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Silicon Valley Girl

Moving from Europe to the US to build a 2M follower empire in less than 2 years - The European Kid

Twin brothers Jason and Aris Yeager created Instagram accounts @theeuropeankid and @mytechceo less than two years ago and have already become incredibly popular in the U.S. They produce very funny and relatable satirical videos, work with…

Marina Mogilkohost

Aug 9, 202441mWatch on YouTube

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CHAPTERS

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Chapter summaries

Cold open: The Tech CEO character in action
The episode opens with an in-character bit that immediately shows the tone and style behind the creator’s tech satire. Marina plays along with a mock interview question while the character escalates with investor talk and exaggerated startup bravado.
- •A tech CEO character complains about interns and acts perpetually rushed
- •Marina asks whether the company’s valuation reflects reality
- •The character brags about raising money and wanting to raise more
- •Sets up the show’s focus on character-driven satire
Meet the creator: age, San Francisco move, and why SF clicked
Marina introduces her guest as the creator behind The European Kid and My Tech CEO and asks about his background. He shares his age, where he’s based, and why he decided to stay in San Francisco after arriving for startup work.
- •Marina frames him as a standout talent known for two Instagram personas
- •He says he is 23 and based in San Francisco but travels often
- •He arrived about nine months prior to work on growth for a startup
- •He describes SF as energizing and productive for his goals
Two twins, one persona: how the account stayed ambiguous
The guest explains that The European Kid began as a joint project with his twin brother, and for a long time audiences didn’t realize two people were behind it. Marina highlights how the twin dynamic helps them iterate and create the illusion of one consistent character.
- •The European Kid started with his twin brother about 19 months earlier
- •For most of the account’s life, viewers didn’t know it alternated between twins
- •They joke about confusion over which twin is on camera
- •He says having a twin gives them two minds generating content ideas
Where the idea came from: accents, Europe, and a TikTok experiment
He describes the origin story: experimenting with TikTok virality and leaning into what they were naturally good at—accents shaped by growing up in Brussels. A first video unexpectedly performs extremely well, pushing them to build the concept into a larger character brand.
- •The first video idea happened casually in a hotel room
- •They leaned on accent skills developed while growing up in Brussels
- •He shares family background (mother Greek, father American) and multiple nationalities
- •They treated it as an experiment to understand what goes viral on TikTok
- •Early success convinced them “there’s something here”
Expanding the formula: launching My Tech CEO and leaning into “the character”
After seeing The European Kid take off, he decides to apply the same character-driven approach to a different industry: tech. He explains why audiences pay attention to exaggerated, pretentious personalities and uses that insight as the foundation for My Tech CEO.
- •He describes The European Kid’s “Louis” character as an approach that can transfer to other niches
- •He started My Tech CEO about six months earlier to reach a different demographic
- •He argues entertainment cuts through because much online content is overly serious
- •Marina notes the internet seems to “love” an abrasive character, and he agrees it grabs attention
Monetization and standout brand collaborations (including private jets)
Marina asks about growth and monetization, and he explains how The European Kid attracts luxury sponsorships and paid integrations. He walks through a private jet collaboration, emphasizing the scale of reach and how character content can translate into serious business results.
- •He says The European Kid monetizes well through luxury sponsored videos
- •He describes a private jet collaboration and how it fit the character’s world
- •He claims the jet-related video performed extremely well and helped elevate the partner’s brand
- •Marina highlights that the integrations feel like storytelling rather than ads
How they write: in-the-moment ideas, movie inspiration, and environments
He breaks down their creative process for coming up with scripts and scenes. Rather than rigid writing, he emphasizes spontaneous ideas sparked by settings, props, and lines from movies or other content.
- •He says the best ideas often arrive “in the moment”
- •They sometimes borrow inspiration from movie scenes or memorable lines
- •Environments like restaurants can spark a scene concept on the spot
- •He associates their most viral videos with spontaneity and immediacy
Why the satire feels real: startup experience and reactions from viewers
Marina asks how he finds such relatable tech stories so quickly, and he traces it to years around startups starting in his teens. They also discuss backlash and confusion from audiences who miss the satire, especially when the content looks too realistic.
- •He says he’s been in startups since young and started an agritech-style business at 16
- •He describes other college ventures as mostly failures but valuable exposure
- •He uses that experience to shape what a tech-world character would say and do
- •Marina shares that some of her audience reacted negatively, not realizing it was satire
- •He explains The European Kid draws controversy partly because people think it’s real
Controversy vs. sponsorships, and thinking about brand evolution
They talk about whether controversial content scares brands away or attracts them. He argues the reach and recognizability can outweigh concerns, and explains why he has tried to make My Tech CEO more obviously satirical to reduce misinterpretation.
- •He says The European Kid’s virality is tied to natural controversy and audience belief
- •He aims to make My Tech CEO less realistic so the joke is clearer
- •He suggests some brands may avoid association, but many recognize the performance and satire
- •He notes being recognized in public is common and people expect the accent/persona
- •He explains stepping back partly for a new challenge and to align his personal brand with tech
Using creator access as leverage: hosting dinners and choosing SF over LA
Marina asks about the dinners he hosts and how he assembled high-profile attendees so quickly after moving to San Francisco. He describes creators as a bridge: founders want to meet creators, and creators can use that access to exchange branding insight for business learning.
- •He says being a creator in SF creates unusual networking leverage
- •He describes approaching top founders with ideas about social media and branding
- •He positions dinners and events as a strategic extension of the account
- •He explains he doesn’t see the same value in moving to LA unless pursuing traditional acting
- •He describes a long-term goal of becoming a big enough brand that bigger opportunities come to him
On-camera switching: tech CEO vs. European Kid, plus roots and languages
Marina prompts him to demonstrate switching between characters live, highlighting his performance skill. They then discuss where the European character comes from—international school elites, exaggerated subtleties, and the credibility of actually speaking French—plus the languages he speaks.
- •He performs the tech CEO character responding to a valuation question
- •He switches into The European Kid persona and riffs on the studio setup
- •He credits his brother as faster at switching due to more practice
- •He says the European character draws from growing up in Brussels and international school culture
- •He says he speaks four languages: French, English, Greek, and Spanish
Life choices, travel-for-content economics, pricing, and the LVMH media storm
They pivot to how Europe vs. the US feels in day-to-day life, and whether he’ll stay in Silicon Valley long-term. He explains heavy travel is driven by content and sponsorships, shares a rough high-end brand deal figure, and recounts a viral moment where media outlets tried to identify the persona as part of a famous luxury family—leading to personal information being exposed.
- •He critiques differences in food quality and governance compared with places like Belgium and Dubai, noting SF’s specific problems
- •He says he’ll live wherever he can move fast for the next few years, and later might return to Europe for family priorities
- •He explains frequent travel is primarily for content and sometimes sponsorship deals
- •He shares a rough top-end brand deal example (around 5K for a video) and notes pricing varies by partner
- •He tells a story about a viral video prompting articles asking if the persona was the “fourth son” of a luxury family, followed by outlets publishing his real details
Meeting famous people, collaborating in tech, creator discipline, and advice to newcomers
Marina asks about the most exciting people he’s met, and he mentions meeting celebrities and tech founders while noting many tech leaders aren’t face-recognizable. They close on the mental challenge of attention and dopamine loops, and his advice: lean into what’s uniquely aligned with your background rather than copying someone else’s personality.
- •He mentions meeting celebrities and describes it as low-key, and also emphasizes meeting impressive tech founders in the Bay Area
- •They discuss how many people recognize brands more than CEO faces, and how that affects collaboration value
- •He says he wants to evolve My Tech CEO toward more informational value after building an audience with entertainment
- •He describes the hardest mental part as discipline being disrupted by dopamine from views and metrics
- •He advises aspiring creators to focus on what they’re inherently good at and uniquely positioned to do, not copying others’ personalities

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