How To Survive The 21st Century | Jason Stapleton | Modern Wisdom Podcast 148

... the stuff that I've been focusing on over the last couple of years is, is making my audience, my clients aware of the changes that are happening, and having them try and disassociate from political change as a way to improve our lives and, and improve our wellbeing, and focus more on individual change. What do I need to do to change my life to make sure that over the next 20 years I, I prosper, I thrive? Not that I survive, but that I actually thrive. And it's, uh, I mean, it's a full-time job just going through all that because we want to be focused on this stuff that doesn't matter. We love focusing on the noise, but the noise doesn't make you any money, the noise doesn't protect you. The noise just distracts you, keeps you dependent and apathetic.

Jason Stapleton in the building. How are you doing, man?

I'm doing well, brother. Thank you for having me on your show.

Thank you for being here, dude. What's been going on? What you been doing today?

Well, today I've been doing a lot of... It's so funny because the bu- people think that what I do is... Y- I mean, uh, some of what I do is cool and some of it-

(laughs)

... is, uh, i- is celebrity, I guess, in, in terms of how it looks and the places I, I get to go. I live in Los Angeles so I get to, I get to go to a lot of premieres and stuff like that. But the bulk of what I do is sitting in a room staring at a computer screen-

(laughs)

... uh, looking over numbers for marketing and advertising, and that's what I was doing today. I'm actually writing sales copy and I was building out, uh, a bunch of sales funnels for some YouTube advertising that we're doing. So it was... It's not glamorous work, it's not sexy, but it's, uh, it's, it's oftentimes that's the work that really pays the big money. Um, that's where the dividends are made. It's not when people are seeing you, it's not when you're on Instagram or Facebook or anything like that. It's when you're bunkered down in your room when no- nobody's looking at you doing the stuff that nobody else is willing to do. I always say, you know, success, success happens when nobody's watching. And, uh, and I guess I was involved in a little bit of that this morning.

That's cool. Yeah, I always think about Conor McGregor. You know, people look at this guy and he's essentially unlimited wealth now, and there's a, a bunch of things that he is capable of doing that pretty much no one else is. However, Conor's had two kids over the last few years. Conor McGregor, as a dad, has had to get up at 3:00 in the morning and change a dirty nappy. Like, that is just reality. There's some things that you have to do, that you can't stop doing, right?