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This $1.5 Trillion Industry Still Runs on Paper and Fax Machines

Grocery stores do more volume than restaurants and hotels, and most of them still run on clipboards. In this episode of Founder Firesides, YC's Aaron Epstein sat down with Brandon Hill, the co-founder and CEO of Vori, a modern operating system for grocery stores. They discussed renting a refrigerated truck to save a botched dairy order, building AI agents that automatically update items on the shelf when costs change, and why Vori's $22 million Series B is a bet on the future of independent retail. Apply to Y Combinator: https://www.ycombinator.com/apply Work at a startup: https://www.ycombinator.com/jobs

Aaron EpsteinhostBrandon Hillguest
May 11, 202628mWatch on YouTube ↗

Episode Details

EPISODE INFO

Released
May 11, 2026
Duration
28m
Channel
YC Root Access
Watch on YouTube
▶ Open ↗

EPISODE DESCRIPTION

Grocery stores do more volume than restaurants and hotels, and most of them still run on clipboards. In this episode of Founder Firesides, YC's Aaron Epstein sat down with Brandon Hill, the co-founder and CEO of Vori, a modern operating system for grocery stores. They discussed renting a refrigerated truck to save a botched dairy order, building AI agents that automatically update items on the shelf when costs change, and why Vori's $22 million Series B is a bet on the future of independent retail. Apply to Y Combinator: https://www.ycombinator.com/apply Work at a startup: https://www.ycombinator.com/jobs

SPEAKERS

  • Aaron Epstein

    host

    Host of YC Root Access who interviews founders about their companies and YC journey.

  • Brandon Hill

    guest

    Founder of Vori, building software (POS + AI/automation) for grocery stores.

EPISODE SUMMARY

In this episode of YC Root Access, featuring Aaron Epstein and Brandon Hill, This $1.5 Trillion Industry Still Runs on Paper and Fax Machines explores vori modernizes grocery stores with AI-driven POS and management platform Vori is building an end-to-end operating system for grocery stores, expanding from an initial inventory reordering wedge into POS, payments, inventory, marketing, and dynamic pricing.

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