Launching and growing a podcast | Chris Hutchins (All the Hacks, Wealthfront, Google)

Yes, there are four billion podcasts. However, there are only about 150,000 podcasts that have had 10 episodes and have published in the last 10 days. So, the easiest way to be in that top 5% ish, I don't know, I don't know what the math there is, about 3, 4%, is to just stick to it. Like if you just do an episode a week for 10 weeks, you're now in the top 4% of all podcasts that anyone has created.

(instrumental music) Welcome to Lenny's Podcast. I'm Lenny, and my goal here is to help you get better at the craft of building and growing products. Today, my guest is Chris Hutchins. Chris is not only a former product manager, founder, and investor, he just this month went full-time on his podcast and the independent creator path. When I was looking for advice on how to build a podcast, Chris shared this awesome deck with a ton of great advice that he's built throughout his journey. And so, I thought it'd be fun to spend an episode talking about all the things that you should know about launching and growing a podcast. Chris's podcast is called All the Hacks, covers all the ways to financially optimize your life, and it's one of the biggest business podcasts in the world. Chris has also been on the Tim Ferriss Show, actually interviewing Tim Ferriss. He's also head of new product strategy at Wealthfront, where he took some big bold bets within the company, which we talk about. Chris is awesome, and I am excited for you to learn from him. I bring you Chris Hutchins after a short word from our wonderful sponsors. This episode is brought to you by Notion. If you haven't heard of Notion, where have you been? I use Notion to coordinate this very podcast, including my content calendar, my sponsors, and prepping guests for launch of each episode. Notion is an all-in-one team collaboration tool that combines note-taking, document sharing, wikis, project management, and much more into one space that's simple, powerful, and beautifully designed. And not only does it allow you to be more efficient in your work life, but you can easily transition to using it in your personal life, which is another feature that truly sets Notion apart. The other day, I started a home project and immediately opened up Notion to help me organize it all. Learn more and get started for free at notion.com/lennyspod. Take the first step towards an organized happy team today, again at notion.com/lennyspod. This episode is brought to you by Vanta, helping you streamline your security compliance to accelerate growth. If your business stores any data in the cloud, then you've likely been asked or you're gonna be asked about your SOC 2 compliance. SOC 2 is a way to prove your company's taking proper security measures to protect customer data, and builds trust with customers and partners, especially those with serious security requirements. Also, if you wanna sell to the enterprise, proving security is essential. SOC 2 can either open the door for bigger and better deals, or it can put your business on hold. If you don't have a SOC 2, there's a good chance you won't even get a seat at the table. But getting a SOC 2 report can be a huge burden, especially for startups. It's time-consuming, tedious, and expensive. Enter Vanta. Over 3,000 fast-growing companies use Vanta to automate up to 90% of the work involved with SOC 2. Vanta can get you ready for security audits in weeks instead of months, less than a third of the time that it usually takes. For a limited time, Lenny's Podcast listeners get $1,000 off Vanta. Just go to vanta.com/lenny. That's V-A-N-T-A dot com slash Lenny to learn more and to claim your discount. Get started today. Chris, welcome to the podcast.