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Simon SinekThe Smell of Memory with scent designer Dawn Goldworm | A Bit of Optimism Podcast
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EPISODE INFO
- Released
- July 31, 2024
- Duration
- 42m
- Channel
- Simon Sinek
- Watch on YouTube
- ▶ Open ↗
EPISODE DESCRIPTION
Our sense of smell has the deepest tie to emotion and memory. But it’s also the most overlooked. In business, that’s a giant missed opportunity. Dawn Goldworm knows how to use scent to evoke emotion and create loyalty. From Lady Gaga to Ferrari to books, Dawn designs signature fragrances that allow humans to connect with brands in a more meaningful way. A perfumer turned entrepreneur, her company 12.29 works with some of the biggest names in hospitality, fashion, automotive, and beyond. Many years ago, Dawn helped me create the Scent of Optimism. I was excited to talk with her about what it takes to compose a new smell from scratch and why smell has the unique ability to make a brand instantly memorable. This…is A Bit of Optimism. To learn more about Dawn and her work, check out: https://1229scent.com/ ⏰ Timestamps: 0:00 Life as a nose 5:23 The link between smell and memory 12:29 Creating fragrances with accords 15:25 How Nike uses scent 19:17 One smell we all love and one smell we all hate 26:04 How to scent Porsche, Valentino, and Simon’s book 38:43 The actual smell of money + + + Simon is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do. Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game. + + + Website: http://simonsinek.com/ Live Online Classes: https://simonsinek.com/classes/ Podcast: http://apple.co/simonsinek Instagram: https://instagram.com/simonsinek/ Linkedin: https://linkedin.com/in/simonsinek/ Twitter: https://twitter.com/simonsinek Facebook: https://www.facebook.com/simonsinek Simon’s books: The Infinite Game: https://simonsinek.com/books/the-infinite-game/ Start With Why: https://simonsinek.com/books/start-with-why/ Find Your Why: https://simonsinek.com/books/find-your-why/ Leaders Eat Last: https://simonsinek.com/books/leaders-eat-last/ Together is Better: https://simonsinek.com/books/together-is-better/ + + + #SimonSinek
SPEAKERS
Author and leadership speaker, host of the A Bit of Optimism podcast.
Dawn Goldworm
guestScent designer and professional perfumer (“nose”) known for creating branded scents and olfactory experiences.
EPISODE SUMMARY
In this episode of Simon Sinek, featuring Simon Sinek and Dawn Goldworm, The Smell of Memory with scent designer Dawn Goldworm | A Bit of Optimism Podcast explores How scent shapes memory—and how brands engineer emotional loyalty Dawn Goldworm describes how smell routes quickly to the limbic system, linking scent tightly to emotion and memory and making it a powerful tool for creating loyalty.
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