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Tristan Harris Is Trying to Save Us From AI! - What Now? with Trevor Noah Podcast

Re-Release For YouTube. This episode of What Now? with Trevor Noah originally aired on 12/19/2023. In this episode... Trevor is joined by Tristan Harris, a tech ethicist and entrepreneur who is probably best known as "the guy from 'The Social Dilemma' documentary” and who has dedicated himself and his company to aligning technology with humanity’s best interests. Tristan debunks the myth of his Burning Man epiphany and unpacks both the promises and the perils that lie ahead with AI. If you haven't already.... Subscribe to the channel here http://bit.ly/SubscribeTrevorNoah Or follow the podcast on your other favorite platforms... Spotify - https://bit.ly/WhatNowOnSpotify Apple Podcasts - https://bit.ly/WhatNowOnApplePodcasts More episodes... If I Ruled The World: Creating Chaos with Anele & Sizwe! - https://youtu.be/A0QqzipH8-s Jon Stewart – One of My Favorite People https://youtu.be/44uC12g9ZVk If I Ruled the World: Tressie McMillan Cottom Throws Down https://youtu.be/ZFngOX10N_w Esther Perel – One of My Favorite People https://youtu.be/ss1zseYy7J8 The Perfect Algorithm for Finding Love? with Christian Rudder https://youtu.be/6c3haFx35u8 The Anxious Generation with Jonathan Haidt https://youtu.be/Ey4XhHqnkuQ Meet Derek Fordjour – One of My Favorite People https://youtu.be/5cs3aIXF6ug Neuro-Spicy: Discussing ADHD with Dr. Kristin Carothers https://youtu.be/SkDvqvpxKBY If I Ruled The World: Careful What You Think https://youtu.be/4R-VayY9J9w Meet Eugene Khoza – One of My Favorite People https://youtu.be/GhlhkbAtN1g Is Elon Musk the Ultimate Scam Artist? with Max Chafkin https://youtu.be/nGMcyJG5If0 The Problem With Men, with Scott Galloway https://youtu.be/_i11gj-iq1I American Amnesia with Tressie McMillan Cottom https://youtu.be/bOT53IY6tJg The Reality of Fiction with Chimamanda Ngozi Adichie https://youtu.be/yfNbrC3HJpU Christiana Gave Birth (Again)! https://youtu.be/ER-EZnyjSJM Human-Kind or Human Evil with Rutger Bregman https://youtu.be/vhg2RLXUovs Meet Khaya Dlanga – One of My Favorite People https://youtu.be/qEJV3t1m_Y4 The Second Coming of Halle Berry https://youtu.be/hW7Mld_WksU RIP… D.E.I. with Ruha Benjamin https://youtu.be/1VRCfuKEGdo No One Told Trevor He Was Hosting the Grammys https://youtu.be/bNEJVTNU8N8 Wringing in the New Year https://youtu.be/Ge_0YMwfTes Is Marques Brownlee the Most Powerful Man in Tech? https://youtu.be/pNDidttHP9M?si=5GDvs3sbehGH5ZZm Why Are All Bosses Idiots? with Simon Sinek https://youtu.be/BooPVxoRmEY?si=IV5bDRKpJj2Z1WHV How To Be The Most Healed Guy with Neal Brennan https://youtu.be/InNbGfVVtJk?si=rKM8EcfC-bGcWEsk If You Ruled the World: Listener Grab Bag https://youtu.be/lRBA74Yd6eo Love on a Timeline with Esther Perel https://youtu.be/wXoi2mcS79c Tight Values, Loose Ideas with Malcolm Gladwell https://youtu.be/0nzREiczBaA?si=FpCq7CQIg8wavN89 What’s In An Accent with Lupita Nyong’o https://youtu.be/OncAEu9sfD8?si=CEM-ZAFKABE9agLx For Kids or Anyone Who’s Ever Been a Kid https://youtu.be/iv3CMDfKM5w?si=_e0aLFDiHBxPutCB Have We Missed The Message? with Ta-Nehisi Coates https://youtu.be/IPbD9PZ5FP4?si=6Jo16ww9qDqjPFIF Kevin Hart Gets the Bubble Guts! https://youtu.be/LxWiLYHEdYI?si=DQfQxsE_qbQU18gc Doctor Roger Federer Will See You Now https://youtu.be/0foth8r3Zbg?si=jLLMfq9DE90rLAZn Welcome To The Julia Louis-Dreyfus Brain Museum https://youtu.be/gIM1aQ9KS1o?si=z6pYIWwtEOfjqspB Dwayne “The Rock” Johnson Kicks Off The Podcast! https://youtu.be/gPmBuZbnn0g?si=R2jJLxG5cb-BwF03 Jessica Alba Is Standing in Her Power! https://youtu.be/zY9KZyJ1EiI?si=qGolN-Ga4PI3C-5a Making Bureaucracies Sexier with Yuval Noah Harari https://youtu.be/jO8ZLWYg71M?si=Ihm6QzZEnueJJWr1 Gabriel “Fluffy” Iglesias and the Art of Mentoring https://youtu.be/_ZeEiE42kNk?si=UNc9HE9NnyQbSVs6 Tripping Past Your Ego with Michael Pollan https://youtu.be/RMXu7Fn_bZc?si=fujRFMjoW0gwtMLu Why AI Won’t Destroy Us with Microsoft’s Brad Smith https://youtu.be/N5qEv-0fyQ4?si=YqEp8HUM5TCvVoZi Sam Altman Speaks Out About What Happened at OpenAI https://youtu.be/dVTxt5K8YZo?si=tNjKcPxtZuj6crVd There’s No I In Trevor Noah https://youtu.be/NZYnFYmn1Q0?si=5mYwzWfs83XoXhLO The Ozempic Obsession with Jia Tolentino https://youtu.be/ZR9QASRetRc?si=FmhMdLFmYKAOtxP8 #TrevorNoah #TristanHarris #WhatNowPodcast

Trevor NoahhostTristan Harrisguest
Aug 11, 20251h 2mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Tristan Harris warns incentives-driven AI race threatens society and safety worldwide

  1. Harris argues the core problem with social media wasn’t “good vs bad” technology but business incentives that optimize for engagement, producing addiction, polarization, and fractured shared reality.
  2. He explains how design choices like infinite scroll and autoplay exploit human attention heuristics, turning otherwise useful UX patterns into “doom scrolling” when paired with attention-maximizing incentives.
  3. The conversation frames AI as a new arms race: once a technology confers power, competition accelerates it, and without coordination it “ends in tragedy,” echoing the uncoordinated social-media race.
  4. Harris warns that scaling modern transformer-based models can yield unpredictable capability jumps (“I know kung fu” moments), including dangerous knowledge like weaponization guidance, while safety controls are often bypassable.
  5. They explore policy analogies (tobacco lawsuits, FAA/aircraft certification, independent “red button” oversight) and propose shifting incentives toward safety and shared reality rather than speed and scale.

IDEAS WORTH REMEMBERING

5 ideas

Incentives—not the tech itself—predict the societal outcome.

Harris’ through-line is that platforms optimize for what they’re paid to optimize for; if attention and engagement drive profits, systems drift toward addiction, outrage, and polarization because those reliably increase time-on-platform.

Some “harmful” UX patterns are neutral until paired with the wrong business model.

Infinite scroll was invented as a convenience for search/blog browsing, but when placed inside engagement-optimized feeds it exploits completion bias (“I’m almost done”) and becomes a compulsion engine for doom scrolling.

Fact-checking alone can’t fix a context-warping feed.

Trevor’s San Francisco example illustrates how true clips, selectively stacked, create a distorted worldview; the issue is curation and dose, not only falsity—hence the need for “context-checking” and shared-reality design.

A single platform can’t “do the right thing” without coordination.

If YouTube removed addictive mechanics while TikTok kept them, YouTube would lose market share; this “race to the bottom of the brainstem” implies regulation or collective standards are required to change incentives.

Legal and policy pressure can flip defaults, as with tobacco.

Harris cites the ‘Truth’ campaign and lawsuits changing cigarette economics, and draws a parallel to 41 U.S. states suing Meta for child addiction harms—potentially a path to liability that forces engagement-maximization changes.

WORDS WORTH SAVING

5 quotes

The chair that it has put humanity in is giving us a, a information backache, a democracy backache, a mental health backache, an addiction backache, a sexualization of young girls backache. It is not ergonomically designed with what makes for a healthy society.

Tristan Harris

I think part of what humanity has to go through, with AI especially, is it, it makes any ways that we have been showing up immaturely as inadequate to the situation. And I think one of the inadequate ways that we cannot, we no longer can afford to show up this way, is by asking is X good or is it bad?

Tristan Harris

Fact checking doesn't solve the problem- of this whole machine.

Tristan Harris

This is what we call the race to the bottom of the brainstem.

Tristan Harris

Third rule of technology, if you do not coordinate that race, it will end in tragedy.

Tristan Harris

Center for Humane Technology and “humane tech”Attention economy and business-model incentivesInfinite scroll, autoplay, and dopamine/engagement loopsContext-checking vs fact-checking; funhouse mirror realityInformation commons and shared reality governanceAI arms race dynamics and AGI scaling raceJailbreaks, open-source model risks, and security theaterRegulatory analogies: tobacco, alcohol hours, FAA, rocket launch oversightBridgeRank/community notes and “unlikely consensus” ranking

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