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Deep Dive with Ali AbdaalHow To Turn Your Passion Into A Business Without Sacrifice - James Hoffmann
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EPISODE INFO
- Released
- March 21, 2022
- Duration
- 1h 49m
- Channel
- Deep Dive with Ali Abdaal
- Watch on YouTube
- ▶ Open ↗
EPISODE DESCRIPTION
First 200 get 20% off the annual premium subscription for Brilliant: https://brilliant.org/deepdive Visit https://curiositystream.com/deepdive to get 42% off annual plans at Curiosity Stream and complimentary access to Nebula. 📚 Check Out My New York Times Bestselling Book Feel-Good Productivity! 👉 https://go.feelgoodproductivity.com/podcast 📧 Sign up for LifeNotes - my weekly newsletter where I share actionable productivity tips, practical life advice, and high-quality insights from across the web directly to your inbox. 👉https://go.aliabdaal.com/lifenotes/podcast Many of us dream about turning our passion or hobby into the thing we do everyday, but very few of us actually do it. In this episode I talk to World Barista Champion and co-founder of Square Mile Coffee Roasters James Hoffmann about how he had the confidence to make a career out of coffee. Expect to hear how he built a bricks and mortar business from scratch, his regrets about hustling and burnout, and how he’s amassed a YouTube following of 1.23M subscribers. Season 2 Episode 10 00:00 Coming up... 2:28 Becoming A World Barista Champion 10:41The Economics Of Starting A Coffee Shop 14:03 The Business of Starting A Business 20:08 Profit Is Seen As A Dirty Word 22:56 Lessons In Entrepreneurship 33:10 How Important Is Having A Purpose In Business? 39:28 Bricks and Morter Vs Digital Businesses 46:28 The Dangers Of Hustling and Burnout 54:24 Enjoyment At Work & Sustainability Of Square Mile Coffee 01:10:44 Stepping Back As A Business Owner 01:14:39 Getting Into YouTube 01:24:36 What are your streams of income? 🔗 CONNECT WITH JAMES 🎥 YouTube Channel - @jameshoffmann 🐦 Twitter - https://twitter.com/jimseven 📸 Instagram - https://www.instagram.com/jimseven/ 💻 Website - https://www.jameshoffmann.co.uk/ ☕️ Stone Mile Coffee Roasters - https://shop.squaremilecoffee.com/ 🔗 CONNECT WITH ALI 🎥 YouTube Channel - https://youtube.com/aliabdaal 🐦 Twitter - https://twitter.com/aliabdaal 📸 Instagram - https://instagram.com/aliabdaal 💻 Website - https://aliabdaal.com 👥 Linkedin - https://www.linkedin.com/in/ali-abdaal/ 📚 RESOURCES MENTIONED The E Myth Revisited by Michael E Gerber - https://geni.us/l82ef The Great CEO Within by Matt Mochary - https://geni.us/jrMmh Seth Godins Blog - https://seths.blog/ 11 Reasons Not To Become Famous (Tim Ferriss' Blog Post) - https://tim.blog/2020/02/02/reasons-to-not-become-famous/ 📄SHOW NOTES & TRANSCRIPT Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/ 🎙 ABOUT THE PODCAST Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover their journey's towards finding joy and fulfilment at work and in life. In each episode our host Ali Abdaal talks to his guests about their philosophies, strategies and tools that have helped them along their personal path to living a life of happiness and meaning. There's no manual for living a happy life, but we hope that from these shared experiences you'll leave each episode with practical advice you can use to help you along the way. Want to start your own podcast? We use Transistor! https://go.aliabdaal.com/transistor 🎧 LISTEN FOR FREE Apple Podcasts - https://podcasts.apple.com/gb/podcast... Spotify - https://open.spotify.com/show/7gZkflC... RSS - https://feeds.transistor.fm/deep-dive 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/gb/podcast... 🧠 SPONSORED BY BRILLIANT This episode is kindly supported by Brilliant, the best way to learn maths, science and computer science online. Brilliant focuses on helping you learn through interactive courses that work to develop your intuition and first principles knowledge, rather than just memorising methods and facts. Sign up at https://brilliant.org/deepdive - the first 200 people will receive 20% off the annual premium subscription. 🍿 SPONSORED BY CURIOSITY STREAM This episode is kindly supported by Curiosity Stream, the leading streaming subscription platform that gives you access to thousands of documentaries and non-fiction titles. Curiosity stream also support independent creators on their platform Nebula which is run by me and other creators where you can access exclusive content including the original episodes of Deep Dive which you won't find anywhere else. You also get early, ad free access to mine and a bunch of other creators videos. Sign up at https://curiositystream.com/deepdive and you'll get 42% off annual plans as well as FREE ACCESS to Nebula as a part of the bundle. 👋🏼 GET IN TOUCH You can also Tweet @AliAbdaal with any feedback, ideas or thoughts about the lessons you've learnt from the episodes and we can thank you personally for tuning in 🙏 PS: Some of the links in this description are affiliate links that I get a kickback from 😜
SPEAKERS
James Hoffmann
guestCoffee entrepreneur and creator, known for winning the World Barista Championship (2007) and building a specialty coffee business and media brand.
Ali Abdaal
hostProductivity-focused creator and entrepreneur who hosts the interview podcast Deep Dive with Ali Abdaal.
EPISODE SUMMARY
In this episode of Deep Dive with Ali Abdaal, featuring James Hoffmann and Ali Abdaal, How To Turn Your Passion Into A Business Without Sacrifice - James Hoffmann explores James Hoffmann on Building Coffee Businesses Without Burning Out Hoffmann describes going from a casino croupier and department-store coffee machine demonstrator to UK and World Barista Champion within a few years, in what he calls an immature industry.
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