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Tim FerrissTim Ferriss

NYT Bestselling Author on Writing 200+ Children's Books — Tish Rabe

Tish Rabe the New York Times bestselling author of more than 200 children's books with more than 11 million copies sold. She has written for Sesame Street, Disney, PBS Kids, Curious George, Clifford, and many more. She now heads her own children's book publishing company, Tish Rabe Books: https://www.tishrabebooks.com/ This episode is brought to you by: Circle complete community platform for your community, events, and courses — all under your own brand: https://Circle.so/Tim AG1 all-in-one nutritional supplement: https://DrinkAG1.com/Tim Helix Sleep premium mattresses: https://HelixSleep.com/Tim [00:00] Preview [00:40] How an opera major became a bestselling children’s author and songwriter. [03:29] Tish’s trashy debut on television treasure Sesame Street. [03:53] Pitching a childhood memory to dead silence — and landing book number one. [07:45] The value of writing a story’s ending first. [10:04] Jim Henson: The kind, gentle giant with a mind of steel. [11:17] Keeping kids and their parents entertained with double-level humor. [11:58] How Tish put her music training to work with Big Bird and Oscar the Grouch. [15:33] From nine-note auditions to signing on with Sesame Street‘s mission to level the kindergarten playing field. [19:39] Churning out children’s books and writing bangers about animal gestation periods and lumber measurement for 3-2-1 Contact. [23:55] The zero-rhyming genius of Joe Raposo’s “Bein’ Green” and why it works. [27:10] Curriculum is king: Focus groups, orange Oscar, and making sure the kids aren’t lost. [29:34] Random House rejected her book, but the late Dr. Seuss took a second look. [34:43] Accepting the Widow Seuss’s challenge to write a book for babies in utero and ending up with a bestseller. [38:06] The secret to perfect rhyme in Dr. Seuss’s paradigm. [41:58] Is rhyming a part of Tish’s DNA, or did she learn it along the way? [44:58] The time Tish transformed a planet from pizza into nickels to make her deadline. [46:36] Has music as a mission preserved Tish’s cognition? [51:59] What does Tish aim to do with the company she started in her 70s? [58:10] Sometimes Apart, Always in My Heart: A military kid’s book born from a POW father’s legacy and a high-five traced on paper. [01:02:28] Alaska the stuffed dog, financial literacy bunnies, hallucinated seagulls, and 843 acres of Central Park in 24 pages. [01:10:04] Tish’s campaign to get free books to kids in underserved neighborhoods. [01:11:09] Advice for aspiring children’s book authors. [01:12:57] Tish doesn’t get derailed by writer’s block — she prepares for it. [01:14:40] When Michelle Obama added 16 pages to a book Tish thought would be boring. [01:16:54] Big Bird in China, 1982: One hand-painted costume, 13 days of rain, zero coffee, and a five-year-old who memorized the wrong script. [01:21:02] Tish’s billboard. [01:22:05] Kindness is Caring, Friendship is Sharing and other parting thoughts. Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded one billion downloads and been selected for “Best of Apple Podcasts” three years running. Sign up for "5-Bullet Friday" (Tim's free weekly email newsletter): https://go.tim.blog/5-bullet-friday-yt/ Follow the Tim Ferriss Podcast: https://tim.blog/podcast/ Visit the Tim Ferriss Blog: https://tim.blog/ Follow Tim Ferriss on Twitter: https://twitter.com/tferriss/ Follow Tim Ferriss on Instagram: https://www.instagram.com/timferriss/ Like Tim Ferriss on Facebook: https://www.facebook.com/TimFerriss/

Tish RabeguestTim Ferrisshost
Feb 18, 20261h 25mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Tish Rabe on Sesame Street lessons and Seuss-style rhyme craft

  1. Tish Rabe said she trained as an opera singer, but a job opportunity on Sesame Street—initially because she could type—turned into years of performing and creative production work.
  2. She described Sesame Street as a uniquely creative environment guided by educational research, curriculum targets, and focus groups to ensure kids weren’t lost while still entertaining adults.
  3. She credited Sesame Street writers with teaching her to write endings first, a habit she still uses because the last page is the final message a child hears before a book closes.
  4. She explained how Random House rejected her rhyming manuscript due to Dr. Seuss’s primacy there, then offered her the chance to write Dr. Seuss science books under strict rhythm-and-rhyme constraints.
  5. She said she started Tish Rabe Books in her 70s to publish the kinds of books she wanted to exist—like dialogic reading titles—and to support efforts to get books to children who don’t have them.

IDEAS WORTH REMEMBERING

5 ideas

A career in children’s media can start from an unexpected skill and a single relationship.

She studied opera (with a jazz minor), moved to New York to audition, and got pulled into Sesame Street because her high school music teacher worked there and asked if she could type—leading to a job as music production assistant and eventually singing on the show and specials.

On Sesame Street, creativity thrived inside strict educational guardrails.

She described Sesame Street as highly improvisational and idea-generating, but ultimately constrained by educational goals: each season had specific learning objectives, and material had to align with what the show aimed to teach.

Writing the ending first is her core structural tool for children’s books.

She said Sesame Street writers taught her to write the ending first, and she applies it by drafting the last page before writing the rest—because it’s the final message kids hear before the book closes.

Keeping parents entertained is part of teaching kids effectively.

She emphasized that Sesame Street pioneered “double-level humor,” writing jokes kids enjoy while layering in material that keeps parents engaged, partly because kids learned more when parents watched with them.

A rejection became the entry point to her Dr. Seuss writing opportunity.

She said Random House rejected her rhyming manuscript because it was “the rhyming home of Dr. Seuss,” then offered her the chance to write a Dr. Seuss science series for early readers; she received stacks of research and had to deliver two books in four months.

WORDS WORTH SAVING

5 quotes

Somebody said once he was a gentle giant with a mind of steel.

— Tish Rabe

The big thing I learned from the Sesame Street writers, and it has saved me many, many, many times, is that they wrote the endings first.

— Tish Rabe

It's a very important page in children's books 'cause it is the last page they hear before the book is shut, go to sleep, take a nap, go out to play, whatever, and I always write the last page first. Always.

— Tish Rabe

I am on this lifetime mission of trying to get free books to kids who don't have any.

— Tish Rabe

Remember that children are our most precious gift.

— Tish Rabe

Opera training and early auditionsSesame Street creative cultureEducational research, curriculum, and focus groupsDouble-level humor for kids and parentsWriting endings firstSongwriting process for children’s science/learning contentDr. Seuss rhythm, rhyme rules, and invented words

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