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BigDeal by Codie SanchezBusiness Expert: The BEST Way To Make Millions In Profit | Mike Michalowicz
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EPISODE INFO
- Released
- October 7, 2025
- Duration
- 55m
- Channel
- BigDeal by Codie Sanchez
- Watch on YouTube
- ▶ Open ↗
EPISODE DESCRIPTION
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: → https://contrarianthinking.biz/oobo_bigdeal Thanks to GoDaddy for sponsoring this video! Head to http://godaddy.com/codiesanchez to get started with GoDaddy Airo® today I say it all the time: building real wealth doesn’t require a flashy startup — it just takes one boring, cash-flowing business. Join me at Main Street Millionaire Live to get my exact playbook for finding, buying, and scaling a business. Stop wondering how ownership could change your life, and come find out: https://contrarianthinking.biz/MSML26_BDYT Most entrepreneurs run their business backwards — revenue first, expenses second, profit last. In this episode, I sit down with Mike Michalowicz, the guy who literally wrote the book on profit ("Profit First"), to flip that formula on its head. Mike shares how to take control of your cash, build a business that runs without you, and turn financial chaos into consistent profit. We dig into why chasing revenue kills margins, how to instantly boost cash flow by focusing on your best clients, and why underpricing keeps you stuck. If you’re tired of feeling broke in a business that’s “doing well,” this one’s for you. ___________ 00:00:00 Introduction 00:00:51 Reclamation Services: Turning Struggles into Success 00:02:00 Maximizing Revenue and Cutting Costs 00:03:50 Client Prioritization and Revenue Quality 00:05:13 Understanding Client Value and Business Strategies 00:06:56 The Importance of Client Avatars and Market Targeting 00:08:25 The Real Essence of Business Success 00:08:48 Personal Stories of Financial Ups and Downs 00:13:50 Lessons from Financial Failures 00:21:20 Pumpkin Plan: Growing a Successful Business 00:26:44 Client Expectations and Rapid Response 00:27:15 Industry Insights and Fixed Billing 00:28:35 The Power of Asking the Right Questions 00:29:14 Selling Strategies for Entrepreneurs 00:33:18 Understanding Customer Quality and Pricing 00:37:37 Focusing on Business Efficiency 00:44:22 The Profit First Framework 00:48:40 Investing in Yourself as an Entrepreneur 00:51:26 Building a Business That Runs Without You 00:53:09 Conclusion ___________ *MORE FROM BIGDEAL* 🎥 YouTube: https://www.youtube.com/@PodcastBigDeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod *MORE FROM CODIE SANCHEZ* 🎥 YouTube: https://www.youtube.com/@CodieSanchezCT 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez *OTHER THINGS WE DO* 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
SPEAKERS
Mike Michalowicz
guestBusiness author and entrepreneur known for Profit First and other small-business operating frameworks.
Codie Sanchez
hostEntrepreneur and investor who hosts BigDeal and interviews business operators and experts.
EPISODE SUMMARY
In this episode of BigDeal by Codie Sanchez, featuring Mike Michalowicz and Codie Sanchez, Business Expert: The BEST Way To Make Millions In Profit | Mike Michalowicz explores Mike Michalowicz Shares Playbooks for Profit, Focus, and Business Freedom Michalowicz says struggling businesses should apply the 80/20 rule: serve the best customers more, cut the bottom 20%, and prioritize quality revenue over big-name accounts with punishing demands.
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