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A Sweet Conversation About Dying with Death Doula Alua Arthur | A Bit of Optimism Podcast

Death is a word we like to avoid. We dance around the subject or use vague euphemisms to not hurt anybody. But what if being open about our deaths meant we could live happier lives? That’s where Alua Arthur comes in. Alua is one of the most prominent death doulas in the country, which means it’s her job to help people die. She offers support to her clients and their families as they embark on their dying journey, tackling everything from financial planning and insurance policy to emotional support and grief. When I sat down with Alua, I was prepared for a grim conversation. Instead, I was pleasantly surprised by her candor and good humor about dying. She shares with me how she made a career pivot from lawyer to death doula, the most interesting stories she’s heard from people on their death bed, and why thinking about our deaths is the key to living the way we wish to live. This…is A Bit of Optimism. For more on Alua and her work, check out: https://goingwithgrace.com/ @GoingwithGrace + + + Simon is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do. Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game. + + + Website: http://simonsinek.com/ Live Online Classes: https://simonsinek.com/classes/ Podcast: http://apple.co/simonsinek Instagram: https://instagram.com/simonsinek/ Linkedin: https://linkedin.com/in/simonsinek/ Twitter: https://twitter.com/simonsinek Facebook: https://www.facebook.com/simonsinek Simon’s books: The Infinite Game: https://simonsinek.com/books/the-infinite-game/ Start With Why: https://simonsinek.com/books/start-with-why/ Find Your Why: https://simonsinek.com/books/find-your-why/ Leaders Eat Last: https://simonsinek.com/books/leaders-eat-last/ Together is Better: https://simonsinek.com/books/together-is-better/ + + + #SimonSinek

Simon SinekhostAlua Arthurguest
Feb 18, 202545mWatch on YouTube ↗

CHAPTERS

  1. Deathbed secrets & the end of “dying with secrets”

    Simon opens with a provocative question about deathbed confessions, and Alua hints at the kinds of secrets people share at the end of life. They joke about hidden families and how DNA testing is forcing long-buried truths into the open.

  2. From burned-out lawyer to death doula: the sharp career pivot

    Alua explains she began as a Legal Aid lawyer, became clinically depressed and burned out, and took a leave of absence. Grief and a new relationship to mortality ultimately redirected her into death work.

  3. The Cuba bus ride that reframed mortality and purpose

    While traveling in Cuba, Alua meets a young woman with uterine cancer who is trying to see the world before she dies. Their long conversation about mortality helps Alua assess her own life and realize she doesn’t like the life she’s been living.

  4. Peter’s death and what the medical system didn’t provide

    Alua’s brother-in-law Peter becomes ill and she closely witnesses his final months. She sees how isolating dying can be in a medicalized system that offers clinical care but little emotional, logistical, or family guidance.

  5. What a death doula does that families often can’t

    Simon challenges the assumption that family should fill this role, and Alua clarifies the doula as an “outer ring” support—steadying the whole circle. She lists practical needs families often don’t anticipate, from language clarity to planning and comfort care details.

  6. Saying the quiet part out loud: “He is dying” + the ‘death rally’

    Alua shares a central frustration: no one clearly told the family Peter was dying—clinicians used euphemisms like “we can’t treat him anymore.” She explains the “death rally,” a surge of energy that can be mistaken for recovery but often precedes active dying.

  7. Why we avoid the D-word—and how euphemisms harm kids

    They unpack cultural death avoidance and why even professionals may skirt direct language. Alua argues euphemisms can confuse children and perpetuate death phobia, sharing an example of a child told “Grandma went to sleep” who became afraid to sleep.

  8. Are you afraid of death? Curiosity, love, and fear for others

    Simon asks whether Alua fears death, especially in sudden-risk moments like turbulence. She describes a calm acceptance of her own mortality, while acknowledging fear can surface through love—wanting time and elderhood with her partner.

  9. End-of-life planning: not just money—emotional preparation too

    The conversation turns to planning: most people focus on wills, accounts, and insurance, but neglect emotional and relational preparation for grief. Alua frames this as a mirror of capitalist values and argues dying is primarily a social/community event.

  10. Designing a death the way we design a birth—and choosing how to live now

    Simon compares detailed birth planning to the near-absence of “how I want to die” planning. Alua shares how she began living differently after Cuba: extending her leave, studying death/spirituality, downsizing, and shifting toward clarity, vulnerability, and community.

  11. Longevity culture as death denial: ‘For what?’

    Simon asks about the obsession with longevity, especially in California wellness culture. Alua suggests it’s often rooted in death denial: people spend enormous energy extending life rather than fully using the time they already have.

  12. Patterns from the dying: ‘One hell of a ride’ and the practice of presence

    Alua contrasts ages and experiences, sharing stories of a 95-year-old client (Ms. Bobby) who lived boldly and a young woman who faced dying with striking joy and wisdom. The throughline isn’t age—it’s presence and a felt sense that life was fully lived.

  13. Vulnerability at the end: needing others, surrender, and the intimacy of dying

    Simon highlights Alua’s insight about becoming comfortable needing and being needed. Alua explains that resisting vulnerability can make dying harder, describing a self-made man who struggled deeply when he could no longer care for his own body.

  14. Tears, final moments, and the myth of ‘perfect last words’

    Alua confirms she cries often and relies on her community for support, from loved ones to fellow doulas. She also challenges the Hollywood idea of poetic final words—often there’s little energy—while Simon shares his grandmother’s understated last request for “another pillow.”

  15. Staying awake to life without tragedy: gratitude, grace, and ‘revering death’

    They explore how to sustain gratitude beyond brief post-tragedy clarity. Alua argues the mundane is where the miracle lives, and that remembering we will die is a powerful daily reset that softens irritation and increases compassion toward others.

  16. Grace as a container for life and death + closing reflections

    Simon connects gratitude to rituals like saying grace, even outside religion. Alua explains why she named her company “Going With Grace,” defining grace as allowing what is, and holding gratitude amid reality; they close by emphasizing presence, connection, and honest death talk.

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