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Stanford Graduate School of BusinessStanford Graduate School of Business

Use Body Language to Rock Your Next Presentation

How to use body language to communicate ideas in a presentation; tips and tricks to combat common body language problems such as T Rex arms, etc. (Group Members: Brad Hungerman, MBA '16, Irina Issakova, MBA '16, Paul Needham, MBA '17, Binu…

Paul NeedhamhostBrad Hungermanhost
Jul 26, 201610mWatch on YouTube

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At a glance

WHAT IT’S REALLY ABOUT

AWESOME body-language framework to project confidence and keep audiences engaged

  1. The episode uses an opening scenario of a nervous presenter to illustrate how poor eye contact, self-protective posture, and fidgeting can derail a talk even when the content is prepared.
  2. The presenters argue that nonverbal communication—especially body language—is crucial for career outcomes and cite surveyed opinions about presentation skills and “executive presence” in promotion decisions.
  3. They introduce the “AWESOME” method, emphasizing facial cues like an eyebrow flash and an authentic smile to build connection and confidence at the start of a presentation.
  4. They add lower-body and gestural tactics, including sparing steepling, open-palm gestures, and forward/back movement to emphasize points and signal transitions.
  5. A story about Humans of New York is used to argue that trust with strangers depends less on script and more on body language that conveys relaxation and confidence, especially amid biases like accent bias or speaking in a second language.

IDEAS WORTH REMEMBERING

5 ideas

Body language is positioned as a major driver of how your message lands.

The presenters argue that nonverbal signals dominate how messages are received, and they cite figures like “93% of communication is nonverbal” and “50% is body language alone” to justify focusing on physical presence, not just words.

Nervous, closed-off body language can undermine content so much that you lose the room.

In the opening example, Brad’s nervous behaviors—low-power, self-protective posture, touching his neck/hair, holding a cup as a barrier, and poor eye contact—lead to audience disengagement and people leaving.

Lead with the eyes and brows to project authenticity and engagement.

Paul says the “top half” of the face is perceived as more authentic than the mouth area, so using engaged eyes and raised eyebrows (without exaggeration) can build connection as you begin speaking.

A genuine smile is framed as both an audience-connection tool and a confidence tool.

Paul emphasizes that an authentic smile increases audience engagement and also boosts the speaker’s confidence; he links smiling to internal effects that make you feel more powerful and confident.

Hands should signal confidence and emphasis—without overdoing it or appearing aggressive.

Brad recommends using steepling sparingly and with purpose to signal confidence and emphasize points, and pairing it with open-palm gestures to emphasize without seeming aggressive (as opposed to pointing).

WORDS WORTH SAVING

5 quotes

Okay, Brad, you got this. You've been preparing, you've done your power poses, you got your blue bottle coffee. Just don't spill it on Marc Benioff and you're gonna be fine.

— Paul Needham

70% of Americans believe that presentation skills are crucial for career success.

— Brad Hungerman

Senior executives have been surveyed in the past, they've said that executive presence accounts for 26% of what it takes to get promoted to the next level.

— Brad Hungerman

When you emote with the top of your face, when you raise your eyebrows, when you show interest, when you light up your eyes, people feel a connection coming out of that.

— Paul Needham

The interesting conclusion that he has come to is that the script doesn't matter. All that matters is the body language.

— Unattributed

Read the available transcript
Nervousness cues and audience disengagementNonverbal communication statistics and career impactAWESOME framework overviewEyebrow flash and top-of-face authenticityAuthentic smiling and confidenceSteepling and open-palm hand gesturesPurposeful movement for emphasis and transitions

SPEAKERS

  • Paul Needham

    host

    Stanford Graduate School of Business presenter who teaches body-language techniques for presentations.

  • Brad Hungerman

    host

    Stanford Graduate School of Business faculty member presenting on nonverbal communication and executive presence.

High quality AI-generated summary created from speaker-labeled transcript.

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