Helping Founders Go Direct in a New Era of PR & Comms with Lulu Cheng Meservey | Ep. 25

ℹ️ EPISODE INFO

Released

September 24, 2025

Duration

50m

Channel

Uncapped with Jack Altman

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

(If you enjoyed this, please like and subscribe!) Lulu Cheng Meservey is the leading voice in the new age of PR and comms and is the founder of Rostra, an advisory firm helping founders go direct. Lulu has been a trusted voice for founders like Palmer Luckey at Anduril, Eric Glyman at Ramp, and Brian Armstrong at Coinbase. She previously ran corporate affairs and communications for Activision Blizzard and was the head of comms for Substack. Lulu writes an acclaimed newsletter called Flack, where she proposes her new playbook for communications and shares tactical advice for how to help win over the people who matter, without wasting time or inducing cringe. A few memorable moments:

• Aura is code for good communicator
• People like to have assumptions for the level of celebration you deserve
• The correct version of this company has him in it
• Words that mean the same thing aren’t perceived the same way
• Comms is the last thing to be uniquely human

Timestamps: (0:00) Intro (0:50) Comms having a moment (3:43) Breaking through the noise (6:30) What makes a great story (9:58) Creating story arcs (17:29) Flow and stock (20:29) All press is good press (23:25) Leaning into authenticity (28:10) Word choice (35:09) Impact on recruiting (42:48) The business of comms (45:48) Comms predictions (48:18) Tech & media relationship More on Lulu: https://x.com/lulumeservey https://www.getflack.com/ https://rostra.co/ More on Jack: https://www.altcap.com/ https://x.com/jaltma https://linktr.ee/uncappedpod Email: friends@uncappedpod.com

🎤 SPEAKERS

• Lulu Cheng Meservey

  guest

• Jack Altman

  host

🧾 EPISODE SUMMARY

In this episode of Uncapped with Jack Altman, featuring Lulu Cheng Meservey and Jack Altman, Helping Founders Go Direct in a New Era of PR & Comms with Lulu Cheng Meservey | Ep. 25 explores lulu Cheng Meservey on narrative arcs, aura, and founder-led comms strategy Lulu Cheng Meservey argues that comms is increasingly decisive because reputation, “aura,” and founder conviction shape whether companies win talent, attention, and ultimately market value.

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