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Rob Lacher: How I Scaled to $600M AUM; Hiring Tips for VCs; Venture Capital in Europe vs USA | E999

Rob Lacher founded Visionaries Club in 2019, in just 3 years he has scaled the firm to $600M AUM and backed some of Europe’s best including Xentral, Personio, Miro, and Ledgy. Prior to Visionaries, Rob founded the fashion platform AMAZE in 2014 which he sold to Zalando, and founded the European seed and growth stage venture capital fund La Famiglia in 2016. --------------------------------------------------- Timestamps: 0:00 Intro 0:44 Who is Rob Lacher? 4:53 VC Hiring Tips 15:09 How to Pick Deals 24:09 Reserves Management 38:14 Do VCs add value? 41:41 Selling Secondary 43:21 Rob’s Relationship to Money 44:22 Rob’s Biggest Mistake 48:50 Venture in USA vs Europe 57:17 Rob’s Dream for the Future of VC 59:25 Quick-Fire Round ----------------------------------------- In Today’s Episode with Rob Lacher We Discuss: 1.) From Novice Tennis Player to Leading European Investor: When Rob realized beating Federer wasn’t an option, how did he make his way into the world of venture capital? When did Rob know he wanted to be a VC? What did Rob learn about himself after leaving La Famiglia? What characteristics make business partners compatible? 2.) The Secret to Building a Fund? Hire People With No Experience: What does Rob think is the hardest element of building a firm? What advice would Rob give to emerging managers when starting their firms? What is the single biggest mistake that Rob sees fund managers make? Why does Rob prefer to hire people with no VC experience? 3.) The Red Ocean of European Venture: Does Rob think the Series A product in Europe is any good? How would Rob advise founders debating a US multi-stage fund or a European offer? If Rob could choose one European board member, who would it be and why? In Rob’s dream, what would the Europe venture ecosystem look like in 2028? How does Rob think Europe’s family institutions can become Europe’s Google? 4.) Lessons on Investing From a Pro: Where does Rob think VCs, founders, and boards are misaligned? When Rob invests, how central of a role does price actually pay? What is Rob’s single biggest investing mistake? How did it impact his mindset and approach? What are the three ways reserve management strategy has changed? What does Rob absolutely hate about VC? ---------------------------------------- Subscribe on Spotify: https://open.spotify.com/show/3j2KMcZTtgTNBKwtZBMHvl?si=85bc9196860e4466 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-twenty-minute-vc-20vc-venture-capital-startup/id958230465 Follow Harry Stebbings on Twitter: https://twitter.com/HarryStebbings Follow 20VC on Instagram: https://www.instagram.com/20vc_reels Follow 20VC on TikTok: https://www.tiktok.com/@20vc_tok Visit our Website: https://www.20vc.com Subscribe to our Newsletter: https://www.thetwentyminutevc.com/contact ---------------------------------------------------- #RobLacher #LaFamiglia #HarryStebbings #venturecapital

Rob LacherguestHarry Stebbingshost
Apr 6, 20231h 10mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Rob Lacher on building Visionaries, smart VC partnerships, and Europe’s edge

  1. Rob Lacher, co‑founder of Visionaries, explains how he built two VC firms, scaled to $600M AUM, and why he sees himself as both entrepreneur and investor. He details his philosophy on partnership design, hiring, portfolio concentration, and reserves, and why he prefers focused, high‑ownership seed investing over spray‑and‑pray strategies. A major theme is Europe’s structural advantage in B2B: its dense network of profitable, domain‑expert family businesses, which he believes can collectively function as “Europe’s Google” when connected to startups. He contrasts US multi‑stage funds with specialized European firms, dives into signaling risk, pricing discipline, and secondaries, and sketches a future where traditional VC is disrupted by smarter capital and deep domain networks.

IDEAS WORTH REMEMBERING

5 ideas

Choose VC partners like co‑founders and be brutally honest about fit.

Rob left La Familia despite strong performance because he realized partnership misalignment over a 20–30 year horizon is too costly; he now insists on deep alignment on motives, work style, and time horizon before founding or joining a firm.

Hire for hunger, intelligence, and exponential growth potential—not prior VC experience.

Visionaries deliberately recruits very young, non‑VC profiles, then gives them 50% clear responsibilities and 50% freedom to build new value (e.g., Lisa evolving into a high‑leverage platform leader), rather than importing habits from other funds.

Run a concentrated seed strategy with real ownership and deep engagement.

Visionaries targets 10–15% ownership in ~25 seed companies per fund, with ~60% reserves, preferring a few highly engaged relationships over dozens of shallow ones, and accepts higher fund volatility for the chance of multi‑fund‑returning winners.

Use price as a function of milestones and runway, not ego or momentum.

Rob avoids negotiating over 1–2% swings and instead aligns with founders on realistic milestones for the next 18–24 months; he will walk from over‑priced seeds that leave no room for a healthy Series A, even if the team looks strong.

Be extremely deliberate when taking a multi‑stage fund at seed due to signaling and alignment.

He warns that a big US fund’s seed check can be an option, not a commitment: if they don’t lead the A, other investors infer negative information, and their incentives around future pricing and board attention can diverge from the founder’s.

WORDS WORTH SAVING

5 quotes

“If you want to be a new fund on a founder’s cap table, you need to be a painkiller, not a nice‑to‑have vitamin.”

Rob Lacher

“Take risks when you go into those setups, but also be 100% brutally honest to yourself if it’s sustaining and if it’s the right setup for everyone.”

Rob Lacher

“We always complain that we don’t have a Google, Facebook, Amazon, or Tencent… but 90% of European companies are family businesses. If you take those family businesses together, I think this is our Google.”

Rob Lacher

“In venture capital, they need to be hyper‑smart, humble, visionary, nonlinear thinkers. It’s hard to find them… so we don’t hire experienced VCs, we hire incredibly young, hungry, hyper‑intelligent people.”

Rob Lacher

“Calling a dream crazy is not an insult, it’s a compliment.”

Rob Lacher

Rob Lacher’s path from consulting and angel investing to founding La Familia and VisionariesDesigning and changing VC partnerships, and lessons from leaving La FamiliaBuilding a VC firm: firm‑building vs. investing, hiring philosophy, and cultureSeed strategy: concentration vs. volume, ownership targets, reserves, and pricingMulti‑stage US funds vs. European funds: signaling risk, value proposition, and founder choiceBarbell fund structure: early‑stage plus early‑growth (Series B/C) and how they interactEurope’s B2B advantage: role of family businesses and next‑gen family entrepreneurs

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