Simon SinekHow to Stop Being Socially Awkward (According to Science) | Behavioral Scientist Vanessa Van Edwards
EVERY SPOKEN WORD
65 min read · 13,473 words- 0:00 – 1:47
Social Skills in the Digital Age Crisis
- SSSimon Sinek
We don't call anybody up and ask for help.
- VEVanessa Van Edwards
Mm-mm.
- SSSimon Sinek
You don't go to your neighbor. You don't, you know, borrow some sugar anymore.
- VEVanessa Van Edwards
Right. Mm-hmm.
- SSSimon Sinek
We're having social struggles, social awkwardness more than we used to because there aren't the natural interactions that are forcing us to learn them.
- VEVanessa Van Edwards
Yes. I think we are in the most critical time, that if we don't learn it on purpose, we never will.
- SSSimon Sinek
That's a scary thought.
- VEVanessa Van Edwards
It's terrifying.
- SSSimon Sinek
We are obsessed with finding the right words, saying just the right thing so we can get the job, get the girl, make a good impression. Sometimes we labor over our texts. Some of us can even stress for days, worried if we said the right thing or not. And now with AI, we're all learning to find just the perfect words exactly when we need them. But there's a problem. Making human connections takes more than words. It also includes things like body language, non-verbal communication. And because we communicate digitally so often, we aren't practicing those skills like we used to. We aren't practicing being human. That's why I invited Vanessa Van Edwards onto the show. She's a self-described recovering awkward person who spent 20 years studying the science of body language and what actually makes people click. In her book, Conversation: How to Be Instantly Likable in Any Interaction, she makes the case that we can still learn the social skills we need at any age. Vanessa has discovered that all that stress and inside talk that goes on when we're struggling, it all goes away the second we decide to be more generous. If you like this episode, please remember to subscribe for more. This is A Bit of Optimism.
- 1:47 – 5:45
Vanessa's Journey: The Accidental Social Skills Expert
- SSSimon Sinek
I always love people's journeys, how they get started into what they do.
- VEVanessa Van Edwards
Yeah.
- SSSimon Sinek
And you have, I mean, I know you call yourself a recovering awkward person. I think it reveals a lot about our, us, the careers that we find ourselves on.
- VEVanessa Van Edwards
Mm-hmm.
- SSSimon Sinek
How did you get into what you do now?
- VEVanessa Van Edwards
Mm-hmm. By accident.
- SSSimon Sinek
Which always the best stories.
- VEVanessa Van Edwards
Always. Always. So in 2007, this, this new website called YouTube had started, and I was like, "You know, this is kind of fun." And b- back then, YouTube was a crazy place. YouTube was people unboxing things and, and makeup.
- SSSimon Sinek
And s- and scratching on microphones.
- VEVanessa Van Edwards
Yeah. [laughs]
- SSSimon Sinek
[laughs]
- VEVanessa Van Edwards
Exactly. I don't even know if that existed then. I don't even know if that existed then.
- SSSimon Sinek
That came later.
- VEVanessa Van Edwards
And I was like, "You know, maybe I could post on this thing called YouTube, and I could share..." I was very, very awkward, and at the time, I was reading a lot of research on interpersonal intelligence, social skills, body language, and I was like, "Why is no one talking about this research?" So I would open up my, my, my phone, you know, and I would start recording tips for other awkward people. In my mind, there were maybe 15 of us. You know, I was like, "This is for the other 15 awkward people who have just finished college and are trying to interview and were afraid of everyone."
- SSSimon Sinek
Hmm.
- VEVanessa Van Edwards
I also, my awkwardness is I think everyone's angry at me all the time. That's a, a brand of awkwardness that I have.
- SSSimon Sinek
[laughs]
- VEVanessa Van Edwards
Like, I'm so happy you're smiling 'cause otherwise I'd think you were angry at me.
- SSSimon Sinek
Not angry.
- VEVanessa Van Edwards
Okay, great.
- SSSimon Sinek
Not angry.
- VEVanessa Van Edwards
So, um, I actually learned in the research that a certain kind of n- neuroticism misinterprets neutral faces as negative, and so I would share things like that. "Hey, if you think everyone's angry at you, you might be misinterpreting." I wanted to say, "This is what an angry face looks like." And those little tips were how I got through the day, how I stopped social overthinking. Then all my videos started getting 100 views, 200 views, 1,000 views. And then what happened was I started to read research and then do experiments on myself. So I would say, "Hey, this research experiment said that men love the smell of food on a woman. Great. Let's try it." So I got popcorn bags, and I rubbed them on my forearms, and I'd go to a party, and I'd see if men said I smelled good, right? The weirdest experiments ever. I would just try them, and that worked, by the way. That really worked.
- SSSimon Sinek
Which, which, which food did men respond best to?
- VEVanessa Van Edwards
Pop-
- SSSimon Sinek
Popcorn?
- VEVanessa Van Edwards
Popcorn bag.
- SSSimon Sinek
Not barbecue?
- VEVanessa Van Edwards
Nope. No, I didn't try that one.
- SSSimon Sinek
[laughs]
- VEVanessa Van Edwards
Ribs. I was just like, I, like, put a rib in my purse. That might've worked.
- 5:45 – 6:22
Mistakes Everyone Makes Learning to Improve Social Skills
- VEVanessa Van Edwards
Yeah. Okay, so here's the mistake that people make with this, is they start with the skill or the person they're most nervous with.So oftentimes they've read How to Win Friends and Influence People, and they're like, "Okay, I'm gonna go into my boss's office." Wrong. We've already made a mistake. Why would you start a brand-new social skill you're just trying for the first time with the person who makes you the most nervous? No. So wrong person first. Oh, and I'm gonna go in, and I'm gonna say their name a bunch. So then they're like, "Good morning, Simon. Simon, how did you like the task last week, Simon? Simon, wasn't it great?" And it's like, and then you get the negative feedback. The boss is like, "What is going on? Why are you using my name so much?" And they're like, "I'm never doing anything again."
- SSSimon Sinek
Right.
- VEVanessa Van Edwards
So what I say is,
- 6:22 – 8:09
Start With What You're Already Good At
- VEVanessa Van Edwards
"No, we're gonna start really small." I like micro-social skills.
- SSSimon Sinek
Mm-hmm.
- VEVanessa Van Edwards
Micro-social skills are the social skills that you're already good at, that you didn't actually realize was a skill that you were naturally good at. So for example, telling a story is a micro-social skill, and there are some awkward people who are exceptional at telling very good real stories, embarrassing moments, case studies with a client. So I would say, "Okay, let's start with the micro-skill that you're very good at." That could be explaining something technical. That could be a story. That could be even quiet power, like listening really, really well. That could be a non-verbal thing. That could be you're really, really warm non-verbally. You're good at nodding. You're good at eye contact. So first it's identify what you're already good at because you need that courage to get you through the discomfort, right? So I say, "Okay, let's start with the micro-skill," and, and there's like a li- you know, we have a list of, like, 70 of them.
- SSSimon Sinek
Mm-hmm.
- VEVanessa Van Edwards
Okay, start with the micro-skill. Then who are the people who make you feel like your best self at work?
- SSSimon Sinek
Mm-hmm.
- VEVanessa Van Edwards
Who are the people already in your job where you're not overthinking? Let's try a little new micro-skill that you might be good at with them. So it's like we're using soft skills as an experiment, and we're starting with the good because the only way to get through it, to get through the cortisol, to get through the adrenaline of, like, your heart pounding when you're trying something new, is to fall back on the micro s- skill that you're good at. I also think the same thing in conversation. So there are topics that some of us are very good at discussing, right? Like, you're very good at discussing certain topics, but I'm sure if I were to ask you about something that you knew nothing about, you'd be like, "Tell me more," and then you'd be out of your depth. We need to have back pocket topics that we are just, like, so fired up about. Maybe we hit flow when we're talking about it. Maybe we're passionate about it. So if you're in conversation by accident with your boss or the client, you can bring up that thing you're very good at, and then you go like, "Oh, yeah, th- here's my rhythm," and then we can try the new stuff.
- 8:09 – 11:21
Where Did Our Places to Practice Being Human Go?
- SSSimon Sinek
As if social media and our phones haven't, like, done enough damage to us s- as social animals, this is another one of those where, you know... I mean, I can just tell you from my career as I'm listening to you, I used to try things out at dinner parties. I used to try things out-
- VEVanessa Van Edwards
Ugh
- SSSimon Sinek
... sitting on the plane talking to the person next to me.
- VEVanessa Van Edwards
Yes.
- SSSimon Sinek
When I first learned my why and I was practicing how do I say it to people-
- VEVanessa Van Edwards
Yes
- SSSimon Sinek
... and I got it wrong 100 times. You know, people think I'm this expert because I'm just naturally good at it. No, I practiced and practiced and practiced and practiced, but I practiced in these very safe environments-
- VEVanessa Van Edwards
No stakes
- SSSimon Sinek
... where the stake, the stakes were zero.
- VEVanessa Van Edwards
That's it.
- SSSimon Sinek
You know, oh, the person next to me on the plane thinks I'm an idiot, whatever, but those places are gone now.
- VEVanessa Van Edwards
That's it.
- SSSimon Sinek
Those places are gone.
- VEVanessa Van Edwards
Unless you create casual collisions.
- SSSimon Sinek
Yeah.
- VEVanessa Van Edwards
Right? We've gotten rid of a lot of those casual interactions. You know, even before you could kind of practice your first impression when you went out to grab groceries. You could practice your first impression when you went to grab something, but now if I need sugar, I'm not going to a neighbor. I'm ordering it on an app.
- SSSimon Sinek
Mm-hmm.
- VEVanessa Van Edwards
If I need to grab some dinner, I'm ordering it on an app. I'm not even running into a store and getting something. If I need to learn something, I'm looking it up on YouTube as opposed to calling a friend. I don't know if you remember this, but, like, dating ourselves. Remember when you didn't know something, you had to call someone who knew?
- SSSimon Sinek
Never had that experience. [laughs]
- VEVanessa Van Edwards
You never didn't know anything, or you didn't know who to call?
- SSSimon Sinek
Go on. [laughs]
- VEVanessa Van Edwards
Go on, yeah, yeah.
- SSSimon Sinek
[laughs]
- VEVanessa Van Edwards
Like, I remember that, of having to call someone and be like, "How do you do X?"
- SSSimon Sinek
Yeah.
- VEVanessa Van Edwards
And they would have to walk you through it on the phone.
- SSSimon Sinek
Yeah.
- VEVanessa Van Edwards
Those were ways to practice I don't know something.
- SSSimon Sinek
Yeah.
- VEVanessa Van Edwards
Saying I don't know is a s- is a skill, right? Being able to say it and ask for help, and so I think that we have to cr- recreate those to practice.
- 11:21 – 14:17
Where to Stand at a Party When You Don't Know Anyone
- VEVanessa Van Edwards
next party. Okay. The worst place to stand at a party is right near the entrance where people are putting away their coats or just getting off their shoes. They cannot make deep conversation because they're needing to do their things, right? Like, get their drink, get their food, go to the bathroom. So never stand, I call that, like, the entry zone. Like, never stand there. I also think a big mistake is to stand near the food. A lot of people stand near the food. The problem is, is when people are near the food, they're focusing on their food, and also you're gonna have a conversation mid-bite, which never works well. People want to sit down. So never stand there. My favorite place to stand is right as people exit the bar. So wherever the drinks are set up-It's that moment where someone turns around and faces the room with drink in hand that you are a social savior. They have just gotten their drink. They're turning around from just filling their drink with ice. If you are standing right there, you have a very easy opener. "So what brings you here? How's the drink? Is the wine good?" That moment is awkward for everyone. It doesn't matter how extroverted you are. If you are in a room where you don't know who you're gonna talk to next and you just had your filled drink, let me tell you, there's panic. Someone might not look panicked, but they're like, with their drink and they're like [laughs] "Who? Who? Who? Who? Who?" Let it be you. So that's my favorite place to stand, right as people exit the bar. Second choice. Let's say everyone's in groups.
- SSSimon Sinek
[laughs]
- VEVanessa Van Edwards
Are you s- are, are you like, "I don't know if I can do it"?
- SSSimon Sinek
I'm ... You're assuming that I want anybody to talk to me.
- VEVanessa Van Edwards
Well, that's, well-
- SSSimon Sinek
[laughs]
- VEVanessa Van Edwards
... that, that ... This is also a question I have.
- SSSimon Sinek
I'm gonna st-
- VEVanessa Van Edwards
This is a question I have
- SSSimon Sinek
... I'm standing by ... I'm totally standing by the coats.
- VEVanessa Van Edwards
N- okay. [laughs]
- SSSimon Sinek
[laughs]
- VEVanessa Van Edwards
No, not by the coats.
- SSSimon Sinek
[laughs]
- VEVanessa Van Edwards
Okay, the other place which you might like, which you might like, is, do you know where I was standing when I got here? By your art.
- SSSimon Sinek
Yeah.
- VEVanessa Van Edwards
Because I love art and I love books. So by someone's art-
- SSSimon Sinek
Yeah
- VEVanessa Van Edwards
... or by someone's bookcase, because one, I'm always fascinated by the art and books people have in their house. Like, I can learn about them. So no matter what, even if no one talks to me, I'm a happy camper.
- SSSimon Sinek
Mm.
- VEVanessa Van Edwards
'Cause I'm looking at the art, I'm looking at who did it, I'm thinking about it. Or the books, I'm like, ooh, what, so what are they reading right now?
- SSSimon Sinek
Yeah.
- VEVanessa Van Edwards
And sometimes you actually attract the right person. There are people who are also searching for the person. They've just come in, and if they see you, in your own mind totally happy by yourself, they might come over and be like, "Oh, you know, what is this person reading?" Or, "Wow, that's a beautiful painting." So that's a good way to do it. The last option, which I, I want you to try if you're willing, if you're brave enough, never walk up to a group and just stand there. It doesn't work. It doesn't work, and people often are like, "What is this person doing here?" Yeah. So what you wanna do is wait for a group to be in a moment of laughter or a moment of aha. Then you walk up, you touch someone lightly on the arm, and you say, "You look like you're having a great time. May I join?" That moment of goodness that's happening in that group, there's something magical happening in that group. They're laughing at something. They're having a aha moment. That is their peak openness moment. And if you walk in and you ask for help, social help, you are going to tug on a part of their heartstring that's like, "Oh, of, of course you can join. Come. You know, we were just talking about how, uh, her dog just, you know, did this thing in her couch. It was so funny. Let me tell you." So, "You look like you're having so much fun. May I join?"
- 14:17 – 16:48
The Most Critical Time to Learn Social Skills
- SSSimon Sinek
Are we living in a time where we shouldn't be having this conversation? You know, as social animals, you, you know, some more, some less, some better, some worse, but you bumble and fumble through life, and you learn a lot of these skills. You were saying because we don't call anybody up and ask for help.
- VEVanessa Van Edwards
Mm-hmm.
- SSSimon Sinek
You don't go to your neighbor. You don't, you know, borrow some sugar anymore.
- VEVanessa Van Edwards
Right. Mm-hmm.
- SSSimon Sinek
And if you have kids, you're not sending them to the neighbor to go get the sugar.
- VEVanessa Van Edwards
Mm-mm.
- SSSimon Sinek
You're not ... And so I, I was talking to z- a family. They have a 14-year-old who's afraid to answer the door-
- VEVanessa Van Edwards
Yeah
- SSSimon Sinek
... because there's a, might be a person there. These are things that, whether you wanted to or not, you had to learn them because that was the only way-
- VEVanessa Van Edwards
Right
- SSSimon Sinek
... to get these things.
- VEVanessa Van Edwards
Right.
- SSSimon Sinek
So are we living in a time where, though we could be helping people learn these things in the past, everything's exaggerated? Like, we're, like, we're having social struggles, social awkwardness more than we used to because there aren't the natural interactions that are forcing us to learn them.
- VEVanessa Van Edwards
Yes. I think we're in the most critical time that if we don't learn it on purpose, we never will.
- SSSimon Sinek
That's a scary thought.
- VEVanessa Van Edwards
It's terrifying.
- SSSimon Sinek
A friend of mine talks about this in terms of dating as well. She, she, she makes the connection to entrepreneurship-
- VEVanessa Van Edwards
Mm
- SSSimon Sinek
... where when you're young, you learn the discomfort of asking someone out, getting accepted, getting rejected-
- VEVanessa Van Edwards
Yeah
- SSSimon Sinek
... asking someone out, learning how to say no, learning how to say yes, no but I mean yes, but I mean yes, but I mean no.
- VEVanessa Van Edwards
Mm-hmm.
- SSSimon Sinek
And y- there's a repetition that goes with it-
- VEVanessa Van Edwards
Yeah
- SSSimon Sinek
... because i- if you, otherwise you'll never g- go out.
- VEVanessa Van Edwards
Mm-hmm.
- SSSimon Sinek
And whether you like it or not, you learn it. And now you don't have to learn it.
- VEVanessa Van Edwards
You have to learn it.
- SSSimon Sinek
You can swipe right. You never know that you've been rejected-
- VEVanessa Van Edwards
Mm-hmm
- 16:48 – 18:58
Social Friction at Work: Hidden Productivity Killer
- VEVanessa Van Edwards
Ambivalence and confusion is actually much harder to deal with socially-
- SSSimon Sinek
Yeah, that makes sense
- VEVanessa Van Edwards
... than toxicity. So if someone is having confusing social interactions, especially at work, productivity goes down-
- SSSimon Sinek
Yeah
- VEVanessa Van Edwards
... engagement goes down. I call it friction, right? Like, when I talk to companies where they're very focused, you know, bless them, on technology and tasks and productivity, and I love all those things, but if you don't focus on your social connectedness at work, on the social skills of your organization, you are gonna have so much friction that you're not gonna get things done. Social friction happens when you have someone on the team who goes, "I need help with this task. I don't know who to ask. I'll try AI. Mm, AI doesn't know. Uh, I could ask that colleague, but I don't really know that colleague. I never reach out to them. I'm afraid. I'm just gonna not ask."
- SSSimon Sinek
Yeah.
- VEVanessa Van Edwards
And so all this friction of I'm not gonna communicate, I'm gonna miscommunicate, I don't know if they like me, we're in a team meeting but I feel very uncomfortable so I'm gonna under-present my idea, or worse, external communication. You go to meet with a client, and because you're so socially awkward, you do the idea poor, right? You don't present the idea in a beautiful way, or you miss the mark because you're so wrapped up in your own head about your body language and your, how you're coming across that you can't even present it. That's missed business. I think the same thing is happening socially, where if we're not exercising social muscles, they will atrophy. I've been doing this for 20 years.This is the first time where I have students of five generations, right? I have 12-year-old students and I have 90-year-old students who are taking c- my classes. Never before have I had that. What I have learned is that oftentimes millennials, Xers, boomers, they will be like, "I'm uncomfortable, I'm awkward, but I'm gonna try it, and I'll try to figure out how to do it. Either I'd like it or I don't." My younger students are like, "I'm gonna craft my life and my career in a way where I don't have to try it."
- SSSimon Sinek
To avoid discomfort.
- VEVanessa Van Edwards
Right. And so they'll just say, "I'm really socially awkward, and so I, I have to work from home. I'm really socially awkward, so I'm gonna make sure that, uh, I do all my socializing via WhatsApp or via apps."
- SSSimon Sinek
Yeah.
- VEVanessa Van Edwards
And they limit the number of friction-
- SSSimon Sinek
Yeah, yeah, yeah
- VEVanessa Van Edwards
... interactions they're having, and it's very hard to practice social skills-
- SSSimon Sinek
Yeah
- VEVanessa Van Edwards
... if you're not socializing.
- 18:58 – 21:33
The Discomfort With Being Uncomfortable
- SSSimon Sinek
It's something that concerns me, which is the discomfort with being uncomfortable.
- VEVanessa Van Edwards
Right.
- SSSimon Sinek
And being uncomfortable is a fact of life. It's also, um, a normal social thing. And there's many things that factor-
- VEVanessa Van Edwards
Yeah
- SSSimon Sinek
... into discomfort. And to your point, which is I don't, you know, I'm socially awkward, so I'm just gonna, I h- I have to work from home.
- VEVanessa Van Edwards
That's it.
- SSSimon Sinek
Not I prefer to work from home.
- VEVanessa Van Edwards
I have to work from home.
- SSSimon Sinek
I have to work from home.
- VEVanessa Van Edwards
Yeah.
- SSSimon Sinek
Or even just, like, if something doesn't go well at work or you get in trouble, you know? And we're not talking about toxicity here, you know?
- VEVanessa Van Edwards
No, no.
- SSSimon Sinek
Like, very, there are very few sort of truly, truly toxic workplaces-
- VEVanessa Van Edwards
Yeah
- SSSimon Sinek
... where it's abusive and you're getting yelled at and demeaned and that-
- VEVanessa Van Edwards
And that you should be out of
- SSSimon Sinek
... and you should be out of there in two seconds, and that's not common.
- VEVanessa Van Edwards
No, it's confusion.
- SSSimon Sinek
The term toxic is thrown about a little too loosely that's really describing uncomfortable, you know?
- VEVanessa Van Edwards
Mm-hmm.
- SSSimon Sinek
It's a toxic workplace. I'm like, you mean you got in trouble for screwing something up?
- VEVanessa Van Edwards
[laughs]
- SSSimon Sinek
You know?
- VEVanessa Van Edwards
Yeah.
- SSSimon Sinek
Maybe your leader does or doesn't have the skills.
- VEVanessa Van Edwards
Yeah.
- SSSimon Sinek
And maybe they bumbled and fumbled it, but it's just uncomfortable.
- VEVanessa Van Edwards
Right.
- SSSimon Sinek
I think one of the greatest competitive advantages anyone can have in a workplace is, is knowing how to be okay being uncomfortable. To your point, you know, sales calls that go badly, it's uncomfortable. Being the one who makes it go badly, really uncomfortable.
- VEVanessa Van Edwards
Rough.
- 21:33 – 36:07
The Business Card Trick: Creating Conditions vs. Being Charming
- SSSimon Sinek
things popping through my head. I love sitting down with you because you are, uh, affirming and reinforcing a lot of things that I stumbled on by accident in my career.
- VEVanessa Van Edwards
Mm-hmm.
- SSSimon Sinek
So I'll give you an example. I was a young entrepreneur and I would, I'd come u- Somebody f- fortunately gave me some feedback, like, "You're coming on too strong."
- VEVanessa Van Edwards
Ugh.
- SSSimon Sinek
You know? And-
- VEVanessa Van Edwards
Wow
- SSSimon Sinek
... it's mainly discomfort and it's mainly insecurity and it's mainly like I gotta close every deal e- with everybody I meet immediately-
- VEVanessa Van Edwards
Yeah
- SSSimon Sinek
... otherwise it's never gonna happen, you know? And so t- too much, right?
- VEVanessa Van Edwards
Yeah.
- SSSimon Sinek
And so I, I came up with a trick for myself. I would only give someone my business card if they asked.
- VEVanessa Van Edwards
Ooh, love it.
- SSSimon Sinek
That was my rule. If they didn't ask, and they... I was sitting there sometimes like, "Argh, I wanna give it so badly."
- VEVanessa Van Edwards
[laughs]
- SSSimon Sinek
So I had to learn to create value, be charming, be nice to the point where they go, "Do you have a card?"
- VEVanessa Van Edwards
Love it.
- SSSimon Sinek
And now it drives me nuts when somebody walks up to me and goes, "Hey, nice to meet you. Here's my card." I'm like, "Didn't ask for it."
- VEVanessa Van Edwards
Like, no, you didn't earn that.
- SSSimon Sinek
Didn't earn it. Don't-
- VEVanessa Van Edwards
I love it
- SSSimon Sinek
... and, like, you know.
- VEVanessa Van Edwards
PSA, don't, don't do that to Simon.
- SSSimon Sinek
But, but, but it, but it really helped me-
- VEVanessa Van Edwards
Hmm
- SSSimon Sinek
... hone a skill.
- VEVanessa Van Edwards
Yeah.
- SSSimon Sinek
But it wasn't 'cause I was like, "I'm gonna be charming." That wasn't the goal.
- VEVanessa Van Edwards
No.
- SSSimon Sinek
The goal was, how do I create an environment where, uh, they'll ask me for my business card? Or when I would have a first-time client meeting-
- VEVanessa Van Edwards
Mm-hmm
- 36:07 – 42:20
The Ambivert Reality: Social Fitness and Friendship Nutrition
- VEVanessa Van Edwards
trouble.
- SSSimon Sinek
Also, it's selfish.
- VEVanessa Van Edwards
Hmm.
- SSSimon Sinek
Uh, you know, which is I'm going to do all these things so that people like me more-
- VEVanessa Van Edwards
Ah, yeah
- SSSimon Sinek
... versus I'm going to offer value.
- VEVanessa Van Edwards
A value. There you go. Yeah.
- SSSimon Sinek
I'm going to do something for you.
- VEVanessa Van Edwards
Yeah.
- SSSimon Sinek
And my, my metric-
- VEVanessa Van Edwards
Yeah
- SSSimon Sinek
... of that I've done something for you is you'll say yes to a meeting, you'll ask me for a business card, or you'll give me your business.
- VEVanessa Van Edwards
Yeah.
- SSSimon Sinek
You know, all of these things are metrics and proof of perception of value.
- VEVanessa Van Edwards
Hmm. I like it, 'cause we talk... I was talking about social fitness. What if we... I mean, I'm just thinking out loud, but like what if you thought about social metrics, right? Like, what means that your intention's matching your action-
- SSSimon Sinek
Yeah
- VEVanessa Van Edwards
... is like people are wanting to spend time with you, people feel like you're being helpful to them.
- SSSimon Sinek
Yeah.
- VEVanessa Van Edwards
People say to you, "Wow, I've loved spending time with you." Those are all the metrics that you're going for.
- SSSimon Sinek
I mean, look, you and I know it from being in the world, right, which is if you're an entrepreneur or a salesperson or you do anything that has some sort of c- collection metric-
- VEVanessa Van Edwards
Yeah
- SSSimon Sinek
... whether it's money or followers or whatever, you know, which is you can manipulate people and trick people and get people to click or buy or any of these things, but the problem is the metric-
- VEVanessa Van Edwards
Mm
- SSSimon Sinek
... right? Which is if you're driven by the metric-
- VEVanessa Van Edwards
Right
- SSSimon Sinek
... then you will find ways to drive the metric.
- VEVanessa Van Edwards
Mm-hmm.
- SSSimon Sinek
But if you are driven to create authenticity and to create value and offer people something, money is the unintended byproduct of being part of something larger than yourself. And so of course I look at book sales and I look at, you know, I look at those things-
- VEVanessa Van Edwards
[laughs]
- SSSimon Sinek
... but only over the course of time.
- 42:20 – 46:56
Micro-Social Skills: Finding the Parts of Yourself You Like
- SSSimon Sinek
but I can-
- VEVanessa Van Edwards
You can pay it forward
- SSSimon Sinek
... pay it forwards, yeah.
- VEVanessa Van Edwards
That... But that is a social skill that we shouldn't ignore these micro-social skills because those are incredibly empowering for you and for them, right? Like, you know that was the right thing. You can think back and think, "I'm so glad I did that. Even though it was awkward, I still did it."
- SSSimon Sinek
This is such an awkward conversation and uncomfortable conversation. I'll tell you why.
- VEVanessa Van Edwards
Okay, tell me. [laughs]
- SSSimon Sinek
Right? Uh, this, and this just so-
- VEVanessa Van Edwards
Are you mad at me?
- SSSimon Sinek
No.
- VEVanessa Van Edwards
Okay.
- SSSimon Sinek
I wouldn't tell you. Oh, now I'm-
- VEVanessa Van Edwards
Oh, no
- SSSimon Sinek
... agreeing with your head. I know, I know. No, that was cruel. Sorry.
- VEVanessa Van Edwards
[laughs]
- SSSimon Sinek
No, I'm not mad. Here's why this is an uncomfortable conversation. It just sort of struck me, and I know you deal with this all the time, which is-
- VEVanessa Van Edwards
Mm
- SSSimon Sinek
... no matter how much you say, "I really wanna give people value, and I really wanna serve, and I really wanna do this"-
- VEVanessa Van Edwards
Mm-hmm
- SSSimon Sinek
... at the end of the day, you cannot separate all of our inherent desire to be liked, included, seen, heard, understood, belong.
- VEVanessa Van Edwards
No, you can't.
- SSSimon Sinek
You can't separate it.
- VEVanessa Van Edwards
You can't, no.
- SSSimon Sinek
And so there is a selfishness or a, an insecurity that goes along even when we offer value-
- VEVanessa Van Edwards
Yes
- SSSimon Sinek
... even when it's genuine, even when it's authentic, and even though that might not be the driving, it's in the recipe. It's in the mix.
- VEVanessa Van Edwards
Mm-hmm.
- SSSimon Sinek
And so I guess the question isn't negating or ignoring the fact that there is, even if it's just 'cause it feels nice-
- VEVanessa Van Edwards
Mm-hmm
- SSSimon Sinek
... right, to be included.
- VEVanessa Van Edwards
And socially safe.
- 46:56 – 49:51
The Man Who Stayed: How Love Taught Self-Love
- VEVanessa Van Edwards
probably meeting my husband. I met my husband at age 20, so we've been together for 20 years, and I was peak awkward [laughs] when he met me, and he just never left. In attachment theory, I'm, like, avoidant, dismissive, and so I learned very young to just avoid and be independent. And when I was awkward-
- SSSimon Sinek
Safety mechanism.
- VEVanessa Van Edwards
Yeah.
- SSSimon Sinek
Mm-hmm.
- VEVanessa Van Edwards
And so when I was awkward or I did something wrong, and he would give me all kinds of feedback. My awkwardness comes out as, um, over-questioning. My awkwardness comes out as, um, trying to overcompensate, and he would literally say to me, like, "A version of too much." And he didn't leave, though.
- SSSimon Sinek
Mm.
- VEVanessa Van Edwards
He would give me the feedback and then be like, "Well, gonna try again next time." [laughs] Or I would leave a party and be like, "I think everyone's angry at me," and he'd be like, "I don't think they're angry, but I think she's angry at you, and here's why." But he never left. And then he was like, "Let's do this forever." And I was like, "Really?" And that really surprised me because he saw me through all my early business years, all my socially awkward years. You know, I met him in college. That wasn't a moment. It was... I was really shocked when he just wanted to stay with me.
- SSSimon Sinek
So you believed him.
- VEVanessa Van Edwards
I believed him 'cause he didn't wanna go.
- SSSimon Sinek
So the minute you believe that people like you for you and that sometimes people are angry at you-
- VEVanessa Van Edwards
Yes
- SSSimon Sinek
... and that's okay, too-
- VEVanessa Van Edwards
Yes
- SSSimon Sinek
... then-You liked yourself because if he didn't stick around, then you would reinforce the narrative to yourself that, "I'm clearly a bad person, I'm not a nice person"-
- VEVanessa Van Edwards
'Cause everyone else had left
- SSSimon Sinek
... there's nothing to like because no one likes me.
- VEVanessa Van Edwards
Right, and no one stays.
- SSSimon Sinek
No one stays, and-
- VEVanessa Van Edwards
I was truly shocked when he proposed. I was, like, truly shocked. I was like, "You... Why would you wanna marry me?"
- SSSimon Sinek
Did you believe him the first time he said, "I love you"?
- VEVanessa Van Edwards
No, I didn't.
- SSSimon Sinek
How many times did he have to say it? What did he have to do-
- VEVanessa Van Edwards
Oof
- SSSimon Sinek
... to prove it to you? That... Not prove it to you-
- VEVanessa Van Edwards
Moved
- SSSimon Sinek
... that's the wrong-
- VEVanessa Van Edwards
Moved. [laughs] I did not believe him.
- SSSimon Sinek
But you could, you could still think he's nuts and insane and crazy.
- VEVanessa Van Edwards
When he moved, I was like, "You wanna be near me?"
- SSSimon Sinek
Right. So was that, was that-
- 49:51 – 58:32
The Antidote to Awkwardness Is Helping Someone Else
- SSSimon Sinek
There's an irony in it, right?
- VEVanessa Van Edwards
Mm-hmm.
- SSSimon Sinek
If I choose to only see the good in you, at some point you'll believe me. It reinforces that we cannot live without each other. This entire conversation of how can I be likable and how can I build my social grit and how can I have a conversation, it's all very me, me, me, me, me, me, me.
- VEVanessa Van Edwards
Right.
- SSSimon Sinek
And rather to go through life and saying, "You know what? How can I help somebody else feel not awkward? How can I help somebody else feel normal?"
- VEVanessa Van Edwards
Mm-hmm.
- SSSimon Sinek
In fact, I wouldn't even say feel not awkward because it reinforces the awkward.
- VEVanessa Van Edwards
Right.
- SSSimon Sinek
How can I help someone feel normal? What touched a nerve? When did you will up?
- VEVanessa Van Edwards
I think that it actually takes courage to search for good in people, because right now we're very focused on what's wrong with everyone. [laughs]
- SSSimon Sinek
But what touched a nerve with you?
- VEVanessa Van Edwards
I think that he... All my bad, my awkwardness, my difficulty, he was like, "I still see good in you, and we can figure it out." I took so long for me to believe that.
- SSSimon Sinek
Mm.
- VEVanessa Van Edwards
And that was extremely kind. And I still feel that. That's what kind of makes me emotional is, like, I still feel like he has to sometimes put up with me, you know, and he still is like, "I'm here," you know? [laughs] And I'm like, how generous. Because his generosity allows me to be brave socially. It allows me to be brave in business. Like, I started my company three months after I met him.
- SSSimon Sinek
Mm.
- VEVanessa Van Edwards
And-
- SSSimon Sinek
'Cause you had the courage
- VEVanessa Van Edwards
... I had the courage-
- SSSimon Sinek
Yeah
- VEVanessa Van Edwards
... 'cause I had a base. And I was also thinking-
- SSSimon Sinek
You felt not alone.
- VEVanessa Van Edwards
I felt not alone, and that I wouldn't be alone.
- SSSimon Sinek
Mm-hmm.
- VEVanessa Van Edwards
Even if the business failed.
- SSSimon Sinek
And that's, by the way, that's where courage comes from, which is-
- VEVanessa Van Edwards
Ugh
- SSSimon Sinek
... you only need one person in your life who's like, "I got you, and even if it goes sideways, I'll be with you."
- VEVanessa Van Edwards
That's it.
- SSSimon Sinek
You know? The-
- VEVanessa Van Edwards
And I, I did have a failed business.
- 58:32 – 58:59
Why You Have to Push Your Boundaries
- SSSimon Sinek
As always, thank you for watching. If you liked this episode, please subscribe to A Bit of Optimism for more interesting guests and even more interesting conversations. New episodes drop every Tuesday. You can also watch A Bit of Optimism on Spotify, and remember, Spotify Premium users can enjoy the show ad-free. But if you'd like more optimism right now, click here to watch another episode. Until next time, take care of yourself, take care of each other.
Episode duration: 59:00
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