Most People Can’t Handle This Level of Honesty - Alex Hormozi (4K)

What did you call this? The podcasting booty call? We come together for a very intense three hours, don't see each other for six months until I text you again and say, "What you doing?"

(laughs) It's exactly that.

All right, so we're gonna go through some of the best lessons I've learned from you over the last couple of months. First one, "Control freak is a word people with low standards use to describe people with high standards. You're not a control freak, you just want it done right the first time. You're not anxious, you care. Do not expect mediocre people to support world-class goals."

I think most people feel really lonely when you want something that doesn't currently exist. And so some people call that dream, some people call that goals. Whatever it is, you're trying to pull something from your mind into reality, and you want it done a certain way. And if it's not done that way, it's not what you imagined. And so people on the outside will throw stones and call you names that they think will change your behavior and get you to stop. And the more I have been the person trying to pull things into reality, the more I've tried to weather and build kind of defenses against those things, so that when those stones get hurled at you by being called a control freak or by saying you micromanage things or that you have incredibly high standards, the answer is yes, because I want it done right the first time. Because either way we're going to... If you have enough will, it's going to get done the way that I want it to get done regardless. And it'll be less painful if we just do it right the first time, because we will still have to do it, and you may have to do it three or four more times, but eventually you'll just s- succumb to the fact that we're going to do it this way. And I think all of the great things that have happened for humanity have been from one man or woman who had an idea and just wouldn't let people shake it from them.

The standard of right isn't actually that insane when you think about it. It's just right. It's just done without error. And I guess that the margin that some people consider to be right and other people consider to be right just changes.

I'm trying to think of a really good example for this, but, like, the level of detail... I mean, it's, it's the difference between... it's the difference between a book that gets 10 or 100 five-star reviews and a book that gets 100,000 five-star reviews. And everyone wants a silver bullet, but most of the things that make great products is 100 golden BBs. And so it's one of those things we have is, there's no silver bullets, only hundreds of golden BBs. There's just h- hundreds of tiny little improvements. It's like, how can we look at the can? How can we improve the way it ships? What about the weight? What about the color scheme? How does it sit in the shelves? How are people gonna look at it in this market versus this market? Or, like, how does this name appear on hats and on shirts and on, and on sites, and what's the RGB, you know, whatever the color scap- scope is here versus there? And it's just 1,000 details that someone who does not care will not put the work to look into, because they're trying to check a box rather than to make something that people will love. Or, um... I heard this from... Shoot, I can't remember who it was from, um, but basically that the best art is art where the artist makes it for themselves. And where you see commercial work is where a bunch of people are trying to make something for an audience. And so it's they're trying to, like, rinse and recycle stuff that actually solves no one's problems, because no one is actually the audience. Whereas when you make it for yourself, there's thousands of people just like you who will, who have the same depth of understanding of it, but it feels selfish in the moment to make something for yourself. But when you make it for yourself, you actually make it for everyone.