These Horror Stories Will Send Chills Down Your Spine - MrBallen (4K)

These Horror Stories Will Send Chills Down Your Spine - MrBallen (4K)

Modern WisdomApr 22, 20243h 27m

Chris Williamson (host), MrBallen (John Allen) (guest), Guest (unidentified third participant) (guest)

Accidental rise of MrBallen and origin of the brandPsychology of true crime, horror, and controlled fearStory construction: withholding details, perspective, and payoffsNear‑death and altered‑reality experiences (coma lives, head trauma)Navy SEAL training, Hell Week, and combat in AfghanistanReintegration, trauma, and backlash from the SEAL communityBuilding Ballen Studios and mentoring other storytellers

In this episode of Modern Wisdom, featuring Chris Williamson and MrBallen (John Allen), These Horror Stories Will Send Chills Down Your Spine - MrBallen (4K) explores ex–Navy SEAL Explains Viral Horror Stories, Near-Death, And Evil Former Navy SEAL John "MrBallen" Allen explains how failed early social media experiments led to his accidental breakout as a viral strange‑dark‑mysterious storyteller, starting with a rough 60‑second TikTok on the Dyatlov Pass that hit five million views in hours. He and host Chris Williamson dissect why people find true crime and horror comforting, how narrative structure and withheld details create powerful twists, and what separates good storytelling from mediocre retellings. Allen shares harrowing personal experiences—from SEAL training and combat in Afghanistan, including being nearly killed by a grenade—to how those shaped his philosophy on fear, purpose, and death. The conversation also touches on the culture and backlash around ex‑SEALs going public, building Ballen Studios as a home for elite storytellers, and the psychological cost and reward of doing terrifying things anyway.

Ex–Navy SEAL Explains Viral Horror Stories, Near-Death, And Evil

Former Navy SEAL John "MrBallen" Allen explains how failed early social media experiments led to his accidental breakout as a viral strange‑dark‑mysterious storyteller, starting with a rough 60‑second TikTok on the Dyatlov Pass that hit five million views in hours. He and host Chris Williamson dissect why people find true crime and horror comforting, how narrative structure and withheld details create powerful twists, and what separates good storytelling from mediocre retellings. Allen shares harrowing personal experiences—from SEAL training and combat in Afghanistan, including being nearly killed by a grenade—to how those shaped his philosophy on fear, purpose, and death. The conversation also touches on the culture and backlash around ex‑SEALs going public, building Ballen Studios as a home for elite storytellers, and the psychological cost and reward of doing terrifying things anyway.

Key Takeaways

Do the thing you genuinely enjoy, even if it seems off‑brand.

Allen only found success after abandoning calculated, ‘cringe’ content and posting a rough TikTok about a mysterious case he personally loved; the authenticity resonated far more than his earlier attempts to game social media.

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Great storytelling depends more on delivery and structure than on the raw story.

He emphasizes inhabiting specific perspectives, deliberately omitting information, avoiding early foreshadowing, and layering mundane, human details so that twist endings feel both shocking and inevitable.

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Audiences stay engaged when they trust you always deliver a meaningful payoff.

By making every story end with a real reveal or emotional turn, he’s trained viewers not to skip ahead—the satisfaction of the ending depends on the tension and detail built beforehand.

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Fear in a safe context is pleasurable and can be productively used.

True crime and horror provide the physiology of fear without real danger, which many find comforting; Allen also uses fear personally as a compass—if something scares him and is meaningful, it’s usually worth doing.

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Extreme experiences can radically reshape identity and values.

Near‑death in Afghanistan and watching an entire ‘lived life’ collapse in a concussion story both highlight how fragile and constructed our realities are, which led Allen to care more about purpose, risk‑taking, and less about others’ opinions.

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Transitioning from elite units to civilian life creates identity and incentive conflicts.

Allen describes how SEAL culture stigmatizes publicity even as ex‑operators are incentivized to leverage that background to make a living, leading to intense backlash when he briefly tried SEAL‑branded content and later deleted it all.

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Knowing your strengths and delegating is crucial for sustainable creative success.

He recognized he was best at telling stories, not running deals or operations, and partnered with manager Nick Widders to build a team—freeing him to focus almost solely on recording while Ballen Studios handles business and scale.

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Notable Quotes

The best things in life are often on the other side of fear.

John "MrBallen" Allen (echoing Will Smith, then applying it to his own life)

People don’t really care about you; they care about themselves. In a hundred years, no one will even know who you were.

John "MrBallen" Allen

If you open a story with the conclusion, the audience stops caring. They’ll just start guessing, and a lot of the time they’re right.

John "MrBallen" Allen

Fear is an indication that something is worth doing. Indifference is an indication that it’s not.

John "MrBallen" Allen

Reputation is everything in the SEAL teams, and I just obliterated mine.

John "MrBallen" Allen

Questions Answered in This Episode

How much moral responsibility do storytellers have when retelling real people’s trauma for entertainment, even respectfully?

Former Navy SEAL John "MrBallen" Allen explains how failed early social media experiments led to his accidental breakout as a viral strange‑dark‑mysterious storyteller, starting with a rough 60‑second TikTok on the Dyatlov Pass that hit five million views in hours. ...

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Given his near‑death experience and belief that things ‘just end,’ how does that shape the risks he’s willing to take now in business and life?

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Is the SEAL community’s hostility to public storytelling ultimately protecting the culture, or unintentionally harming veterans’ ability to transition?

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What specific techniques from Allen’s story breakdowns could an ordinary creator use tomorrow to make their own stories more gripping?

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How should we distinguish between healthy fascination with true crime and horror and unhealthy desensitization or voyeurism?

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Transcript Preview

Chris Williamson

MrBallen, welcome to the show.

MrBallen (John Allen)

Thank you for having me.

Chris Williamson

How does a Navy SEAL end up telling scary stories on the internet?

MrBallen (John Allen)

(laughs) I still don't even know. Uh, yeah, I- I kind of fell backwards into it, actually. Um, the- the short version is, I was experimenting with social media content after I was out of the military, just because it was interesting to me. I saw there were all these new brands and people kind of blowing up on social media, and I was kinda struggling to find my way as a civilian again. And so I was like, "Oh, I'll just- I'll try social media," and I- I, uh, I tried a bunch of stuff that didn't work, very cringey, you know, like attempts at comedy and- and all these different things. Um, and then I- I remember I had these- I had these two documents on my computer of- of ideas for- for TikToks at the time, is what I was doing. This is like, uh, early 2020. And I had this one document that I had exhausted all these different, you know, ideas for TikToks, ranging from sketch comedy to all these goofy things that didn't work. And I had this other document and it just said Dyatlov Pass on it. And so me personally, John Allen, the person, I like to watch and consume strange, dark and mysterious content, you know, spooky, you know, non-fiction content. And the Dyatlov Pass is- is this story about these hikers who go missing in the 1950s, and it's this famous unsolved case. Basically, these nine hikers vanish and they're found again and they're- they're in different stages of decay and their bodies are radioactive and their clothes are half on and half off, and it's- and there's these totally unsettling pictures, and I- I was like, "Well, I've tried all these different things on this side. This- this document has been exhausted and didn't- didn't work. I guess I'll take a shot in the dark on this totally random, like, departure from any other type of content I had ever tried." And it was a total, like, "I just don't care how it goes." I- I'm clearly not able to hit the mark on social media. I'm just gonna do the one thing that I personally enjoy, and I was at this water park in Pennsylvania, this indoor water park, uh, called, uh, Great Wolf Lodge in Pennsylvania with my wife and my three kids, and I- I shoot this six- 60 second Dyatlov Pass TikTok where they're- it was crappily made, you know, I'm kinda like winging it, telling the story, 60 seconds long, and I post it. Because I'm going to the indoor water park, I didn't wanna have my phone, so I just left it in the room and went to the water park. And then when I came back a couple hours later, my phone was basically not working because it was getting so many notifications. There was like five million views on this video after- after only a few hours. And for- for reference, I've- I had never gone even close to viral before in any way. It was like, you know, 10,000 views over a year was like a really big deal. And now, you know, it's- the- the internet has tuned in. And admittedly, I didn't think... I- I wasn't like, "Oh, here's a career now," but I was like, "That was pretty fun. That was pretty cool." And I like making those- those stories, and I- I just went on a tear making content, having no idea where it would go, and it turned into MrBallen.

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