The Five Best Books You've Never Read | Nat Eliason

The Five Best Books You've Never Read | Nat Eliason

Modern WisdomJul 25, 201956m

Chris Williamson (host), Nat Eliason (guest)

The origin and concept of the Made You Think podcastProgressive summarization and Nat’s Evernote/Readwise note-taking workflowMonetizing book notes and using summaries as evergreen content and SEO assetsOrganic SEO versus paid advertising and how Growth Machine operatesThe culture of ‘learning how to learn’ and productivity-hack skepticismPolitical tribalism, decentralization, and how we choose intellectual ‘enemies’Five underrated book recommendations and what they offer

In this episode of Modern Wisdom, featuring Chris Williamson and Nat Eliason, The Five Best Books You've Never Read | Nat Eliason explores nat Eliason Reveals Note-Taking System, SEO Playbook, And Underrated Books Chris Williamson interviews Nat Eliason about how he reads, remembers, and monetizes books, and how he builds traffic via SEO-driven content marketing.

Nat Eliason Reveals Note-Taking System, SEO Playbook, And Underrated Books

Chris Williamson interviews Nat Eliason about how he reads, remembers, and monetizes books, and how he builds traffic via SEO-driven content marketing.

Nat explains progressive summarization (from Tiago Forte) and how he turns Kindle highlights into structured Evernote notes, which he then sells as a product and uses as a backbone for his writing and Made You Think podcast.

They contrast organic SEO with paid traffic, discuss the limits of productivity and ‘learn faster’ hacks, and touch on politics, decentralization, and tribalism.

Nat closes by recommending five less-talked-about but powerful books on learning, survival, sovereignty, consciousness, and our relationship with death.

Key Takeaways

Use progressive summarization to make book notes instantly reusable.

Highlight widely on Kindle, export to Evernote via Readwise, then iteratively bold, then highlight the bolded sections, and optionally add a 3–5 bullet executive summary at the top so you can re-digest a book’s core ideas in minutes.

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Treat reading as strategic input for future work, not passive consumption.

Nat reads with the notes he’ll want later in mind, which makes it easier to write articles, record podcast episodes, and reference specific ideas without re-reading entire books.

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Monetize your own knowledge systems by packaging them for others.

Nat sells lifetime access to his 240+ Evernote book notes for a fixed price, and also publishes lighter versions on his blog that rank in Google, driving ongoing traffic and sales.

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Balance organic SEO and paid traffic instead of choosing one side.

SEO takes longer but can deliver cheap, compounding traffic (as seen with Cup & Leaf’s tea content), while paid ads can generate sales almost immediately; together they reinforce each other.

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Avoid getting stuck in books that kill your reading momentum.

For building a reading habit, prioritize books you genuinely want to read; forcing yourself through dense, unenjoyable texts can stall your overall reading and make the habit harder to maintain.

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Be skeptical of ‘learn anything fast’ hacks and 80/20 shortcuts.

Nat argues that many “learning how to learn” frameworks function like get-rich-quick schemes; real skill comes from direct, often boring practice (e. ...

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Interrogate your tribal identities and chosen ‘enemies’.

Most political engagement is symbolic and tribal; if people can accurately infer all your beliefs from one position, you probably adopted a prepackaged ideology instead of thinking issues through yourself.

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Notable Quotes

Everybody else is not really contributing anything new or useful to the [productivity] discussion, but they’re doing good work.

Nat Eliason

Skill acquisition is really simple... people overcomplicate it because it’s more fun to hack your learning than to do the boring learning stuff.

Nat Eliason

If you’re trying to learn a language, you should be speaking to someone in that language and literally anything else you are doing is a waste of time.

Nat Eliason

If you can tell anybody one or two of your political beliefs and they can accurately infer all of the other ones, then you probably haven’t thought about what you believe in very much.

Nat Eliason

President has actually remarkably little influence on our lives, and that should be kind of refreshing for how much we allow ourselves to get wrapped up in the insanity of some of that political stuff.

Nat Eliason

Questions Answered in This Episode

How could a beginner practically implement Nat’s progressive summarization system without feeling overwhelmed by extra steps?

Chris Williamson interviews Nat Eliason about how he reads, remembers, and monetizes books, and how he builds traffic via SEO-driven content marketing.

Get the full analysis with uListen AI

What specific criteria should someone use to decide whether a book is worth finishing versus dropping to preserve their reading habit?

Nat explains progressive summarization (from Tiago Forte) and how he turns Kindle highlights into structured Evernote notes, which he then sells as a product and uses as a backbone for his writing and Made You Think podcast.

Get the full analysis with uListen AI

In what situations does Nat think paid traffic is clearly superior to organic SEO, and vice versa?

They contrast organic SEO with paid traffic, discuss the limits of productivity and ‘learn faster’ hacks, and touch on politics, decentralization, and tribalism.

Get the full analysis with uListen AI

How can people identify and consciously reshape the political or cultural ‘tribes’ they’ve unconsciously joined?

Nat closes by recommending five less-talked-about but powerful books on learning, survival, sovereignty, consciousness, and our relationship with death.

Get the full analysis with uListen AI

Of the five recommended books, which one does Nat believe has the highest ‘return on attention’ for someone just starting to take their learning seriously, and why?

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Transcript Preview

Chris Williamson

(wind blowing) Hi, friends. Welcome back to the Modern Wisdom podcast. My guest today is a fellow podcaster. Nat Eliason is the host of Made You Think and also the man behind growthmachine.com. I had a few things that I wanted to speak to Nat about today. His ability to retain the information that he reads in books through a progressive summarization method is pretty impressive, and he takes us through that today. He also explains how he's managed to essentially monetize his passion by selling access to his own Evernote. We talk about growthmachine.com and how organic versus paid strategies in the online world are changing and developing over time. And finally, he gives us his five favorite books that you probably haven't read. So stay until the end and find out exactly what Nat thinks you should sink your teeth into as your next read which you might not have seen on the New York Times Best Sellers list. Please welcome the wise and wonderful Nat Eliason. (upbeat music) . I'm joined by the host of the Made You Think podcast and the man behind growthmachine.com, Nat Eliason. Nat, welcome to the show.

Nat Eliason

Thanks for having me on. I'm excited to be here.

Chris Williamson

So I am a big fan of your podcast. Recently had Robert Greene on talking about Laws of Human Nature, and your guys' summary of that, uh, was a- a big, (laughs) a big help in prepping. It's a big old book, and what you guys do on the podcast really, really helps to condense stuff down. Would you be able to explain sort of what the Made You Think podcast is and- and what the, uh, concept behind it is?

Nat Eliason

Yeah. Uh, Made You Think started, uh, actually out of another podcast. So I ha- had: (clears throat) had a podcast before called Nat Chat where I was-

Chris Williamson

Such a good name. (laughs)

Nat Eliason

Yeah. Great name, right? (laughs)

Chris Williamson

I love it.

Nat Eliason

I, uh, I was interviewing people who had come out of college and done something s- sort of like atypical. Uh, and by atypical I meant, you know, not gone to do what I saw a lot of other people from top tier schools doing, like, working in finance, or consulting, or going to work at one of the FAANG companies, things like that.

Chris Williamson

Mm-hmm.

Nat Eliason

So talking to a lot of young people who either went entrepreneurial routes, or were doing like contract work, or ended up being an early m- member in an agency. Things like that that you don't hear about as much when you are going to some of these schools and trying to get more of those stories out there for people who felt like, "Oh, those typical c- career paths just aren't as exciting to me." So, uh, did th- did, was doing Nat Chat for a while and interviewed one of my friends, Neil, who ended up doing like a whole bunch of different things right out of college and eventually became sort of like a internal innovation consultant for Estée Lauder, uh, and then went on to start his own, uh, like beer company, helping people create like custom brews, taking advantage of the, uh, unused capacity of breweries around the country. Um, and- and we had a really good like three-hour-long episode just talking about everything and how he ended up doing what he was doing. And people really, really liked how in-depth we went and how much stuff we talked about. And then we said or we thought it might be fun to do a second episode on a book that we both really liked, uh, Antifragile by Nassim Tallek. And so we just got back on and talked about Antifragile for two hours or so.

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