Skip to content

By playing, you agree to uListen's Terms and Privacy Policy and YouTube's Terms of Service.

What Now? With Trevor NoahWhat Now? With Trevor Noah

If I Ruled the World: Tressie McMillan Cottom Throws Down | What Now? with Trevor Noah Podcast

For this round of If I Ruled the World, Christiana and I are joined by one of our favourite friends-of-the-show Tressie McMillan Cottom.

ChristianahostTrevor NoahhostTressie McMillan Cottomguest
Jun 5, 202550mWatch on YouTube

Summaries, chapters, transcripts, and FAQs on this page are made by uListen, not YouTube.

Great conversations run long. Their best ideas don't have to.

uListen is free on iPhone, iPad, Android, Chrome, and Claude.

See how

Transcript

  1. 0:00 – 0:04

    Intro

    1. CH

      [upbeat music]

  2. 0:04 – 0:31

    Will Trevor Run for Office? Cold Open

    1. CH

      I think he's gonna run for office in South Africa.

    2. TN

      When, when I was-

    3. TC

      Okay. Can I tell you-

    4. CH

      That's my prediction

    5. TC

      ... I told him that the first time I met him

    6. CH

      ... Trevor's gonna be president.

    7. TN

      No, no, no, no, no, no, no.

    8. CH

      Trevor, Trevor's gonna be the president of South Africa.

    9. TC

      Trevor, you won't remember this, but I said, "So what, you're gonna go home and run for office?"

    10. TN

      No, no, no, no.

    11. CH

      Yeah, yeah.

    12. TC

      And you went, "What?"

    13. TN

      No, no, no.

    14. CH

      He's gonna be the, he's gonna be the president of South Africa.

    15. TN

      No, no, no, no, no.

    16. TC

      See-

    17. CH

      Zelensky used to be a comedian

    18. TC

      ... I-

    19. TN

      Yes

    20. TC

      ... did not-

    21. TN

      And look at his life now

    22. TC

      ... holy. [laughs]

    23. CH

      [laughs]

    24. TC

      Okay.

    25. TN

      Look at his life now.

    26. TC

      Maybe not a good, maybe not a good example. [upbeat music]

  3. 0:31 – 4:39

    The Rules of 'If I Ruled the World'

    1. TN

      This is What Now? With Trevor Noah. [upbeat music] Well, all right. You ready to play some If I Ruled the World?

    2. TC

      I'm ready.

    3. TN

      All right. Let's do it. This is one of my favorite games to play with people, and there are few people in the world-

    4. CH

      [laughs]

    5. TN

      ... who are more my favorite than Tressie McMillan Cottom.

    6. CH

      Tressie, Tressie, Tressie.

    7. TN

      I'll tell you why. I'll tell you why. So what I love about playing the game If I Ruled the World is oftentimes we think about the world in a gradual way, and I think sometimes as people we get bogged down in what we perceive possibility to be.

    8. CH

      Oh, yeah.

    9. TN

      Right?

    10. TC

      Mm-hmm. Mm-hmm.

    11. TN

      And so I love playing the game for myself and for other people because I think it's good to remind ourselves that everything is possible if you don't think that it's impossible, and you cannot even get to it if you think it's not. Does that make sense?

    12. CH

      Mm-hmm.

    13. TC

      Yep.

    14. TN

      So y- y- it's impossible to fly, but someone goes like, "But maybe it isn't."

    15. TC

      Yeah.

    16. TN

      And then one day you're flying, right?

    17. TC

      Mm-hmm.

    18. CH

      Yeah.

    19. TN

      We, so we don't know. And not everything is possible, but everything's impossible if you don't try to get there. So If I Ruled the World is a very simple game that we play. Uh, everyone gets a chance to say what they would do if they ruled the world. And when I mean ruled the world, don't get bogged down. Don't worry about bureaucracy.

    20. CH

      [laughs]

    21. TN

      Don't worry about, like, people coming after you or not coming after you. Don't worry about voting. Everyone develops amnesia.

    22. TC

      They're gonna love you.

    23. CH

      Yeah.

    24. TN

      No, they develop amnesia.

    25. TC

      Okay.

    26. TN

      So they won't go, "But it used to be like this."

    27. TC

      Uh-huh.

    28. CH

      Yeah.

    29. TN

      No, it is not like that.

    30. TC

      Okay.

  4. 4:39 – 8:55

    Christiana's Monthly Word Limit for Online Text

    1. TN

      All right.

    2. CH

      All right. So If I Ruled the World, in my crypto fascist state, I would put a restriction on the amount a person is allowed to contribute to the public discourse in text.

    3. TC

      Oh. [laughs]

    4. CH

      So you have a limited amount of words-

    5. TC

      Shots fired

    6. CH

      ... per month you can contribute to the ... And it doesn't matter the platform.

    7. TN

      Every time I think I know how crazy Christiana is-

    8. CH

      [laughs]

    9. TN

      ... this woman surprises me.

    10. TC

      Wow.

    11. CH

      I thought this through, guys.

    12. TN

      Keep going. Okay.

    13. CH

      You, we need to put ... So there's freedom of speech in the real world.

    14. TC

      Mm-hmm.

    15. CH

      But when it comes to freedom of text, there is restriction.

    16. TC

      [laughs] Freedom of text.

    17. CH

      There is not freedom of text.

    18. TC

      This call-

    19. TN

      Okay. Okay

    20. TC

      ... this carve out freedom of text, that's, that's interesting.

    21. TN

      This is, this is interesting.

    22. CH

      Restriction.

    23. TN

      So I, okay.

    24. CH

      Remember the, the white man said, "The pen is mightier than the sword" for a reason.

    25. TC

      Yes. Yes.

    26. TN

      Okay. Okay, fine. And that guy was stabbed by the sword afterwards.

    27. TC

      [laughs]

    28. TN

      But okay. Let's, okay. I have a question, but I mean, please.

    29. TC

      Okay. How are you going to ... Because arguably everything now is text, right?

    30. CH

      Yeah.

  5. 8:55 – 18:33

    Paid Influence, Bots, and Why the Word Cap Fails

    1. TN

      Yeah, I'm, I'm gonna, this is a, a no for me, because I don't think you're solving the issue you're trying to solve. So understanding how a lot of the social discourse has been shaped in America and around the world I think is very important for people. We really saw this around Black Lives Matter.

    2. TC

      Mm-hmm.

    3. TN

      Right? Most people still do not know that most of the memes and the tweets and the posts that they saw came from Russia.

    4. TC

      Mm.

    5. TN

      Right?

    6. TC

      Mm-hmm.

    7. TN

      Now, I'm not saying this as like a Hillary and the Russ- No, no, no, no, no. I'm just saying on, like, a very simple level.

    8. TC

      Yeah.

    9. TN

      They found a lever that they could pull. In the same way North Korea has focused on hacking crypto.

    10. TC

      Yes.

    11. TN

      Like, North Korea, I don't, most people don't even, like, know this.

    12. TC

      Mm.

    13. TN

      North Korea has gone on, like, a very concerted mission to hack crypto-

    14. TC

      Train big farms

    15. TN

      ... wallets around the world.

    16. TC

      That's right, yeah.

    17. TN

      And they've gone, "Oh, this money's untraceable."

    18. TC

      Mm-hmm.

    19. TN

      "But it's usable everywhere, and it's really powerful."

    20. TC

      Mm.

    21. TN

      "And when you steal it, no one can come after you."

    22. TC

      That's right.

    23. TN

      So North Korea's gone out. They steal tons of crypto everywhere in the world.

    24. TC

      Yeah.

    25. TN

      And no one can, like, do anything about it, 'cause you can't, like, really prove it's them, and it's, and they can use it.

    26. TC

      Mm.

    27. TN

      You can't, like, stop them, okay? The same thing happened in and around social media. There were all these farms that were produced-

    28. TC

      Mm-hmm

    29. TN

      ... in and around Russia, and even in, like, parts of Ukraine, if my memory serves me correctly, right? And, like, basically what they did was they just came after Americans.

    30. TC

      Mm-hmm.

  6. 18:33 – 24:42

    Trevor's Pitch: Abolish Quarterly Earnings Reports

    1. TN

      Okay, If I Ruled the World-

    2. CH

      Mm-hmm

    3. TN

      ... I would abolish quarterly earnings-

    4. CH

      Mm-hmm

    5. TN

      ... that companies report on.

    6. CH

      Mm-hmm.

    7. TN

      And I would probably extend it even further than, like, companies wouldn't be able to report on their earnings for, like, maybe, like, a few years, actually.

    8. CH

      Mm-hmm.

    9. TN

      Like, no, no reporting at all from any company.

    10. CH

      Mm.

    11. TN

      They wouldn't be ... They'd just be like-

    12. CH

      Mm-hmm

    13. TN

      ... we just run, run, run, run, run, run.

    14. CH

      So the, like, the S&P 500, we wouldn't know what's going on with those companies?

    15. TN

      Yeah, no, though, you wouldn't know their earnings. Like, so-

    16. CH

      Ah

    17. TN

      ... you know, like, right now it's quarterly.

    18. CH

      Yeah. Yeah.

    19. TN

      Quarterly earnings report.

    20. CH

      Yeah, like, yeah.

    21. TN

      It's gone.

    22. CH

      Chrysler made 300 million.

    23. TN

      No more quarterly earnings.

    24. CH

      Uh-huh.

    25. TN

      And I would even extend it to maybe, like, two to three years maybe.

    26. CH

      Wow.

    27. TN

      Like, every three years they could report their earnings, right?

    28. CH

      [laughs] Mm-hmm. Okay.

    29. TN

      And I'll tell you why.

    30. CH

      Okay. Mm-hmm.

  7. 24:42 – 29:52

    Casino Economy, 401(k)s, and the Vote on Earnings

    1. TC

      So I think the, the issue here is the way that quarterly earnings have changed our understanding of the world, even if you aren't in the market.

    2. TN

      Yes.

    3. TC

      Right?

    4. TN

      That's what I'm-

    5. TC

      Which I agree is a huge problem

    6. TN

      ... that's what I'm saying. So-

    7. TC

      I think this is like something you said to me once, by the way, Christiana, which I love now using, uh, which is it gives you this, like, casino economy.

    8. TN

      That's exactly what I mean.

    9. TC

      Remember that?

    10. TN

      Yeah.

    11. TC

      Right, that you're constantly in a cycle of risk and loss, and-

    12. CH

      Mm-hmm.

    13. TN

      That's what I mean, yes

    14. TC

      ... you're chasing both the dopamine and the possibility.

    15. TN

      And it's making people think things are worse-

    16. TC

      And it's, most of it's manufactured

    17. TN

      ... or better, or when it's, but it's not.

    18. TC

      That's right.

    19. TN

      It's true.

    20. TC

      It's not a sign of quality.

    21. TN

      It's, it's like judging a rollercoaster on every different slope.

    22. TC

      Yeah.

    23. TN

      You know what I mean?

    24. CH

      Well, I tr- List- listen, I'm on schwab.com all the time. [laughs]

    25. TC

      Yeah. Yeah, exactly.

    26. TN

      That's, that's what I'm saying.

    27. TC

      And I think part of your tension is that that also happened at the same time, the quarterly earnings-

    28. TN

      Yes

    29. TC

      ... change in our understanding of the world happened at the same time that all of a sudden we were all forced into the market. 'Cause the problem is our houses shouldn't be assets.

    30. CH

      Yeah.

  8. 29:52 – 34:57

    Tressie's Pitch: A National Job Corps for Customer Service

    1. TC

      If I ruled the world, there would be a national job corps for customer service jobs. Everybody would be conscripted into working in customer service for some period of time in their life for them to go on to the rest of the labor market, and let me tell you why. We have talked about Job Corps before, about, like, going and doing the jobs that matter to the economy, but it's not the jobs our economy actually does, right? This is a customer service. This is a service-based economy, and what's happened in that, I think has helped fuel, by the way, political polarization, is depending on how much money or status you have, you can buy your way out. Of having to engage f- with customer service to get the stuff you need.

    2. TN

      Hmm.

    3. TC

      You know it. How many of us go to the airport now and by- I do, I bypass all of the lines, and if they come up with a new tier, I'm getting that one, too.

    4. TN

      You're damn right.

    5. TC

      I want out of all of it.

    6. TN

      TSA PreCheck Clear-

    7. CH

      Clear

    8. TN

      ... Plus.

    9. TC

      That's right.

    10. CH

      [laughs]

    11. TC

      I want Clear Plus Plus Plus.

    12. TN

      Clear Plus Advanced.

    13. CH

      Global, Global Entry.

    14. TN

      Global-

    15. TC

      Oh, absolutely

    16. TN

      ... Global, Global Entry.

    17. TC

      And they give you both numbers at the same time-

    18. TN

      Yes

    19. TC

      ... and ask you which one gets me through faster.

    20. TN

      Mm-hmm.

    21. CH

      Yeah.

    22. TC

      Like, I'm shaking-

    23. CH

      Yeah

    24. TC

      ... a bit, the TSA thing, right? Get me through. But I do think that what that has done is, means, it's kinda like the loss of public transportation. It's the loss of any public square. There are people experiencing this country now from a very myopic view.

    25. CH

      Mm.

    26. TC

      'Cause we all do this. We extrapolate our everyday experiences and go, "Oh, that's how the world works."

    27. TN

      Yes, yes.

    28. TC

      "That's how the country works." Well now, some people's world actually works like a airport lounge, where everything is smooth, and they're like, "What do you mean? America's great. What are you talking about?" Right?

    29. CH

      Mm.

    30. TC

      But you know who always knows that things aren't great? The people who have to actually provide the customer service.

  9. 34:57 – 41:56

    Hairdressers, Retail Memories, and 'Hurt People Hurt People'

    1. CH

      What about, what about hairdressers? 'Cause I have a f- good friend, Vernon-

    2. TC

      Oh

    3. CH

      ... who's an incredible hairdresser.

    4. TC

      Oh, no, because we can't have people out here just messing, uh, folks' hairs up.

    5. TN

      [laughs]

    6. CH

      [laughs]

    7. TC

      No, I'm not trying to ruin no kinda, like-

    8. CH

      Tressie's like-

    9. TC

      Oh, oh

    10. CH

      ... "Well, well, I was gonna say, um-"

    11. TC

      Oh, no. [laughs] That is-

    12. CH

      Oh, wow

    13. TC

      ... that is skill-based.

    14. CH

      Okay. Well, well, I was gonna say, I have a friend called Vernon Francois, who's amazing celebrity hairstylist.

    15. TC

      Mm-hmm.

    16. CH

      But he has, like, lots of clients who aren't celebrities, and he said something to me interesting. He was like, "You know, I'm, I'm in service work."

    17. TC

      That's right.

    18. CH

      He's like, "I use my body."

    19. TC

      Mm-hmm.

    20. TN

      Yes.

    21. CH

      And he's like, "People don't think of it as, like, a physical-

    22. TN

      Yes, yes, yes

    23. CH

      ... really labo- laborious job."

    24. TC

      Yeah.

    25. CH

      "I use my body, and I'm very attuned to the client's emotions."

    26. TC

      That's right.

    27. TN

      Yes.

    28. CH

      "And s- whatever the client is, I have to be responsive to them. And when I leave work, I'm drained, even if it's somebody that I really enjoy."

    29. TN

      Mm, mm-hmm, mm-hmm.

    30. CH

      And I never thought about his work, so I think there's, like-

  10. 41:56 – 45:35

    Draft Details and Trevor's Re-Up Suggestion

    1. TN

      Okay. Um-

    2. TC

      And I might even be the one assigning it. I haven't gone that far, but the more I think about it, the more I like that idea.

    3. CH

      Okay. Okay.

    4. TC

      But yes, you're going to a draft.

    5. TN

      Would you, this is me pitching for you to win my vote.

    6. TC

      Okay.

    7. TN

      Would you consider making it something that people have to, like, go back and re-up after a certain amount of time? I only say this because-

    8. CH

      Ha, you may lose me there, oh. [laughs]

    9. TC

      [laughs]

    10. TN

      I'll tell you why.

    11. CH

      Trevor having to come back again.

    12. TN

      I'll tell you why.

    13. TC

      It all came out. [laughs]

    14. CH

      Having to come back. Oh, no, no, no, no, Trevor, no.

    15. TC

      You cannot go back to that department.

    16. TN

      Wait, I'll tell you why. I'll tell you why. I'll tell you why. I think when young people go into these lines of work-

    17. TC

      Mm-hmm

    18. TN

      ... they process it differently. It's almost like a hobby jobby thing.

    19. TC

      I hear you.

    20. TN

      So, like, I've seen college kids/high school kids working at, like, a place where something doesn't work. You, like-

    21. TC

      Mm

    22. TN

      ... even if someone's berating them, these kids are just like, "Whatever" They're like, "What?"

    23. CH

      Okay. Yeah

    24. TN

      'Cause they, they get shouted at by teachers and parents-

    25. CH

      Yeah

    26. TN

      ... and whatnot.

    27. CH

      You know, there's a point

    28. TC

      And, and that they, they-

    29. TN

      They, they go like-

    30. CH

      Yeah, that's a point

  11. 45:35 – 50:23

    The Vote: Tressie Wins and Closing Reflections

    1. TN

      Yeah, that's what I mean. So people, we live in a world where people don't say, "Man-

    2. TC

      I'm ready

    3. TN

      ... this neighborhood sucks. We've gotta fix it." They go, "This neighborhood sucks. I gotta get out."

    4. TC

      Get out.

    5. CH

      Yeah. That's it. True.

    6. TN

      That's what people say.

    7. CH

      Yep.

    8. TN

      And then I go, like, I even feel like that with Americans.

    9. TC

      Mm-hmm.

    10. TN

      When, whenever an election doesn't go the way they want, they go, "I'm leaving this country."

    11. TC

      Yeah.

    12. TN

      And then I'll often say to them, I'll go, "Yo, first of all, what a crazy privilege you have-

    13. CH

      Yeah

    14. TN

      ... that you think you can just, like, go anywhere in the world-

    15. CH

      Mm, yeah

    16. TN

      ... whenever you want to because it's not going the way you like," right?

    17. TC

      Mm-hmm.

    18. TN

      But also, where's-

    19. TC

      Leave

    20. TN

      ... like, where's your gusto to say-

    21. CH

      Yeah

    22. TN

      ... "Ah, that's terrible. I'm gonna try to be part of fixing it"?

    23. CH

      Yeah.

    24. TC

      I understand.

    25. TN

      Like, 'cause then otherwise you just become like the, the, the, the, you know those people who drive and throw trash out of their car everywhere.

    26. TC

      Yes. Yeah.

    27. TN

      'Cause that's all you're doing. I don't like this. Throw it away. I don't like this.

    28. TC

      Mm.

    29. TN

      Throw it away. No.

    30. TC

      Yeah.

Episode duration: 50:24

In the uListen app, the transcript lights up word by word as you listen. Get uListen

Transcript of episode ZFngOX10N_w

Get more out of YouTube videos.

Read along on your phone, search it beside the video, or ask your favorite AI app what was said.