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7 Ways to Boost Retention (Both Pre- and Post-AI)

For consumer products, the rubber hits the road at user retention. In this episode, a16z Partner Bryan Kim covers the seven most effective ways for AI-native consumer companies to improve user retention. From essential strategies to proven methods, Bryan reveals how leading AI-native products are already benefiting from these approaches. Featuring real-world examples from companies like Snapchat, Google, Perplexity, and BeReal, this is a must-watch for founders, product managers, and anyone interested in the latest AI and consumer application trends. Packed with valuable insights, this video will help you enhance your product's retention and success. Timecodes: 03:26 - Obsess Over Delivering the Core Product Value. Fast. 06:11 - Feature-Gated Onboarding 10:07 - Designing Reciprocity 12:10 - Building Smart Notifications 17:12 - Give Them Summaries 19:54 - Keeping Streaks Alive 22:14 - Status for the Power Users Resources: Link to Bryan’s article: https://a16z.com/7-ways-ai-native-companies-can-improve-retention/ Find Bryan on Twitter: https://twitter.com/kirbyman01 Stay Updated: Find a16z on Twitter: https://twitter.com/a16z Find a16z on LinkedIn: https://www.linkedin.com/company/a16z Subscribe on your favorite podcast app: https://a16z.simplecast.com/ Follow our host: https://twitter.com/stephsmithio Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Bryan Kimhost

May 31, 202426mWatch on YouTube ↗

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EPISODE INFO

Released: May 31, 2024
Duration: 26m
Channel: a16z
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

For consumer products, the rubber hits the road at user retention. In this episode, a16z Partner Bryan Kim covers the seven most effective ways for AI-native consumer companies to improve user retention. From essential strategies to proven methods, Bryan reveals how leading AI-native products are already benefiting from these approaches. Featuring real-world examples from companies like Snapchat, Google, Perplexity, and BeReal, this is a must-watch for founders, product managers, and anyone interested in the latest AI and consumer application trends. Packed with valuable insights, this video will help you enhance your product's retention and success. Timecodes: 03:26 - Obsess Over Delivering the Core Product Value. Fast. 06:11 - Feature-Gated Onboarding 10:07 - Designing Reciprocity 12:10 - Building Smart Notifications 17:12 - Give Them Summaries 19:54 - Keeping Streaks Alive 22:14 - Status for the Power Users Resources: Link to Bryan’s article: https://a16z.com/7-ways-ai-native-companies-can-improve-retention/ Find Bryan on Twitter: https://twitter.com/kirbyman01 Stay Updated: Find a16z on Twitter: https://twitter.com/a16z Find a16z on LinkedIn: https://www.linkedin.com/company/a16z Subscribe on your favorite podcast app: https://a16z.simplecast.com/ Follow our host: https://twitter.com/stephsmithio Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

SPEAKERS

Bryan Kim
host
a16z host/interviewer (Andreessen Horowitz) who guides the discussion and reads the closing disclaimer.

EPISODE SUMMARY

In this episode of a16z, featuring Bryan Kim, 7 Ways to Boost Retention (Both Pre- and Post-AI) explores seven Consumer Retention Mechanisms That Carry Over From Past Apps to AI The guest estimates that combining these seven methods can lift D30 retention by ten to fifteen percentage points, taking a good 20% to an exceptional 35%.

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