The Man Who Tracks Every Second Of His Life - Rob Dyrdek

How do you make every bit of you better and better and better and better over time? Then you grow into the ideal version of yourself on an ongoing basis, because you're expanding into new levels. You see further, "Oh, that's where I can go." You expand further, "Wow, man, look at this, but look where I can go."

(wind blows) I've heard you say that you've become the ideal version of yourself.

Mm-hmm.

What does that look like?

I, I mean, look, the, the beauty of the ideal version of yourself is it continually evolves as you evolve and the world evolves around you, you know? And who I am today, um, I'm, like, overwhelmed with gratitude, super thankful that I even get to live this human experience, know that I live almost every day and have an amazing day almost every day, know that I have built my life into a place where I, I intuitively can begin to feel friction and then eliminate it, where I'm continually optimizing my today for a better tomorrow. And now understand that the person I've evolved and grown into is just the beginning of what's possible, and excited about continually being a better version of myself on an ongoing basis till the day I die, which is currently, uh, one million hours of life and 114 days and, uh, 114 years and 54 days. But that is the state. But as you can hear in my energy, growing into your ideal life, uh, as you envisioned it, um, is a surreal experience, 'cause most people never actually get to it and then be get, get beyond it. And I've moved beyond it, right, and realizing that it's actually just this continuous process that you get to enjoy life while growing on an ongoing basis.

What was the inflection point, then, from going from a normal, relatively normal guy, like most of the people that are gonna be listening, to a person who has this much more well-defined goal broken down into steps to achieve that goal? What was the inflection point, and what did that consist of?

I, I, it was a, it was a series of events and a lot of complexity, right? And, and it was all parts of me, right? It wasn't just, um, you know, a financial situation or a career situation or a physical injury or a sickness. It was like, it was every single thing to do with my entire being, right? And, and, but specifically, it was sort of this awakening that I wasn't the person that I thought I was, that I portrayed myself to be through the lens of sort of lying to myself of what I was, right? And, and I say that in the sense of I really pic- pictured myself as this very intellectual and very advanced entrepreneur and businessperson, because I had built all these companies and I had television shows and I was a professional skateboarder and I had this multi-platform universe of brands and media and I was making millions of dollars. And, and so I'm, I looked at myself as, you know, to become this, you've got to have some sort of secret sauce, you know, to even get there. And then I thought that was the fact that you just boom and bust and work really hard, party really hard, like, you know, like spend a lot of money, lose a lot of money, make a lot of money, invest. Like, I thought that chaos was, in fact, why I was so successful, you know? And, and I felt if I didn't, you know, work 18 hours straight for like five days and then go party for three days and like, and then get all, like go on a fitness run and like, uh, I just didn't think I would be able to achieve the levels that I was able to, to achieve without that. And in 2012, I was approached by, like, a big private equity group about doing a 360 deal of, uh, everything that I do, essentially owning half of everything that I do for the rest of my life. And they would invest in my professional skateboarding league, my cartoons, my clothing lines, like, uh, h- be part of my television, uh, programs, everything. And, uh, when they did the diligence on me, they basically exposed me to me, and essentially showed me how poorly all of my investments were, how bad my financial management was, and ultimately deemed me as uninvestable. And, and so for me, I knew like, "Man, not only am I uninvestable, but I'm not happy. Like, I can't keep doing this. I can't sustain this level of energy hoping that one thing that I do ends up being the one big thing that makes me the money that, uh, you know, then allows me to find happiness, find the relationship, all of that in one, one big moment." I realized that I needed, uh, to change who I was, uh, and become the person that I knew I could become. And that, that almost, if you can imagine, then started the universe to work, right? And then, then I asked the question to the universe essentially like, "Hey, I've got to figure this whole thing out. What, where should I start?" And I just really started looking at consultants and different people that could help me on the business side, and I found a book, uh, called Start at the End, which was essentially a business book that was, if you wanna create a business, decide exactly what you want out of it from the very beginning. Do you want it to be a three million dollar business that makes 500,000 in profit that you live off of every year? Is it a business you wanna build to 20 million and sell it for, you know, three times revenue, for 60 million? And how much capital do you need? Build your plan, then, backwards to achieve that.And it was just this, like, mind-blowing sort of like, man, that's how I need to approach business, but that's really how I should approach life. I, I need to design the life that I want. How do I wanna live? What does it look like? Where do I live? Who am I with? What is it? What, what is money to me in the first place? And, and what are all the things that I really need to be happy? And then start the journey to go achieve that. I started at the end, in that era of, of what I wanted my life to look like, not just my business. I designed them both together so that when I found success in business, I would find success in life at the same time, you know.