with having advantages of seeing things fr- with fresh eyes for the first time if y- if you're a younger person.

    7. MM

      Yeah

    8. AO

      Um, but we're seeing p- people across the spectrum, across the entire world, every continent and every, every country, uh, building very serious things on the, on the platform.

    9. MM

      Love it.

  4. 4:10 – 5:47

    The business he'd start today

    1. MM

      If someone's watching and they're like, "Okay, this sounds incredible, I wanna build something," can you give me some ideas? What do you think are the top three opportunities to build these days?

    2. AO

      Hm. I think what you wanna do is you, uh, want to solve a problem that is not, uh, just on, in, on the internet, but you usually wanna build something connected to the real world. A combination of a service-

    3. MM

      Mm-hmm

    4. AO

      ... and the product, and those two things together can actually make it really good. This is the type of direction that I, I would, uh, be going if I was starting a, a business myself, uh, these days.

    5. MM

      So it i- it's even something that hasn't existed.

    6. AO

      I don't think you need to start something that is completely new- new either. You can take a new, a fresh take on something. You can, uh, go out and talk to people who aren't yet adopting a, a, a solution that exists somewhere and see, how can I make it so exciting for them that they want to adopt it? It could be something in how they get their groceries or how they, um, get, uh, things in their h- uh, home taken care of.

    7. MM

      Mm-hmm.

    8. AO

      And you can personalize it, uh, for them a- if you're, if you're a, an entrepreneur with that hus- hustler mentality.

    9. MM

      Finding a good idea is the first step. The next one is growing it into something bigger. I love learning how successful founders think and steal a little bit for my own work. The best cases go into my newsletter, it's called Future Proof, so you can repeat them yourself. In my recent issue, I show how the top founders use AI for everyday tasks, their rules and prompts step by step. Plus, a bonus, the one prompt I run every single month that helps me with my productivity. Get it right now, the link is down below.

  5. 5:47 – 6:34

    The one thing every professional should build

    1. MM

      Do you have any ideas what everyone in the knowledge worker space should be building for yourself to make their lives easier?

    2. AO

      I think everyone should build an agent for themselves. And if you do it from scratch or- You, you, you use AI to build it for you from scratch, then you get a better understanding for how does an agent work, because you c- and you can ask, "How did you implement building this agent?" So, uh, I think that's something we could build today. I also wanted to actually make a refresh on your personal website, if you wouldn't mind.

    3. MM

      Oh, please. Let's do it.

    4. AO

      Yeah.

    5. MM

      Absolutely. [chuckles]

    6. AO

      Um, there was a specific challenge I heard about, which is how you handle everyone who wants to talk to you, uh, and h- so that's send you emails, I imagine.

    7. MM

      Yeah, yeah.

    8. AO

      And building an app specifically that h- helps sort that out with help of AI.

    9. MM

      By

  6. 6:34 – 7:17

    App or agent: how to choose

    1. MM

      the way, let me ask quickly, when do you build an agent? When do you build an app?

    2. AO

      I think everything that needs data is an app. And then if you want to oversee, uh, what is in the data-

    3. MM

      Mm-hmm

    4. AO

      ... and have some, um, pieces that visualizes what this app does, then you of course want a i- a graphical user interface. A recent thing we added to Lovable is that for every single app, you can connect that to any agent harness. It's called agent in- integrations, and then it's almost like the data that you're talking to is a part of the agent. You can use Lovable as that agent. You can use Claude, Chat, whatever. So these things are actually m- I would say merging, uh, uh, depending on how you like to think about it. So Marina,

  7. 7:17 – 11:04

    Redesigning my website live

    1. AO

      I said I really wanted to create a new version of your website.

    2. MM

      Yeah, and you know what? I wanted to just, I don't know if Lovable's gonna do it automatically. It looks the way it looks. It used to be much more stylish, but then we redid it for AEO, GEO-

    3. AO

      Yeah

    4. MM

      ... whatever it is, and we didn't really pay attention to design. We just paid attention to being visible-

    5. AO

      For agents

    6. MM

      ... by chatbots, yeah-

    7. AO

      Gotcha

    8. MM

      ... and agents. So that's why it looks like that. So w-

    9. AO

      There is a primitive in Lovable to optimize for AEO-

    10. MM

      Okay

    11. AO

      ... and SEO.

    12. MM

      Do I need to say it to Lovable or-

    13. AO

      We'll, we'll first make it look good, and then-

    14. MM

      [chuckles]

    15. AO

      ... we'll optimize it for AEO, okay?

    16. MM

      All right, all right.

    17. AO

      Okay, so tell me something about what you care about with your website in terms of the brand and the aesthetics.

    18. MM

      Uh, absolutely. So Silicon Valley Girl is a podcast that helps people see this bridge with- between them and Silicon Valley, 'cause for a lot of people, Silicon Valley is where weird stuff happens, AI, whatever it is. My goal is to translate what that AI means for their daily lives. For an entrepreneur, that means building things faster. For a mom, that means managing household with some agents, uh, and maybe in 10 years, having a robot that does the laundry. Uh, for someone who's an artist, that means just managing the whole production flow with AI. And I interview founders and scientists who are building those tools, uh, and ask them to show me what I can do today to feel the magic of AI.

    19. AO

      Great. Let, let's see if we can make a new version of the website based on that. Just so that it has something to reference, I think we can put in the URL to the cur- uh, to the current website. Now what Lovable is going to do is that it go, it's going to research your current website.

    20. MM

      Mm-hmm.

    21. AO

      Look at how it looks, look at how it's implemented, and then, uh, it might, uh, depending on how you want to use it, ask you some s- clarifying questions.

    22. MM

      Mm-hmm.

    23. AO

      Or it will just give you the first new version that, that we can look at and, uh, iterate from there if we, if we don't think it's perfect yet.

    24. MM

      Can I see the prompting that's going on there or-

    25. AO

      Uh, yeah, you can click and see what's happening under the hood. Here are the details of how it's thinking, uh, through looking at, finding the current website that you have today, uh, to be able to compare with that one.

    26. MM

      So the color grid, we have white, red, black. Let me pause here for a second because this connects to something we've been building for the last few months. After every interview on this show, my team goes through the transcript and pulls out the specific ways these founders actually use AI in their companies. Some of it we put to work right away in our own business, and it's changing how we operate almost every single week. [chuckles] Over that time, we went through hundreds of use cases, and together with HubSpot for Startups, we collected the best ones into a free database, 120-plus Creative AI Use Cases from Silicon Valley Girl. This is the stuff the top 1% of founders know and sometimes don't share publicly, and now anyone can get it for free. It is sorted into 11 categories, marketing, operations and logistics, customer support, hiring, pricing, legal, and more. Every case has a build level, beginner, intermediate, or advanced. So if you've never built anything, filter it to beginner and start there. If you're already working with different tools, go straight to the advanced ones. My favorite one so far is Content Gap Identifier. We actually tried it in our own business, and it was really helpful for finding video topics because I can not only analyze what's working on other channels or what no one's covering but also cross-reference that with my audience's comments and interests. Right now, building is no longer the hard part. The hard part is choosing what to build and how to grow it into something real. I really hope these use cases help you with that. It's free. The link is in the description. Thanks to HubSpot for putting this together with us. Now back to Anton.

    27. AO

      And I

  8. 11:04 – 13:15

    Building an AI inbox for brand deals

    1. AO

      was thinking we can go back to your original problem statement, build that, and then we get back to see how the first, how this new web- website looks like.

    2. MM

      Oh, the, the email? There are so many different types of queries that come to our email, so my initial thought was, like, an overview of what's going on, categorized, AI intelligence to tell me, "Oh, this was actually major."

    3. AO

      Is it okay if I f- do, do the prompt here?

    4. MM

      Please, yeah.

    5. AO

      Okay.

    6. MM

      I wanna see your prompt.

    7. AO

      Okay. So let me tell you what I heard you say.

    8. MM

      Mm-hmm.

    9. AO

      And I'll have Lovable listen in. So you want a l- lead capture form for S- Silicon Valley Girl, and, uh, anyone should be able to reach out to you and about different types of opportunities. And then, uh, you and your team, they should be able to try it and see all the opportunities sorted by how relevant an AI thinks these are-

    10. MM

      Mm-hmm

    11. AO

      ... with a proposed, uh, uh, answer. And then when they are, uh, maybe let the, ch- choose what the AI has proposed or they do some edits, they can send, send back the answer to the person who reached out. Is that correct?

    12. MM

      Yeah. The question is, should it be Inside the email? Like, 'cause we already have our email listed on several websites. Or should-- Do you think we should now just list the website so that they fill in the form? 'Cause for me-

    13. AO

      Yeah, you could take care of the inbound emails as well.

    14. MM

      Yeah.

    15. AO

      That's a great question.

    16. MM

      Maybe the inbox.

    17. AO

      Let's start, let's start with this.

    18. MM

      Uh.

    19. AO

      And then, uh, we can use the same flow and connect and read the emails as well-

    20. MM

      Oh, okay

    21. AO

      ... later on.

    22. MM

      So we can do both. Okay. And what kind of opportunities should people be able to submit? The thing is, so when I'm ta-think about the forms on the website, I want to be-- it to be, first of all, as free-flowing as possible-

    23. AO

      Yeah. Let's say that

    24. MM

      ... to give people some freedom.

    25. AO

      Just write our own. I think in the interest of time, let's tell, tell Lovable be as fast as possible at implementing this as well.

    26. MM

      Shall I just write it down?

    27. AO

      Yeah.

    28. MM

      Be as fast as possible and, uh, don't limit to any use case, right?

    29. AO

      Yep.

    30. MM

      So we'll let it build?

  9. 13:15 – 15:40

    How an AI dog-portrait site became a business

    1. MM

      Yeah. So this, like a knowledge worker can just build for themselves. What separates something like this that is very personal from a business that can be built on Lovable? How do you distinguish what idea is gonna make you money? Like, I've seen those dogs built on Lovable. I, I could not believe when my team was like, "Have you seen this website?"

    2. AO

      The paintings you order with the dog-

    3. MM

      I mean, three hundred thousand dollars a month?

    4. AO

      Yes.

    5. MM

      Why? Like-

    6. AO

      On, on dog paintings

    7. MM

      ... explain, explain it to me. How is that [chuckles] a business idea?

    8. AO

      So the, the founder is obviously, uh, very curious and creative-

    9. MM

      Mm-hmm

    10. AO

      ... and he-- when he sets his mind to something, he goes through with it.

    11. MM

      Mm-hmm.

    12. AO

      I think that's the main differentiator if you can build a serious business o-o-on this platform or if you can just build an, a tool for yourself. B-both are good outcomes, but for building, building that business, um, then it's, it's usually comes down to how hard are you gonna work to make this business work, and are you going to be able to make, uh, people who would be your customers care about you and understand-

    13. MM

      Yeah

    14. AO

      ... that this is something exciting that they want to be a part of.

    15. MM

      What-- So when I'm looking at a, a lot of businesses as an entrepreneur myself, I'm like, "Oh, okay." Even when I have ideas, I tell myself, especially if it's like a dog-like idea, like, "Oh, I'll, I'll make a dog look like a painting," uh, this can be done with ChatGPT with an easy prompt, right? How do I tell myself as an entrepreneur to keep pushing? Like, I don't know if you talked to that guy, 'cause he's, like, I think the best example of it. 'Cause I tried, and I could do the same similar thing-

    16. AO

      Mm-hmm

    17. MM

      ... with ChatGPT. How do you not stop when you know ChatGPT, uh, Claude can do this with one prompt?

    18. AO

      Yeah. So Damian, who built this surrealism world website, he doesn't just create the images for the dog. He sends it home to you as a portrait. And I think entrepreneurship is usually about the of combining those new discoveries in, uh, into a service or a solution that hasn't been built before. That, that's when you can really makes people care about it. Uh-

    19. MM

      How do you-

    20. AO

      And that's what he did, uh, combining the website-

    21. MM

      Yeah

    22. AO

      ... the payments, and somehow finding, marketing the, the we- service, of course.

    23. MM

      The-- And this is amazing because he added this extra feature, and turns out there is a market for it. So how do you--

  10. 15:40 – 16:32

    Talk to 10 people before you build

    1. MM

      first of all, how do you know there is a market for it, and how do you price it right? Even when it comes to Lovable, right?

    2. AO

      Mm-hmm.

    3. MM

      When it comes to pricing, how do you think about it?

    4. AO

      There are different approaches. You can be just your at home in your garage, but the, the most reliable and, I think, fastest way to learn about your customers, which is key, is to get in front of ten customers or potential customers-

    5. MM

      Mm-hmm

    6. AO

      ... and tell them about, um, what you're thinking of building and, and actually dig into what they care about. Just ask a lot of questions from your customers, like what's, what's the pain that you're experiencing, what are interest that you're excited about. And then, uh, going in front of ten customers and try to make one of them actually buy and pay for what you have, what you're building. Uh-

    7. MM

      Is that what you do as well with Lovable?

    8. AO

      Yeah.

    9. MM

      Do you still talk to ten people b-before you build a new feature?

    10. AO

      Uh, that's what we try to do, yes.

    11. MM

      Yeah.

    12. AO

      That is what the product team does, tries to do. Um-

    13. MM

      And, and you think ten is a good number?

    14. AO

      I think ten, ten is a good-

    15. MM

      Mm-hmm

    16. AO

      ... starting point, yes. And then,

  11. 16:32 – 17:20

    Why your first product shouldn't be free

    1. AO

      uh, i-in terms of pricing, I think, uh, you should get ten really big fans of your product. And one way to know that they are really big fans is to not make it too cheap and not make it free, because-

    2. MM

      Mm-hmm

    3. AO

      ... it's only if they actually pay that you know that this is something they really care about.

    4. MM

      Yeah.

    5. AO

      You introduce that friction to know that they really like the product. Um, and then, uh, you should hope that they spread the word. Ma-make them feel special and make them spread the world about, uh, spread the word-

    6. MM

      Mm-hmm

    7. AO

      ... about the, uh, product that they are pa- actually paying their har- their hard-earned money, uh, for, uh, for buying, and then hopefully you get more customers from them and over time figure out how to scale that distribution.

    8. MM

      Yeah. And also knowing how big it can get, because if you have a lot of ambition, sometimes you think, "Oh, maybe this is a too small

  12. 17:20 – 18:00

    Start small or think big?

    1. MM

      problem to solve." Or do you think a good entrepreneur starts with a very small problem and then finds a will to scale, to scale it?

    2. AO

      I think it comes from both sides.

    3. MM

      Mm-hmm.

    4. AO

      Uh, uh, some of the most authentic products, I think they start with a problem for yourself. Um, I was to, to some extent passionate about building Lovable because I'd felt that there's so many ideas, both from me and people around me-

    5. MM

      Mm-hmm

    6. AO

      ... that, um, will never come to fruition because of how hard it used to be to build software.

    7. MM

      Yeah.

    8. AO

      And that's what we started, and, uh, being able to give anyone who's really close to the problems and who have that ambition and ideas the, the new tool- the tools-

    9. MM

      Mm-hmm

    10. AO

      ... to do it, uh, that's what our mission remains to this

  13. 18:00 – 20:25

    First look at the app we built

    1. AO

      date.

    2. MM

      Okay. Let's see what it's building for us.

    3. AO

      Okay.

    4. MM

      This is-- It's building, uh, work with Marina brand deals. Anything, tell us your name, what's it about, budget or timeline. I like it

    5. AO

      We can polish the UI later, but just-

    6. MM

      Yeah

    7. AO

      ... from your point of view, the first reaction, what, what do you think about this?

    8. MM

      I think it's great.

    9. AO

      Cool.

    10. MM

      I like that it's also opportunity, so it like filters for [laughs]

    11. AO

      Okay, great

    12. MM

      ... serious requests.

    13. AO

      Let's test it out with some example data. Wow.

    14. MM

      Only the, uh, only such opportunities. [laughs] Okay, what am I proposing?

    15. AO

      Do you wanna sponsor the podcast?

    16. MM

      Sponsor, yes. Sponsor pod. Okay. Send opportunity, and then here we can see the inbox now, right?

    17. AO

      Yeah, it's great.

    18. MM

      Well, I'd love to see the budget right here so I can [laughs] prioritize.

    19. AO

      Prioritize it, okay. Let me show you how you can iterate a bit on the u- on the visuals-

    20. MM

      Okay

    21. AO

      ... by creating a new draft.

    22. MM

      Mm-hmm.

    23. AO

      So what you would do then is you go up and you click New Draft at the, at the top under, under the title.

    24. MM

      Here, right?

    25. AO

      Correct.

    26. MM

      Oh, so it's gonna create the same version but looking different?

    27. AO

      Yeah-

    28. MM

      Is that

    29. AO

      ... and then we can choose which one we prefer, and then we can use-

    30. MM

      Oh

  14. 20:25 – 22:54

    One hub for your whole business

    1. AO

      do you think?

    2. MM

      I think it's great. I think it looks amazing. Question, is it geo and AO optimized?

    3. AO

      That's a great question. Click on SEO and AI Search, and here you can do a bunch of things. The, the thing that I think is th- the simplest thing to do is to just tell Lovable, "Hey, we want this geo, uh, optimized by doing a scan on how can we improve discoverability for AI agents and, and Google and so on." Mm, so these are example questions that you could do if you want to research how can we differentiate more for a specific audience. But now Lovable's gonna run your, your full SEO and A- AEO.

    4. MM

      Can we make sure that the team receives an email when a request comes in, and that people who submit the form get an email that it was submitted?

    5. AO

      I think it's fun with all this, uh, listening. [laughs] I have to say.

    6. MM

      I know, I have too many assist, uh, agents to assist-

    7. AO

      But it's WhisperFlow and Granola.

    8. MM

      Yeah.

    9. AO

      Th- same for, same as me.

    10. MM

      Yeah, 'cause Granola-

    11. AO

      That's fun

    12. MM

      ... is recording, it's gonna give me feedback on how I did on this podcast. Right after, I have an agent that-

    13. AO

      Okay

    14. MM

      ... grabs the transcript and then gives me feedback. And-

    15. AO

      I should have this

    16. MM

      ... and WhisperFlow is just-

    17. AO

      Well, in my meetings with Senkai, she's gonna roast me.

    18. MM

      Yeah, yeah. It's, um, actually it's so much c- because AI is more empathetic than my brain, for example, to me.

    19. AO

      Empathetic?

    20. MM

      Empathetic. Yeah, it was like, "Marina, you did well."

    21. AO

      Oh, okay.

    22. MM

      "It's okay."

    23. AO

      I, I agree.

    24. MM

      Like-

    25. AO

      It's so nice to me. [laughs]

    26. MM

      ... "Yeah, you mixed this up, but it's fine. Next time you're gonna remember." It just makes me feel better. [laughs] 'Cause if it's me, I'm just roasting myself.

    27. AO

      Yes. [laughs]

    28. MM

      Um, okay.

    29. AO

      And here you can see some more of the primitives that is making Lovable into a platform for you to run your company on. So you, as you can obviously assume, you can store data in there. You can handle emails, but you can also do things like, um, payments, connecting to your existing emails, or connecting to any other tools that you might use. You, you might, for example, want to, uh, get this posted in Slack-

    30. MM

      Mm-hmm

  15. 22:54 – 23:30

    What it actually costs

    1. AO

      well.

    2. MM

      How much more expensive is this versus using just a, I don't know, Claude project for running your business? 'Cause g- like in terms of tokens.

    3. AO

      For the building piece, um, it's very similar i-in terms of costs. And what you get as well is, which is gonna be included for free, is the hosting o-on-

    4. MM

      Mm-hmm

    5. AO

      ... for the projects that you're using, which are, uh, which, which is very scalable on, on the hosting side. And you get these things like the an-analytics. So you can use Lovable for free every day-

    6. MM

      Mm-hmm

    7. AO

      ... with a certain amount of credits, and then if you want to upgrade, the default is $25 per month.

  16. 23:30 – 25:09

    When you still need a developer

    1. MM

      And how complicated can the setup be when I'm building something? Can you draw me a line where it stops being something that can be done on Lovable, and I have to hire a developer? Does it exist? I think so.

    2. AO

      The, that line, um-

    3. MM

      And, and the line's probably moving, right?

    4. AO

      Yeah, the, the line is very much moving, and it depends on how, um, how dedicated you are and how much of a creative problem-solving, uh, person you are.

    5. MM

      Mm-hmm.

    6. AO

      If you are, if you're dedicated and curious and really wanna learn these things, uh, then the line is very far out. If you-- for example, building Facebook requires you to have a lot of load, a lot of, uh, hundreds of thousands of customers at the same time, um, and do this globally. That, that, that is, that is outside of the line

    7. MM

      Yeah

    8. AO

      But most of those-- of the software that I'm interacting with day to day, you can build them in Lovable.

    9. MM

      What about something that I built twelve years ago with the help of different developers, Study Abroad booking platform?

    10. AO

      I think that's a great example.

    11. MM

      You can build it with Lovable?

    12. AO

      Yes. And, and the thing which I, uh, hear from our customers is that they are u-usually the ones who understand their users and their customers the best, so they're closest to the problem.

    13. MM

      Mm-hmm.

    14. AO

      And that's why you often end up with, um, a very good polished, uh, um, w-very well-thought-out pr-product compared to if you have very slow cycles where you have to hand off every sing- every few weeks.

    15. MM

      Yeah. I remember that, yeah.

    16. AO

      So, so that's a big part of the advantage of, on building on this pla-platform. And what we worked really hard for is that it just works, and, uh, you can focus on your customers and the product vision that you want, you want to have.

    17. MM

      And

  17. 25:09 – 25:52

    Do ideas matter more now?

    1. MM

      because ideas can be deployed that fast now, do you think ideas still matter these days? 'Cause remember how people used to say, "Idea doesn't matter 'cause you have to build it. You have to-

    2. AO

      Yes

    3. MM

      ... deliver on it."

    4. AO

      The, the, um, the ideas are becoming more, more important. I, I, I think the creativity is the biggest differentiator as the execution becomes easier.

    5. MM

      Mm-hmm.

    6. AO

      And, um, you can even, if you're s- if you're curious and smart about it, you can figure out, how do I make Lovable, uh, run in the background and, uh, do s- do work for me when I'm, when I'm not there-

    7. MM

      Mm-hmm

    8. AO

      ... so that you can really focus on the next big idea for your business and, and lean into the creative parts.

    9. MM

      How do you

  18. 25:52 – 26:28

    How to train your creativity

    1. MM

      develop your creativity? Any ideas?

    2. AO

      I love that question.

    3. MM

      Do you go to museums? [laughs]

    4. AO

      [laughs] I-

    5. MM

      Look at art?

    6. AO

      Being bored, I, I know-

    7. MM

      Uh-huh

    8. AO

      ... is good for creativity.

    9. MM

      Mm.

    10. AO

      But I think every person has creativity within them, and the best way to improve and increase your creativity is, you know, sophisticating it by trying to build.

    11. MM

      Mm-hmm.

    12. AO

      And by taking your ideas and putting them to, to the test. And when you're doing that feedback loop, that's actually when your-- the creativity that everyone has becomes more refined-

    13. MM

      Mm-hmm

    14. AO

      ... and more, more applicable, and you actually have more useful ideas.

  19. 26:28 – 28:10

    How to pick the idea worth pursuing

    1. MM

      And when you have so many ideas, how do you s- like, when do you stop and tell yourself, "This is what I'm gonna work on"? Just because in this world, where it's easy to build ideas and you have so many ideas, how do you select the one that is really worth pursuing?

    2. AO

      I still struggle with this. Sometimes-

    3. MM

      Well, obviously you don't. [laughs]

    4. AO

      [laughs]

    5. MM

      Like, you built this. [laughs]

    6. AO

      So, um, so sometimes you want to really push through even though it-- you, you realize that the problem was harder than you thought.

    7. MM

      Mm-hmm.

    8. AO

      And sometimes you should say, "Hold on with that idea. I'm gonna take the next idea, and then I'm gonna take the next idea until you fi-find something that, uh, that really works." The way to do it, I, I think it's ju-just you learn skill to develop i-in terms of is this w- thing g- how big can this thing become, and why isn't it working f- as I want it to work yet? Is it just me being out talking to more people?

    9. MM

      Mm.

    10. AO

      Is it me being better g- having to be better at marketing, or is it that the product has some bugs and glitches that make people not, uh, not retain? I think it's j- being good at bo- spotting that bottleneck. Why is it not-- why is the idea not working yet? That-

    11. MM

      Mm

    12. AO

      ... that makes you, uh, become good at deciding, should I continue? Should I take the next idea?

    13. MM

      Yeah, and I also think the scale because I read your story how you realized that you're gonna build the last piece of software. I think when you have this major idea that's so transformative, it gives you more energy to try and-

    14. AO

      Yes

    15. MM

      ... pursue it, right?

    16. AO

      You should-- I think it's very important to lean into what gives you energy.

    17. MM

      Mm-hmm.

    18. AO

      And, and to me, that is als- that is to a large extent the people I surround myself with. And are there people that are giving you energy that you-

    19. MM

      Yeah

    20. AO

      ... can work with? And then you can r- usually run through walls together to a completely different extent.

  20. 28:10 – 29:20

    Competing with ChatGPT and Claude

    1. MM

      Totally. How do you think about competition? Do you ever have these thoughts like ChatGPT, uh, Claude can build, they can build apps?

    2. AO

      I don't think so much about competition.

    3. MM

      Uh-huh.

    4. AO

      The platform we're building is becoming this perfect place to run your business.

    5. MM

      Mm-hmm.

    6. AO

      And we're not doing code generation. We're doing this creation of businesses for, for our customers.

    7. MM

      Mm.

    8. AO

      And it's still extremely early days in this com-complete agent development, so there's-- we're naturally going to see a lot of companies like us continue to grow at this, at this extremely ra-rapid, uh, pace.

    9. MM

      And what do you tell yourself?

    10. AO

      And what I focus-

    11. MM

      Yeah. Wh-when it's so competitive.

    12. AO

      Um, no. What we focus on is to look at what are our customers trying to do-

    13. MM

      Mm

    14. AO

      ... and how can we really make the best possible product and platform for them to reach their ob-objectives, which is to build a business-

    15. MM

      Mm-hmm

    16. AO

      ... and then to run and operate that business and actually help them with growing your business as well.

    17. MM

      Mm-hmm.

    18. AO

      And w-we-- I showed you there that you can make your website AO, uh, optimized. That's one, one of the pieces that makes it so that there's millions of visits to Lovable apps. I think there's actually a billion visits every, every month to Lovable applications.

    19. MM

      Yeah.

  21. 29:20 – 30:07

    What business looks like in 10 years

    1. MM

      Do you have any fears at all that when AGI comes, it... I don't know, models start building for themselves, like when you think about five to 10 years ahead.

    2. AO

      Yeah. I think we're going to be, uh, in a world where focusing on your career and making money is going to be less important to many people, and it's more going to be focused on how am I a good person to those around me-

    3. MM

      Mm-hmm

    4. AO

      ... and to my community. Um, but trying to build a business is still going to be one of the key ways of developing yourself, learn skill set, and creating valuable things for those around you.

    5. MM

      Mm.

    6. AO

      And what we're working towards is that the overhead and the cost of making a business run is going to be so low that there can be much, much more companies-

    7. MM

      Yeah

    8. AO

      ... that exist.

    9. MM

      All right.

  22. 30:07 – 31:36

    The check to run before you go live

    1. MM

      Well, let's see what it's doing for my business now. And it's like a CRM for managing those, right?

    2. AO

      Well-

    3. MM

      What's the 10? What's the five?

    4. AO

      Um, we asked in the beginning for-

    5. MM

      How relevant-

    6. AO

      ... scoring them according to AI.

    7. MM

      Yeah.

    8. AO

      Before we wrap this up, I, I have an idea in how, how we make sure it actually works. I would just tell Lovable, "Can you test this end to end, both submission and answering the email in the inbox, and then you can tell me what we need to check in our inboxes to verify that it worked, and if you run into any problems?" We're doing the end-to-end test. I just want to queue up a- and tell you something that I think is very important.

    9. MM

      Mm-hmm.

    10. AO

      And it's that we do a sec- deep security scan-

    11. MM

      Mm

    12. AO

      ... to make sure this is ready to be pub- published to the internet. Do you wanna just ask for that?

    13. MM

      Do a deep security scan?

    14. AO

      Yeah.

    15. MM

      And I just send it. Okay. We asked it to do an end-to-end test. It submitted a fake pitch. Um, it tells me to check my inboxes, and it didn't find any errors. So it does, like, QA for you. [laughs]

    16. AO

      It did some QA here, and it said it has sent two emails.

    17. MM

      Brand deal sponsorship. Beautiful. And then-

    18. AO

      Did it reply to the-

    19. MM

      Yeah, that's what I wanna see

    20. AO

      ... email as well?

    21. MM

      It did.

    22. AO

      Okay. So here it actually decided to say yes to a collaboration.

    23. MM

      Nice. But you can... Like, ideally, I'd just see before sending. But that's great.

    24. AO

      Marina, as you can see, I, I love building things.

    25. MM

      Yeah.

    26. AO

      And, and I hope this is valuable to you.

    27. MM

      Totally.

    28. AO

      It's been fun to build together.

    29. MM

      Thank you so much. Thank you. Let's

  23. 31:36 – 33:27

    Step-by-step plan to launch

    1. MM

      wrap up with a step-by-step plan for someone who's launching a business with Lovable. So we talked about figuring out the idea. We did the whole demo, coding, or, uh, creating a platform. What are the next steps that they should be taking?

    2. AO

      The first thing is to have an idea, and I think you get that by taking something from your own life or fr- from people you're close to that experience a problem, and then you find, uh, your idea for how to solve that problem. And, and you try to m- find a few, few people that are willing to pay for your solution. And wh- when they're actually willing to pay, uh, that's a great sign th- that they care and they're excited about what you're doing. Uh, but you still want to make sure that they keep coming back and they keep want to pay, and they... it wasn't just m- done from excitement. And when you've gone through, uh, those steps, that's, that's one example of clear product market fit. And you should be then starting to think, "What are the most effective ways for me to find more customers like this customer?" And, uh, think about where are they? How do they find new, uh, products? And what do they care about? What is it that's unique about me that I, that I can tell as a story, uh, to make those people care about this product? Um, and, uh, start scaling into, into a real business that makes, makes serious money.

    3. MM

      Mm-hmm, which is mostly social media, I guess, these days. The answer would be to, to the marketing question.

    4. AO

      I think there's this, this fun, uh, Twitter about that everyone, [clears throat] a carpenter from a small business owner, uh, to, uh, tech companies, they need to be on TikTok and creating reels. I don't know if that's true, but I think it's a fun meme.

    5. MM

      It, it is. Well, a lot of businesses are starting on social media. Thank you so much, Anton. That was very practical, and hopefully we inspired a lot of people who are watching, or at least some-

    6. AO

      Yes

    7. MM

      ... people to start and build something.

    8. AO

      I hope a lot of more people take the leap and they go and build.

    9. MM

      Yeah. Awesome. Thank you so much.

Episode duration: 33:28

Install uListen for AI-powered chat & search across the full episode — Get Full Transcript

Transcript of episode KEAYPqQG2-M

Get more out of YouTube videos.

High quality summaries for YouTube videos. Accurate transcripts to search & find moments. Powered by ChatGPT & Claude AI.

iOSAndroidClaudeChrome