Mercado Libre: 18k engineers, 30k deploys a day, & their own fleet of planes | Sebastian Barrios

Mercado Libre: 18k engineers, 30k deploys a day, & their own fleet of planes | Sebastian Barrios

Lenny's PodcastJun 8, 20251h 19m

Lenny Rachitsky (host), Sebastian Barrios (guest), Narrator

MercadoLibre’s scale, business model, and engineering organizationEngineering-led product development and minimal use of PMsCulture of autonomy, risk-taking, and radical candorPragmatic adoption of AI and internal agentic platformsOperating without heavy OKRs and aligning 18,000 engineersSebas’s personal habits, media diet, and focus/curiosity practicesFormative life experiences: Steve Jobs call, early apps, and “spy” upbringing

In this episode of Lenny's Podcast, featuring Lenny Rachitsky and Sebastian Barrios, Mercado Libre: 18k engineers, 30k deploys a day, & their own fleet of planes | Sebastian Barrios explores inside MercadoLibre: Engineering-Driven Culture Behind Latin America’s $100B Giant Sebastián Barrios, former head of product and engineering at MercadoLibre and now SVP of Engineering at Roblox, explains how MercadoLibre scaled to 18,000 engineers, 30,000 daily deploys, and five million daily deliveries across Latin America.

Inside MercadoLibre: Engineering-Driven Culture Behind Latin America’s $100B Giant

Sebastián Barrios, former head of product and engineering at MercadoLibre and now SVP of Engineering at Roblox, explains how MercadoLibre scaled to 18,000 engineers, 30,000 daily deploys, and five million daily deliveries across Latin America.

The company runs with an unusually engineering-led product model, minimal PM headcount, high autonomy, and intense user focus, all while embracing risk and rapid experimentation at massive scale.

Sebas also shares personal stories—from a teenage app that prompted a direct call from Steve Jobs to a childhood “spy training” upbringing—that shaped his bias for agency, independence, and deep technical curiosity.

Throughout, he describes how MercadoLibre resists hype cycles, pragmatically adopts AI, and builds a culture of radical candor, user obsession, and high ownership.

Key Takeaways

Collapse the wall between product and engineering to speed learning and ownership.

MercadoLibre has ~18,000 engineers but <1,000 PMs; technical leaders often own both the “what” and the “how,” which keeps decisions close to the technology and the user, and reduces coordination overhead.

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Use high-level objectives instead of rigid OKR cascades at large scale.

Rather than dictating detailed roadmaps to thousands of engineers, leadership sets broad, near-term company goals and trusts teams to decide how to get there, with frequent product/design reviews to course-correct.

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Encourage risk on vision, not on quality or reliability.

Teams are explicitly not punished for bold bets that don’t land; they are held to a high standard on stability and craftsmanship, but are rewarded for ambitious product ideas—even failed ones.

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Observe users more than you ask them what they want.

MercadoLibre relies heavily on watching real behavior (usability tests, in-product metrics) rather than over-indexing on what users say in interviews, which often exposes incorrect assumptions and hidden friction.

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Make candor a lived behavior, not a poster value.

Culture is shaped by who gets promoted, what behavior is praised, and how feedback is delivered in product reviews; leaders are direct and detailed about what’s working or not, while separating criticism of work from criticism of people.

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Adopt AI as a platform to reuse existing capabilities, not just to write code faster.

MercadoLibre built an internal AI platform (Verde) that safely connects models to data and microservices, enabling agents to orchestrate existing services and even assemble new features and UIs with minimal new code.

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Agency plus curiosity compound over time in a career.

Sebas’s trajectory—from teenage indie app developer, to founding companies, to leading 18k+ engineers—was fueled by intense curiosity, a willingness to build things himself, and a childhood trained for independence and problem-solving.

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Notable Quotes

For me and for MercadoLibre, it’s hard to separate where engineering stops and product begins.

Sebastián Barrios

We’re not going to determine who owns the product based on the title; it’s based on who’s best for that role.

Sebastián Barrios

No one’s going to get fired for releasing something that didn’t work. You might even get a promotion.

Sebastián Barrios

We like to observe users more than talk to users.

Sebastián Barrios

Life and the world are malleable. You can change a lot more than you think.

Sebastián Barrios

Questions Answered in This Episode

How transferable is MercadoLibre’s engineering-led product model to smaller or non-technical organizations, and what preconditions are required for it to work?

Sebastián Barrios, former head of product and engineering at MercadoLibre and now SVP of Engineering at Roblox, explains how MercadoLibre scaled to 18,000 engineers, 30,000 daily deploys, and five million daily deliveries across Latin America.

Get the full analysis with uListen AI

What concrete mechanisms (beyond reviews) keep 30,000 daily deploys safe and reliable while allowing that level of autonomy?

The company runs with an unusually engineering-led product model, minimal PM headcount, high autonomy, and intense user focus, all while embracing risk and rapid experimentation at massive scale.

Get the full analysis with uListen AI

How does MercadoLibre decide when a new technology like AI or crypto is ready to move from experiments to core, user-facing products?

Sebas also shares personal stories—from a teenage app that prompted a direct call from Steve Jobs to a childhood “spy training” upbringing—that shaped his bias for agency, independence, and deep technical curiosity.

Get the full analysis with uListen AI

If most product ownership sits with engineers, how do you ensure representation of non-technical perspectives (design, operations, support, regulators) in key decisions?

Throughout, he describes how MercadoLibre resists hype cycles, pragmatically adopts AI, and builds a culture of radical candor, user obsession, and high ownership.

Get the full analysis with uListen AI

What elements of Sebas’s personal discipline (no social media, minimal media, deep curiosity) are realistically adoptable for most leaders, and which are unique to his personality and context?

Get the full analysis with uListen AI

Transcript Preview

Lenny Rachitsky

Steve Jobs called you.

Sebastian Barrios

One day I'm walking in the street and, and I get a phone and a blocked number. I was super young, by the way, at the time. I think I was like 16. I pick up, I say, "Oh, uh, hi, it's Sebastien. This is Steve from Apple. I need to talk to you about your app. We're not going to be able to have it on the App Store." I actually pushed back a little bit and told him, "I, I read all the rules of the App Store." He told me, "Check again, because we just added a new rule."

Lenny Rachitsky

At 19, you built an app that became the number one app in 19 countries.

Sebastian Barrios

It absolutely exploded. I actually got contacted by a lot of different companies, like multinationals, governments, saying like, "Well, you have the number one app. We want you to build an app for us."

Lenny Rachitsky

You oversee something like 18,000 developers.

Sebastian Barrios

We do around 30,000 deployments per day. We deliver over five million packages per day.

Lenny Rachitsky

You're really big on not creating a big distinction between engineering and product.

Sebastian Barrios

It's hard to separate where engineering stops and product begins, and we don't feel like just having a title should determine who is the owner.

Lenny Rachitsky

Is there anything else that might be helpful for folks, either about how you operate as a human, morning routine?

Sebastian Barrios

We were raised in a very (laughs) intensely independent way. My mother, mainly, the analogy that she used is that she wanted to train us like spies. She would drop us in the middle of the city, Mexico City, and be like, "You have to get back home. You have to, like, know public transit or ask someone for help and basically solve problems. Just go and get things done."

Lenny Rachitsky

Today my guest is Sebastien Barrios. Sebas, as most people know him, is currently senior vice president of engineering at Roblox. He was also a long time head of product and engineering at MercadoLibre. MercadoLibre might be the biggest and most interesting company that you have never heard of, and Sebas might also be the most interesting product leader that you've never heard of. MercadoLibre is currently the most valuable company in Latin America, valued at over $100 billion, which also makes them one of the 150 most valuable companies on the planet. They also have one of the largest engineering teams on the planet, with over 18,000 engineers operating in 18 countries. They deploy an unprecedented 30,000 times a day. The company owns their own trucks and planes. They deliver over five million packages a day. At one point, eBay tried to acquire them. They ended up acquiring PayPal instead. Now they are larger than both eBay and PayPal combined. Also, just wait till you hear the stories about Sebas' early life, including how his mom trained him like a spy, why he only drinks water, no coffee or tea or juice, why he doesn't listen to music, and also why Steve Jobs personally called him when he was 17 years old, telling him that they are booting his app from the App Store and forever changing the App Store policies as a result. A huge thank you to Christopher Lazarus, Oscar Mullen, and Farhan Thawer for suggesting topics for this conversation. If you enjoyed this podcast, don't forget to subscribe and follow it in your favorite podcasting app or YouTube. Also, if you become an annual subscriber of my newsletter, you get a year free of Bolt, Linear, Superhuman, Notion, Perplexity, Granola, and more. Check it out at lennysnewsletter.com and click "bundle." With that, I bring you Sebastien Barrios. This episode is brought to you by Merge. Product leaders, yes, like you, cringe when they hear the word integration. They're not fun for you to scope, build, launch, or maintain, and integrations probably aren't what led you to product work in the first place. Lucky for you, the folks at Merge are obsessed with integrations. Their single API helps SaaS companies launch over 200 product integrations in weeks, not quarters. Think of Merge like Plaid, but for everything B2B SaaS. Organizations like Ramp, Dorada, and Electric use Merge to access their customer's accounting data to reconcile bill payments, file storage data to create searchable databases in their product, or HRIS data to auto-provision and de-provision access for their customer's employees. And yes, if you need AI-ready data for your SaaS product, then Merge is the fastest way to get it. So, want to solve your organization's integration dilemma once and for all? Book and attend a meeting at merge.dev/lenny and receive a $50 Amazon gift card. That's merge.dev/lenny. This episode is brought to you by Vanta. When it comes to ensuring your company has top-notch security practices, things get complicated fast. Now you can assess risk, secure the trust of your customers, and automate compliance for SOC 2, ISO 27001, HIPAA, and more with a single platform, Vanta. Vanta's market-leading trust management platform helps you continuously monitor compliance alongside reporting and tracking risk. Plus, you can save hours by completing security questionnaires with Vanta AI. Join thousands of global companies that use Vanta to automate evidence collection, unify risk management, and streamline security reviews. Get $1,000 off Vanta when you go to vanta.com/lenny. That's V-A-N-T-A dot com slash Lenny. Sebas, thank you so much for being here, and welcome to the podcast.

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