
Overcome imposter syndrome and accelerate your career | Julie Zhuo (Sundial, Facebook)
Julie Zhuo (guest), Lenny Rachitsky (host)
In this episode of Lenny's Podcast, featuring Julie Zhuo and Lenny Rachitsky, Overcome imposter syndrome and accelerate your career | Julie Zhuo (Sundial, Facebook) explores julie Zhuo on imposter syndrome, product sense, and leadership growth Julie Zhuo, former VP of Design at Facebook and founder of Sundial, shares her career journey from immigrant kid discovering MS Paint to leading Facebook’s core app design team and now building a product-analytics startup.
Julie Zhuo on imposter syndrome, product sense, and leadership growth
Julie Zhuo, former VP of Design at Facebook and founder of Sundial, shares her career journey from immigrant kid discovering MS Paint to leading Facebook’s core app design team and now building a product-analytics startup.
She dives deeply into imposter syndrome, explaining how long it lasted for her, how she reframed it as a signal of growth, and the concrete tools she uses (asking for help, vulnerability, support networks) to manage it.
Julie explains how writing transformed her clarity of thought and communication, why she moved from long-form essays to Twitter threads, and how to build sustainable writing habits that double as deliberate practice.
She also offers tactical advice on product sense, product/design reviews, giving feedback to designers, breaking into management, and how founders can become more attractive to great designers.
Key Takeaways
Imposter syndrome often accompanies fast growth—and never fully goes away.
Julie felt like an imposter for 7–8 years at Facebook, even as she became VP. ...
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Ask for help and share struggles instead of “faking it.”
Early on, she tried to ‘fake it till she made it’ and kept doubts to herself, which slowed learning. ...
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Use writing as a tool to think, not just to broadcast.
Her newsletter began as a personal challenge after feedback that she was too quiet in large meetings. ...
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Build product sense via structured observation and data, not magic instincts.
Julie recommends systematically analyzing your own product experiences, discussing products with others, reading deep product breakdowns, and marrying qualitative observation with A/B tests and analytics to refine intuition about what works and why.
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In design/product reviews, collect lots of feedback but prioritize by problem and layer.
All opinions are ‘true’ opinions, but you can’t design by consensus. ...
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When giving design feedback, describe the problem, not just your solution.
Jumping straight to solutions (“make the logo purple”) skips over the underlying issue and disempowers the designer. ...
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To become a manager, practice management skills before you get the title.
Tell your manager your aspirations, ask what skills you need, and then volunteer for manager-like work—mentoring interns, onboarding new hires, improving processes, helping with hiring—while recognizing that sometimes you must change companies to find an actual role.
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Notable Quotes
“Every single week I felt like an imposter. The constant refrain was, ‘Do you really deserve to be here?’”
— Julie Zhuo
“Being in an uncomfortable situation coincides with the fastest and most intense periods of growth in your career.”
— Julie Zhuo
“I always approached my writing as letters to myself—the advice I most needed to hear.”
— Julie Zhuo
“All opinions are valid because they are a true opinion. The question is how do you then prioritize?”
— Julie Zhuo
“If you really want those opportunities, sometimes you just have to be at a smaller place that’s growing fast.”
— Julie Zhuo
Questions Answered in This Episode
How can I tell the difference between healthy growth-related discomfort and being in a genuinely bad role or environment?
Julie Zhuo, former VP of Design at Facebook and founder of Sundial, shares her career journey from immigrant kid discovering MS Paint to leading Facebook’s core app design team and now building a product-analytics startup.
Get the full analysis with uListen AI
What specific habits or weekly routines could I adopt to sharpen my product sense in the way Julie describes?
She dives deeply into imposter syndrome, explaining how long it lasted for her, how she reframed it as a signal of growth, and the concrete tools she uses (asking for help, vulnerability, support networks) to manage it.
Get the full analysis with uListen AI
How should a founder decide when to trust their own intuition versus running more experiments or doing more user research?
Julie explains how writing transformed her clarity of thought and communication, why she moved from long-form essays to Twitter threads, and how to build sustainable writing habits that double as deliberate practice.
Get the full analysis with uListen AI
If my company isn’t growing and management opportunities are scarce, how long should I stay before looking elsewhere?
She also offers tactical advice on product sense, product/design reviews, giving feedback to designers, breaking into management, and how founders can become more attractive to great designers.
Get the full analysis with uListen AI
As a non-designer founder or PM, what are the best concrete steps I can take in the next 90 days to become more credible and attractive to top designers?
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Transcript Preview
I think about product and feedback as, as kind of just, you know, the more the better, right? Again, everyone, especially with design, like, has an opinion to some degree, right? And so all opinions are valid because they are a true opinion. The question is how do you then prioritize? How do you figure out what it is that you should do? Because it isn't successful to try and, you know, do things by consensus. You're never gonna get a group of people, uh, smart people to agree about what is absolutely the best design.
(instrumental music) Welcome to our very first episode with Julie Zhu. Julie spent 13 years at Facebook, where she was the head of design for the Facebook app. She actually joined as an IC designer and worked her way up to VP of design. She's also an incredible writer, having written the bestselling book, The Making of a Manager. She's also the author of a newsletter called Looking Glass, which was a huge inspiration to me throughout my entire career. Since leaving Meta, she started her own company called Sundial, which you'll hear a bit about. And in our chat, we cover career advice, imposter syndrome, product review meetings, hiring designers, giving feedback to designers, and so much more. I hope you enjoy this chat as much as I did. This episode is brought to you by Amplitude, the number one product analytics solution. Amplitude helps product teams, growth teams, marketing and data teams build winning products faster and turn products into revenue. Amplitude has everything you need, including an integrated CDP, self-service analytics, and even an experimentation platform to help you better understand your users, drive conversions, and increase engagement, growth, and revenue. Amplitude is built for teams that wanna learn as fast as they ship and ship as fast as they learn. Ditch your vanity metrics, trust your data, work smarter, and grow your business. With over 1,700 customers like Atlassian, Instacart, and HBO, Amplitude is helping companies build better products. Try Amplitude for free. Visit amplitude.com to get started. This episode is brought to you by Productboard. Product leaders trust Productboard to help their teams build products that matter. From startups to industry titans, over 6,000 companies rely on Productboard to get the right products to market faster, including companies like Zoom, Volkswagen, UiPath, and Vanguard. Productboard can help you create a scalable, transparent, and standardized process so your PMs understand what their customers really need and then prioritize the right features to build next. Stakeholders feel the love too with an easy-to-view roadmap that automatically updates, so everyone knows what you're building and why. Make data-driven product decisions that result in higher revenue and user adoption and empower your product teams to create delightful customer experiences. Visit productboard.com to learn more. Julie, I am so excited to be chatting. You've been such an inspiration to me, both in my PM career and in my writing. I think I mentioned that your newsletter inspired my newsletter, and so I'm really excited to be chatting, and I'm really thankful that you're joining me on this podcast.
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