Failure

(instrumental music) Today, we've got another very special compilation episode. Something that I've been pulling on more and more with the podcast and the newsletter, in case you've noticed, is failure. Normally, I spend a lot of time researching how the best companies and the best product leaders operate, but you can learn a lot, and often a lot more, from failure. And so what we've done with this episode is we've looked at all of the past episodes we've done and pulled out all the most interesting and insightful stories of failure, and turned it into this very focused episode on failure. I hope that you find this useful and interesting. Let us know what you think in the comments on YouTube or on LennysNewsletter.com, or just let me know on Twitter. If you like this, we'll keep doing this. If not, we'll probably not. Either way, I hope you enjoy. Before we dive in, here is a short word from our wonderful sponsors. (instrumental music) Let me tell you about our product called Sendbird, the all-in-one communications API platform designed for both web and mobile apps. In a world saturated with multi-channel communication, product teams are discovering the effectiveness of in-app communication. With Sendbird, businesses can elevate their in-app experience with decluttered and branded communication featuring AI-powered chatbots, one-way messages, chat, video calls, and live stream capabilities, all tailored for commerce, marketing, and top-tier support. Forward-thinking companies such as Hinge, Patreon, Yahoo, Accolade, and more use Sendbird to build in-app communication experiences that drive engagement, conversion, and retention. In-app communication has the highest conversion, highest engagement, and highest satisfaction of any communication channel. And when it comes to investing in this channel, trust Sendbird to take your in-app communication experience to the next level. Start today with Sendbird's free plan, and as a listener of Lenny's podcast, you'll get an additional two months of unlimited usage and access to all premium features, including creating your very own generative AI chatbot. Visit sendbird.com/lenny to begin your free journey. That's sendbird.com/lenny. This episode is brought to you by Eppo. Eppo is a next generation A/B testing and feature management platform built by alums at Airbnb and Snowflake for modern growth teams. Companies like Twitch, Miro, ClickUp, and DraftKings rely on Eppo to power their experiments. Experimentation is increasingly essential for driving growth and for understanding the performance of new features, and Eppo helps you increase experimentation velocity while unlocking rigorous deep analysis in a way that no other commercial tool does. When I was at Airbnb, one of the things that I loved most was our experimentation platform, where I could set up experiments easily, troubleshoot issues, and analyze performance all on my own. Eppo does all that and more with advanced statistical methods that can help you shave weeks off experiment time, an accessible UI for diving deeper into performance, and out-of-the-box reporting that helps you avoid annoying prolonged analytic cycles. Eppo also makes it easy for you to share experiment insights with your team, sparking new ideas for the A/B testing flywheel. Eppo powers experimentation across every use case, including product, growth, machine learning, monetization, and email marketing. Check out Eppo at geteppo.com/lenny and 10X your experiment velocity. That's geteppo.com/lenny. All righty. First up, we've got Katie Dill, who is head of design at Stripe and former head of design at Airbnb and Lyft, sharing this amazing story of how the entire design team at Airbnb basically rebelled against her soon after she joined, and what she learned from that experience.